Sefarad Consulting is an Israeli consulting firm, founded in 2003, dedicated to the development of technology firms (mainly start-ups) into new international markets, as a business bridge between Israeli entrepreneurs and those from Spanish and Portuguese-speaking countries.

1. Sefarad Consulting Ltd.

2. Sefarad Consulting is an Israeli consulting firm, founded in 2003, dedicated to the development of technology
firms (mainly start-ups) into new international markets, as a business bridge between Israeli entrepreneurs and
those from Spanish and Portuguese-speaking countries.
Our aim is to facilitate the process of internationalization through the generation and management of
opportunities and projects; assuming an active role, cooperating, and offering a significant added value to our
clients through a comprehensive model of outsourcing functions.
Strategically we work with multiple contacts through a wide professional network as well as with local business
partners and associates, carrying out business development, marketing, consulting and pre-sale activity;
and management of projects and accounts afterwards.
We also offer ‘ad-hoc’ consulting services for global firms, for example:
o Spanish Chapter of an European Study of the Israeli Start-Up Cyota acquired by EMS-RSA,
o Proposal Presentation of an RFP to Vodafone Spain for IBM Israel (Haifa Labs),
o Road-Show of professional visits for the Center of Innovations of BBVA,
o Due Diligence for an Israeli firm in Equatorial Guinea for the international consultancy firm BDO
Sefarad Consulting

3. to engage a consultancy firm that understands the business culture and the language at both sides
Hebrew & Spanish / Portuguese, additionally to English, and Israeli & Iberian / Latin America
to take advantage of our profesional network, market knowledge and credibility
reducing timing to identify experts, suppliers and strategic business partners
proved experience organizing similar projects both in Israel and abroad,
including representation at both sides. designing creative business models to each opportunity
technological understanding to reach product knowledge
and identify key factors (people, institutions and firms) at each specific area
to use our experience in technological business as negociations factilitator
to generate opportunities between firms from Israel and Ibero America
to maximize success probabilities in the organization of a business delegation
and generally product international business development
Benefits

4. Lecturers and B2B Projects

5.  MercoSur Ambassadors, 2009
 Pilar Rahola – Tel-Aviv University President Prize, 2009
 Tel-Aviv University Lecturers, several from 2009 to 2011
 Israeli Spanish Press, 2011 and 2012
Lectures Moderator at Spanish Speaking Friends Tel-Aviv University
 “Spanish Business Culture – the perspective of Israeli Firms”, Tel-Aviv 2007
 “Technology Complementation between Israel y Latin America”, Tel-Aviv 2008, Guatemala IT Delegation,
 “Israeli Technologies for Latin America”, Tel-Aviv 2009, for Commercial Attachés of Latin America Embassies
Lectures at Chamber of Commerce Israel – Latin America

6.  ICEX – 2013 – Spain-Israel IT technologies, B2B Meetings
 Extremadura – 2014 – trade delegation, B2B Networking Lunch
 Castilla y León – 2014 – Professional Seminar “the ADN of the Agro-Food Israeli Sector” and B2B Meetings
 Islas Canarias – 2015 – AgriTech – B2B Meetings
Business Meetings for Delegations - Chamber of Commerce Israel - Spain
 FIL – International Book Exhibition – Mexico 2006, represented Israeli Education Technologies at booth
 National Week of Science, Innovation and Technology – Guatemala 2011
 “Technologies for HomeLand Security” lecture – Dominican Republic 2013 – International Congress of
Security and Defense and exhibition of Israeli technologies at “ad-hoc” room
 Futurecom – Brazil 2014 – Latin American Mobile and Telecom Exposition, official and exclusive
representative in Israel, organized B2B Meetings for the Israeli firms
Latin American Congresses and Exhibitions

