The document presents a cloud-based accounting solution aimed at small businesses, highlighting its ease of use and accessibility for managing accounts efficiently. It provides statistics on customer demographics and projected subscription revenue over three years, emphasizing customer satisfaction and workflow improvement. The financial overview details operating costs, ebit projections, and the CEO's vision for the product's development and marketing strategy.

2. CLOUD-BASED ACCOUNTING FOR SMALL BUSINESS

3. CLOUD-BASED ACCOUNTING FOR SMALL BUSINESS
Manage your accounts quickly and easily,
whenever and whenever you need to.

4. Accounts should be SIMPLE

5. Accounts should be SIMPLE
●
●
●
●
having trouble keeping track
not getting paid
neglecting their accounts
relying on someone else to
mind their business for them

6. PROBLEM:
it's a CHORE to do your own accounts

7. CAUSE:
tools designed for ACCOUNTANTS

8. SMALL BUSINESS: 2 million (100%)
SOLE TRADER: 1.3 million (65%)
80,000 (3%) → ACCOUNTANT

9. SOLUTION:
easy to use
● easy to access
designed for the rest of us
●

10. ORDER

11. PAYMENT

12. INVOICE

13. ●
outstanding orders
●
best customers
●
top-selling items

14. what used to take 15 minutes
can now take 30 seconds
system LEARNS as you use it

15. ●
degree in Mathematics
●
20 years in Web Development
●
5 years SMB experience

16. What customers are saying:
●
eLEDGER is easy to navigate, with a superior layout to other products
●
It's nice having everything altogether
●
This is basically the cost of a few cups of coffee, every month
●
The most important aspect is workflow

17. FOCUS SHIFT

PRODUCT
DEVELOPMENT
MARKETING
&
PROMOTION

18. MONTHLY SUBSCRIPTION
INCOME PROJECTIONS
Executive
1,077 subscriptions
($25,698)
$8 per user
YEAR 2:
20,660 subscriptions
($1,087,601)
Partner
●
YEAR 1:
Associate
●
$12 per user
$10 per partner
YEAR 3:
89,584 subscriptions
($7,055,271)
Sales are recurring – most customers in any given month will
be the same customers from the previous month
First month free means payments are in arrears, every month

19. eLEDGER
Revenue
Cost of Goods Sold
EBIT Year 1
%
Revenue
$25,698
$0
eLEDGER
0.00%
Cost of Goods Sold
EBIT Year 2
%
$1,087,601
$0
Revenue
0.00%
$7,055,271
$0
Gross Profit
Administrative Costs
$33,148
128.99%
Administrative Costs
$38,026
3.50%
Administrative Costs
$38,088
0.54%
$4,850
18.87%
Marketing
$12,100
1.11%
Marketing
$70,000
0.99%
Professional Fees
$48,112
187.22%
Professional Fees
$56,440
5.19%
Professional Fees
$56,440
0.80%
Employment Costs
$61,875
240.78%
Employment Costs
$82,500
7.59%
Employment Costs
$82,500
1.17%
$6,200
24.13%
Non-recurring Costs
$1,200
0.11%
Non-recurring Costs
$3,800
0.05%
TOTAL OPERATING COSTS: $154,185
600.00%
TOTAL OPERATING COSTS: $190,266
17.49%
TOTAL OPERATING COSTS: $250,828
3.56%
-$128,487
-500.00%
EBIT
$897,335
82.51%
EBIT
$7,055,271
0.00%
100.00%
EBIT
Gross Profit
%
$25,698
Non-recurring Costs
100.00%
Cost of Goods Sold
EBIT Year 3
Gross Profit
Marketing
$1,087,601
eLEDGER
$6,804,443
100.00%
96.440%

20. No Assembly Required
Michael Mehmet – CEO and Founder, MEHMETECH pty ltd