The document provides guidance on improving website structure for search engine optimization. It recommends using descriptive URLs with relevant words that are easy for users to understand and remember. URLs should be simple rather than lengthy with unnecessary parameters. It also suggests creating a simple directory structure and using categories and filenames that help search engines effectively crawl and index website content.
Search engine optimization SEO starter-guide by GoogleSimon Legouge
This document provides an overview of search engine optimization (SEO) best practices for webmasters. It explains that SEO involves making small modifications to a website that, when combined, can improve user experience and search engine performance. The guide covers topics such as creating unique page titles, using meta descriptions, improving URL structure and site navigation, optimizing content, dealing with crawlers, SEO for mobile, and promoting the website. An example fictional baseball card website is used to illustrate these SEO concepts.
A collection of observed patterns and anti-patterns of being an Agile business analyst. Includes tips and tricks and worked examples to look out for, and picking up on the cues that make you a better analyst on an Agile environment.
The information in this presentation is all about Google Search Engine Optimization
Starter Guide. No copyright infringement intended. The purpose for this presentation is to orient OJTs in the company I work with on Search Engine Optimization. This is not the complete information found in the original resource. This also has content from Wikipedia.org.
Search engines crawl and index billions of webpages to provide relevant answers to user queries. They analyze hundreds of ranking factors like links, content, and freshness to determine the most important results. However, search engines have technical limitations and cannot see content hidden in things like Flash, frames, or non-HTML text. To be visible, content must be structured for both search engine bots and human visitors. Optimization helps satisfy both through compromises in webpage design.
On April 4, 2013 Jenn Mathews AKA the SEOGoddess spoke in front of a large group of tech savvy individuals looking to gain more understanding into the world of SEO. Jenn's talk included updates from Google's recent Panda and Penguin updates as well as incorporating Social media into SEO. This is a preview of her PPT for that talk.
Search marketing involves both paid search (Paid) and organic search (Organic). Paid search involves paying for ad placement, while organic relies on relevancy. An effective search marketing strategy requires optimizing account structure, keywords, ad copy, and landing pages for paid search. For organic search, optimizing on-page elements like titles, descriptions, URLs and images as well as off-page elements like links and social signals can help improve rankings. Maintaining fresh, keyword-optimized content is also important for both paid and organic search performance.
Search engines crawl billions of webpages to build an index and provide relevant search results. They use links between pages to efficiently discover and index content, storing snippets of text and metadata in vast data centers. Complicated algorithms rank results based on over 100 factors related to relevance and popularity to return the most useful pages for a user's query within seconds. Search engine optimization aims to understand and influence these algorithms through on-page and off-page techniques.
Presented at SharePoint Saturday Toronto July 9, 2016. I cannot tell you how many recent customers have simply indexed a universe of content with SharePoint Search OOTB (both SP and non-SP) and commented that “Search sucks” and “I can’t find anything relevant”. You will learn everything you need to know at this session to make use of very powerful OOTB configurable search functionality to “light up” your search experience and become the next Search Hero. No previous knowledge of SharePoint Search is assumed.
Search engine optimization SEO starter-guide by GoogleSimon Legouge
This document provides an overview of search engine optimization (SEO) best practices for webmasters. It explains that SEO involves making small modifications to a website that, when combined, can improve user experience and search engine performance. The guide covers topics such as creating unique page titles, using meta descriptions, improving URL structure and site navigation, optimizing content, dealing with crawlers, SEO for mobile, and promoting the website. An example fictional baseball card website is used to illustrate these SEO concepts.
A collection of observed patterns and anti-patterns of being an Agile business analyst. Includes tips and tricks and worked examples to look out for, and picking up on the cues that make you a better analyst on an Agile environment.
The information in this presentation is all about Google Search Engine Optimization
Starter Guide. No copyright infringement intended. The purpose for this presentation is to orient OJTs in the company I work with on Search Engine Optimization. This is not the complete information found in the original resource. This also has content from Wikipedia.org.
Search engines crawl and index billions of webpages to provide relevant answers to user queries. They analyze hundreds of ranking factors like links, content, and freshness to determine the most important results. However, search engines have technical limitations and cannot see content hidden in things like Flash, frames, or non-HTML text. To be visible, content must be structured for both search engine bots and human visitors. Optimization helps satisfy both through compromises in webpage design.
On April 4, 2013 Jenn Mathews AKA the SEOGoddess spoke in front of a large group of tech savvy individuals looking to gain more understanding into the world of SEO. Jenn's talk included updates from Google's recent Panda and Penguin updates as well as incorporating Social media into SEO. This is a preview of her PPT for that talk.
Search marketing involves both paid search (Paid) and organic search (Organic). Paid search involves paying for ad placement, while organic relies on relevancy. An effective search marketing strategy requires optimizing account structure, keywords, ad copy, and landing pages for paid search. For organic search, optimizing on-page elements like titles, descriptions, URLs and images as well as off-page elements like links and social signals can help improve rankings. Maintaining fresh, keyword-optimized content is also important for both paid and organic search performance.
Search engines crawl billions of webpages to build an index and provide relevant search results. They use links between pages to efficiently discover and index content, storing snippets of text and metadata in vast data centers. Complicated algorithms rank results based on over 100 factors related to relevance and popularity to return the most useful pages for a user's query within seconds. Search engine optimization aims to understand and influence these algorithms through on-page and off-page techniques.
Presented at SharePoint Saturday Toronto July 9, 2016. I cannot tell you how many recent customers have simply indexed a universe of content with SharePoint Search OOTB (both SP and non-SP) and commented that “Search sucks” and “I can’t find anything relevant”. You will learn everything you need to know at this session to make use of very powerful OOTB configurable search functionality to “light up” your search experience and become the next Search Hero. No previous knowledge of SharePoint Search is assumed.
The document provides an overview of advanced search engine optimization techniques. It discusses technical optimization including on-page and off-page factors. On-page optimization techniques covered include title, meta tag, header tag, keyword, URL and image optimization. Off-page optimization discussed link building strategies like article submissions, blogging, forums and press releases. The document also discusses content optimization and the importance of unique, high-quality content. Link building is described as a process to increase the number and quality of inbound links to improve search engine rankings. Various link building platforms are also listed.
