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FASCINATION ADVANTAGE®
ASSESSMENT. Copyright © 2014 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in the
case of brief quotations embodied in critical articles and reviews. For information contact Hello@HowToFascinate.com.
YOUR FASCINATION ADVANTAGE®
REPORT
CUSTOM
REPORT FOR
MYSTIQUE  +  INNOVATION
THE SECRET WEAPON
D I S C O V E R Y O U R S E L F T H R O U G H
T H E S C I E N C E O F F A S C I N A T I O N
DISCOVER HOW THE WORLD SEES YOU, THROUGH THE SCIENCE OF FASCINATION
JANE DOEPIETER OPHALS
2 / 16	 THE SECRET WEAPON : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
Increase your perceived value by understanding how you communicate most confidently
and authentically
Your Advantages: When you communicate using your natural Advantages, you’re more
authentic and confident, and that helps you make a positive impression. Find out your
most valuable traits, so you can be rewarded for what you’re already doing right.
Primary and Secondary Advantages: Your most effective and efficient modes of
communication
Dormant Advantage: Your least effective and efficient mode of communication
Your Analytics: The data and detail behind how your personality already 	
stands apart
INNOVATION
PASSION
POWER TRUST
MYSTIQUE
PRESTIGE
ALERT
GETTING STARTED
WHAT’S INSIDE YOUR FASCINATION ADVANTAGE REPORT?
If you don’t know your Advantages, no one else will either. This report will describe how you are most
likely to impress and influence others, so that you can focus on what you’re already doing right.
FIRST LOOK:
NEXT STEPS:
DEEPER UNDERSTANDING:
A quick summary of how the world sees you at your best
Create Your Own Anthem
Optimize Your Team’s Advantages
Fascinate Your Followers
Welcome Letter
At-a-Glance
Meet Your Archetype
nn Your Top 5 Speciality Adjectives: words 						
to describe how you add value
Archetype Matrix
PIETER OPHALS
3 / 16	 THE SECRET WEAPON : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
Inside this report, you’ll learn the cues and signals that you’re intentionally or unintentionally
sending to the world, and the pros and cons of each. You’ll find out what you’re already doing
right, so you can do more of it. And, you’ll find out which situations could put you at
a disadvantage.
To be more successful, don’t change who you are. Become more of who you are.
Read on, and I’ll show you how.
Sally Hogshead
Creator of the Fascination Advantage®
CEO and Founder of How to Fascinate
Hello@HowToFascinate.com
Twitter: @SallyHogshead
HELLO JANE,
You’re about to discover the best of yourself
through the science of fascination.
Other assessments measure how you see the world.
This one measures how the world sees you.
If you’ve already done a test such as
Myers-Briggs®
assessment, DISC or Clifton
StrengthsFinder®
, you already know how you see
the world. This is different. Now you can find out
how others perceive your communication, so you
can focus on your Advantages.
When you communicate using your natural Advantages, you’ll be perceived as more authentic
and confident — and this helps you make a positive impression.
How? That’s where this report comes in. The Fascination Advantage assessment is built upon
my two decades of leadership with some of the world’s most loved brands, and my team’s
proprietary research on the science of fascination.
Here’s how the world sees you at your best:
THE
SECRET WEAPON
YOU ARE
PIETER OPHALS
HELLO PIETER,
4 / 16	 THE SECRET WEAPON : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
YOUR FASCINATION ADVANTAGES
Your PRIMARY Advantage is your most effective mode of communication. When you
communicate with this Advantage, you are your most fascinating and influential.
Your SECONDARY Advantage describes your second-highest mode of communication.
Like your PRIMARY Advantage, it describes how your personality is most likely to add
value.
When you communicate with your primary and secondary Advantages, you come
across as more confident and authentic.
Your PRIMARY and SECONDARY Advantages combine to form your Archetype. Your
Archetype indicates how the world sees you.
Your DORMANT Advantage is the one that holds the least potential for you in
fascinating others. It’s how you are least likely to influence and impress others.
Want to learn more about your Archetype, and how it helps you stand out? Read on to
find out more about your personality’s most valuable differences.
AT-A-GLANCE
YOUR ARCHETYPE
Your Archetype is a combination of your
PRIMARY and SECONDARY Advantages.
THREE ADJECTIVES THAT DESCRIBE
HOW THE WORLD SEES YOU
1.	 NIMBLE
2.	UNASSUMING
3.	INDEPENDENT
Your Fascination Advantage is the way in which your personality is most likely to add distinct value.
When you communicate using your Fascination Advantage, you’re operating at your peak performance — and you’re
doing it effortlessly.
VIEW MY REPORTSALLY EXPLAINS YOUR ARCHETYPE
MYSTIQUE 01YOUR PRIMARY ADVANTAGE
INNOVATION 02YOUR SECONDARY ADVANTAGE
POWERYOUR DORMANT ADVANTAGE
PIETER OPHALS
Pieter, you're about to find out how
your personality is uniquely
hardwired to fascinate customers,
co-workers, and colleagues. You'll
also find out how your score
compares to our studies of hundreds
of thousands of participants.
Log into your account to watch the
video on the left, in which Sally
describes your unique personality
advantage. Turn the page to view
your Fascination Advantage Report.
5 / 16	 THE SECRET WEAPON : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
THE SECRET WEAPON
MEET YOUR ARCHETYPE
HOW THE WORLD SEES YOU
nn You have a creative mind and you 	
produce agile solutions even when under
high pressure
nn You are creative in a non-flashy way,
preferring to do your work quietly
nn You enjoy working independently. You
don’t boast about your achievements. But
you can produce great inventions, creative
ideas, and new product designs
nn You make great contributions to the
company’s performance, but do so in an
unassuming manner
PRIMARY ADVANTAGE
MYSTIQUE
SECONDARY ADVANTAGE
INNOVATION
THE SECRET WEAPON
N I M B L E | U N A S S U M I N G | I N D E P E N D E N T | R E T I C E N T | A U T O N O M O U S LY C R E AT I V E
“HIGHEST AND BEST VALUE” OF THE SECRET WEAPON
»» You combine analytical and creative skills.
»» You observe new situations and you are able to assess quickly what needs to change.
»» Unhindered by traditional ways of working, you come up with your own ideas of how things
can be done differently.
»» You communicate without fuss. You provide rational arguments for your ideas.
WHAT IS NOT THE “HIGHEST AND BEST VALUE” OF THE SECRET WEAPON?
»» While you rarely have a flashy personality, you have a sharp mind and keen observations.
»» You do like to meet new people and encounter new situations, but often don’t enjoy overtly
drawing attention to yourself, as Rockstars or Talents might.
»» You are the quiet star of your team who outshines most others with your creativity and
intelligence.
PIETER OPHALS
6 / 16	 THE SECRET WEAPON : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
You’ve contributed great ideas and are a quiet force for change at the
company. You seem to enjoy working on your own. Be careful not to
isolate yourself too much. Your creativity and analytical skills can help
the team achieve even more.
Help people understand how you can contribute. Use Passion to connect
and engage team members. It’s absolutely fine to do most of your work in
your office, but sometimes you need to get out to network. Even chance
encounters at the water cooler can help you implement your ideas.
They have the ability to generate many different solutions. They’re not locked into one way of thinking.
They solve problems by considering different viewpoints. You probably find yourself thinking How on
earth did they come up with that?
Their mild-mannered demeanor hides a free spirit. They have a minimalist communication style. They
carefully and clearly explain their ideas, but prefer to do so to their inner circle.
They are comfortable with charting their own course. They aren’t easily swayed by group-think. That’s 	
why they come up with new ideas when everyone else is stuck. They’re not confined by following 	
established methods.
They restrain their emotions and contain their inner thoughts until they are ready to share them. During
brainstorming sessions they may be quiet, but they may also come up with the best idea.
They tend to keep their inventions to themselves before they’ve worked out a complete solution and are
sure that it works. They are most creative when they can work out ideas with pencil and paper rather
than in a big, loud meeting. Introspection rather than external stimulus guides their innovative thinking.
WELLSPRING
1.	 NIMBLE
2.	 UNASSUMING
3.	 INDEPENDENT
4.	 RETICENT
5.	 AUTONOMOUSLY	
	CREATIVE
THE SECRET WEAPON’S
TOP 5 SPECIALTY ADJECTIVES
ONE-MINUTE
COACHING TO
THE SECRET
W E A P O N
APPLY YOUR TOP 5 ADJECTIVES
You can use these adjectives to create your Anthem. Your Anthem
is the tagline for your personality. An Anthem is a very short phrase,
only two or three words. Just like an advertising tagline, your
Anthem pinpoints what makes you most valuable.
SAMPLE ANTHEM FOR THE SECRET WEAPON:
INDEPENDENT SOLUTIONS
HERE’S AN EXAMPLE: MEET SANJAY
Some people within a company need a lot of handholding and
direction. Not Sanjay. As the social media manager for a healthcare
company, Sanjay developed the company’s online communications
platform by developing a creative strategy that helped the brand
stand out in a cluttered marketplace. On the surface, Sanjay is
unassuming. Yet he’s known for his nimble flexibility, allowing his
company to stay ahead of rapidly evolving curves in both social
media and healthcare.
