From only investor relations to O.P.E.N. dialogue...
Brand and product-based web sites have been consumer-focused, beautifully designed and rich with features, which is in stark contrast to their corresponding corporate web sites.
In their attempt to figure out how to best leverage corporate sites, companies have shifted their sites' focuses from investor relations to recruiting to financial performance. The problem? In an effort to connect with the corporation, the web-empowered consumer who we call the iCitizen is now visiting corporate sites that are not consumer or connection friendly.
Join us for a webinar in which we challenge the purpose of corporate sites and share with you a case study from a company who gets it—The Coca-Cola Company.
Speakers:
Susan Ashley, Executive Director of Consumer Goods at Resource Interactive
Anne Carelli, Manager of Digital Communications at The Coca-Cola Company
In the web-made world, a radical imperative has emerged: open up. Social media grants us the ability to embrace opening up to our customers, partners and internal counterparts, but the trick is to understand which component of social media is best for your objective. Dale Edman, Director of Account Strategy at Resource Interactive, will review the challenges we all face in the new, networked world. He will guide you through the social media mix from blogs to twitter and highlight best practices of leading brands.
Crafting a creative and tech savvy global site.
Maintaining positive brand recognition globally can be challenging. It’s not enough to think about your strategy anymore; you have to successfully execute it, too. So how do you create a tech savvy global site without muffling your brand’s voice?
Jeff Leonard and Lisa Bownas present this discussion with focus on creating a balance between central control and local input for brands that have already gone or are about to go global.
As brands look to deliver increasingly communal, dynamic and targeted content online, multiple partners are often involved. Scotts Miracle-Gro looked to digital to architect a web-led strategic shift, transforming the brand's focus from product-centric to consumer-centric.
Hear from the brand, the digital agency and the partners who created the new Scotts.com. They'll explore the importance of an open mindset and talk about how brands, agencies and partners can best work together towards a common goal.
Leaner times hit home for moms and younger millennials
As Americans ride out the nation’s protracted economic recovery, they are retaining some of the consumerist values and habits acquired during one of the worst of the downturns in U.S. history, when choices were tougher than usual. Kelly Mooney, President and Chief Experience Officer of Resource Interactive, shows some interesting shifts in the shopping decisions and brand affinities of the new consumer. Looking specifically at two of the most influential cohorts, Moms and their at-home Millennials, Kelly debuts new modes of digital engagement and ecommerce amenities to help marketers make the most of the increasingly powerful digital channel.
No mastery of the real-time web would be complete without grasping the profound changes search has undergone, most recently by adding social graph content for enhanced search result relevancy and timeliness. Google's new partnerships with Twitter and Facebook put icitizen content onto the public stage. Google's Universal Search three years ago blended web results with news and image results. Catherine will help unlock the implications of these and other search innovations for marketers keen on ensuring their content is SEO'd, SEM'd and, now, SSO'd.
iCitizen 2010: Go with the Flow: What the Real-Time Web Means for MarketersResource/Ammirati
Though variously defined, the experience of the real-time web is easy to recognize. Static, page-based web sites are giving way to streams, feeds and sidebars of audio, video and just-published content, much of it pushed by real-time information delivery platforms. Plumbing the potential of this dynamic digital world means supporting consumers' desire to know what others are thinking and doing right now. Brands must learn how to identify memes in order to enhance social networking referrals and buzz, as well as strategically distribute their content and commerce to reach the right people when it counts. Kelly will crisscross the new mobile, social, and distributed ecommerce terrains, and zero in on the vast marketing opportunities and challenges that come with them.
For thirteen years, Resource Interactive has studied retailers online during their high-stakes holiday season. Why the holiday focus? We’ve noticed that certain competitive advantages become highly conspicuous during these days of intense consumerism—the holiday season can either make or break the year for retailers. In other words, it offers us the opportunity to survey a retailer’s biggest moment and best effort.
Of the 40 online retailers we surveyed using our OPEN framework, we’ve chosen to feature fifteen in the final report. We focused on the social media, mobile and web site innovation, uncovering quite a few bright spots in a season of innovation and inventiveness. See how retailers fared—from Amazon to Zappos and everywhere in between—and take a look at the most novel marketing moves of the holiday season, which will surely become the everyday fare of 2010. Are you ready?
From only investor relations to O.P.E.N. dialogue...
Brand and product-based web sites have been consumer-focused, beautifully designed and rich with features, which is in stark contrast to their corresponding corporate web sites.
In their attempt to figure out how to best leverage corporate sites, companies have shifted their sites' focuses from investor relations to recruiting to financial performance. The problem? In an effort to connect with the corporation, the web-empowered consumer who we call the iCitizen is now visiting corporate sites that are not consumer or connection friendly.
Join us for a webinar in which we challenge the purpose of corporate sites and share with you a case study from a company who gets it—The Coca-Cola Company.