The document provides best practices for search engine optimization (SEO). It outlines 10 key elements to optimize: [1] page titles, [2] meta descriptions, [3] proper use of HTML tags, [4] homepage URLs, [5] subpage URLs, [6] homepage and subpage content, [7] use of HTML tags, [8] anchor text, [9] robots.txt file, and [10] optimizing Flash content. Following the guidelines for each element can have a noticeable impact on user experience and organic search performance when implemented together.
SEO - How does it work, Why is it important, and why do we have to do it?Joao da Costa
Main Objectives of the SEO Presentation:
- To understand what Search Engine Optimisation (SEO) is
- To understand how Google works and how it is evolving
- To define search ranking factors
- The importance of understanding search and how it affects today’s business decisions and strategies
The document discusses Agile practices for analyzing requirements, writing user stories, and turning stories into code. It provides examples of decomposing a user journey into stories and sketches. It also demonstrates how to write well-structured stories and discusses adapting stories to changes in requirements.
The document discusses what happens on one's desk at night after switching off their PC, suggesting that the reader go straight to the bathroom and wash their hands immediately.
This document presents a short quiz with 4 questions to test whether someone is qualified to be a "professional". The questions have simple answers but are designed to test logical thinking, ability to think through consequences, memory, and learning from mistakes. Most professionals tested got all questions wrong, while many preschoolers got several right, disproving the theory that professionals have the brains of 4-year-olds.
El documento lista varias cosas pequeñas pero significativas de la vida que hacen que las personas se sientan felices, como momentos especiales con amigos y familiares, recuerdos agradables, y pequeños actos de amabilidad. Alienta al lector a apreciar estas cosas simples y compartir el mensaje con otros para desearles un día maravilloso.
The document presents a 4-question quiz that tests logical thinking and problem solving. The questions involve putting animals like giraffes and elephants into a refrigerator, attending an animal conference, and crossing a river inhabited by crocodiles. Getting the questions correct demonstrates an ability to think through consequences, remember details, and learn from mistakes rather than solve problems in overly complicated ways. According to the information given, most professionals miss all the questions but preschoolers often get several right.
1. The author warns that the world will experience great darkness and evil before Jesus Christ returns.
2. He encourages members of the Church to find safety and refuge in the temples, where God's light and protection can be found.
3. The author expresses faith that during times of tribulation, the righteous who faithfully attend the temple will be spared and find peace, and will one day welcome Christ's glorious return.
The document summarizes Scalewatcher, a product that uses electric currents to prevent mineral deposits and remove existing scale from pipes. It works by promoting crystal formation in water using principles of physics. This allows minerals to precipitate out before adhering to pipe walls. Scalewatcher has been successfully used to reduce scaling and corrosion in various industrial applications like boilers, heat exchangers, cooling towers, and oil platforms. It provides energy and maintenance savings compared to traditional chemical treatments.
This document discusses how accounting services are priced. It explains that accountants typically charge hourly rates that cover overhead costs and salaries, with rates ranging from $50-420 per hour depending on firm size. Accountants provide tax preparation, bookkeeping, and audits/reviews. Costs for a reviewed financial statement range from $3,000-20,000, while a first year audit for an early stage company costs $5,000-25,000. The document provides tips for entrepreneurs to recognize value and get the most appropriate level of expertise for each task.
This document discusses organ donation rates in Australia. It notes that Australia has one of the world's lowest organ donation rates despite having one of the best transplant success rates. Each year, around 100 people die waiting for organ transplants due to low donor rates. The document encourages people to become organ donors by registering to help save lives, as one donor can help up to ten people through organ and tissue donation.
This document provides a summary of key practices for optimizing a website to improve search engine rankings. It discusses optimizing page titles, description meta tags, URL structure, site navigation, and use of an XML sitemap file. Following best practices like unique, descriptive titles and descriptions; clear, keyword-rich URLs; well-organized navigation; and a submitted sitemap file can help search engines understand content better and improve visibility.
The document provides tips for optimizing webpages for search engines. It recommends including keyword-rich page titles and meta descriptions. Pages should contain keywords in headers, the first paragraph, image alt text, and hyperlinks. A sitemap and focused keyword pages can help search engines index all pages. Fine-tuning on-page SEO through tools like keyword density and competitor analysis can help rank pages higher for target keywords. Local businesses should include address details and seek local directory listings and links. Promoting optimized images, videos and audio can also aid discovery through universal search results.
This document provides an overview of an internet marketing strategy guide. It includes sections on optimizing a website through search engine optimization tactics, creating content through blogging, getting social media engagement, converting visitors to leads, nurturing leads to customers, and analyzing results to refine strategies. The document discusses topics like on-page and off-page SEO, creating optimized page titles, meta descriptions, headings, images and URL structures. It emphasizes that content is key and discusses best practices for business blogging to attract visitors and leads.
The Essential Guide to Internet Marketing Daniel Howard
This document provides an overview of an internet marketing strategy guide. It includes sections on optimizing a website through search engine optimization tactics, creating content through blogging, getting social media engagement, converting visitors to leads, nurturing leads to customers, and analyzing results to refine strategies. The document discusses topics like on-page and off-page SEO, creating optimized page titles, meta descriptions, headings, images and URL structures. It emphasizes that content is key and discusses best practices for business blogging to attract visitors and leads.
This document provides 10 tips for optimizing website referencing to improve search engine visibility:
1. Give unique, descriptive titles to each page and include relevant keywords.
2. Write meta descriptions that relate to the page title and include keywords but avoid overloading with keywords.
3. Choose a domain name that includes 3 maximum relevant keywords and uses the correct suffix for your location.
4. Name images files and write alt text with relevant keywords.
5. Structure content hierarchically using H1-H5 tags with the most important content in H1.
6. Optimize content by including relevant keywords and tagging important text with <strong> tags.
The document provides an overview of advanced search engine optimization techniques. It discusses technical optimization including on-page and off-page factors. On-page optimization techniques covered include title, meta tag, header tag, keyword, URL and image optimization. Off-page optimization discussed link building strategies like article submissions, blogging, forums and press releases. The document also discusses content optimization and the importance of unique, high-quality content. Link building is described as a process to increase the number and quality of inbound links to improve search engine rankings. Various link building platforms are also listed.