AT MY HIGHEST
VALUE I DELIVER:
INDEPENDENT
SOLUTIONS
Learn more about creating
your own Anthem on page
14 of your report.
PIETER OPHALS
7 / 16	 THE SECRET WEAPON : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
SECONDARYFASCINATIONADVANTAGE®
PRIMARYFASCINATIONADVANTAGE®
THE49PERSONALITYARCHETYPES
CREATEDBYSALLYHOGSHEAD
DISCOVERMOREATHOWTOFASCINATE.COM
EMAIL:HELLO@HOWTOFASCINATE.COM
©2014FASCINATE,INC.
ALLRIGHTSRESERVED
THE
ANARCHY
Volatile•Startling
Chaotic
THE
CATALYST
Out-of-the-Box•Social
Energizing
THECHANGE
AGENT
Inventive•Untraditional
Self-Propelled
THE
AVANT-GARDE
Original•Enterprising
Forward-Thinking
THE
EVOLUTIONARY
Curious•Adaptable
Open-Minded
THESECRET
WEAPON
Nimble•Unassuming
Independent
THE
COMPOSER
Strategic•Fine-Tuned
Judicious
THE
ROCKSTAR
Bold•Artistic
Unorthodox
THE
DRAMA
Theatrical•Emotive
Sensitive
THE
RINGLEADER
Motivating•Spirited
Compelling
THE
CONNOISSEUR
Insightful•Distinguished
In-the-Know
THE
AUTHENTIC
Approachable•Dependable
Trustworthy
THESUBTLE
TOUCH
Tactful•Self-Sufficient
Mindful
THE
COORDINATOR
Constructive•Organized
Practical
THEMAVERICK
LEADER
Pioneering•Irreverent
Entrepreneurial
THEPEOPLE’S
CHAMPION
Dynamic•Inclusive
Engaging
THE
AGGRESSOR
Dominant•Overbearing
Dogmatic
THE
VICTOR
Respected•Competitive
Results-Oriented
THE
GRAVITAS
Dignified•Stable
Hardworking
THEVEILED
STRENGTH
Realistic•Intentional
To-the-Point
THE
ACE
Decisive•Tireless
Forthright
THE
TRENDSETTER
Cutting-Edge•Elite
Progressive
THE
TALENT
Expressive•Stylish
Emotionally-Intelligent
THE
MAESTRO
Ambitious•Focused
Confident
THE
IMPERIAL
Arrogant•Cold
Superior
THE
DIPLOMAT
Levelheaded•Subtle
Capable
THE
ROYALGUARD
Elegant•Astute
Discreet
THE
EDITOR-IN-CHIEF
Productive•Skilled
Detailed
THE
ARTISAN
Deliberate•Thoughtful
Flexible
THE
BELOVED
Nurturing•Loyal
Sincere
THE
GUARDIAN
Prominent•Genuine
Sure-Footed
THE
BLUECHIP
Classic•Established
Best-In-Class
THE
OLDGUARD
Predictable•Safe
Unmovable
THE
WISEOWL
Observant•Assured
Unruffled
THE
MEDIATOR
Steadfast•Composed
Structured
THE
PROVOCATEUR
Clever•Adept
Contemporary
THE
INTRIGUE
Discerning•Perceptive
Considerate
THE
MASTERMIND
Methodical•Intense
Self-Reliant
THE
ARCHITECT
Skillful•Restrained
Polished
THE
ANCHOR
Protective•Purposeful
Analytical
THE
DEADBOLT
Unemotional•Introverted
Concentrated
THE
DETECTIVE
Clear-Cut•Accurate
Meticulous
THE
QUICK-START
Prolific•Thorough
Diligent
THE
ORCHESTRATOR
Attentive•Dedicated
Efficient
THE
DEFENDER
Proactive•Cautionary
Strong-Willed
THE
SCHOLAR
Intellectual•Disciplined
Systematic
THE
GOODCITIZEN
Principled•Prepared
Conscientious
THE
ARCHER
On-Target•Reasoned
Pragmatic
THECONTROL
FREAK
Compulsive•Driven
Exacting
INNOVATION
Youchangethe
gamewithcreativity
PASSION
Youconnect
withemotion
POWER
Youlead
withcommand
PRESTIGE
Youearnrespectwith
higherstandards
TRUST
Youbuildloyalty
withconsistency
MYSTIQUE
Youcommunicate
withsubstance
ALERT
Youprevent
problemswithcare
INNOVATION
Youchangethe
gamewithcreativity
PASSION
Youconnect
withemotion
POWER
Youlead
withcommand
PRESTIGE
Youearnrespectwith
higherstandards
TRUST
Youbuildloyalty
withconsistency
MYSTIQUE
Youcommunicate
withsubstance
ALERT
Youprevent
problemswithcare
PIETER OPHALS
8 / 16	 THE SECRET WEAPON : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
SECONDARYFASCINATIONADVANTAGE®
PRIMARYFASCINATIONADVANTAGE®
THE49PERSONALITYARCHETYPES
CREATEDBYSALLYHOGSHEAD
DISCOVERMOREATHOWTOFASCINATE.COM
EMAIL:HELLO@HOWTOFASCINATE.COM
©2014FASCINATE,INC.
ALLRIGHTSRESERVED
THE
ANARCHY
Volatile•Startling
Chaotic
THE
CATALYST
Out-of-the-Box•Social
Energizing
THECHANGE
AGENT
Inventive•Untraditional
Self-Propelled
THE
AVANT-GARDE
Original•Enterprising
Forward-Thinking
THE
EVOLUTIONARY
Curious•Adaptable
Open-Minded
THESECRET
WEAPON
Nimble•Unassuming
Independent
THE
COMPOSER
Strategic•Fine-Tuned
Judicious
THE
ROCKSTAR
Bold•Artistic
Unorthodox
THE
DRAMA
Theatrical•Emotive
Sensitive
THE
RINGLEADER
Motivating•Spirited
Compelling
THE
CONNOISSEUR
Insightful•Distinguished
In-the-Know
THE
AUTHENTIC
Approachable•Dependable
Trustworthy
THESUBTLE
TOUCH
Tactful•Self-Sufficient
Mindful
THE
COORDINATOR
Constructive•Organized
Practical
THEMAVERICK
LEADER
Pioneering•Irreverent
Entrepreneurial
THEPEOPLE’S
CHAMPION
Dynamic•Inclusive
Engaging
THE
AGGRESSOR
Dominant•Overbearing
Dogmatic
THE
VICTOR
Respected•Competitive
Results-Oriented
THE
GRAVITAS
Dignified•Stable
Hardworking
THEVEILED
STRENGTH
Realistic•Intentional
To-the-Point
THE
ACE
Decisive•Tireless
Forthright
THE
TRENDSETTER
Cutting-Edge•Elite
Progressive
THE
TALENT
Expressive•Stylish
Emotionally-Intelligent
THE
MAESTRO
Ambitious•Focused
Confident
THE
IMPERIAL
Arrogant•Cold
Superior
THE
DIPLOMAT
Levelheaded•Subtle
Capable
THE
ROYALGUARD
Elegant•Astute
Discreet
THE
EDITOR-IN-CHIEF
Productive•Skilled
Detailed
THE
ARTISAN
Deliberate•Thoughtful
Flexible
THE
BELOVED
Nurturing•Loyal
Sincere
THE
GUARDIAN
Prominent•Genuine
Sure-Footed
THE
BLUECHIP
Classic•Established
Best-In-Class
THE
OLDGUARD
Predictable•Safe
Unmovable
THE
WISEOWL
Observant•Assured
Unruffled
THE
MEDIATOR
Steadfast•Composed
Structured
THE
PROVOCATEUR
Clever•Adept
Contemporary
THE
INTRIGUE
Discerning•Perceptive
Considerate
THE
MASTERMIND
Methodical•Intense
Self-Reliant
THE
ARCHITECT
Skillful•Restrained
Polished
THE
ANCHOR
Protective•Purposeful
Analytical
THE
DEADBOLT
Unemotional•Introverted
Concentrated
THE
DETECTIVE
Clear-Cut•Accurate
Meticulous
THE
QUICK-START
Prolific•Thorough
Diligent
THE
ORCHESTRATOR
Attentive•Dedicated
Efficient
THE
DEFENDER
Proactive•Cautionary
Strong-Willed
THE
SCHOLAR
Intellectual•Disciplined
Systematic
THE
GOODCITIZEN
Principled•Prepared
Conscientious
THE
ARCHER
On-Target•Reasoned
Pragmatic
THECONTROL
FREAK
Compulsive•Driven
Exacting
INNOVATION
Youchangethe
gamewithcreativity
PASSION
Youconnect
withemotion
POWER
Youlead
withcommand
PRESTIGE
Youearnrespectwith
higherstandards
TRUST
Youbuildloyalty
withconsistency
MYSTIQUE
Youcommunicate
withsubstance
ALERT
Youprevent
problemswithcare
INNOVATION
Youchangethe
gamewithcreativity
PASSION
Youconnect
withemotion
POWER
Youlead
withcommand
PRESTIGE
Youearnrespectwith
higherstandards
TRUST
Youbuildloyalty
withconsistency
MYSTIQUE
Youcommunicate
withsubstance
ALERT
Youprevent
problemswithcare
PIETER OPHALS
Hello@HowToFascinate.com | 855.973.26639 / 16	 THE SECRET WEAPON : DEEPER UNDERSTANDING
ARCHETYPE
MYSTIQUE IN THE POPULATIONPRIMARY PERSONALITY DESCRIPTORS:
nn Intrigues others with understatement
nn Communicates selectively and purposefully,
with a minimalist approach
nn Rarely shows inner emotions
nn Remains calm in situations of pressure
nn Works independently without disclosing
insider process
nn Subtle style makes every detail more
influential
WHO YOU ARE:
nn Independent
nn Logical
nn Observant
HOW YOU ADD VALUE:
»» You persuade others by selectively culling
your words and actions.
