This document discusses different types of search engine optimization and marketing. It defines SEO as using free communication tools to increase visibility on search engines through natural or organic search. This involves techniques like keyword research, content optimization, link building, and reputation management. SEM refers to paid search engine marketing through sponsored links and ads. GeoSearch Marketing uses geographical information to target local users, while Location Based Services provide information and entertainment to mobile users based on their geographical position.

1. SearchEngineOptimizationProcess

2. SearchEngineOptimization- SEO - According to me the SEO defines a free tool of communication to be more visible on search engine . - Natural or Organic search - “Search engine optimization is the art and science of publishing information and marketing it in a manner that helps search engines understand your information is relevant to relevant search”. - e.g.: keyword research, SEO copywriting, information architecture, link building & brand building, building mindshare, reputation management, and viral Marketing

3. SearchEngine Marketing - SEM - The SEM refers to “The sponsoring link or paying referencing” The principle is simple: the company selects keywords on which it wishes to be seen and pay more or less click on the keywords selected when an Internet user pat them into a search engine (like Google for example). - e.g.: - sponsored links, promotional or commercial links, general or limited campaigns, ad placement-

4. GeoSearch Marketing Organic search results are the usual listings you see when you do a search in Google, Yahoo or MSN. Good rankings in organic search will drive the bulk of the traffic to your website. It is here where we can also target a wider range of keywords to maximize the local traffic your website receives. It’ s when a company uses geographical information on search engine to be visible by the Internet user. These method is part of the online marketing, sales & distribution.

5. GeoSearchMarketing - bis -

6. Location Based Services - LBS - A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.