Secondary research

1. Eugene Maina
Secondary research.
Internet
1. Color scheme----
2. Layout------
3. Article-----
4. Page designs------
5. Costs----
http://alicewybrantmedia.tumblr.com/post/2051717314/nme-front-cover-colour-scheme-the-
front-colour
This shows me that the color scheme must match the mood/ genre of the music as it appeals most to
the readers. This means that my magazine must have a dark color scheme with hints of bright colors.

2. Eugene Maina
https://www.google.co.ke/search?q=billboard+magazine+page+designs&biw=1366&bih=667&tbm=isch
&imgil=6Evo-
mldcWUZiM%253A%253BIODfcWbuYmH6HM%253Bhttps%25253A%25252F%25252Fwww.pinterest.co
m%25252Fnaomiofosuhene%25252Fmagazine-inspiration%25252F&source=iu&pf=m&fir=6Evo-
mldcWUZiM%253A%252CIODfcWbuYmH6HM%252C_&usg=__FUu4bk7qbA9iJ0duIkbvSxZpFuY%3D&ved
=0ahUKEwiV_cz83rfSAhXLPRoKHVzVCukQyjcIJQ&ei=WAW4WJXxJMv7aNyqq8gO
The layout of the magazine again depends on the type of music magazine that is being produced. This
magazine is a very visual magazine because it has a broad target audience and it appeals to all. This
shows me that the layout of the magazine must have pictures in order to maintain interest. I especially
liked this idea and applied it in my contents page.

3. Eugene Maina
https://www.google.co.ke/search?q=billboard+magazine+page+designs&biw=1366&bih=667&tbm=isch
&imgil=6Evo-
mldcWUZiM%253A%253BIODfcWbuYmH6HM%253Bhttps%25253A%25252F%25252Fwww.pinterest.co
m%25252Fnaomiofosuhene%25252Fmagazine-inspiration%25252F&source=iu&pf=m&fir=6Evo-
mldcWUZiM%253A%252CIODfcWbuYmH6HM%252C_&usg=__FUu4bk7qbA9iJ0duIkbvSxZpFuY%3D&ved
=0ahUKEwiV_cz83rfSAhXLPRoKHVzVCukQyjcIJQ&ei=WAW4WJXxJMv7aNyqq8gO#imgrc=LuszQR3PYgVjY
M:
Most articles have a large image that is used to capture the attention of the readers. It is also usually in a
diary layout as it gives the reader a feeling of familiarity which is more appealing to the reader. It is also
easier to read. I have adopted this idea in my Centre spread as I also want to create this effect amongst
my readers.

4. Eugene Maina
https://maxboam.wordpress.com/category/magazine-design/page/19/
This cover page shows me a prime example of what to do when designing my pages. The cover page has
the title pink stroked in pink which emphasizes the theme of pink. I have applied this to my sub titles so
it can stand out more. It also inspired me to changed my cover picture and make it appeal to the
magazine.

5. Eugene Maina
https://www.quora.com/How-much-does-it-typically-cost-to-publish-a-magazine-in-the-US
This shows me the cost of production and how to price it in order to make a profit. I decided to price it
at 250ksh as cost of production is 150ksh and will make us a profit of 100 per copy.
Newspaper
1. Adverts----
2. Layout-----
3. Articles----
4. Fonts-----
5. Image/ photography-----

6. Eugene Maina
http://smallbusiness.chron.com/marketing-ideas-newspapers-3421.html
This shows me where to be advertising my products; it shows the places where advertisements
are more appealing to customers. I decided to use social media to advertise my product.

7. Eugene Maina
https://www.google.co.ke/search?q=centrespread&source=lnms&tbm=isch&sa=X&ved=0ahUK
EwjTwa7ghtPSAhVDORoKHUZECdsQ_AUIBigB&biw=1366&bih=667#tbm=isch&q=newspaper+la
yout&*&imgrc=JwfW7R1sRy6qqM:
This newspaper has used the theme of elections and split the page into two which I find very
creative. The picture was also split into two. It already created a divide between the two
candidates even before reading the article. This shows that a newspaper can usually stray from
their usual layout to create effect for a story. I will adapt this to my magazine since it seems to
appeal to the majority.
https://www.google.co.ke/search?q=centrespread&source=lnms&tbm=isch&sa=X&ved=0ahUK
EwjTwa7ghtPSAhVDORoKHUZECdsQ_AUIBigB&biw=1366&bih=667#tbm=isch&q=newspaper+ar
ticles&*&imgrc=O8X2ryPL_boSGM:
This shows me how a professional newspaper lays out their work. Their use of a large image
with a caption at the bottom helps because it helps explain the image further which means the
reader will be able to understand it better. I will however use a color picture instead of a black
and white picture as it appeals more to readers. I will also use a better font and write slightly
less so I don’t bore my readers.

