The document discusses 3 social marketing hacks for 2015. The first hack is to sell using social psychographic data and targeting audiences based on behaviors and interests. The second is that social marketers now need to treat owned social audiences as valuable assets for retargeting campaigns. The third hack is using filtered retargeting from social cookie pools and understanding how data hops between second-degree connections. The document emphasizes integrating social data into marketing strategies and exploiting owned audiences and social cookies for performance gains.

1. 3 RED HOT SOCIAL
MARKETING HACKS TO
CRUSH 2015 RESULTS
@MartyWeintraub

2. Sebastian Wenzel, Webanalyticsbook
Free 30-Day Trial
Instant data. Tweak
strategies. Benchmark
competitors.

9. CAN’T MAKE MONEY WITH SOCIAL?

10. $ Must integrate $
$
$
$ $

12. WARSAW TO ROME, LONDON TO SAN FRANCISCO

13. THE DATA'S IN & SPEAKS VOLUMES!

15. SAVVY MARKETERS PIONEERING TECHNIQUES

16. TURN READILY AVAILABLE HUGE-SOCIAL-DATA
INTO ATTRIBUTABLE CONVERSION

17. 1,2,3 TAKEAWAYS
1. Sell With Internet-Wide With Psychographics
2. New Expectations For Social Marketers
3. Filtered Retargeting From Social Cookie Pools
321

18. 1. SELL WITH SOCIAL
PSYCHOGRAPHIC DATA
1. Sell With Social Psychographic Data
1 2 3

19. Sell & List Build With Psychographic Targeting

20. PAST MAINSTREAM CHANNELS

27. BUILDING TIGHT PERSONAS
1. Sell With Psychographics / Targeting

29. “ROOT” BEHAVIOR PERSONA INTENT
1. Sell With Psychographics / Targeting

30. CLARIFY BY “ACTIVE” FILTERS
1. Sell With Psychographics / Targeting
• Playing
• Buying
• Selling
• Going to
• Trying
• [KW] with
• Spending time
• Traveling with
• Traveling to
• Watching
• Attending
• Visiting
• Touring
• Shopping for

31. POTENT FINANCIAL QUALIFIERS
1. Sell With Psychographics / Targeting

32. *NEW* “LIQUID” ASSETS!

33. DUAL ROOT PERSONAS

34. BEHAVIOR + CLASS

35. DISCIPLINED, HIGH INTENT, ACTIVE, TARGETING
1. Sell With Psychographics / Targeting

36. SPECIFICITY VS. SCALE
1. Sell With Psychographics / Targeting

37. EXTERNAL TRAFFIC DRIVING UNIT
1. Sell With Psychographics / Ad Unit

40. 2. NEW EXPECTATIONS FOR
SOCIAL MARKETERS
2. New Expectations For Social Marketers
1 2 3

42. TEAM CURATED, OWNED-AUDIENCE COOKIE POOLS
FOR PERFORMANCE MARKETERS TO EXPLOIT
2. New Expectations For Social Marketers/Owned-Audiences

43. PIXEL-AS-THE-METAPHOR-RETARGETING
2. New Expectations For Social Marketers/Traditional Retargeting

48. X
X
CATALOG RETARGETING
2. New Expectations For Social Marketers/Traditional Retargeting

49. PRODUCT FOLLOWS USERS
2. New Expectations For Social Marketers/Traditional Retargeting

50. FUNNEL RETARGETING
2. New Expectations For Social Marketers/Traditional Retargeting

52. AUDIENCE AS
RETARGETING METAPHORS
Audience
Cookie Pools

54. “OWNED AUDIENCE”
COOKIE POOLS ARE
BRAND ASSETS

57. CURATE LISTS AS
VALUABLE BRAND ASSETS
“OWNED AUDIENCES”
2. New Expectations For Social Marketers/Owned-Audiences

58. FILTERED RETARGETING
3. Filtered Retargeting & 2nd Hop Cookie Pools
1 2 3

59. “WTF
MARTY??”

64. UNDERSTANDING FILTERED FOLLOWING IS
PREREQUISITE FOR MODERN MARKETING
STRATEGISTS
3. Filtered Retargeting & 2nd Hop Cookie Pools / Must Know

65. 3. Filtered Retargeting & 2nd Hop Cookie Pools / Possibilities

67. Conversion

68. TRACK THE DATA DATA HOPS
3. Filtered Retargeting & 2nd Hop Cookie Pools / 2nd Hop Cookies

69. TOSS-AROUND BUZZ TERMS
WITH NUMEROUS, FUZZY
MEANINGS.
69

71. 1,2,3 TAKEAWAYS
1. Sell With Internet-Wide With Psychographics
2. New Expectations For Social Marketers
3. Filtered Retargeting From Social Cookie Pools
321

72. marty@aimClear.com

73. THANK YOU!
@MartyWeintraub