7.  “Binational Cooperation in Technological Projects” – Madrid 2006 at 20 years of relationships Seminar
 “Israeli Sector of IT Security” at I Euro-Mediterranean FORUM of IT Security, Israel Invited Country –
Barcelona 2010 and organized B2B Meetings between Catalonia and Israeli Delegations
 “Taking Advantage of Israeli Technological Proposals” – Madrid 2011 at Israeli Security Systems Seminar
 International View and Israel Market of Renewable Energies and Innovation at Hydric Sector Seminar –
Madrid 2011, selection and invitation of Spaniard firms
Lectures at Seminars and Business Delegation in Spain
 “Israeli Mobile Sector, a sea of business opportunities” lecture – Barcelona 2011 – at Apps Congress
 Mobile Developments International Competition – Barcelona 2012 at FinAppsParty 2012, Israeli Team Selection
 “Business Mobility – the right way to do it” lecture together with MobiSec – Barcelona 2012 – at Apps Congress
 Mobile World Congress – Barcelona 2014, Walking Tour & Networking Dinner and B2B Meetings
 Smart Cities International Exhibition – Barcelona 2014, meetings and collaboration at RadGreen booth
Telecom International Congresses in Spain

8.  Catalonian Delegation – Israel 2013 – headed by President Mr. Artur Mas, organized B2B Meetings
 Benzaquen Viajes y Turismo – Israel 2014 visited SimLat and Axiom
 Security Israel 2014 – worked with SeguRed & DefenseTechs
 CleanTech 2014 – worked El Salvador Sostenible and visited Tal-Ya – MetroLight
 CyberTech 2014 - Spaniard Delegation: Dialoog – Mitsue Venture – BBVA, organized B2B Meetings
 “Entrepreneurship Support Systems in Israel” virtual lecture to Community Digital Centers – Guatemala 2008
 “Doing Businesses with Israel” video-conference 2014, Embassy of Israel in El Salvador and
Chamber of Commerce El Salvador – Israel
 Entrepreneurship & TIC lecture – Mount Carmel 2006/7 – International Training Center Golda Meir –
MASHAV to delegations from Latin America and third world
 “Selected Israeli Security Systems” lecture – Beit-Berel 2007 – at Security Seminar – International Institute of
Leadership - MASHAV to a Latin American delegation
Foreign Firm Visitors to Israel

9. main clients

10. Sefarad Consulting Professional Team

11. Eial has more than twenty five years experience as Senior Project Manager and Business Consultant
with international firms serving major clients abroad (at their customer sites, as Ecuador, Sweden, Mozambique and Spain).
First years was Senior Business Consultant at Deloitte & Touche, KPMG and OIC, later on was On-Site Implementation Manager
and Pre-Sales Manager (Spain & Latin America) at Surecomp (Yael Computers) and finally Business Development Manager at
Financial Services Industry and Senior Project Manager in Hewllet-Packard.
He received a Masters of Accounting degree (CPA) and a Postgraduate in Systems Engineering degree -both at Buenos Aires
University- and a Masters of Business Administration degree at Hebrew University of Jerusalem (MBA) on Information Systems
and Marketing. He speaks fluent Hebrew, English, Spanish and has a good understanding of Portuguese.
Presently manage Sefarad Consulting -along with few partners- founded by him fifteen years ago, that represents Israeli
technologies mainly in Ibero-America through business development and international marketing activities, and consultancy
engagements in Spanish and Portuguese speaking countries (including Mozambique and Equatorial Guinea in Africa).
Professional Team - Eial Sergio Bluer
Managing Partner & Project Manager

12. Professional Team – Eli Barocas
Associate – Sales and Business Development
Former VP Sales LATAM and Iberia in Allot, Oversi and AtView.
Twice relocated to Brazil by different companies. Opened and managed Ectel’s offices in the country.
Graduated in Computer Science at the Technion, Israel Institute of Technology.
MBA at Fundação Getúlio Vargas (FGV) – Brasil.
Speaks fluently Hebrew, English, Portuguese and Spanish.
Since 2015 managing an independent Business Development activity in LATAM and Iberia
He joined Sefarad Consulting as Associate with the aim to develop businesses and technological projects mainly in Brazil.