8. Eugene Maina
https://www.google.co.ke/search?q=centrespread&source=lnms&tbm=isch&sa=X
&ved=0ahUKEwjTwa7ghtPSAhVDORoKHUZECdsQ_AUIBigB&biw=1366&bih=667#t
bm=isch&q=newspaper+fonts&*&imgrc=KLloBz18rkrSiM:
This showed me that every magazine has its own special font e.g. New York Times
use different fonts in contrast to global daily. The most common font used in
newspapers is times new roman. I can use this in some articles since many people
identify with it.

9. Eugene Maina
https://s-media-cache-
ak0.pinimg.com/236x/4a/74/21/4a74215b0746ae96ad79e24df85fc6e2.jpg
The use large images that can capture and maintain the attention of their readers.
They also put other much smaller images next to the other articles to give the
reader an idea of what the stories are about. They are smaller to make sure it
doesn’t take attention from the main topic. I will use this to an extent because I
don’t want to confuse the readers with pictures that have lots of things going on.

10. Eugene Maina
Magazines
1. Centerspread----
https://www.google.co.ke/search?q=centrespread&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjTwa7
ghtPSAhVDORoKHUZECdsQ_AUIBigB&biw=1366&bih=667#tbm=isch&q=magazine+centrespread&*&im
grc=J26ImcCva40F1M:
They have used Photoshop to make their page look like a diary and used a font that looks like
handwriting which gives the feel of an actual diary. I like and will use this idea because it
appeals to my target audience. I also like the way they used the sticky notes to write the notes
on, it makes it feel like a proper schedule. It appeals to the audience more as it has a warmer
feel.

11. Eugene Maina
https://www.google.co.ke/imgres?imgurl=http%3A%2F%2Fteesblueprint.weebly.com%2Fuploads%2F5
%2F9%2F8%2F8%2F59883485%2F9786726_orig.jpg&imgrefurl=http%3A%2F%2Fteesblueprint.weebly.c
om%2Fplanning.html&docid=-
UaLAHYA5znifM&tbnid=ID9rMbhpHTnvXM%3A&vet=1&w=576&h=727&noj=1&bih=667&biw=1366&q=
magazine%20front%20pages%20music&ved=0ahUKEwjVidex69XSAhVEJCYKHZr1C3UQMwh8KFgwWA&i
act=mrc&uact=8#h=727&imgdii=OD63W-AuyzOleM:&imgrc=ID9rMbhpHTnvXM:&vet=1&w=576
This shows that the page must contain the face of the featured artist. It has straplines that are stroked. I
will adapt this idea and it colour scheme because it is dark so it doesn’t take attention off the picture.

12. Eugene Maina
Back pages
https://www.google.co.ke/imgres?imgurl=http%3A%2F%2Fjonimitchell.com%2Flibrary%2Fimages%2F8
31.jpg&imgrefurl=http%3A%2F%2Fjonimitchell.com%2Flibrary%2Fview.cfm%3Fid%3D2429&docid=OxsV
UgitdUtSrM&tbnid=MRtq2WGY69fQjM%3A&vet=1&w=300&h=388&noj=1&bih=667&biw=1366&q=mag
azine%20back%20pages%20music&ved=0ahUKEwiShuuq7tXSAhWODBoKHTezDM0QMwgaKAAwAA&iac
t=mrc&uact=8#h=388&imgrc=MRtq2WGY69fQjM:&vet=1&w=300
It has a picture relating to the type of magazine. This shows me that I have to put something music
related as my back page advert.

13. Eugene Maina
Editorial
They have used the large drop cap at the beginning this gives the reader a sense of belonging.
They have also used their signature using a signature font. I will use this because it makes the
article more relatable. I will also use the big pictures on the left side.
Layout

14. Eugene Maina
https://nathanmcivorsasmediablog.files.wordpress.com/2012/05/page00091.jpg
The layout of the magazine again depends on the type of music magazine that is being produced. This
magazine is a very visual magazine because it has a broad target audience and it appeals to all. This
shows me that the layout of the magazine must have pictures in order to maintain interest. I especially
liked this idea and applied it in my contents page.