»» You make careful decisions, usually
thinking before acting.
»» When you do share an idea or opinion, it
carries more influence than it would for
those who tend to “over-share.”
EXAMPLES OF LEADERS WHO USE MYSTIQUE:
Tina Fey, Johnny Depp, Malcolm Gladwell,
Stephen Hawking, Michael Crichton
HOW TO APPLY MYSTIQUE AT WORK:
Your primary MYSTIQUE Advantage means you
have a complex mind and reserved demeanor.
These natural strengths are perfectly suited
for certain professional scenarios. By
understanding and applying your MYSTIQUE
Advantage, you can become more persuasive
and influential in the workplace.
MY PRIMARY ADVANTAGE: MYSTIQUE
THE
MYSTIQUE
PERSONALITY
INDEPENDENT . LOGICAL . OBSERVANT
VIEW THIS VIDEO ONLINE.
MYSTIQUE 01MY PRIMARY ADVANTAGE
THE SUBTLE TOUCH
THE VEILED STRENGTH
THE ROYAL GUARD
THE WISE OWL
THE DEADBOLT
THE ARCHER
THE SECRET WEAPON
SECONDARYPRIMARY
MYSTIQUE INNOVATION
MYSTIQUE PASSION
MYSTIQUE POWER
MYSTIQUE PRESTIGE
MYSTIQUE TRUST
MYSTIQUE MYSTIQUE
MYSTIQUE ALERT
PIETER OPHALS
My primary trigger is MYSTIQUE.
17% of the people who took the
Fascination Advantage test also use
MYSTIQUE as their primary trigger.
Hello@HowToFascinate.com | 855.973.266310 / 16	 THE SECRET WEAPON : DEEPER UNDERSTANDING
INNOVATION 02MY SECONDARY ADVANTAGE
INNOVATION IN THE POPULATIONSECONDARY PERSONALITY DESCRIPTORS:
nn Embraces opportunities for change and
exploration
nn Driven by a profound sense of adventure
and creativity
nn Captivates with spontaneity and a quick wit
nn Values creativity and cutting-edge thinking
nn Attracts attention because of changing the
game
WHO YOU ARE:
nn Creative
nn Visionary
nn Entrepreneurial
HOW YOU ADD VALUE:
»» You quickly solve problems with fresh
solutions.
»» You’re able to generate ideas that surprise
people with a new perspective.
»» People watch to see what you’ll do next,
because you thwart tradition.
EXAMPLES OF LEADERS WHO USE
INNOVATION:
Madonna, Albert Einstein, Amelia Earhart,
Frank Lloyd Wright, Betty White
HOW TO APPLY INNOVATION AT WORK:
You are curious, unconventional, and seek new
options. Want to channel these uncommon
talents to reach your ultimate career potential?
Once you tap into your natural INNOVATION,
you can better persuade and captivate your
co-workers, your boss, and your customers.
MY SECONDARY ADVANTAGE: INNOVATION
THE
INNOVATION
PERSONALITY
CREATIVE . VISIONARY . ENTREPRENEURIAL
VIEW THIS VIDEO ONLINE.
INNOVATION
PASSION
POWER
PRESTIGE
TRUST
MYSTIQUE
ALERT
is the language of CREATIVITY
is the language of RELATIONSHIPS
is the language of CONFIDENCE
is the language of EXCELLENCE
is the language of STABILITY
is the language of LISTENING
is the language of DETAILS
PIETER OPHALS
My secondary trigger is INNOVATION.
17% of the people who took the
Fascination Advantage test also use
INNOVATION as their secondary trigger.
Hello@HowToFascinate.com | 855.973.266311 / 16	 THE SECRET WEAPON : DEEPER UNDERSTANDING
POWERMY DORMANT ADVANTAGE
WHAT IT MEANS TO HAVE A DORMANT POWER
ADVANTAGE:
This is your most exhausting form of communication. It’s how you
are least likely to impress others.
Try to avoid situations that force you to communicate with your
dormant Advantage, because this form of communication will
cost you a disproportionate amount of energy and it’s unlikely to
set you up for success.
Situations that force you to use your dormant Advantage will act
like quicksand. You’ll feel stuck, unable to move forward without
using up all your energy.
It’s important to recognize these types of interactions, because
they can prevent you from making progress and momentum.
WHY USING POWER
FEELS LIKE QUICKSAND:
KNOW YOUR OWN VALUE SO OTHERS CAN TOO
CREATE THE TAGLINE FOR YOUR PERSONALITY
Focus on your Anthem and you can stop worrying about having to tap
into your dormant Advantage. To learn more about how to apply your
Advantages visit HowToFascinate.com
You are not a dominant personality, and dislike controlling
others. You don’t want to be the “bad cop.” Avoid situations
in which you must overtly command co-workers or clients.
Instead, find ways to succeed with a more subtle style of
engagement.
When forced to use your dormant Advantage, it exhausts your
energy and focus. Because this is your least natural mode
of communication, it requires tremendous additional energy
in order to relate to others in this way. It feels awkward and
unnatural. It leaves you drained.
Here’s your goal: Find more opportunities to apply your
top Advantages. Then you’re far more likely to exceed
expectations at every turn.
SHOULD YOU LEARN HOW TO ACTIVATE THE POWER
ADVANTAGE?
»» Your approach is obliging
and flexible. You’re
typically not considered
intimidating and tend to
know how to adapt your
message to the situation.
»» You want others to like
you. With friends, you’re
a good listener; at work,
you are helpful. You
typically listen with an
open mind, taking care
not to force your opinions
on others. People confide
in you because you tend
not to judge.
»» You allow others to
make decisions and are
comfortable letting others
lead, unlike POWER
personalities, who strive
to occupy the alpha dog
position in the group.
»» Once you know your
personality’s dormant
Advantage, you’ll
understand why these
tasks feel like struggling
through quicksand, and
how to avoid spending
your energy on those
traps.
PIETER OPHALS
ALERTMY DORMANT ADVANTAGE
WHAT IT MEANS TO HAVE A DORMANT ALERT
ADVANTAGE:
This is your most exhausting form of communication. It’s how you
are least likely to impress others.
Try to avoid situations that force you to communicate with your
dormant Advantage, because this form of communication will
cost you a disproportionate amount of energy and it’s unlikely to
set you up for success.
Situations that force you to use your dormant Advantage will act
like quicksand. You’ll feel stuck, unable to move forward without
using up all your energy.
It’s important to recognize these types of interactions, because
they can prevent you from making progress and momentum.
WHY USING ALERT FEELS
LIKE QUICKSAND:
KNOW YOUR OWN VALUE SO OTHERS CAN TOO
CREATE THE TAGLINE FOR YOUR PERSONALITY
Focus on your Anthem and you can stop worrying about having to tap
into your dormant Advantage. To learn more about how to apply your
Advantages visit HowToFascinate.com
You thrive in situations that allow you to design your own
path. Avoid jobs that are highly regimented or tightly
controlled. You’re unlikely to be your most successful if
forced to constantly measure and manage each meticulous
detail.
When forced to use your dormant Advantage, it exhausts your
energy and focus. Because this is your least natural mode
of communication, it requires tremendous additional energy
in order to relate to others in this way. It feels awkward and
unnatural. It leaves you drained.
Here’s your goal: Find more opportunities to apply your top
Advantages. Then you’re far more likely to exceed 	
expectations at every turn.
SHOULD YOU LEARN HOW TO ACTIVATE THE ALERT
ADVANTAGE?
»» Rather than focusing on deadlines
and structure, you enthusiastically
pursue opportunities. You tend
to steer toward a goal rather than
become mired in the details of how
to get there.
»» You are perceived as optimistic. Your
‘can do’ attitude invigorates those
around you and makes them want to
follow you. You usually don’t look at
how something can fail but, rather,
tend to focus on how it can succeed.
Although you recognize that failure
is a part of life, it doesn’t keep you
from pursuing your goals. This is
unlike ALERT personalities, who are
practical and cautious.