The document provides best practices for search engine optimization (SEO). It outlines 10 key elements to optimize: [1] page titles, [2] meta descriptions, [3] proper use of HTML tags, [4] homepage URLs, [5] subpage URLs, [6] homepage and subpage content, [7] use of HTML tags, [8] anchor text, [9] robots.txt file, and [10] optimizing Flash content. Following the guidelines for each element can have a noticeable impact on user experience and organic search performance when implemented together.
SEO - How does it work, Why is it important, and why do we have to do it?Joao da Costa
Main Objectives of the SEO Presentation:
- To understand what Search Engine Optimisation (SEO) is
- To understand how Google works and how it is evolving
- To define search ranking factors
- The importance of understanding search and how it affects today’s business decisions and strategies
The document discusses Agile practices for analyzing requirements, writing user stories, and turning stories into code. It provides examples of decomposing a user journey into stories and sketches. It also demonstrates how to write well-structured stories and discusses adapting stories to changes in requirements.
The document discusses what happens on one's desk at night after switching off their PC, suggesting that the reader go straight to the bathroom and wash their hands immediately.
This document presents a short quiz with 4 questions to test whether someone is qualified to be a "professional". The questions have simple answers but are designed to test logical thinking, ability to think through consequences, memory, and learning from mistakes. Most professionals tested got all questions wrong, while many preschoolers got several right, disproving the theory that professionals have the brains of 4-year-olds.
El documento lista varias cosas pequeñas pero significativas de la vida que hacen que las personas se sientan felices, como momentos especiales con amigos y familiares, recuerdos agradables, y pequeños actos de amabilidad. Alienta al lector a apreciar estas cosas simples y compartir el mensaje con otros para desearles un día maravilloso.
The document presents a 4-question quiz that tests logical thinking and problem solving. The questions involve putting animals like giraffes and elephants into a refrigerator, attending an animal conference, and crossing a river inhabited by crocodiles. Getting the questions correct demonstrates an ability to think through consequences, remember details, and learn from mistakes rather than solve problems in overly complicated ways. According to the information given, most professionals miss all the questions but preschoolers often get several right.
1. The author warns that the world will experience great darkness and evil before Jesus Christ returns.
2. He encourages members of the Church to find safety and refuge in the temples, where God's light and protection can be found.
3. The author expresses faith that during times of tribulation, the righteous who faithfully attend the temple will be spared and find peace, and will one day welcome Christ's glorious return.
The document summarizes Scalewatcher, a product that uses electric currents to prevent mineral deposits and remove existing scale from pipes. It works by promoting crystal formation in water using principles of physics. This allows minerals to precipitate out before adhering to pipe walls. Scalewatcher has been successfully used to reduce scaling and corrosion in various industrial applications like boilers, heat exchangers, cooling towers, and oil platforms. It provides energy and maintenance savings compared to traditional chemical treatments.
This document discusses how accounting services are priced. It explains that accountants typically charge hourly rates that cover overhead costs and salaries, with rates ranging from $50-420 per hour depending on firm size. Accountants provide tax preparation, bookkeeping, and audits/reviews. Costs for a reviewed financial statement range from $3,000-20,000, while a first year audit for an early stage company costs $5,000-25,000. The document provides tips for entrepreneurs to recognize value and get the most appropriate level of expertise for each task.
This document discusses organ donation rates in Australia. It notes that Australia has one of the world's lowest organ donation rates despite having one of the best transplant success rates. Each year, around 100 people die waiting for organ transplants due to low donor rates. The document encourages people to become organ donors by registering to help save lives, as one donor can help up to ten people through organ and tissue donation.
This document provides a summary of key practices for optimizing a website to improve search engine rankings. It discusses optimizing page titles, description meta tags, URL structure, site navigation, and use of an XML sitemap file. Following best practices like unique, descriptive titles and descriptions; clear, keyword-rich URLs; well-organized navigation; and a submitted sitemap file can help search engines understand content better and improve visibility.
The document provides tips for optimizing webpages for search engines. It recommends including keyword-rich page titles and meta descriptions. Pages should contain keywords in headers, the first paragraph, image alt text, and hyperlinks. A sitemap and focused keyword pages can help search engines index all pages. Fine-tuning on-page SEO through tools like keyword density and competitor analysis can help rank pages higher for target keywords. Local businesses should include address details and seek local directory listings and links. Promoting optimized images, videos and audio can also aid discovery through universal search results.
This document provides an overview of an internet marketing strategy guide. It includes sections on optimizing a website through search engine optimization tactics, creating content through blogging, getting social media engagement, converting visitors to leads, nurturing leads to customers, and analyzing results to refine strategies. The document discusses topics like on-page and off-page SEO, creating optimized page titles, meta descriptions, headings, images and URL structures. It emphasizes that content is key and discusses best practices for business blogging to attract visitors and leads.
The Essential Guide to Internet Marketing Daniel Howard
This document provides an overview of an internet marketing strategy guide. It includes sections on optimizing a website through search engine optimization tactics, creating content through blogging, getting social media engagement, converting visitors to leads, nurturing leads to customers, and analyzing results to refine strategies. The document discusses topics like on-page and off-page SEO, creating optimized page titles, meta descriptions, headings, images and URL structures. It emphasizes that content is key and discusses best practices for business blogging to attract visitors and leads.
This document provides 10 tips for optimizing website referencing to improve search engine visibility:
1. Give unique, descriptive titles to each page and include relevant keywords.
2. Write meta descriptions that relate to the page title and include keywords but avoid overloading with keywords.
3. Choose a domain name that includes 3 maximum relevant keywords and uses the correct suffix for your location.
4. Name images files and write alt text with relevant keywords.
5. Structure content hierarchically using H1-H5 tags with the most important content in H1.
6. Optimize content by including relevant keywords and tagging important text with <strong> tags.
Anatomy of a blog post for community sherpa 2justinfishaw
This document provides guidance on how to optimize blog posts for search engine optimization (SEO). It discusses key on-page and off-page ranking factors like keyword-rich titles, tags, images, comments, and internal/external links. It emphasizes using target keywords naturally throughout titles, content, tags and images. The document also recommends setting up the All-in-One SEO plugin to optimize individual posts and the overall blog homepage for keywords. Filling out the SEO plugin fields properly and following SEO best practices outlined can help improve search visibility and traffic.
