Seed Stage & The New Capital Market

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Hilary Ip

John G

Business

SeedStage is Different
Time
(Demand > Supply)
Experience /
Body of Work
Chicken Traction
vs. Egg Capital

Seed Stage is Dangerous
(for founders and investors)
• Company is vulnerable
• Getting 1st Traction / $ is critical
• Little Leverage for Founder

SeedStageCapital Bins
Friendsand
Family
Angel
Investors
Syndi-cates
Venture
Capital
Strategic

InstitutionalCapital Shadowon Seed
Venture
• Pure
• Operators
• Domain Experts
• Hybrid
Granular
Funds:
Fin-Tech
Med-
Tech
Women
Founded
Other
Strategics
• Pure
• Operators
• Domain Experts
• Hybrid
CompaniesraisingSeries
A&beyond
SeedCompanies
SeedStage

How are you de-risking
my investment?
- Screening Criteria(Problem,Solution)
- EvaluationCriteria(Team, Traction)
- Most Important:Timing
All diligenceboils down
to just one question:

Success =Mitigate my Risk
- Seed Success is a prototype of yourgrowth
machine
- It is Validation (Problem, Solution, Timing,
Team)
- It is directly related to Revenue/ EBITDA
(and Valuation)
- It will be why you make it or don’t

Don’t Neglect ReverseDiligence
(only threetypes of investors)
Fire
& Forget
Involved
& Painful
Involved
& Helpful

Fundamentals Matter
BeInquisitive
BeVigilant
BePrecise (and Frugal)
BeCommitted
MeasureEverything
Stay Focusedon theProblem

World’s Most Innovative Companies List
The Startup Revolutionizing Online Charity
This Could Dramatically Change the Nature and Ease
of Giving
Startup Aims to Turn Online “Slacktivism” into Activism
Thank you.

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