»» You bring an open and adventurous
spirit to your work. You tend to
embrace ambiguous assignments
and unknown challenges. Your quest
for variety and new experiences
usually means you move head-on
into areas and ideas that ALERT
personalities, might avoid.
»» Once you know your personality’s
dormant Advantage, you’ll
understand why these tasks feel like
struggling through quicksand, and
how to avoid spending your energy
on those traps.
Hello@HowToFascinate.com | 855.973.266312 / 16	 THE SECRET WEAPON : DEEPER UNDERSTANDING
MY ADVANTAGES, COMPARED TO AVERAGE POPULATION
This graph shows how your personality compares with the hundreds of thousands of others who
have taken the Fascination Advantage Assessment. (For more in-depth information on your
Primary, Secondary, and Dormant Advantages, see the “ADVANTAGES” section of this report.)
INTENSITY OF MY ADVANTAGES
How intense is your use of each Advantage? This graph shows the intensity of each Advantage
in your personality. The scores have been normalized to a 10-point scale. The higher the score
the more intense your use of that Advantage. You use all the Advantages, but your top two
Advantages, your primary and secondary, are the ones that shape your personality brand the most.
A PIE CHART OF MY
PERCENTAGES
This chart shows the
percentage of each Advantage
in your personality.
Do you have a very high
percentage of one Advantage?
A high percentage indicates
a more consistent and
concentrated use of one
certain trait.
A COMMONLY ASKED QUESTION
What if I have the same percentage
for multiple advantages?
The Fascination Advantage
measures your results to a tenth
of a percent. The assessment has
“tie-breaker” questions built into the
algorithm. Your report reflects your
top two scores.
My Results Total Intensity Possible
My Results Average of All Users
ANALYTICS
PIETER OPHALS
Hello@HowToFascinate.com | 855.973.266313 / 16	 THE SECRET WEAPON : DEEPER UNDERSTANDING
OPTIMIZE YOUR TEAM’S ADVANTAGES		
EACH PERSON ON YOUR TEAM HAS A CERTAIN WAY OF ADDING VALUE.
INNOVATION
PASSION
POWER
PRESTIGE
TRUST
MYSTIQUE
ALERT
INNOVATIVE PROBLEM-SOLVER
RELATIONSHIP-BUILDER WITH
STRONG PEOPLE SKILLS
A LEADER WHO MAKES DECISIONS
OVERACHIEVER WITH
HIGHER STANDARDS
STABLE, RELIABLE PARTNER
SOLO INTELLECT BEHIND-THE-SCENES
PRECISE DETAIL MANAGER
Think of your own
team. Which of the
Advantages
do you see?
On a team,
differences matter
more than strengths.
Diversity strengthens
a team and makes it
more multifaceted, as
long as each person
understands and
develops his strong
suit. Leaders need to
know how to tap into
their team’s variety
of Advantages so
that they can help
each person develop
signature areas of
performance.
When you identify
the natural
communication styles
within your group,
you’ll begin to see
the patterns behind
how your team is most
likely to succeed.
Fail to recognize
these patterns, and
your group will likely
be unproductive or
conflicted.
Want to tap into
the best of your
employees and
team members?
We can identify
your team’s
overall top
traits, including
a “Heat Map”
of your group’s
collective
Advantages and
pitfalls.
To get more info
about our group discounts, Team Anthem Kit, workshops or online training,
visit us at HowToFascinate.com/Teams.
In our research with high-performing teams, we consistently see how crucial it is to recognize that
individuals add value differently. Each member of the team needs to know her own highest value, and
that of her teammates.
Teams with a diversity of Advantages can allow each person to develop a signature area of performance.
Identify the natural communication styles within your group, and your team will become more engaged
and productive. Fail to recognize these patterns, and your group can be disconnected or conflicted.
HOW YOUR CO-WORKERS ADD VALUE
THE 49 PERSONALITY ARCHETYPES
SECONDARY ADVANTAGE
PRIMARYADVANTAGE
INNOVATION
INNOVATION PRESTIGEPOWER MYSTIQUE ALERTPASSION TRUST
PRESTIGE
PASSION
TRUST
POWER
MYSTIQUE
ALERT
You change the game
with creativity
You change the game
with creativity
You earn respect with
higher standards
You lead
with command
You communicate
with substance
You prevent problems
with care
You connect
with emotion
You build loyalty
with consistency
You earn respect with
higher standards
You connect
with emotion
You build loyalty
with consistency
You lead
with command
You communicate
with substance
You prevent problems
with care
Steph B. Patrick J.
Jodie H. Daniel V.
Michael J.
Rohan Q.
Ellie L.
Jack B.
Jeanne M.
Ryan A.
Del S.
Steph B. Patrick J.
Jodie H. Daniel V.
Michael J.
Rohan Q.
Ellie L.
Jack B.
Jeanne M.
Ryan A.
Del S.
Steph B. Patrick J.
Jodie H. Daniel V.
Michael J.
Rohan Q.
Ellie L.
Jack B.
Jeanne M.
Ryan A.
Del S.
Steph B. Patrick J.
Jodie H. Daniel V.
Michael J.
Rohan Q.
Ellie L.
Jack B.
Jeanne M.
Ryan A.
Del S.
PIETER OPHALS
Hello@HowToFascinate.com | 855.973.266314 / 16	 THE SECRET WEAPON : DEEPER UNDERSTANDING
An Anthem is a very short phrase, only two or three words. Just
like an advertising tagline, your Anthem pinpoints what makes you
most valuable. This short phrase goes a long way toward a positive
impression. When you’re confident and authentic, you’re more likely
to impress and influence your listener.
The Anthem Method is very easy, because we’ve already done the
heavy-lifting for you. The words might already be waiting for you
inside this report.
IN OUR STUDY WITH AT&T SALES AND CUSTOMER SERVICE, EMPLOYEES
WERE 200% MORE LIKELY TO RECOGNIZE THEIR MOST VALUABLE
DIFFERENCES AFTER WRITING THEIR OWN ANTHEM.
APPLY WHAT YOU’VE LEARNED SO FAR:
CREATE YOUR ANTHEM
Ever struggled to find
the right words to
describe yourself? For
instance, started to
introduce yourself, or
sat down to write a
resume, and then felt
uncertain about exactly
what to say?
You need a simple,
persuasive phrase to
confidently describe
how you are most
likely to add value.
And you need to
do it in roughly 9
seconds, to fit within
the average attention
span. Otherwise you’ll
lose your listener’s
attention.
CREATE YOUR ANTHEM NOW: [NEED PRICE FROM SALLY]
Apply your Anthem to describe
yourself in a snapshot. A few
examples:
nn New business materials
nn Resume
nn LinkedIn profile
nn Website
Once you have a tagline for your
personality, you can make it
extremely easy for others to grasp
what you bring to the table.
Co-workers can quickly tap into your
top qualities.
FIND THE PERFECT WORDS TO DESCRIBE HOW THE WORLD SEES YOU AT
YOUR BEST! CREATE YOUR ANTHEM NOW: HowToFascinate.com/ANTHEM
YOUR ANTHEM: THE TAGLINE FOR YOUR PERSONALITY
Here’s how:
Instead of focusing
on your strengths,
describe how you are
different.
Your Archetype lights
the way to your
personality’s most
valuable differences.
The next steps is to
create your Anthem:
the tagline for your
personality.
IN OUR PILOT PROGRAM WITH UNILEVER,
EMPLOYEES WERE 34% MORE CONFIDENT
AFTER THE ANTHEM PROGRAM.
PIETER OPHALS
$177
Hello@HowToFascinate.com | 855.973.266315 / 16	 THE SECRET WEAPON : DEEPER UNDERSTANDING
YOU’VE SEEN THE BEST OF						
HOW THE WORLD SEES YOU
Facebook
Facebook.com/HowToFascinate
Twitter
@SallyHogshead
YouTube
Youtube.com/SallyHogshead
Twitter
@HowToFascinate
Email
Hello@HowToFascinate.com
»» The greatest value you can add is to become more of
yourself. via @SallyHogshead #HowToFascinate
»» Every time you communicate, you are either adding
value or taking up space. via @SallyHogshead
»» When you want to stand out, your strengths matter
less than your differences. via @SallyHogshead
»» You don’t LEARN how to be fascinating.
You UNLEARN boring. via @SallyHogshead
#HowToFascinate
»» If you don’t know your own value, don’t expect
anyone else to. via @SallyHogshead #HowToFascinate
WE LOVE TO CONNECT WITH YOU!
GET FASCINATING IDEAS HERE:
FASCINATE YOUR FOLLOWERS
TWEET THIS:
SEE THE REST OF
HOW THE WORLD SEES YOU
HOW THE WORLD SEES YOU: DISCOVER YOUR HIGHEST
VALUE THROUGH THE SCIENCE OF FASCINATION
AVAILABLE JULY 2014
Combining marketing and neurology with a decade
of proprietary research and studies inside world-class
companies, author Sally Hogshead describes how your
personality is most likely to fascinate your team, clients,
and organization.