Speakers:
Susan Ashley, Executive Director of Consumer Goods at Resource Interactive
Anne Carelli, Manager of Digital Communications at The Coca-Cola Company
In the web-made world, a radical imperative has emerged: open up. Social media grants us the ability to embrace opening up to our customers, partners and internal counterparts, but the trick is to understand which component of social media is best for your objective. Dale Edman, Director of Account Strategy at Resource Interactive, will review the challenges we all face in the new, networked world. He will guide you through the social media mix from blogs to twitter and highlight best practices of leading brands.
Crafting a creative and tech savvy global site.
Maintaining positive brand recognition globally can be challenging. It’s not enough to think about your strategy anymore; you have to successfully execute it, too. So how do you create a tech savvy global site without muffling your brand’s voice?
Jeff Leonard and Lisa Bownas present this discussion with focus on creating a balance between central control and local input for brands that have already gone or are about to go global.
As brands look to deliver increasingly communal, dynamic and targeted content online, multiple partners are often involved. Scotts Miracle-Gro looked to digital to architect a web-led strategic shift, transforming the brand's focus from product-centric to consumer-centric.
Hear from the brand, the digital agency and the partners who created the new Scotts.com. They'll explore the importance of an open mindset and talk about how brands, agencies and partners can best work together towards a common goal.
Leaner times hit home for moms and younger millennials
As Americans ride out the nation’s protracted economic recovery, they are retaining some of the consumerist values and habits acquired during one of the worst of the downturns in U.S. history, when choices were tougher than usual. Kelly Mooney, President and Chief Experience Officer of Resource Interactive, shows some interesting shifts in the shopping decisions and brand affinities of the new consumer. Looking specifically at two of the most influential cohorts, Moms and their at-home Millennials, Kelly debuts new modes of digital engagement and ecommerce amenities to help marketers make the most of the increasingly powerful digital channel.
No mastery of the real-time web would be complete without grasping the profound changes search has undergone, most recently by adding social graph content for enhanced search result relevancy and timeliness. Google's new partnerships with Twitter and Facebook put icitizen content onto the public stage. Google's Universal Search three years ago blended web results with news and image results. Catherine will help unlock the implications of these and other search innovations for marketers keen on ensuring their content is SEO'd, SEM'd and, now, SSO'd.
iCitizen 2010: Go with the Flow: What the Real-Time Web Means for MarketersResource/Ammirati
Though variously defined, the experience of the real-time web is easy to recognize. Static, page-based web sites are giving way to streams, feeds and sidebars of audio, video and just-published content, much of it pushed by real-time information delivery platforms. Plumbing the potential of this dynamic digital world means supporting consumers' desire to know what others are thinking and doing right now. Brands must learn how to identify memes in order to enhance social networking referrals and buzz, as well as strategically distribute their content and commerce to reach the right people when it counts. Kelly will crisscross the new mobile, social, and distributed ecommerce terrains, and zero in on the vast marketing opportunities and challenges that come with them.
For thirteen years, Resource Interactive has studied retailers online during their high-stakes holiday season. Why the holiday focus? We’ve noticed that certain competitive advantages become highly conspicuous during these days of intense consumerism—the holiday season can either make or break the year for retailers. In other words, it offers us the opportunity to survey a retailer’s biggest moment and best effort.
Of the 40 online retailers we surveyed using our OPEN framework, we’ve chosen to feature fifteen in the final report. We focused on the social media, mobile and web site innovation, uncovering quite a few bright spots in a season of innovation and inventiveness. See how retailers fared—from Amazon to Zappos and everywhere in between—and take a look at the most novel marketing moves of the holiday season, which will surely become the everyday fare of 2010. Are you ready?
Presentació del treball sobre les llegendes locals realitzat a les escoles de la ZER Narieda (Organyà, Coll de Nargó i Peramola).
L'Exposició es va dur a terme el dia 4 de maig de 2012 enmig de les primeres jornades d'intercanvi d'experiències sobre lectura a la Seu d'Urgell. Les encarregades de fer la presentació van ser la Montse Viladrich i l'Ester Castellà.
2. eorges-Louis Leclerc, comte de Buffon (Montbard, 7 de setembre de 1707 - París, 16 d'abril de 1788), va ser un naturalista, matemàtic, biòleg, cosmòleg i escriptor francès. Les seues teories han influït dues generacions de naturalistes, entre els que cal destacar Jean-Baptiste Lamarck i Charles Darwin. La localitat de Buffon, en el departament de Côte-d'Or, va ser el senyoriu de la família Leclerc.
3. Escriptor, filòsof i enciclopedista francès. Nascut en el si d’una família burgesa benestant, estudia llengües clàssiques, medicina i música a París, on entra en contacte amb les idees il·lustrades i amb personatges com Rousseau, Condillac i d’Alembert, amb qui durà a terme l’obra de la seva vida, L’Enciclopèdia.
4. DENIS DIDEROT Va dirigir de 1751 a 1772 la redacció de la primera enciclopèdia universal editada a França (la segona del món occidental, ja que l'anglès Ephraim Chambers va fer el mateix en 1729), sota el nom de L'enciclopèdia, o diccionari raonat de les ciències, arts i oficis.