Hot To Optimize Your Website For Searcheightcastles
The document provides 11 keys to optimizing a website for search engines through on-page and off-page SEO techniques. It discusses optimizing page titles, meta descriptions, CSS, images, domain registration age, Moz rank, Google crawl date, URL structure, avoiding keyword stuffing, improving off-page SEO through inbound links, and assessing the next steps to ranking higher in search engines. The overall aim is to provide relevant, unique content and structure pages in a way that both users and search engines can understand.
This document provides an online marketing strategy and plan focused on search engine optimization (SEO). It outlines 11 key SEO strategies, including writing keyword-rich page titles and meta descriptions, including keywords in headers, links, and images, developing focused keyword pages, and fine-tuning on-page elements for search engines. The goal is to rank high in organic search results by providing clues to search engines about the topic of each page through on-page elements.
Free Advertising & Other Little Google Tips Marketers Should KnowMohamed Mahdy
This document provides guidance on implementing an effective internet marketing strategy. It discusses optimizing a website for search engines through SEO, creating valuable content like blogs and social media, converting visitors into leads, nurturing leads into customers, and analyzing results. Key recommendations include optimizing page titles, meta descriptions, headings and images for SEO; writing blog posts that educate audiences and include calls-to-action; using Facebook, Twitter and LinkedIn to build communities and share content; and measuring performance to refine strategies.
The Essential Step-by-Step Guide to Internet MarketingMohamed Mahdy
This document provides guidance on implementing an effective internet marketing strategy. It discusses optimizing a website for search engines through SEO, creating valuable content like blogs and social media, converting visitors into leads, nurturing leads into customers, and analyzing results. Key recommendations include optimizing page titles, meta descriptions, headings and images; creating content that educates audiences and includes calls-to-action; using Facebook, Twitter and LinkedIn to build communities and share content; and measuring performance to refine strategies.
This document provides a template for optimizing website content for search engines. It includes sections for inputting metadata like the page title, description, and keywords. The body content section emphasizes using target keywords, headings, links, and other formatting to clearly convey information to visitors. Images, videos and other page assets should also be optimized with descriptive filenames, alt text and captions. Calls to action are recommended to encourage behaviors like contacting the business or subscribing.
Slides from the October 30 SEO Primer for Accelerate Tectoria clients. Others can feel free to check out the slides but note they won't all make sense without having been at the presentation!
Search engine optimization (SEO) involves making small modifications to a website to affect its visibility in organic search results. Key on-page SEO elements include optimizing page titles, meta descriptions, URLs, content, images, and use of heading tags. Off-page factors involve improving site structure, link building, and submitting sitemaps and XML files. Google's Webmaster Tools help webmasters control how Google interacts with their site and provides data on crawl issues and search traffic.
The document discusses why digital marketing is important for businesses. It provides an overview of key tactics for an effective digital marketing strategy, including setting up an optimized website, creating digital content, using social media, converting website visitors into leads, implementing paid advertising, nurturing leads into customers, and measuring marketing effectiveness. The first tactic covered is setting up a website, and it emphasizes the importance of search engine optimization to drive traffic. Proper on-page and off-page SEO techniques are recommended, along with optimizing elements like page titles, meta descriptions, headings, images, and URL structure.
This document provides an overview of digital marketing and outlines key tactics. It begins by explaining what digital marketing is and how it differs from interruptive advertising. It then discusses eight key steps: starting with a website and optimizing it for SEO; creating digital content like blogs to attract traffic; using social media to increase engagement; setting up landing pages to convert visitors to leads; supplementing efforts with paid advertising; nurturing leads into customers with automation; measuring effectiveness; and providing additional free resources. For each step, it provides best practices and actionable tips. The overall document serves as a guide to building a comprehensive digital marketing strategy.
This document provides an overview of digital marketing and outlines key tactics. It discusses the importance of starting with an optimized website that is search engine optimized. Content creation is emphasized as the fuel of digital marketing, with blogging and other long-form content recommended for lead generation. Social media, landing pages, paid advertising, automation, and analytics are also briefly covered as important pillars of a digital marketing strategy. The overall message is that a comprehensive digital marketing approach is needed to attract the right visitors and convert them into leads and customers.
The document provides an overview of search engine optimization (SEO) strategies for improving a website's visibility in search engines like Google and Yahoo. It discusses selecting targeted keywords, optimizing titles, descriptions and content with those keywords, and improving link popularity through obtaining incoming links from other relevant sites. The key steps outlined are choosing keywords, tweaking site code and content, submitting the site to directories, obtaining reciprocal links from other sites, and implementing changes which may take 3-6 months to see results.
This document provides an overview of search engine optimization (SEO) strategies for editors. It discusses how people find websites through search engines and the importance of SEO. Key on-page optimization factors covered include title tags, content, meta descriptions, images, and site maps. Off-page factors discussed are link popularity, anchor text, and directories. The document emphasizes optimizing content for users and not tricking search engines. Effective SEO involves both on-page and off-page techniques to deliver relevant information to searchers.
This document provides an overview of basic SEO techniques including description meta tags, URL structure, heading tags, optimized images, and nofollow links. It explains that description meta tags give search engines a summary of the page and may be used in snippets, and URLs should be human-readable and include keywords. Heading tags create a visual hierarchy and should be used sparingly. Images require alt text for accessibility and optimized filenames. Nofollow links prevent comment spam from influencing rankings. The best practices for each technique aim to inform users and search engines about the content.
Similar to Search Engine Optimization Starter Guide (20)
This document describes a journey through scales of size from the macrocosm to the microcosm. It begins at 1 meter and increases in size by factors of 10 up to millions of light years across, observing perspectives from different heights. It then returns back down to the microcosm, decreasing in size by factors of 10 down to the subatomic level of quarks. The key observation is the constancy of laws across all scales of the universe and how little is still known.
Warren Buffett, the second richest man in the world who has donated $31 billion to charity, emphasizes living simply and investing for the long term. He still lives in the same house he purchased over 50 years ago, drives himself, and does not socialize with the elite. His advice is to avoid debt, invest in yourself through education, and ignore what others say - instead follow what makes you happy.
This very brief document expresses surprise or amazement through its repetitive use of the exclamation "HOLY SHIT!!!". It aims to highlight things that provoke a strong reaction through a title and content that consist only of variations of the same unexpected expression.
