Like it or loathe it, as SEOs we often find ourselves being asked to explain rankings, especially for highly visible head terms but I’ve noticed in the last few years that for these most competitive terms, the normal rules don’t always apply. In this session, I'll talk through new data, examples, and real world tests to explore the hypotheses that Google is increasingly going beyond our normal understanding of ranking factors.
SearchLove London 2018 - Tom Capper - The two-tiered SERP: Ranking for the mo...Distilled
Like it or loathe it, as SEOs we often find ourselves being asked to explain rankings, especially for highly visible head terms - but I’ve noticed in the last few years that for these most competitive terms, the normal rules don’t always apply. In this talk, I’ll dig into whether and how Google is going beyond our normal understanding of ranking factors, and how we need to react.
SearchLove Boston 2019 - Derek Gleason - Benchmarking Success for Client Site...Distilled
There's only one KPI that every client has: more. More traffic, more leads—more of whatever metric you're reporting. Ten percent growth? Why wasn't it fifteen? Six hundred shares? Why wasn't it 1,000?
If we can't set relative, valid benchmarks, we can't set expectations. Reporting becomes a Sisyphean task.
This leads to friction with our direct contact and—critically—weakens the ability of our data to translate throughout an organization.
Does Google still need links? - SearchLove San Diego 2017Tom Capper
Back in Google's early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link based surfing, and Google no longer needs a proxy - so what, in 2017, is the point in links?
SearchLove London 2018 - Tom Capper - The two-tiered SERP: Ranking for the mo...Distilled
Like it or loathe it, as SEOs we often find ourselves being asked to explain rankings, especially for highly visible head terms - but I’ve noticed in the last few years that for these most competitive terms, the normal rules don’t always apply. In this talk, I’ll dig into whether and how Google is going beyond our normal understanding of ranking factors, and how we need to react.
SearchLove Boston 2019 - Derek Gleason - Benchmarking Success for Client Site...Distilled
There's only one KPI that every client has: more. More traffic, more leads—more of whatever metric you're reporting. Ten percent growth? Why wasn't it fifteen? Six hundred shares? Why wasn't it 1,000?
If we can't set relative, valid benchmarks, we can't set expectations. Reporting becomes a Sisyphean task.
This leads to friction with our direct contact and—critically—weakens the ability of our data to translate throughout an organization.
Does Google still need links? - SearchLove San Diego 2017Tom Capper
Back in Google's early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link based surfing, and Google no longer needs a proxy - so what, in 2017, is the point in links?
The True SEO Value of Links - No-Follow vs. Follow Link Experiment 🔗Kaizen
Our Head of Creative, Sarah Fleming gave this talk at brightonsSEO Summer 2021. Sarah ran through an experiment we conducted here at Kaizen on nofollow links.
How to rank 5 alarm on page 1 of google for the keyword phrase fire equipmentBrian Bateman
This is a step by step SEO guide for 5 Alarm Fire Equipment. The analysis shows the webmasters of 5Alarm.com exactly what needs to be done if they want to rank on page 1 of Google's search results for the keyword phrase Fire Equipment.
Adapting to Google's Criteria for High-Authority, Top-Ranking Websites in 2020WeLoveSEO
Google has become increasingly strict with its criteria for what it takes to rank in organic search in 2020.
Not only are the technical considerations of SEO as important as ever, but Google has begun to emphasize E-A-T more and more with each core algorithm update, along with increased pressure to surface high-quality results in light of the coronavirus.
Learn what top-performing sites are doing to maintain strong SEO performance in 2020, and what you can to do recover from core updates and compete in an increasingly competitive SEO landscape.
Join Lily's session to learn:
- practical tips that you can use on your websites to increase perceived trustworthiness and authoritativeness
- how you can adapt your content and marketing strategies to meet the constantly changing needs and demands of your audience
Ranking for head terms, the limits of ranking factorsWeLoveSEO
Tom Capper - Distilled
Like it or loathe it, as SEOs we often find ourselves being asked to explain rankings, especially for highly visible head terms – but I’ve noticed in the last few years that for these most competitive terms, the normal rules don’t always apply. In this session, I’ll talk through new data, examples, and real world tests to explore the hypotheses that Google is increasingly going beyond our normal understanding of ranking factors.
The True SEO Value of Links - No-Follow vs. Follow Link Experiment 🔗Kaizen
Our Head of Creative, Sarah Fleming gave this talk at brightonsSEO Summer 2021. Sarah ran through an experiment we conducted here at Kaizen on nofollow links.