PIETER OPHALS
Hello@HowToFascinate.com | 855.973.266316 / 16	 THE SECRET WEAPON
This document and materials contain proprietary research, copyrighted materials, and original works that were created by
and are the property of How To Fascinate. This document and the materials contained herein are for your personal and/
or organization’s use only and are not to be reproduced, disseminated, divulged, quoted, published or otherwise shared
with those outside your organization. All of How To Fascinate’s content and materials in this document are protected by
copyright. No individual, organization or participants using these materials shall reproduce, alter, resell, change, reuse,
or distribute the materials beyond the extent of any agreement with How To Fascinate without express, written permission
of How To Fascinate. Violations of the terms of this purchase agreement are a breach of contract and violation of How To
Fascinate’s intellectual property rights in this document and materials.
The materials and documents herein are highly valued by How To Fascinate. Various United States Federal and State and
international laws provide Intellectual property penalties, protections and guarantees including but not limited to those
under patent, copyright, trademark, and trade secret protection. How To Fascinate safeguards the literary, artistic and
creative ideas, concepts, and teachings contained within this document and asks that they be respected by purchasers
and other users of this material.
No amendments, alterations or changes may be made to this document or the underlying Fascination Advantage®
Assessment without first obtaining the express written permission of How To Fascinate.
Fascination Advantage®
, Discover How The World Sees You®
, How To Fascinate®
, each of the 7 Fascination Advantages,
and the 49 Fascination Archetypes are trademarks of How To Fascinate and/or Sally Hogshead. All other trademarks and
copyrights are property of their respective owners.
PIETER OPHALS

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Pieter-Ophals-Fascination-Advantage-Report

  • 1. FASCINATION ADVANTAGE® ASSESSMENT. Copyright © 2014 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information contact Hello@HowToFascinate.com. YOUR FASCINATION ADVANTAGE® REPORT CUSTOM REPORT FOR MYSTIQUE  +  INNOVATION THE SECRET WEAPON D I S C O V E R Y O U R S E L F T H R O U G H T H E S C I E N C E O F F A S C I N A T I O N DISCOVER HOW THE WORLD SEES YOU, THROUGH THE SCIENCE OF FASCINATION JANE DOEPIETER OPHALS
  • 2. 2 / 16 THE SECRET WEAPON : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663 Increase your perceived value by understanding how you communicate most confidently and authentically Your Advantages: When you communicate using your natural Advantages, you’re more authentic and confident, and that helps you make a positive impression. Find out your most valuable traits, so you can be rewarded for what you’re already doing right. Primary and Secondary Advantages: Your most effective and efficient modes of communication Dormant Advantage: Your least effective and efficient mode of communication Your Analytics: The data and detail behind how your personality already stands apart INNOVATION PASSION POWER TRUST MYSTIQUE PRESTIGE ALERT GETTING STARTED WHAT’S INSIDE YOUR FASCINATION ADVANTAGE REPORT? If you don’t know your Advantages, no one else will either. This report will describe how you are most likely to impress and influence others, so that you can focus on what you’re already doing right. FIRST LOOK: NEXT STEPS: DEEPER UNDERSTANDING: A quick summary of how the world sees you at your best Create Your Own Anthem Optimize Your Team’s Advantages Fascinate Your Followers Welcome Letter At-a-Glance Meet Your Archetype nn Your Top 5 Speciality Adjectives: words to describe how you add value Archetype Matrix PIETER OPHALS
  • 3. 3 / 16 THE SECRET WEAPON : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663 Inside this report, you’ll learn the cues and signals that you’re intentionally or unintentionally sending to the world, and the pros and cons of each. You’ll find out what you’re already doing right, so you can do more of it. And, you’ll find out which situations could put you at a disadvantage. To be more successful, don’t change who you are. Become more of who you are. Read on, and I’ll show you how. Sally Hogshead Creator of the Fascination Advantage® CEO and Founder of How to Fascinate Hello@HowToFascinate.com Twitter: @SallyHogshead HELLO JANE, You’re about to discover the best of yourself through the science of fascination. Other assessments measure how you see the world. This one measures how the world sees you. If you’ve already done a test such as Myers-Briggs® assessment, DISC or Clifton StrengthsFinder® , you already know how you see the world. This is different. Now you can find out how others perceive your communication, so you can focus on your Advantages. When you communicate using your natural Advantages, you’ll be perceived as more authentic and confident — and this helps you make a positive impression. How? That’s where this report comes in. The Fascination Advantage assessment is built upon my two decades of leadership with some of the world’s most loved brands, and my team’s proprietary research on the science of fascination. Here’s how the world sees you at your best: THE SECRET WEAPON YOU ARE PIETER OPHALS HELLO PIETER,
  • 4. 4 / 16 THE SECRET WEAPON : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663 YOUR FASCINATION ADVANTAGES Your PRIMARY Advantage is your most effective mode of communication. When you communicate with this Advantage, you are your most fascinating and influential. Your SECONDARY Advantage describes your second-highest mode of communication. Like your PRIMARY Advantage, it describes how your personality is most likely to add value. When you communicate with your primary and secondary Advantages, you come across as more confident and authentic. Your PRIMARY and SECONDARY Advantages combine to form your Archetype. Your Archetype indicates how the world sees you. Your DORMANT Advantage is the one that holds the least potential for you in fascinating others. It’s how you are least likely to influence and impress others. Want to learn more about your Archetype, and how it helps you stand out? Read on to find out more about your personality’s most valuable differences. AT-A-GLANCE YOUR ARCHETYPE Your Archetype is a combination of your PRIMARY and SECONDARY Advantages. THREE ADJECTIVES THAT DESCRIBE HOW THE WORLD SEES YOU 1. NIMBLE 2. UNASSUMING 3. INDEPENDENT Your Fascination Advantage is the way in which your personality is most likely to add distinct value. When you communicate using your Fascination Advantage, you’re operating at your peak performance — and you’re doing it effortlessly. VIEW MY REPORTSALLY EXPLAINS YOUR ARCHETYPE MYSTIQUE 01YOUR PRIMARY ADVANTAGE INNOVATION 02YOUR SECONDARY ADVANTAGE POWERYOUR DORMANT ADVANTAGE PIETER OPHALS Pieter, you're about to find out how your personality is uniquely hardwired to fascinate customers, co-workers, and colleagues. You'll also find out how your score compares to our studies of hundreds of thousands of participants. Log into your account to watch the video on the left, in which Sally describes your unique personality advantage. Turn the page to view your Fascination Advantage Report.