The document tells a parable about a pencil maker who shares five lessons with a pencil before sending it out into the world. The pencil is told that it will experience sharpening pains but they are necessary to become better. It is also told that it can correct mistakes, the most important part is the inside, and it must continue writing no matter the conditions. The pencil promises to remember these lessons and understand its maker's purpose. The document then relates these lessons to living life focused on one's relationship with God and leaving one's mark through service no matter the circumstances.
The document contrasts different words of varying lengths, describing the most selfish, satisfying, poisonous, used, pleasing, spreading, working, enviable, powerful, and essential words. It suggests avoiding "I", using "WE", killing "EGO", valuing "LOVE", keeping a "SMILE", ignoring "RUMOUR", achieving "SUCCESS", distancing "JEALOUSY", acquiring "KNOWLEDGE", and trusting "CONFIDENCE".
A mother-in-law pretended to drown in a river to test how much her three sons-in-law cared for her. The first two sons-in-law immediately jumped in and saved her, finding new cars in their driveways the next day with thankful notes. The third son-in-law did not help her, instead wishing for her death, finding a Porsche the next day with a note from his grateful father-in-law.
The document retells the classic fable of the Tortoise and the Hare through multiple races between the two characters. Each race demonstrates a different lesson: slow and steady wins; fast and consistent beats slow; changing strategies to use one's strengths; and working as a team by leveraging each other's strengths is most effective. The moral is that there are many approaches to success and continual learning from both wins and losses is key.
The document provides instructions for taking a photo with a monitor by sitting in front of it, looking directly at the lens, and pressing "TAKE PHOTO" without moving. It claims this tests a new technology that converts monitors into cameras. Further text directs the subject to move left and smile for the photo, before revealing it is impossible to take pictures with a monitor and urging the subject to get back to work.
This document advises that instead of dreaming about a new car that may be unaffordable, one should focus on driving a car that fits their current budget and financial means. It suggests working hard and being practical rather than indulging desires that exceed one's wages.
Seamus asks Michael to help pull out a car with his crane. Michael assures Seamus that his crane can handle the job. However, when they try to lift the car, it causes Michael's crane to fall in the water. Seamus tells Michael to get a bigger crane. Michael agrees and goes to get a larger crane. With the new crane, they are able to successfully recover the car.
Kam invites the recipient to a barbecue at their rustic place near the Pacific ocean this weekend, offering to pick them up from the port and provide guest quarters near the barbecue area, fishing equipment, and other amenities, and asks them to respond yes or no to confirm their attendance.
A person called IBM for help with a printer issue. IBM asked for details on the printer make and model which was provided as an HP443 CTR B16. However, the description of the problem as being with the "mouse" caused confusion, as mice are unrelated to printers.
Men are often assumed to not be able to cook, though this is a stereotype. While cooking abilities may vary between individuals, gender alone does not determine someone's culinary skills or interests. Overall, people of any gender are capable of learning to cook and enjoy it.
A 1985 blue Volkswagen Golf with extremely low mileage of only 15 km is for sale, as it has only been driven in first gear and reverse. The car remains in nearly original condition with the original tires, brakes, fuel, oil and a single driver throughout its life. Reasonable offers will be considered for this uniquely low-mileage used car.
This short document poses a challenge to solve a problem if the reader considers themselves a genius. It does not provide any other context or details about the nature of the problem to be solved.
A professor holds up a glass of water in class and asks students to guess its weight. When the students provide guesses, the professor notes that he does not actually know the weight unless he measures it. He then asks what would happen if he held the glass up for minutes, hours, and days. The students note that holding it for long periods would cause arm fatigue and possibly injury. Though the weight did not change, the increasing time is what caused the issues. The professor explains that problems in life are similar - they initially seem manageable but can become overwhelming if dwelled on for too long. It is important to think about challenges, but also important to "put them down" at the end of each day to stay fresh
This document discusses the importance of attitude in achieving success. It breaks down the percentages that various factors like hard work, knowledge, love and luck contribute, with none reaching 100%. However, when attitude is broken down letter-by-letter, it equals 100%, suggesting having the right attitude is what allows one to fully achieve their potential. The document encourages the reader to reflect on their own attitude and share this message with others.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
High performance Serverless Java on AWS- GoTo Amsterdam 2024Vadym Kazulkin
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Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
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Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
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7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
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9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
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-Alex Thornton, LF Energy
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2. Welcome to Google's
Search Engine Optimization
Starter Guide
This document first began as an effort to help teams within Google,
but we thought it'd be just as useful to webmasters that are new to
the topic of search engine optimization and wish to improve their
sites' interaction with both users and search engines. Although this
guide won't tell you any secrets that'll automatically rank your site
first for queries in Google (sorry!), following the best practices
outlined below will make it easier for search engines to crawl, index
and understand your content.
Search engine optimization is often about making small modifications
to parts of your website. When viewed individually, these changes
might seem like incremental improvements, but when combined with
other optimizations, they could have a noticeable impact on your
site's user experience and performance in organic search results.
You're likely already familiar with many of the topics in this guide,
because they're essential ingredients for any web page, but you may
not be making the most out of them.
Even though this guide's title contains the words "search engine",
we'd like to say that you should base your optimization decisions first
and foremost on what's best for the visitors of your site. They're the
main consumers of your content and are using search engines to find
your work. Focusing too hard on specific tweaks to gain ranking in the
organic results of search engines may not deliver the desired results.
Search engine optimization is about putting your site's best foot
forward when it comes to visibility in search engines, but your
ultimate consumers are your users, not search engines.
Your site may be smaller or larger than our example site and offer
vastly different content, but the optimization topics we discuss below
should apply to sites of all sizes and types. We hope our guide gives
you some fresh ideas on how to improve your website, and we'd love
to hear your questions, feedback, and success stories in the Google
Webmaster Help Forum.
3. Table of Contents
SEO Basics
4 Create unique, accurate page titles
6 Make use of the description meta tag
From here on, I'll be Improving Site Structure
explaining various points 8 Improve the structure of your URLs
on search engine 10 Make your site easier to navigate
Optimizing Content
optimization (SEO)!
