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BT SearchSmart   bringing enterprise level search in reach of small businesses   Mark Riley BT SearchSmart Product Manager  Small Business 2.0 23 January 2010
20m min Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
All About BT Business BT Business is the division of BT Group that delivers communications and IT solutions to UK SMBs. It currently serves around 1 million of the 1.6 million businesses in the UK that pay VAT (sales tax).  Our mission is to help UK SMBs succeed by transforming the way they work, in particular by making it easier for them to adopt new technology.  We are the UK market leader in fixed and premise-based communications and broadband, and a challenger brand in mobile solutions and IT services.
The Small Business Owner’s dilemma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search is more than just text – Universal Search Maps Image and Video Product Reviews
Real time – real important
Mobile drives hyper-local
Track to understand -  the devils in the data
How to chose an agency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Approach – lead with affordable SEO, bolt on PPC, analytics and link building  + + + + Basic Search Engine Optimisation from £74.99 a month Link Builder £100 30 minutes consultation Standalone PPC min £300 Pay Per Click  Min £100 + Google Analytics £75
BT SearchSmart – Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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SearchSmart Recommendations Report ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Further reading… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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SearchSmar Small Biz 2.0 V2

  • 1. BT SearchSmart bringing enterprise level search in reach of small businesses Mark Riley BT SearchSmart Product Manager Small Business 2.0 23 January 2010
  • 2.
  • 3. All About BT Business BT Business is the division of BT Group that delivers communications and IT solutions to UK SMBs. It currently serves around 1 million of the 1.6 million businesses in the UK that pay VAT (sales tax). Our mission is to help UK SMBs succeed by transforming the way they work, in particular by making it easier for them to adopt new technology. We are the UK market leader in fixed and premise-based communications and broadband, and a challenger brand in mobile solutions and IT services.
  • 4.
  • 5. Search is more than just text – Universal Search Maps Image and Video Product Reviews
  • 6. Real time – real important
  • 8. Track to understand - the devils in the data
  • 9.
  • 10. Approach – lead with affordable SEO, bolt on PPC, analytics and link building + + + + Basic Search Engine Optimisation from £74.99 a month Link Builder £100 30 minutes consultation Standalone PPC min £300 Pay Per Click Min £100 + Google Analytics £75
  • 11.
  • 12.
  • 13.  
  • 14.  
  • 15.
  • 16.

Editor's Notes

  1. Search has involved to be more than just a few lines of text. Video maps and images are growing in importance in an effective search strategy and they can significantly help you overall search traffic and prominence on the search results page.