Session about the search marketing options beyond Google. My talk was mainly focused on social media ads (Facebook, Twitter, YouTube & LinkedIn)

1. SEARCH MARKETING
BEYOND

2. ABOUT ME…
Graduated in 2010 - BASc Applied Science / Mathematics
Started my online marketing career in 2010
Specialised in Pay-Per-Click in 2013
Head of PPC at Blueclaw Media – Digital agency based in
Leeds

3. “DON’T KEEP
ALL YOUR EGGS
IN THE SAME
BASKET…”

5. 2 Hours…
The UK Average Time
Per Day on Social Media

6. ADS

7. Clicks to Website
Great for people to visit a specific page of your
website (new products/service/content)
Page Post Engagement
Perfect to boost an existing piece of content
Website Conversions
Ideal to encourage users to sign up to a
newsletter or simply making a purchase
L B/V
E
N
Newspaper Lead Generation
Ecommerce
N L
ELN
B/Vlogger

9. In Stream Video Ads
‘’Skip after 5 seconds” – Great way to promote video
content or advertise your blog/site/newspaper.
InDisplay
Appears to the right of the feature video and above
the video suggestions list.
InSearch
Recommended videos within the search results
on Youtube – Target by keywords like Adwords
Newspaper
Ecommerce
Lead Generation
B/Vlogger
N
E L
B/VE L
LE
N
N

10. ADS

11. Sponsored Update
Perfect to show your content in front of the targeted audience
Display Ads
Good for eye-catching messages and visual content – Works
the same way as the Google DN
Sponsored InMail
Send targeted messages directly to your target audience
(Newsletter, Scoop...)
Newspaper
Ecommerce
Lead Generation
B/Vlogger
EL
EL
L
E
N
N
Text Ads
Drive new visitors to your website – Works the same way
as the Google SN.
L N

12. THE
BENEFITS OF
SOCIAL ADS?

13. ALLOWS LASER TARGETING
HELPS TO BUILD BRAND AWARENSESS
INCREASES CONTENT EXPOSURE