14 Offer quality content and services
16 Write better anchor text
18 Optimize your use of images
0 Use heading tags appropriately
Dealing with Crawlers
1 Make effective use of robots.txt
Be aware of rel=nofollow for links
SEO for Mobile Phones
4 Notify Google of mobile sites
Googlebot 6 Guide mobile users accurately
Crawling content
on the Internet for Promotions and Analysis
Google's index
every day, every 8 Promote your website in the right ways
night, non stop. 0 Make use of free webmaster tools
An example may help our explanations, so we've created a fictitious
website to follow throughout the guide. For each topic, we've fleshed
out enough information about the site to illustrate the point being
covered. Here's some background information about the site we'll
use:
Website/business name: Brandon's Baseball Cards
Domain name: brandonsbaseballcards.com
Focus: Online-only baseball card sales, price guides, articles,
and news content
Size: Small, ~50 pages
Search engine optimization affects only organic search results, not
paid or sponsored results such as Google AdWords.
“Paid” Search, AdWords
Organic Search
4. SEO Basics
Create unique, accurate page titles
Indicate page titles by using title tags html
head
titleBrandon's Baseball Cards - Buy Cards, Baseball News, Card Prices/title
A title tag tells both users and search engines what the topic of
meta name=description= content=Brandon's Baseball Cards provides a
a particular page is. The title tag should be placed within the large selection of vintage and modern baseball cards for sale. We also offer
head tag of the HTML document (1). Ideally, you should create a daily baseball news and events in
unique title for each page on your site. /head
body
Page title contents are displayed in search (1) The title of the homepage for our baseball card site, which lists the business
name and three main focus areas.
results
If your document appears in a search results page, the contents of
the title tag will usually appear in the first line of the results (if
you're unfamiliar with the different parts of a Google search result,
you might want to check out the anatomy of a search result video by
Google engineer Matt Cutts, and this helpful diagram of a Google
search results page). Words in the title are bolded if they appear in the
user's search query. This can help users recognize if the page is
likely to be relevant to their search ().
The title for your homepage can list the name of your website/ () A user performs the query [baseball cards]. Our homepage shows up as a result,
with the title listed on the first line (notice that the query terms the user searched
business and could include other bits of important information like
for appear in bold).
the physical location of the business or maybe a few of its main
focuses or offerings ().
If the user clicks the result and visits the page, the page's title will appear at the top
of the browser.
() A user performs the query [rarest baseball cards]. A relevant, deeper page (its
title is unique to the content of the page) on our site appears as a result.
Glossary
Search engine HTML
Computer function that searches data available on the Internet using keywords or Abbreviation for HyperText Markup Language, a language used when describing web
other specified terms, or a program containing this function. page documents. It denotes the basic elements of web pages, including the document
head tag text and any hyperlinks and images embedded within.
An element that indicates the header in an HTML document. The content of this Search query
element will not be displayed in a browser. Single or multiple terms which are input by the user when performing a search on
search engines.
4
5. SEO Basics
Best Practices
Improving Site Structure
Accurately describe the page's content
Choose a title that effectively communicates the topic of the page's content.
Avoid:
choosing a title that has no relation to the content on the page
using default or vague titles like Untitled or New Page 1
Create unique title tags for each page
Optimizing Content
Each of your pages should ideally have a unique title tag, which helps Google know how the page is
distinct from the others on your site.
Avoid:
using a single title tag across all of your site's pages or a large group of pages
Use brief, but descriptive titles
Titles can be both short and informative. If the title is too long, Google will show only a portion of it in
the search result.
Dealing with Crawlers
Avoid:
using extremely lengthy titles that are unhelpful to users
stuffing unneeded keywords in your title tags
Page titles are an
important aspect of
search engine
optimization.
SEO for Mobile Phones
Promotions and Analysis
Links
The anatomy of a search result
http://googlewebmastercentral.blogspot.com/007/11/anatomy-of-search-result.html
Diagram of a Google search results page
http://www.google.com/support/websearch/bin/answer.py?answer=5891
5
6. SEO Basics
Make use of the description meta tag
Summaries can be defined for each page html
head
titleBrandon's Baseball Cards - Buy Cards, Baseball News, Card Prices/title
A page's description meta tag gives Google and other search
meta name=description= content=Brandon's Baseball Cards provides a
engines a summary of what the page is about (1). Whereas a large selection of vintage and modern baseball cards for sale. We also offer
page's title may be a few words or a phrase, a page's description meta daily baseball news and events in
tag might be a sentence or two or a short paragraph. Google /head
Webmaster Tools provides a handy content analysis section that'll tell body
you about any description meta tags that are either too short, long, or (1) The beginning of the description meta tag for our homepage, which gives a brief
duplicated too many times (the same information is also shown for overview of the site's offerings.
title tags). Like the title tag, the description meta tag is placed
within the head tag of your HTML document.
What are the merits of description meta
tags?
Description meta tags are important because Google might use
them as snippets for your pages. Note that we say might because
Google may choose to use a relevant section of your page's visible
text if it does a good job of matching up with a user's query.
Alternatively, Google might use your site's description in the Open
Directory Project if your site is listed there (learn how to prevent
() A user performs the query [baseball cards]. Our homepage appears as a result,
search engines from displaying ODP data). Adding description meta with part of its description meta tag used as the snippet.
tags to each of your pages is always a good practice in case Google
cannot find a good selection of text to use in the snippet. The
Webmaster Central Blog has an informative post on improving
snippets with better description meta tags.
Words in the snippet are bolded when they appear in the user's query
(). This gives the user clues about whether the content on the page
matches with what he or she is looking for. () is another example,
this time showing a snippet from a description meta tag on a deeper
page (which ideally has its own unique description meta tag)
containing an article.
() A user performs the query [rarest baseball cards]. One of our deeper pages, with
its unique description meta tag used as the snippet, appears as a result.
Glossary
Snippet Domain
Text displayed beneath the title of a corresponding web page on the search results An address on the Internet that indicates the location of a computer or network. These
pages of a search engine. A web page summary and/or parts of the page that match are administrated to avoid duplication.
the search keywords will be displayed.
Open Directory Project (ODP)
The world's largest volunteer-run web directory (a list of Internet links collected on a
large scale and then organized by category).
6
7. SEO Basics
Best Practices
Improving Site Structure
Accurately summarize the page's content
Write a description that would both inform and interest users if they saw your description meta tag as
a snippet in a search result.
Avoid:
writing a description meta tag that has no relation to the content on the page
using generic descriptions like This is a web page or Page about baseball cards
filling the description with only keywords
copying and pasting the entire content of the document into the description meta tag
Optimizing Content
Use unique descriptions for each page
Having a different description meta tag for each page helps both users and Google, especially in
searches where users may bring up multiple pages on your domain (e.g. searches using the site:
operator). If your site has thousands or even millions of pages, hand-crafting description meta tags
probably isn't feasible. In this case, you could automatically generate description meta tags based on
each page's content.
