selection of best bikes for youth
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The document summarizes a group project analyzing consumer preferences for motorcycle brands in Jaipur, India. The group used the Analytic Hierarchy Process (AHP) to evaluate brands based on criteria like price, mileage, style, speed, maintenance, and resale value. Surveys were conducted at several locations in Jaipur. AHP was used to calculate the priority weights of criteria and scores of brands. The analysis found that the Hunk motorcycle had the highest overall score and was the best brand according to the defined criteria. Group members reported learning about AHP, consumer behavior, market surveys, and expanding their knowledge of motorcycles.
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selection of best bikes for youth
- 1. Group Members- Shobhana Tiwari Sonika Rawat Arnav Sarswat Akshay Sharma Ruchi Khandelwal Kumari Neha Bhawani Shankar1 Submitted To- Dr.Lokesh Vijayvargy
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- 7. 7 PULSAR HUNK F-Z (150) R-15 (150) APACHE
- 8. 8 PLACEOF SURVEY •India Gate, •Khumba marg, •Pratapnagar and •Gaurav Tower.
- 9. PRICE MILEAGE STYLE TOP SPEED MAINTINANCE RESALE VALUE 9
- 10. SCORE ASSUMPTIONS for CRITERIA 1 VERY STRONGLY DISAGREE 2 STRONGLY DISAGREE 3 DISAGREE 4 CAN’T SAY 5 AGREE 6 STRONGLY AGREE 7 VERY STRONGLY AGREE SCORE ASSUMPTIONS for ALTERNATIVES 1 Poor 2 Below average 3 Average 4 Can’t say 5 Good 6 Very Good 7 Excellent 10
- 11. 11 Criteria Price Mileage Style Top speed Mainten ance Re-sale value Priority Price 0.176 0.176 0.175 0.176 0.176 0.176 0.176 Mileage 0.172 0.170 0.173 0.170 0.170 0.170 0.171 Style 0.172 0.172 0.171 0.172 0.172 0.172 0.172 Top speed 0.163 0.163 0.163 0.163 0.163 0.163 0.163 Maintenance 0.163 0.163 0.163 0.163 0.163 0.163 0.163 Re-sale value 0.154 0.154 0.153 0.154 0.155 0.154 0.154
- 12. 12 Step - 1 Criteria Sum Priority λ Price 1.054 0.176 5.994 Mileage 1.025 0.171 5.994 Style 1.030 0.172 5.994 Top speed 0.977 0.163 5.994 Maintenance 0.986 0.163 6.051 Re-sale value 0.923 0.154 5.994 Step - 2 n 6 λ1 5.994 λ2 5.994 λ3 5.994 n RI λ4 5.994 3 0.58 λ5 6.051 4 0.9 λ6 5.994 5 1.12 λmax (Average) 6.004 6 1.24 7 1.32 8 1.41 Step - 3 CI = (λmax-n)/n-1 0.00072 Step - 4 CR = CI/RI 0.00058 Priority is correct
- 13. 13 Priority 0.176 0.171 0.172 0.163 0.163 0.154 Price Mileage Style Top speed Maintenance Re-sale value Final score Pulsar 0.208 0.181 0.206 0.000 0.209 0.187 0.166 R15 0.188 0.215 0.203 0.000 0.205 0.184 0.166 FZ 0.207 0.189 0.202 0.000 0.193 0.204 0.166 Apache 0.201 0.213 0.193 0.193 0.196 0.214 0.201 Hunk 0.196 0.202 0.196 0.213 0.198 0.212 0.202 Pulsar 0.166 R15 0.166 FZ 0.166 Apache 0.201 Hunk 0.202 Overall score of Hunk is highest. So customer is preferring Hunk.
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- 16. 16 0.166 0.166 0.166 0.201 0.202 Chart Title Series1
- 17. 17 The Analytical Hierarchy Process uses scientific proof for evaluation of different criteria. It differs from conventional decision analysis methodologies by not requiring users to make numerical guesses. Cannot be used where decision problems are not be structured hierarchically.
- 18. 18 AHP is by far the most commonly used multi criteria decision making model since its formulation by Saaty and Kearns in 1985. Hence, using AHP we conclude that, considering various criteria like price, speed, style, mileage, maintenance and re sale value Hunk is the best bike for youth in Jaipur.
- 20. 20 I came to know how to use advance excel.-Sonika Rawat It was a great learning how to use AHP- Bhawani Shankar We came to know about consumer behaviour towards different bikes on different criteria's- Shobhana Tiwari I came to know how to do market survey- Akshay Sharma Great experience of interacting with customers- Kumari Neha I came to know more about bikes and my passion for bikes increased- Arnav Saraswat My knowledge increased more about market surveys- Ruchi Khandelwal
- 21. THANK YOU 21