BT SearchSmart is a search engine optimization (SEO) service offered by BT Business to help small businesses improve their search visibility. The service offers two SEO options - a basic package for £74.99 per month that includes on-site recommendations and paid search campaign management, and a premium package for £349.99 per month that also includes link building and phone support. Additional services like web analytics setup, link building, and online marketing specialists can be added on for extra fees. The service provides customers with an online portal to track clicks, spending data, and SEO recommendations.