  • 5. 5 / 16 THE SECRET WEAPON : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663 THE SECRET WEAPON MEET YOUR ARCHETYPE HOW THE WORLD SEES YOU nn You have a creative mind and you produce agile solutions even when under high pressure nn You are creative in a non-flashy way, preferring to do your work quietly nn You enjoy working independently. You don’t boast about your achievements. But you can produce great inventions, creative ideas, and new product designs nn You make great contributions to the company’s performance, but do so in an unassuming manner PRIMARY ADVANTAGE MYSTIQUE SECONDARY ADVANTAGE INNOVATION THE SECRET WEAPON N I M B L E | U N A S S U M I N G | I N D E P E N D E N T | R E T I C E N T | A U T O N O M O U S LY C R E AT I V E “HIGHEST AND BEST VALUE” OF THE SECRET WEAPON »» You combine analytical and creative skills. »» You observe new situations and you are able to assess quickly what needs to change. »» Unhindered by traditional ways of working, you come up with your own ideas of how things can be done differently. »» You communicate without fuss. You provide rational arguments for your ideas. WHAT IS NOT THE “HIGHEST AND BEST VALUE” OF THE SECRET WEAPON? »» While you rarely have a flashy personality, you have a sharp mind and keen observations. »» You do like to meet new people and encounter new situations, but often don’t enjoy overtly drawing attention to yourself, as Rockstars or Talents might. »» You are the quiet star of your team who outshines most others with your creativity and intelligence. PIETER OPHALS
  • 6. 6 / 16 THE SECRET WEAPON : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663 You’ve contributed great ideas and are a quiet force for change at the company. You seem to enjoy working on your own. Be careful not to isolate yourself too much. Your creativity and analytical skills can help the team achieve even more. Help people understand how you can contribute. Use Passion to connect and engage team members. It’s absolutely fine to do most of your work in your office, but sometimes you need to get out to network. Even chance encounters at the water cooler can help you implement your ideas. They have the ability to generate many different solutions. They’re not locked into one way of thinking. They solve problems by considering different viewpoints. You probably find yourself thinking How on earth did they come up with that? Their mild-mannered demeanor hides a free spirit. They have a minimalist communication style. They carefully and clearly explain their ideas, but prefer to do so to their inner circle. They are comfortable with charting their own course. They aren’t easily swayed by group-think. That’s why they come up with new ideas when everyone else is stuck. They’re not confined by following established methods. They restrain their emotions and contain their inner thoughts until they are ready to share them. During brainstorming sessions they may be quiet, but they may also come up with the best idea. They tend to keep their inventions to themselves before they’ve worked out a complete solution and are sure that it works. They are most creative when they can work out ideas with pencil and paper rather than in a big, loud meeting. Introspection rather than external stimulus guides their innovative thinking. WELLSPRING 1. NIMBLE 2. UNASSUMING 3. INDEPENDENT 4. RETICENT 5. AUTONOMOUSLY CREATIVE THE SECRET WEAPON’S TOP 5 SPECIALTY ADJECTIVES ONE-MINUTE COACHING TO THE SECRET W E A P O N APPLY YOUR TOP 5 ADJECTIVES You can use these adjectives to create your Anthem. Your Anthem is the tagline for your personality. An Anthem is a very short phrase, only two or three words. Just like an advertising tagline, your Anthem pinpoints what makes you most valuable. SAMPLE ANTHEM FOR THE SECRET WEAPON: INDEPENDENT SOLUTIONS HERE’S AN EXAMPLE: MEET SANJAY Some people within a company need a lot of handholding and direction. Not Sanjay. As the social media manager for a healthcare company, Sanjay developed the company’s online communications platform by developing a creative strategy that helped the brand stand out in a cluttered marketplace. On the surface, Sanjay is unassuming. Yet he’s known for his nimble flexibility, allowing his company to stay ahead of rapidly evolving curves in both social media and healthcare. AT MY HIGHEST VALUE I DELIVER: INDEPENDENT SOLUTIONS Learn more about creating your own Anthem on page 14 of your report. PIETER OPHALS
  • 7. 7 / 16 THE SECRET WEAPON : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663 SECONDARYFASCINATIONADVANTAGE® PRIMARYFASCINATIONADVANTAGE® THE49PERSONALITYARCHETYPES CREATEDBYSALLYHOGSHEAD DISCOVERMOREATHOWTOFASCINATE.COM EMAIL:HELLO@HOWTOFASCINATE.COM ©2014FASCINATE,INC. ALLRIGHTSRESERVED THE ANARCHY Volatile•Startling Chaotic THE CATALYST Out-of-the-Box•Social Energizing THECHANGE AGENT Inventive•Untraditional Self-Propelled THE AVANT-GARDE Original•Enterprising Forward-Thinking THE EVOLUTIONARY Curious•Adaptable Open-Minded THESECRET WEAPON Nimble•Unassuming Independent THE COMPOSER Strategic•Fine-Tuned Judicious THE ROCKSTAR Bold•Artistic Unorthodox THE DRAMA Theatrical•Emotive Sensitive THE RINGLEADER Motivating•Spirited Compelling THE CONNOISSEUR Insightful•Distinguished In-the-Know THE AUTHENTIC Approachable•Dependable Trustworthy THESUBTLE TOUCH Tactful•Self-Sufficient Mindful THE COORDINATOR Constructive•Organized Practical THEMAVERICK LEADER Pioneering•Irreverent Entrepreneurial THEPEOPLE’S CHAMPION Dynamic•Inclusive Engaging THE AGGRESSOR Dominant•Overbearing Dogmatic THE VICTOR Respected•Competitive Results-Oriented THE GRAVITAS Dignified•Stable Hardworking THEVEILED STRENGTH Realistic•Intentional To-the-Point THE ACE Decisive•Tireless Forthright THE TRENDSETTER Cutting-Edge•Elite Progressive THE TALENT Expressive•Stylish Emotionally-Intelligent THE MAESTRO Ambitious•Focused Confident THE IMPERIAL Arrogant•Cold Superior THE DIPLOMAT Levelheaded•Subtle Capable THE ROYALGUARD Elegant•Astute Discreet THE EDITOR-IN-CHIEF Productive•Skilled Detailed THE ARTISAN Deliberate•Thoughtful Flexible THE BELOVED Nurturing•Loyal Sincere THE GUARDIAN Prominent•Genuine Sure-Footed THE BLUECHIP Classic•Established Best-In-Class THE OLDGUARD Predictable•Safe Unmovable THE WISEOWL Observant•Assured Unruffled THE MEDIATOR Steadfast•Composed Structured THE PROVOCATEUR Clever•Adept Contemporary THE INTRIGUE Discerning•Perceptive Considerate THE MASTERMIND Methodical•Intense Self-Reliant THE ARCHITECT Skillful•Restrained Polished THE ANCHOR Protective•Purposeful Analytical THE DEADBOLT Unemotional•Introverted Concentrated THE DETECTIVE Clear-Cut•Accurate Meticulous THE QUICK-START Prolific•Thorough Diligent THE ORCHESTRATOR Attentive•Dedicated Efficient THE DEFENDER Proactive•Cautionary Strong-Willed THE SCHOLAR Intellectual•Disciplined Systematic THE GOODCITIZEN Principled•Prepared Conscientious THE ARCHER On-Target•Reasoned Pragmatic THECONTROL FREAK Compulsive•Driven Exacting INNOVATION Youchangethe gamewithcreativity PASSION Youconnect withemotion POWER Youlead withcommand PRESTIGE Youearnrespectwith higherstandards TRUST Youbuildloyalty withconsistency MYSTIQUE Youcommunicate withsubstance ALERT Youprevent problemswithcare INNOVATION Youchangethe gamewithcreativity PASSION Youconnect withemotion POWER Youlead withcommand PRESTIGE Youearnrespectwith higherstandards TRUST Youbuildloyalty withconsistency MYSTIQUE Youcommunicate withsubstance ALERT Youprevent problemswithcare PIETER OPHALS
  • 8. 8 / 16 THE SECRET WEAPON : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663 SECONDARYFASCINATIONADVANTAGE® PRIMARYFASCINATIONADVANTAGE® THE49PERSONALITYARCHETYPES CREATEDBYSALLYHOGSHEAD DISCOVERMOREATHOWTOFASCINATE.COM EMAIL:HELLO@HOWTOFASCINATE.COM ©2014FASCINATE,INC. ALLRIGHTSRESERVED THE ANARCHY Volatile•Startling Chaotic THE CATALYST Out-of-the-Box•Social Energizing THECHANGE AGENT Inventive•Untraditional Self-Propelled THE AVANT-GARDE Original•Enterprising Forward-Thinking THE EVOLUTIONARY Curious•Adaptable Open-Minded THESECRET WEAPON Nimble•Unassuming Independent THE COMPOSER Strategic•Fine-Tuned Judicious THE ROCKSTAR Bold•Artistic Unorthodox THE DRAMA Theatrical•Emotive Sensitive THE RINGLEADER Motivating•Spirited Compelling THE CONNOISSEUR Insightful•Distinguished In-the-Know THE AUTHENTIC Approachable•Dependable Trustworthy THESUBTLE TOUCH Tactful•Self-Sufficient Mindful THE COORDINATOR Constructive•Organized Practical THEMAVERICK LEADER Pioneering•Irreverent Entrepreneurial THEPEOPLE’S CHAMPION Dynamic•Inclusive Engaging THE AGGRESSOR Dominant•Overbearing Dogmatic THE VICTOR Respected•Competitive Results-Oriented THE GRAVITAS Dignified•Stable Hardworking THEVEILED STRENGTH Realistic•Intentional To-the-Point THE ACE Decisive•Tireless Forthright THE TRENDSETTER Cutting-Edge•Elite Progressive THE TALENT Expressive•Stylish Emotionally-Intelligent THE MAESTRO Ambitious•Focused Confident THE IMPERIAL Arrogant•Cold Superior THE DIPLOMAT Levelheaded•Subtle Capable THE ROYALGUARD Elegant•Astute Discreet THE EDITOR-IN-CHIEF Productive•Skilled Detailed THE ARTISAN Deliberate•Thoughtful Flexible THE BELOVED Nurturing•Loyal Sincere THE GUARDIAN Prominent•Genuine Sure-Footed THE BLUECHIP Classic•Established Best-In-Class THE OLDGUARD Predictable•Safe Unmovable THE WISEOWL Observant•Assured Unruffled THE MEDIATOR Steadfast•Composed Structured THE PROVOCATEUR Clever•Adept Contemporary THE INTRIGUE Discerning•Perceptive Considerate THE MASTERMIND Methodical•Intense Self-Reliant THE ARCHITECT Skillful•Restrained Polished THE ANCHOR Protective•Purposeful Analytical THE DEADBOLT Unemotional•Introverted Concentrated THE DETECTIVE Clear-Cut•Accurate Meticulous THE QUICK-START Prolific•Thorough Diligent THE ORCHESTRATOR Attentive•Dedicated Efficient THE DEFENDER Proactive•Cautionary Strong-Willed THE SCHOLAR Intellectual•Disciplined Systematic THE GOODCITIZEN Principled•Prepared Conscientious THE ARCHER On-Target•Reasoned Pragmatic THECONTROL FREAK Compulsive•Driven Exacting INNOVATION Youchangethe gamewithcreativity PASSION Youconnect withemotion POWER Youlead withcommand PRESTIGE Youearnrespectwith higherstandards TRUST Youbuildloyalty withconsistency MYSTIQUE Youcommunicate withsubstance ALERT Youprevent problemswithcare INNOVATION Youchangethe gamewithcreativity PASSION Youconnect withemotion POWER Youlead withcommand PRESTIGE Youearnrespectwith higherstandards TRUST Youbuildloyalty withconsistency MYSTIQUE Youcommunicate withsubstance ALERT Youprevent problemswithcare PIETER OPHALS
  • 9. Hello@HowToFascinate.com | 855.973.26639 / 16 THE SECRET WEAPON : DEEPER UNDERSTANDING ARCHETYPE MYSTIQUE IN THE POPULATIONPRIMARY PERSONALITY DESCRIPTORS: nn Intrigues others with understatement nn Communicates selectively and purposefully, with a minimalist approach nn Rarely shows inner emotions nn Remains calm in situations of pressure nn Works independently without disclosing insider process nn Subtle style makes every detail more influential WHO YOU ARE: nn Independent nn Logical nn Observant HOW YOU ADD VALUE: »» You persuade others by selectively culling your words and actions. »» You make careful decisions, usually thinking before acting. »» When you do share an idea or opinion, it carries more influence than it would for those who tend to “over-share.” EXAMPLES OF LEADERS WHO USE MYSTIQUE: Tina Fey, Johnny Depp, Malcolm Gladwell, Stephen Hawking, Michael Crichton HOW TO APPLY MYSTIQUE AT WORK: Your primary MYSTIQUE Advantage means you have a complex mind and reserved demeanor. These natural strengths are perfectly suited for certain professional scenarios. By understanding and applying your MYSTIQUE Advantage, you can become more persuasive and influential in the workplace. MY PRIMARY ADVANTAGE: MYSTIQUE THE MYSTIQUE PERSONALITY INDEPENDENT . LOGICAL . OBSERVANT VIEW THIS VIDEO ONLINE. MYSTIQUE 01MY PRIMARY ADVANTAGE THE SUBTLE TOUCH THE VEILED STRENGTH THE ROYAL GUARD THE WISE OWL THE DEADBOLT THE ARCHER THE SECRET WEAPON SECONDARYPRIMARY MYSTIQUE INNOVATION MYSTIQUE PASSION MYSTIQUE POWER MYSTIQUE PRESTIGE MYSTIQUE TRUST MYSTIQUE MYSTIQUE MYSTIQUE ALERT PIETER OPHALS My primary trigger is MYSTIQUE. 17% of the people who took the Fascination Advantage test also use MYSTIQUE as their primary trigger.