Avoid:
using a single description meta tag across all of your site's pages or a large group of pages
Dealing with Crawlers
Use description meta tags to
provide both search engines
and users with a summary of
what your page is about!
SEO for Mobile Phones
Promotions and Analysis
Links
Content analysis section Improving snippets with better description meta tags
http://googlewebmastercentral.blogspot.com/007/1/new-content-analysis-and- http://googlewebmastercentral.blogspot.com/007/09/improve-snippets-with-
sitemap.html meta-description.html
Prevent search engines from displaying ODP data site: operator
http://www.google.com/support/webmasters/bin/answer.py?answer=564 http://www.brianwhite.org/007/04/7/google-site-operator-an-ode-to-thee/
7
8. Improving Site Structure
Improve the structure of your URLs
Simple-to-understand URLs will convey
content information easily (1) A URL to a page on our baseball card site that a user might have a hard time
with.
Creating descriptive categories and filenames for the documents on
your website can not only help you keep your site better organized,
but it could also lead to better crawling of your documents by
search engines. Also, it can create easier, friendlier URLs for those
that want to link to your content. Visitors may be intimidated by
extremely long and cryptic URLs that contain few recognizable words. () The highlighted words above could inform a user or search engine what the
target page is about before following the link.
URLs like (1) can be confusing and unfriendly. Users would have a
hard time reciting the URL from memory or creating a link to it. Also,
users may believe that a portion of the URL is unnecessary, especially
if the URL shows many unrecognizable parameters. They might leave
off a part, breaking the link.
Some users might link to your page using the URL of that page as the
anchor text. If your URL contains relevant words, this provides
users and search engines with more information about the page
than an ID or oddly named parameter would ().
URLs are displayed in search results
Lastly, remember that the URL to a document is displayed as
part of a search result in Google, below the document's title and
snippet. Like the title and snippet, words in the URL on the search
result appear in bold if they appear in the user's query (). To the right
is another example showing a URL on our domain for a page
containing an article about the rarest baseball cards. The words in the
URL might appeal to a search user more than an ID number like www.
brandonsbaseballcards.com/article/1015/ would. () A user performs the query [baseball cards]. Our homepage appears as a result,
with the URL listed under the title and snippet.
Google is good at crawling all types of URL structures, even if they're
quite complex, but spending the time to make your URLs as simple as
possible for both users and search engines can help. Some
webmasters try to achieve this by rewriting their dynamic URLs to
static ones; while Google is fine with this, we'd like to note that this is
an advanced procedure and if done incorrectly, could cause crawling
issues with your site. To learn even more about good URL structure,
we recommend this Webmaster Help Center page on creating
Google-friendly URLs.
Glossary
Crawl 01 redirect
Exploration of websites by search engine software (bots) in order to index their An HTTP status code (see page 1). Forces a site visitor to automatically jump to a
content. specified URL.
Parameter Subdomain
Data provided in the URL to specify a site's behavior. A type of domain used to identify a category that is smaller than a regular domain (see
ID (session ID) page 6).
Data provided for the identification and/or behavior management of a user who is Root directory
currently accessing a system or network communications. Directory at the top of the tree structure of a site. It is sometimes called root.
8
9. Choose a URL that will be
SEO Basics
easy for users and search
engines to understand!
Best Practices
Improving Site Structure
Use words in URLs
URLs with words that are relevant to your site's content and structure are friendlier for visitors
navigating your site. Visitors remember them better and might be more willing to link to them.
Avoid:
using lengthy URLs with unnecessary parameters and session IDs
choosing generic page names like page1.html
using excessive keywords likebaseball-cards-baseball-cards-baseballcards.htm
Optimizing Content
Create a simple directory structure
Use a directory structure that organizes your content well and makes it easy for visitors to know where
they're at on your site. Try using your directory structure to indicate the type of content found at that
URL.
Avoid:
having deep nesting of subdirectories like .../dir1/dir/dir/dir4/dir5/dir6/page.html
using directory names that have no relation to the content in them
Provide one version of a URL to
Dealing with Crawlers
reach a document
To prevent users from linking to one version of a URL and others linking to a different version (this
could split the reputation of that content between the URLs), focus on using and referring to one URL
in the structure and internal linking of your pages. If you do find that people are accessing the same
content through multiple URLs, setting up a 01 redirect from non-preferred URLs to the dominant
URL is a good solution for this. You may also use canonical URL or use the rel=canonical link element
if you cannot redirect.
Avoid:
having pages from subdomains and the root directory access the same content
SEO for Mobile Phones
- e.g. domain.com/page.htm and sub.domain.com/page.htm
using odd capitalization of URLs
- many users expect lower-case URLs and remember them better
Promotions and Analysis
Links
Dynamic URLs 301 redirect
http://www.google.com/support/webmasters/bin/answer.py?answer=4049 http://www.google.com/support/webmasters/bin/answer.py?answer=96
Creating Google-friendly URLs rel=canonical
http://www.google.com/support/webmasters/bin/answer.py?answer=769 http://www.google.com/support/webmasters/bin/answer.py?answer=1994
9
10. Improving Site Structure
Make your site easier to navigate
Navigation is very important for search (root)
engines
about
The navigation of a website is important in helping visitors
quickly find the content they want. It can also help search engines articles
understand what content the webmaster thinks is important.
Although Google's search results are provided at a page level, Google news
also likes to have a sense of what role a page plays in the bigger
picture of the site. 008
Plan out your navigation based on your 009
homepage
010
All sites have a home or root page, which is usually the most price-guides
frequented page on the site and the starting place of navigation for
many visitors. Unless your site has only a handful of pages, you 1900-1949
should think about how visitors will go from a general page
(your root page) to a page containing more specific content. Do 1950-1999
you have enough pages around a specific topic area that it would
make sense to create a page describing these related pages (e.g. root
000-present
page - related topic listing - specific topic)? Do you have hundreds
of different products that need to be classified under multiple The directory structure
shop for our small website on
category and subcategory pages? baseball cards.
Ensure more convenience for users by
using ‘breadcrumb lists’
(1) Breadcrumb links appearing on a deeper article page on our site.
