Matt Lane of Squiz New Zealand
From the Squiz 2010 New Zealand User Conference
Once upon a time, the web consisted of static brochures. Now the web is full of conversations. Users are no longer limited to desktop browsing, but access from a range of mobile devices.
In this new world, we need to engage in conversation and know which content to show to which users is which situations.
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9. > 9
There are so many
conversations…
There are so many
conversations…
10. > 10
Web Development
•On going support
• http://www.mobilewebbook.com/
• http://communities-dominate.blogs.com/…some happen
without him
…some happen
without him
25. > 25
3. Mobile web
Or the deck with the BBQ on it
- Some people will never enjoy your
BBQ
- Other people are completely content
with decks and BBQs
- Some people will enter your home via
the deck
- Regular visitors will likely see both
- You can’t cook complicated things on
the BBQ
30. > 30
3. Mobile web
“2011 is the year of the
mobile web?”
who cares
31. > 31
Matt’s argument for the
mobile web:
1. Most websites are
bloated
2. Mobile design forces
focus
32. Matt’s argument for the
mobile web:
1. Most websites are
bloated
2. Mobile design forces
focus
> 32
33. > 33
Matt’s argument for the
mobile web:
1. Most websites are
bloated
2. Mobile design forces
focus
Design mobile first* and
watch your full site
benefit
* Not applicable to decks
34. > 34
Who are your guests?
1. Big on BBQs?
2. Never eat BBQs?
3. More likely to stay the
weekend during the long
winter months?
4. A bit of both?
35. > 35
From web content to
mobile conversations
Matt Lane
Squiz2010 User Conference
26 November 2010