Self awareness

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The document discusses factors that influence self-esteem and types of attributions people make about themselves and others. It identifies lack of awareness, egoism, and fear of change as barriers to developing self-esteem. Relationship in family, peers, intelligence, socioeconomic status, nicknames, and appearance are noted as influencing self-esteem. Stable, global, and internal attributions are also mentioned as ways people attribute causes of events.

Economy & Finance Technology

1. Lack of awareness
2. Egoism
3. Fear of change
8-03-2013

1. Relationship in the family
2. Peers
3. Intelligence ad abilities
4. Socio-economic status
5. ames and nicknames
6 Appearance
8-03-2013

8-03-2013
1. STABLE ATTRIBUTION
2. GLOBAL ATTRIBUTION
3. INTERNAL ATTRIBUTION

Here is my presentation from the Intersect 3.0 Digital Marketing Conference. The first part of this presentation covers the speed of social media; the second focuses on five things you can do to enhance your brand's social media presence in 2015. Notes: Slide 2: How fast is the speed of social? Stats come from: http://dailym.ai/1EUWJqP, http://onesecond.designly.com/, http://newsroom.fb.com/, http://www.internetlivestats.com/statistics/, https://www.youtube.com/yt/press/statistics.html, & eMarketer Slide 13: Opportunity is obviously massive, the real question is how to use it. Stories (a series of short videos shown one right after the other—see what users TheRealVerge and Mashable are doing with this) may be that answer the answer for many brands, and the new “Discover” feature opens up a world of possibilities for those brands given access to this feature (see blog post: http://bit.ly/17YMzsh) Slide 15: Yes, content is important and having mobile-friendly content is imperative, but the question you need to as yourself is, “how will our brand engage with mobile-first consumers?" Messaging apps? Snapchat? Vine? Custom apps? How will you pull consumers in, & once they click through, what experience are you giving them? Slide 19: …and this is what it looks like. Again, you’ve got the data in real-time, so use it in real-time (see http://bit.ly/1BQ59yU for an example of what real-time data looks like coming in around an event) Slide 22: Video is essential to your social media marketing efforts. The catch? As Facebook shared in their presentation earlier today, you’ve got 3 seconds to hook consumers, and most of the time that is without audio, so your video has to be instantly engaging or it’s just more noise in the social sphere. Slide 23: Many people have shared thoughts on this, but for my money, Jay Baer’s take on this is the best. He is an author/marketing strategist, and he has boiled this brilliant concept down into what you calls Youtility, which will make a massive difference in your social marketing…but I’ll let him explain it in this brief video (http://youtu.be/a8x0K9pPOSI) Slide 24: To emphasize this thought, you are competing with people’s families, friends, old high school classmates and their personal interests for space in their social feeds, so they need to find whatever your brand is putting out there to be as useful to them—if not more useful—than anything else in their feed. So what can your brand do to make your social content that valuable to your fans/followers? Slide 26: Thank you - Please feel free to connect with me on your social network of choice: @jaredcovington, in/jaredcovington, +jaredcovington, etc

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