This document provides instructions for creating a segmentation matrix to categorize visitors to Dolores Park based on their activities and rate their experiences. It describes identifying 5 visitor categories, asking all categories the same 7 questions rated on a scale of 1 to 5, and populating the ratings in a matrix to compare responses across categories.

1. Segmentation Matrix

2. Segmentation Matrix
How to create a segmentation Matrix ?
1- Find a place with punch of people.
2- Categorize people into different groups.
3- Create one set of questions that can be asked to all groups.
4- Questions must be designed to be answered only with numbers.
5- Place answers in the matrix.

3. Segmentation Matrix
Dolores park
Segmentation Matrix

4. Segmentation Matrix
categories
1-People come with Dog:
2-People come with Kids:
3-People come with Bicycle:
4-People come to read:
5-People come to sunbathe :

5. Segmentation Matrix
Set of questions
Q1 How many hours you spend in the park when you come?
Q2 Scale from 1 to 5 how much you like the park?
Q3 How many times you come in a week?
Q4 Scale from 1 to 5, do you like to come with people ?
Q5 Scale from 1 to 5 how much you enjoy your time in the park?
Q6 How many pictures you take while you in the park ?
Q7 Scale from 1 to 5 how much you like to do activities in the park?

6. Segmentation Matrix
come with Dog:
come with Kids:
come with Bicycle:
come to read:
come to sunbathe :
Q1 Q2 Q3 Q4 Q5 Q6 Q7
2
2
2.5
2.5
2
5
3
5
4
4
1
.5
1
1.5
2
2
4
3.5
2.5
2.5
4
3.5
5
4.5
5
4
1
1
1.5
1
3
1
2
1
1.5