  • 10. Hello@HowToFascinate.com | 855.973.266310 / 16 THE SECRET WEAPON : DEEPER UNDERSTANDING INNOVATION 02MY SECONDARY ADVANTAGE INNOVATION IN THE POPULATIONSECONDARY PERSONALITY DESCRIPTORS: nn Embraces opportunities for change and exploration nn Driven by a profound sense of adventure and creativity nn Captivates with spontaneity and a quick wit nn Values creativity and cutting-edge thinking nn Attracts attention because of changing the game WHO YOU ARE: nn Creative nn Visionary nn Entrepreneurial HOW YOU ADD VALUE: »» You quickly solve problems with fresh solutions. »» You’re able to generate ideas that surprise people with a new perspective. »» People watch to see what you’ll do next, because you thwart tradition. EXAMPLES OF LEADERS WHO USE INNOVATION: Madonna, Albert Einstein, Amelia Earhart, Frank Lloyd Wright, Betty White HOW TO APPLY INNOVATION AT WORK: You are curious, unconventional, and seek new options. Want to channel these uncommon talents to reach your ultimate career potential? Once you tap into your natural INNOVATION, you can better persuade and captivate your co-workers, your boss, and your customers. MY SECONDARY ADVANTAGE: INNOVATION THE INNOVATION PERSONALITY CREATIVE . VISIONARY . ENTREPRENEURIAL VIEW THIS VIDEO ONLINE. INNOVATION PASSION POWER PRESTIGE TRUST MYSTIQUE ALERT is the language of CREATIVITY is the language of RELATIONSHIPS is the language of CONFIDENCE is the language of EXCELLENCE is the language of STABILITY is the language of LISTENING is the language of DETAILS PIETER OPHALS My secondary trigger is INNOVATION. 17% of the people who took the Fascination Advantage test also use INNOVATION as their secondary trigger.
  • 11. Hello@HowToFascinate.com | 855.973.266311 / 16 THE SECRET WEAPON : DEEPER UNDERSTANDING POWERMY DORMANT ADVANTAGE WHAT IT MEANS TO HAVE A DORMANT POWER ADVANTAGE: This is your most exhausting form of communication. It’s how you are least likely to impress others. Try to avoid situations that force you to communicate with your dormant Advantage, because this form of communication will cost you a disproportionate amount of energy and it’s unlikely to set you up for success. Situations that force you to use your dormant Advantage will act like quicksand. You’ll feel stuck, unable to move forward without using up all your energy. It’s important to recognize these types of interactions, because they can prevent you from making progress and momentum. WHY USING POWER FEELS LIKE QUICKSAND: KNOW YOUR OWN VALUE SO OTHERS CAN TOO CREATE THE TAGLINE FOR YOUR PERSONALITY Focus on your Anthem and you can stop worrying about having to tap into your dormant Advantage. To learn more about how to apply your Advantages visit HowToFascinate.com You are not a dominant personality, and dislike controlling others. You don’t want to be the “bad cop.” Avoid situations in which you must overtly command co-workers or clients. Instead, find ways to succeed with a more subtle style of engagement. When forced to use your dormant Advantage, it exhausts your energy and focus. Because this is your least natural mode of communication, it requires tremendous additional energy in order to relate to others in this way. It feels awkward and unnatural. It leaves you drained. Here’s your goal: Find more opportunities to apply your top Advantages. Then you’re far more likely to exceed expectations at every turn. SHOULD YOU LEARN HOW TO ACTIVATE THE POWER ADVANTAGE? »» Your approach is obliging and flexible. You’re typically not considered intimidating and tend to know how to adapt your message to the situation. »» You want others to like you. With friends, you’re a good listener; at work, you are helpful. You typically listen with an open mind, taking care not to force your opinions on others. People confide in you because you tend not to judge. »» You allow others to make decisions and are comfortable letting others lead, unlike POWER personalities, who strive to occupy the alpha dog position in the group. »» Once you know your personality’s dormant Advantage, you’ll understand why these tasks feel like struggling through quicksand, and how to avoid spending your energy on those traps. PIETER OPHALS ALERTMY DORMANT ADVANTAGE WHAT IT MEANS TO HAVE A DORMANT ALERT ADVANTAGE: This is your most exhausting form of communication. It’s how you are least likely to impress others. Try to avoid situations that force you to communicate with your dormant Advantage, because this form of communication will cost you a disproportionate amount of energy and it’s unlikely to set you up for success. Situations that force you to use your dormant Advantage will act like quicksand. You’ll feel stuck, unable to move forward without using up all your energy. It’s important to recognize these types of interactions, because they can prevent you from making progress and momentum. WHY USING ALERT FEELS LIKE QUICKSAND: KNOW YOUR OWN VALUE SO OTHERS CAN TOO CREATE THE TAGLINE FOR YOUR PERSONALITY Focus on your Anthem and you can stop worrying about having to tap into your dormant Advantage. To learn more about how to apply your Advantages visit HowToFascinate.com You thrive in situations that allow you to design your own path. Avoid jobs that are highly regimented or tightly controlled. You’re unlikely to be your most successful if forced to constantly measure and manage each meticulous detail. When forced to use your dormant Advantage, it exhausts your energy and focus. Because this is your least natural mode of communication, it requires tremendous additional energy in order to relate to others in this way. It feels awkward and unnatural. It leaves you drained. Here’s your goal: Find more opportunities to apply your top Advantages. Then you’re far more likely to exceed expectations at every turn. SHOULD YOU LEARN HOW TO ACTIVATE THE ALERT ADVANTAGE? »» Rather than focusing on deadlines and structure, you enthusiastically pursue opportunities. You tend to steer toward a goal rather than become mired in the details of how to get there. »» You are perceived as optimistic. Your ‘can do’ attitude invigorates those around you and makes them want to follow you. You usually don’t look at how something can fail but, rather, tend to focus on how it can succeed. Although you recognize that failure is a part of life, it doesn’t keep you from pursuing your goals. This is unlike ALERT personalities, who are practical and cautious. »» You bring an open and adventurous spirit to your work. You tend to embrace ambiguous assignments and unknown challenges. Your quest for variety and new experiences usually means you move head-on into areas and ideas that ALERT personalities, might avoid. »» Once you know your personality’s dormant Advantage, you’ll understand why these tasks feel like struggling through quicksand, and how to avoid spending your energy on those traps.