How to rank 5 alarm on page 1 of google for the keyword phrase fire equipmentBrian Bateman
This is a step by step SEO guide for 5 Alarm Fire Equipment. The analysis shows the webmasters of 5Alarm.com exactly what needs to be done if they want to rank on page 1 of Google's search results for the keyword phrase Fire Equipment.
Adapting to Google's Criteria for High-Authority, Top-Ranking Websites in 2020WeLoveSEO
Google has become increasingly strict with its criteria for what it takes to rank in organic search in 2020.
Not only are the technical considerations of SEO as important as ever, but Google has begun to emphasize E-A-T more and more with each core algorithm update, along with increased pressure to surface high-quality results in light of the coronavirus.
Learn what top-performing sites are doing to maintain strong SEO performance in 2020, and what you can to do recover from core updates and compete in an increasingly competitive SEO landscape.
Join Lily's session to learn:
- practical tips that you can use on your websites to increase perceived trustworthiness and authoritativeness
- how you can adapt your content and marketing strategies to meet the constantly changing needs and demands of your audience
Ranking for head terms, the limits of ranking factorsWeLoveSEO
Tom Capper - Distilled
Like it or loathe it, as SEOs we often find ourselves being asked to explain rankings, especially for highly visible head terms – but I’ve noticed in the last few years that for these most competitive terms, the normal rules don’t always apply. In this session, I’ll talk through new data, examples, and real world tests to explore the hypotheses that Google is increasingly going beyond our normal understanding of ranking factors.
SearchLove San Diego 2017 | Tom Capper | Does Google Still Need Links?Distilled
Google now has a whole host of signals to choose from, and while links still seem to correlate with rankings, the relationship is more complex than ever. In this presentation, Tom will explore whether and when links still count, what might replace them, and how SEOs should build site equity in 2017 and beyond.
60 Actionable Prospecting Tactics that will Increase Your Outbound OpportunitiesTenbound
60 Actionable Prospecting Tactics that will Increase Your Outbound Opportunities with Ryan O'hara of LeadIQ from The Sales Development Conference 2020 @tenbound
Darren Shaw - User Behavior and Local Search - Dallas State of Search 2014Darren Shaw
Does Google use click-through rate as a ranking signal? If users are clicking and sticking on some results, and bouncing back to the search results on others, that could be a valuable quality signal for them to use in the ranking algorithm.
Some recent tests have shown interesting (and instant) ranking boosts from click activity. Not satisfied with the results of a handful of tests, Darren has set out to test the bejeesus out of: clicks on website links, clicks on Google+ page links, driving directions, and branded search. He’ll describe the tests, the results, and any new insights.
Unpacking the Local Search Ranking Factors for 2021 & BeyondSeven Figure Agency
Darren Shaw is one of the TOP Experts in all things Local Search. Every year he publishes a deep dive report called “The Local Search Ranking Factors Survey”. You can check it out here – https://whitespark.ca/local-search-ranking-factors/
To get these factors, Darren & his team interview 50 of the top Local SEO Experts and went DEEP on what they felt were the most important factors that contributed to ranking in local search.
In this LIVE session, we’ll explain the findings, the key insights, and what you need to know to drive better local ranking results for your clients…
Access the full recording of this session here -> https://www.sevenfigureagency.com/unpacking-the-2020-local-search-ranking-factors/
Forget your feelings: How to actually quantify your buyer personas - SaaSFest...Price Intelligently
As an industry we've been talking about buyer personas for over a decade, yet few of us are actually using them in the proper manner. Instead, we create cute avatars and pretty names to characterize our personas without getting into the nitty gritty of who these people are on a quantified level. In this presentation at Price Intelligently's SaaSFest 2016, Patrick Campbell walks through a step by step process for actually quantifying your buyer personas to accelerate your learnings and growth.
Most Valuable SEO Presentation - Advanced Search Summit - DMO Advanced 2021 -...Ahrefs
Patrick Stox presents the most valuable SEO presentation you'll ever see at DMO Advanced in Napa 2021.
What to prioritize, how to scale processes, what's really going to have an impact on your SEO.
Make your pitch perfect, using competitive and emotional intelligence - SEOZONEAlexandraTachalova
These are the areas I covered in my speech at SEOZONE:
1. How to create an effective pitch based on a combination of data, logic and emotion
2. How to approach client pitches as a business process, applying organization and scalable systems (such as CRM, templates, and specific steps)
SearchLove London 2019 - Will Critchlow - Misunderstood Concepts at the Heart...Distilled
The basics of SEO are technical accessibility, relevance, quality, and authority. Or: can it be crawled, does it meet a keyword need, and is it trustworthy? In each of these areas, we need to build on solid foundational understanding, and find the areas where advanced understanding will give us an edge. Will’s recent research has shown common gaps in understanding, and highlighted interesting advanced topics. In this wide-ranging session, he guarantees you’ll learn something, and you’ll come away with training guidelines for the basics.