13. Professional Team – Mónica Ortiz
Education Technologies – Mexico
Training and Sales Manager with a huge experience in the Mexican Market,
formerly at Psop Consultores, Precisa Sistemas Administrtativos, Rubin Producciones and Apac
and presently at Ilvem México (Vidac, S.A. de C.V.) specialized in Education Technologies that markets products and courses.
Additionally she worked as English Teacher, Writer and Translator.
Graduated in Pedagogy at School of Philosophy and Letters of National Autonomous University of Mexico (UNAM).
Speaks fluently English and Spanish with good understanding of French.
Since 2007 cooperates with Sefarad Consulting acting as Account Manager on behalf of Vidac,
developing few business opportunities and performing some deals
under this position she develops marketing activities in the role of Business Consultant and Pre-Sales.

14. Professional Team – Sally Goldaper
Education Technologies – Israel
Sally has 15 years of experience as a teacher in Mexico. She worked also in educational planning.
Co-author of an article in the book "El maestro como investigador en su práctica“ (The professor as researcher in his practice)
She moved to Israel in 2014 where she does what she likes best: teaching.
She works with teenagers and adults and belongs to the group of Spanish professors from the Ministry of Education in Israel.
She gave a workshop in Tel Aviv University about differentiated education.
Currently she brings an online course to teachers in the subject of visual literacy
She received a B.A in Pedagogy (Education) from Anahuac University, Mexico
and a M.A in Jewish Studies oriented in Didactic Education from the Hebrew University in Mexico.
Lastly Sally joined Sefarad Consulting bringing her support in education issues related to technological products.

15. Yonatan performed professional practices in Spain at IGS Tutors as responsible for design of team website, at Atlas Capital
Close Brothers on projects involving investment banking transactions and as consultant at 11870.com on strategies to improve
return from clients and in Israel at Accenture on projects involving management consulting and technology services for leading
Israeli banks and firms.
He received an B.A. at King’s College, London (U.K.) in Human Geography – School of Social Science and Public Policy
and is presently finishing a M.A. at Hebrew University, Jerusalem in International Relations – Faculty of Social Sciences
He served at Paratroopers Brigade during his service at Israel Defense Forces – First Corporal – 890th Airborne Battalion.
He speaks fluently Spanish, English and Hebrew and as a good understanding level of French.
He joined Sefarad Consulting at 2013 as Business Consultant, and worked at technological projects in the areas of Security
Systems and Mobile and Telecom solutions.
Professional Team - Yonatán Israel Garzón
Business Consultant - Spain

16. Professional Team - Guita Horowitz
Business Consultant – Brazil
She is presently in Israel performing professional practice at the Israel Antitrust Authority participating in projects to assure
Israeli policies and laws on different sectors of economy, such as banks, civil construction, and nutriment against monopolies,
cartels, and mergers.
In Brazil her professional practices were at Multicargo where she managed the import of large machinery for the steelmaker
Companhia Siderúrgica Nacional (CSN) and at Vale SA (a mining company with offices in 37 countries) worked to strengthen
ties between Brazil and foreign governments.
She hold a B.S. in Political Science from Rio de Janeiro Federal University.
She speaks fluently Portuguese, Spanish and English has a good understanding of Hebrew and some knowledge of Chinese.
She joined Sefarad Consulting at 2014 as Business Consultant coordinating the relationship between customers in Israel and
Latin America specially Brazil, with the goal to provide best Israeli Hi-tech solutions to Brazilian companies.
Participated at Futurecom Expo in Sao Paulo organizing B2B meetings to the Israeli Delegation.

17. Restriction on use, duplication, or disclosure of proprietary information
This document contains proprietary information which is the property of Sefarad Consulting Ltd.
The document is submitted to the recipient for his use only.
By receiving this document the recipient undertakes not to duplicate the document or to disclose in part of, or the whole of,
any of the information contained herein to any third party without receiving beforehand written permission from the
submitting company, and to use the information only for the purpose of properly of Sefarad Consulting
Commercially Sensitive - Confidential

18. Sefarad Consulting Ltd.
Eial Sergio Bluer – Managing Partner
Katzenelson 16/8 – Kfar-Saba (CP 4440516) – Israel
Telephone: +972 -9- 7676-595 - Fax:+972 -9- 766-3449
www.sefarad.com.es - www.sefarad.biz
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