  • 12. Hello@HowToFascinate.com | 855.973.266312 / 16 THE SECRET WEAPON : DEEPER UNDERSTANDING MY ADVANTAGES, COMPARED TO AVERAGE POPULATION This graph shows how your personality compares with the hundreds of thousands of others who have taken the Fascination Advantage Assessment. (For more in-depth information on your Primary, Secondary, and Dormant Advantages, see the “ADVANTAGES” section of this report.) INTENSITY OF MY ADVANTAGES How intense is your use of each Advantage? This graph shows the intensity of each Advantage in your personality. The scores have been normalized to a 10-point scale. The higher the score the more intense your use of that Advantage. You use all the Advantages, but your top two Advantages, your primary and secondary, are the ones that shape your personality brand the most. A PIE CHART OF MY PERCENTAGES This chart shows the percentage of each Advantage in your personality. Do you have a very high percentage of one Advantage? A high percentage indicates a more consistent and concentrated use of one certain trait. A COMMONLY ASKED QUESTION What if I have the same percentage for multiple advantages? The Fascination Advantage measures your results to a tenth of a percent. The assessment has “tie-breaker” questions built into the algorithm. Your report reflects your top two scores. My Results Total Intensity Possible My Results Average of All Users ANALYTICS PIETER OPHALS
  • 13. Hello@HowToFascinate.com | 855.973.266313 / 16 THE SECRET WEAPON : DEEPER UNDERSTANDING OPTIMIZE YOUR TEAM’S ADVANTAGES EACH PERSON ON YOUR TEAM HAS A CERTAIN WAY OF ADDING VALUE. INNOVATION PASSION POWER PRESTIGE TRUST MYSTIQUE ALERT INNOVATIVE PROBLEM-SOLVER RELATIONSHIP-BUILDER WITH STRONG PEOPLE SKILLS A LEADER WHO MAKES DECISIONS OVERACHIEVER WITH HIGHER STANDARDS STABLE, RELIABLE PARTNER SOLO INTELLECT BEHIND-THE-SCENES PRECISE DETAIL MANAGER Think of your own team. Which of the Advantages do you see? On a team, differences matter more than strengths. Diversity strengthens a team and makes it more multifaceted, as long as each person understands and develops his strong suit. Leaders need to know how to tap into their team’s variety of Advantages so that they can help each person develop signature areas of performance. When you identify the natural communication styles within your group, you’ll begin to see the patterns behind how your team is most likely to succeed. Fail to recognize these patterns, and your group will likely be unproductive or conflicted. Want to tap into the best of your employees and team members? We can identify your team’s overall top traits, including a “Heat Map” of your group’s collective Advantages and pitfalls. To get more info about our group discounts, Team Anthem Kit, workshops or online training, visit us at HowToFascinate.com/Teams. In our research with high-performing teams, we consistently see how crucial it is to recognize that individuals add value differently. Each member of the team needs to know her own highest value, and that of her teammates. Teams with a diversity of Advantages can allow each person to develop a signature area of performance. Identify the natural communication styles within your group, and your team will become more engaged and productive. Fail to recognize these patterns, and your group can be disconnected or conflicted. HOW YOUR CO-WORKERS ADD VALUE THE 49 PERSONALITY ARCHETYPES SECONDARY ADVANTAGE PRIMARYADVANTAGE INNOVATION INNOVATION PRESTIGEPOWER MYSTIQUE ALERTPASSION TRUST PRESTIGE PASSION TRUST POWER MYSTIQUE ALERT You change the game with creativity You change the game with creativity You earn respect with higher standards You lead with command You communicate with substance You prevent problems with care You connect with emotion You build loyalty with consistency You earn respect with higher standards You connect with emotion You build loyalty with consistency You lead with command You communicate with substance You prevent problems with care Steph B. Patrick J. Jodie H. Daniel V. Michael J. Rohan Q. Ellie L. Jack B. Jeanne M. Ryan A. Del S. Steph B. Patrick J. Jodie H. Daniel V. Michael J. Rohan Q. Ellie L. Jack B. Jeanne M. Ryan A. Del S. Steph B. Patrick J. Jodie H. Daniel V. Michael J. Rohan Q. Ellie L. Jack B. Jeanne M. Ryan A. Del S. Steph B. Patrick J. Jodie H. Daniel V. Michael J. Rohan Q. Ellie L. Jack B. Jeanne M. Ryan A. Del S. PIETER OPHALS
  • 14. Hello@HowToFascinate.com | 855.973.266314 / 16 THE SECRET WEAPON : DEEPER UNDERSTANDING An Anthem is a very short phrase, only two or three words. Just like an advertising tagline, your Anthem pinpoints what makes you most valuable. This short phrase goes a long way toward a positive impression. When you’re confident and authentic, you’re more likely to impress and influence your listener. The Anthem Method is very easy, because we’ve already done the heavy-lifting for you. The words might already be waiting for you inside this report. IN OUR STUDY WITH AT&T SALES AND CUSTOMER SERVICE, EMPLOYEES WERE 200% MORE LIKELY TO RECOGNIZE THEIR MOST VALUABLE DIFFERENCES AFTER WRITING THEIR OWN ANTHEM. APPLY WHAT YOU’VE LEARNED SO FAR: CREATE YOUR ANTHEM Ever struggled to find the right words to describe yourself? For instance, started to introduce yourself, or sat down to write a resume, and then felt uncertain about exactly what to say? You need a simple, persuasive phrase to confidently describe how you are most likely to add value. And you need to do it in roughly 9 seconds, to fit within the average attention span. Otherwise you’ll lose your listener’s attention. CREATE YOUR ANTHEM NOW: [NEED PRICE FROM SALLY] Apply your Anthem to describe yourself in a snapshot. A few examples: nn New business materials nn Resume nn LinkedIn profile nn Website Once you have a tagline for your personality, you can make it extremely easy for others to grasp what you bring to the table. Co-workers can quickly tap into your top qualities. FIND THE PERFECT WORDS TO DESCRIBE HOW THE WORLD SEES YOU AT YOUR BEST! CREATE YOUR ANTHEM NOW: HowToFascinate.com/ANTHEM YOUR ANTHEM: THE TAGLINE FOR YOUR PERSONALITY Here’s how: Instead of focusing on your strengths, describe how you are different. Your Archetype lights the way to your personality’s most valuable differences. The next steps is to create your Anthem: the tagline for your personality. IN OUR PILOT PROGRAM WITH UNILEVER, EMPLOYEES WERE 34% MORE CONFIDENT AFTER THE ANTHEM PROGRAM. PIETER OPHALS $177
  • 15. Hello@HowToFascinate.com | 855.973.266315 / 16 THE SECRET WEAPON : DEEPER UNDERSTANDING YOU’VE SEEN THE BEST OF HOW THE WORLD SEES YOU Facebook Facebook.com/HowToFascinate Twitter @SallyHogshead YouTube Youtube.com/SallyHogshead Twitter @HowToFascinate Email Hello@HowToFascinate.com »» The greatest value you can add is to become more of yourself. via @SallyHogshead #HowToFascinate »» Every time you communicate, you are either adding value or taking up space. via @SallyHogshead »» When you want to stand out, your strengths matter less than your differences. via @SallyHogshead »» You don’t LEARN how to be fascinating. You UNLEARN boring. via @SallyHogshead #HowToFascinate »» If you don’t know your own value, don’t expect anyone else to. via @SallyHogshead #HowToFascinate WE LOVE TO CONNECT WITH YOU! GET FASCINATING IDEAS HERE: FASCINATE YOUR FOLLOWERS TWEET THIS: SEE THE REST OF HOW THE WORLD SEES YOU HOW THE WORLD SEES YOU: DISCOVER YOUR HIGHEST VALUE THROUGH THE SCIENCE OF FASCINATION AVAILABLE JULY 2014 Combining marketing and neurology with a decade of proprietary research and studies inside world-class companies, author Sally Hogshead describes how your personality is most likely to fascinate your team, clients, and organization. PIETER OPHALS
  • 16. Hello@HowToFascinate.com | 855.973.266316 / 16 THE SECRET WEAPON This document and materials contain proprietary research, copyrighted materials, and original works that were created by and are the property of How To Fascinate. This document and the materials contained herein are for your personal and/ or organization’s use only and are not to be reproduced, disseminated, divulged, quoted, published or otherwise shared with those outside your organization. All of How To Fascinate’s content and materials in this document are protected by copyright. No individual, organization or participants using these materials shall reproduce, alter, resell, change, reuse, or distribute the materials beyond the extent of any agreement with How To Fascinate without express, written permission of How To Fascinate. Violations of the terms of this purchase agreement are a breach of contract and violation of How To Fascinate’s intellectual property rights in this document and materials. The materials and documents herein are highly valued by How To Fascinate. Various United States Federal and State and international laws provide Intellectual property penalties, protections and guarantees including but not limited to those under patent, copyright, trademark, and trade secret protection. How To Fascinate safeguards the literary, artistic and creative ideas, concepts, and teachings contained within this document and asks that they be respected by purchasers and other users of this material. No amendments, alterations or changes may be made to this document or the underlying Fascination Advantage® Assessment without first obtaining the express written permission of How To Fascinate. Fascination Advantage® , Discover How The World Sees You® , How To Fascinate® , each of the 7 Fascination Advantages, and the 49 Fascination Archetypes are trademarks of How To Fascinate and/or Sally Hogshead. All other trademarks and copyrights are property of their respective owners. PIETER OPHALS