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...Distilled
Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost rankings and generate more ££ through organic search.
International SEO is difficult at the best of times. Maintaining and, hopefully, growing organic search traffic through phased re-architecture and migration of multinational and multilingual organizations is even more complex. Together we’ll look at specific challenges and opportunities from recent complex project examples.
SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn...Distilled
Traditional keyword research has been a numbers game, but as SEO evolves, more is no longer better. SEO in 2020 will require deep keyword insight, including understanding brand influence, search intent, synonyms, and content. Findings from enterprise case studies suggest better ways to approach keyword research at scale.
SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File An...Distilled
Log File Analysis is rarely touched on by the average SEO... but you're missing out on data that is pure gold. Imagine not "guesstimating" how Googlebot and other crawlers behave on a website with traditional crawling tools and actually knowing how Google is crawling a client's site? Imagine not having to play by the 1000 row limit in search console (without delving into the coding or the API) and having limitless data? All of this and more can be done with Log File Analysis.
Learn how to actually get log files from clients (without making their brain hurt from excessive SEO jargon) and handle different Log File Types & how to diagnose any crawling issue by analysing crawling rates by sub-folder or by crawl depth, seeing behaviours on low value add URLs, reviewing how Googlebot behaves based on page speed and much, much more!
This talk is for any level of SEO, and starts from the absolute basics to more advanced checks that can be performed quickly to bring massive value to clients and reveal big wins for any website.
SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your AudienceDistilled
It’s easy to get swept away by monthly search volume and to forget that behind every search there is a person with a specific motivation and set of needs to fulfil. This talk will look at how you can use Google’s algorithmic rewriting of the SERPs to help you identify those motivations so you can effectively optimise for intent and query context to improve the ranking performance of your landing pages. This talk will also help you understand how you can use this information to create more tailored online experiences for your prospective customers and how the same workflows can be applied for more general business intelligence insights.
SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019Distilled
In this broad look at search trends and searcher data, Rand will explore the key changes affecting search marketers and those seeking to earn influence through Google. From zero-click searches, to tough choices on structured data, to the new ways Google is using information consensus and weighting particular types of authority, this presentation will make every marketer a more strategic thinker about search.
SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access PassDistilled
Optimising crawl budget and encouraging search engine indexation are concepts most SEOs are familiar with. But the devil is in the details. Especially as best practices have altered in recent years and will do so again with the introduction of indexing APIs by both Google and Bing. Should you control crawlers with robots directives? Or XML sitemaps? Or submit via the APIs? Or just let Google figure it out? In this session, Jes will delve into the optimal way to get your content into search engines fast.
SearchLove London 2019 - Heather Physioc - Building a Discoverability PowerhouseDistilled
Search is a channel that can’t live in a silo. In order to be its most effective, search teams have to collaborate successfully across paid, organic, content and more. Get tips for integrating and collaborating from the hard knocks and learnings of merging an organic, paid and performance content team into one Discoverability group. Find out how we went from three teams of individual experts to one integrated Discoverability powerhouse, and learn from our mistakes and wins as you apply the principles in your own company.
SearchLove London 2019 - Andi Jarvis - The Science of PersuasionDistilled
Scientists have been studying how the brain works to try and unlock its secrets for hundreds of years. Since the emergence of marketing in the 1950s, many people have focused on how the brain affects our buying behaviour. In this presentation, Andi will breakdown the research and give you some tips that can improve your conversion rates.
SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...Distilled
An SEO crawler is a staple tool in any SEO pro's toolkit, but have you ever considered using such a tool to seek out powerful CRO opportunities? Luke is an out and out ecommerce expert who'll be sharing tips and takeaways on how to leverage custom extraction with an SEO crawler to improve ecommerce conversion rates and enhance UX.
SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local S...Distilled
With the assistance of Doc Brown, Greg's back from the future with a detailed playbook for Local SEO in 2020. If you're working with a business with a physical location or that serves customers in a particular geographic area, this presentation will outline exactly what you need to do if you want more visibility in local searches in 2020. Learn how Local SEO is different, how to write and optimize content, how to build local links, how to make a better first impression with Google My Business, and how to rock your customer reviews. You'll learn everything you need to know to help your business stand out from competitors and attract more customers in 2020.
SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human...Distilled
Sarah will be presenting a variety of ways that search marketers can acquire and analyze qualitative data to compliment ever-present quantitative data. These methods include customer interviews, on-site recordings, tools and polls and surveys. She'll be showing you how to process all this data and will provide real-life examples of how this has been used with previous clients.
SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-TDistilled
By now you have likely heard of Expertise, Authoritativeness and Trust and its importance in Google's algorithms. But how do we improve a site's E-A-T? This talk will give real life examples of sites that made changes to their E-A-T and saw traffic increases shortly afterwards. The goal is to send you away with a list of things you can accomplish to help improve in this area.
SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019Distilled
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
SearchLove Boston 2019 - Courtney Cox Wakefield - Voice Search and Instant An...Distilled
The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.
SearchLove Boston 2019 - Tom Anthony - Search in 2020: Technologies That Will...Distilled
Signed exchanges? ITP? SEO is a constantly updating discipline, and to succeed we have to understand the technologies the web is running on. The current pace of change is high and there are a wealth of changes that are going to impact how we do effective SEO. Signed Exchanges mean Google can serve pages from your domain from their servers. Intelligent Tracking Prevention means that your analytics are about to be transformed. Googlebot updates may increase the pressure to adopt new web technologies to compete. In this session Tom is going to outline some of the important changes, help you understand what they mean for your SEO efforts, and show you how you can prepare.
SearchLove Boston 2019 - Kameron Jenkins - The Modern Search Writer’s ToolkitDistilled
A few minutes in your favorite keyword research tool, a few minutes reading top results in Google, and a few hours drafting... that post will perform, right? Not so fast. The landscape is more saturated and algorithms are more mature than ever before. We need to think bigger. In this talk, Kameron will share what tools are in her “full-stack writer” toolkit along with clear examples of what this looks like put into practice.
SearchLove Boston 2019 - Joy Hawkins - 10 Ways to Get Results with Local SEODistilled
In this session, Joy will be going through various case studies of real clients and highlighting what exactly she did to improve their Local SEO results and what the impact was.
SearchLove Boston 2019 - Will Critchlow - SEO + CRO: When ‘What’s Good for Us...Distilled
We know that Google wants to align their results with the websites that make searchers happy. We expect to see more and more ranking factors that align with this - whether based on actual usage data, machine-learned equivalents, or simply from evaluating algorithm changes based on their impacts on usage. But on our journey to that point, it's important to realize that changes made to improve conversion rate or UX could harm search performance, and vice versa. How do we navigate this complexity? That's what Will is going to be covering.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
22. Google in 2017:
31,584 experiments
2,453 search changes
https://www.cnbc.com/2018/09/17/google-tests-changes-to-its-search-algorithm-how-search-works.html
43. @THCapper
Moz Study My Study
17,600 queries from KWP 4,900 queries from STAT
Top 50 results Top 10 results
44. @THCapper
Moz Study My Study
17,600 queries from KWP 4,900 queries from STAT
Top 50 results Top 10 results
Desktop only (?) Desktop & Smartphone
45. @THCapper
Moz Study My Study
17,600 queries from KWP 4,900 queries from STAT
Top 50 results Top 10 results
Desktop only (?) Desktop & Smartphone
May 2015 Feb 2017, Oct 2018, May 2019
46. @THCapper
Moz Study My Study
17,600 queries from KWP 4,900 queries from STAT
Top 50 results Top 10 results
Desktop only (?) Desktop & Smartphone
May 2015 Feb 2017, Oct 2018, May 2019
Mean Spearman correlations Mean Spearman correlations
47. @THCapper
Moz Study My Study
17,600 queries from KWP 4,900 queries from STAT
Top 50 results Top 10 results
Desktop only (?) Desktop & Smartphone
May 2015 Feb 2017, Oct 2018, May 2019
Mean Spearman correlations Mean Spearman correlations
56. @THCapper@THCapper
Top 50 vs. Top 10
0.33
0.29
DA of
linking
URLS
Links
0.32
PA of
linking
URLShttps://www.stonetemple.co
m/link-as-a-ranking-factor/
127. @THCapper@THCapper
Evidence:
1. Links less relevant in the top 5
2. SERPs change when they become
high volume
3. Pricing affects rankings
4. Google is re-assessing intents for
established keywords
131. “what percent of users clicked
through a picture-link and then
quickly clicked back”
https://www.cnbc.com/2018/09/17/google-tests-changes-to-its-search-algorithm-how-search-works.html
134. “whether there was a significant
increase in the time until they made
their first interaction”
https://www.cnbc.com/2018/09/17/google-tests-changes-to-its-search-algorithm-how-search-works.html
163. @THCapper
How can I measure this?
● Branded search
● Social following
● Survey data
https://www.distilled.net/resources/measuring-brand-awareness/