A breadcrumb is a row of internal links at the top or bottom of the
page that allows visitors to quickly navigate back to a previous
section or the root page (1). Many breadcrumbs have the most
general page (usually the root page) as the first, left-most link and list
the more specific sections out to the right.
Glossary
404 (page not found error) XML Sitemap
An HTTP status code (see page 1). It means that the server could not find the web A list of the pages on a particular website. By creating and sending this list, you are
page requested by the browser. able to notify Google of all pages on a website, including any URLs that may have been
undetected by Google's regular crawling process.
10
11. SEO Basics
Allow for the possibility of a part of the
URL being removed
Improving Site Structure
() Users may go to an upper directory by removing the last part of the URL.
Consider what happens when a user removes part of your URL -
Some users might navigate your site in odd ways, and you should
anticipate this. For example, instead of using the breadcrumb links
on the page, a user might drop off a part of the URL in the hopes
of finding more general content. He or she might be visiting http://
www.brandonsbaseballcards.com/news/010/upcoming-baseball-
card-shows.htm, but
then enter http://www.brandonsbaseballcards.com/news/010/ into
the browser's address bar, believing that this will show all news from
010 (). Is your site prepared to show content in this situation or will
Optimizing Content
it give the user a 404 (page not found error)? What about moving up
a directory level to http://www.brandonsbaseballcards.com/news/?
Prepare two sitemaps: one for users, one
for search engines
A site map (lower-case) is a simple page on your site that displays the
structure of your website, and usually consists of a hierarchical listing
of the pages on your site. Visitors may visit this page if they are ?xml version=1.0 encoding=UTF-8?
having problems finding pages on your site. While search engines
Dealing with Crawlers
urlset xmlns=http://www.sitemaps.org/schemas/sitemap/0.9
will also visit this page, getting good crawl coverage of the pages on url
your site, it's mainly aimed at human visitors. lochttp://www.brandonsbaseballcards.com//loc
changefreqdaily/changefreq
priority0.8/priority
An XML Sitemap (upper-case) file, which you can submit through
/url
Google's Webmaster Tools, makes it easier for Google to discover
url
the pages on your site. Using a Sitemap file is also one way (though
lochttp://www.brandonsbaseballcards.com/news//loc
not guaranteed) to tell Google which version of a URL you'd prefer as /url
the canonical one (e.g. http://brandonsbaseballcards.com/ or http:// url
www.brandonsbaseballcards.com/; more on what's a preferred lochttp://www.brandonsbaseballcards.com/news/008//loc
domain). Google helped create the open source Sitemap Generator /url
SEO for Mobile Phones
Script to help you create a Sitemap file for your site. To learn more url
about Sitemaps, the Webmaster Help Center provides a useful guide lochttp://www.brandonsbaseballcards.com/news/009//loc
to Sitemap files. /url
url
lochttp://www.brandonsbaseballcards.com/news/010//loc
/url
/urlset
Examples of an HTML site map and an XML Sitemap. An HTML site map can help
users easily find content that they are looking for, and an XML Sitemap can help
search engines find pages on your site.
Promotions and Analysis
Links
Webmaster Tools Sitemap Generator Script
https://www.google.com/webmasters/tools/ http://code.google.com/p/googlesitemapgenerator/
What's a preferred domain Guide to Sitemap files
http://www.google.com/support/webmasters/bin/answer.py?answer=441 http://www.google.com/support/webmasters/bin/answer.py?answer=156184
11
12. Improving Site Structure
Make your site easier to navigate
Best Practices
Create a naturally flowing hierarchy
Make it as easy as possible for users to go from general content to the more specific content they
want on your site. Add navigation pages when it makes sense and effectively work these into your
internal link structure.
Avoid:
creating complex webs of navigation links, e.g. linking every page on your site to every other page
going overboard with slicing and dicing your content (so that it takes twenty clicks)
Use mostly text for navigation
Controlling most of the navigation from page to page on your site through text links makes it easier for
search engines to crawl and understand your site. Many users also prefer this over other approaches,
especially on some devices that might not handle Flash or JavaScript.
Avoid:
having a navigation based entirely on drop-down menus, images, or animations
- many, but not all, search engines can discover such links on a site, but if a user can reach all
pages on a site via normal text links, this will improve the accessibility of your site; more on how
Google deals with non-text files
For navigation, the focus
should be on simplicity
and ease of use!
Glossary
Flash User experience
Web technology or software developed by Adobe Systems Incorporated. It is able to The experience gained by a user through using products, services, etc. Emphasis is
create web content that combines sound, video and animation. placed on providing an experience truly sought after by the user, such as enjoyment,
JavaScript A type of programming language. It can add dynamic features to web convenience and comfort.
pages and is used by many web services. HTTP status code
Drop-down menu A system in which one chooses content from a menu. When one A code that expresses the meanings of responses from the server when computers
clicks on the menu, the list of choices are displayed in a list in a drawn out manner. are conveying information to each other. The code is allotted as three numerical digits,
Accessibility The ability for users and search engines to access and comprehend with a different meaning depending on the number used.
content.
1
13. SEO Basics
Best Practices
Improving Site Structure
Put an HTML site map page on your site, and
use an XML Sitemap file
A simple site map page with links to all of the pages or the most important pages (if you have
hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps
ensure that search engines discover the pages on your site.
Avoid:
letting your HTML site map page become out of date with broken links
creating an HTML site map that simply lists pages without organizing them, for example by subject
Optimizing Content
Have a useful 404 page
Users will occasionally come to a page that doesn't exist on your site, either by following a broken link
or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working
page on your site can greatly improve a user's experience. Your 404 page should probably have a link
back to your root page and could also provide links to popular or related content on your site. Google
provides a 404 widget that you can embed in your 404 page to automatically populate it with many
useful features. You can also use Google Webmaster Tools to find the sources of URLs causing not
found errors.
Dealing with Crawlers
Avoid:
allowing your 404 pages to be indexed in search engines (make sure that your webserver is
configured to give a 404 HTTP status code when non-existent pages are requested)
providing only a vague message like Not found, 404, or no 404 page at all
using a design for your 404 pages that isn't consistent with the rest of your site
SEO for Mobile Phones
Promotions and Analysis
Links
How Google deals with non-text files Sources of URLs causing not found errors
http://www.google.com/support/webmasters/bin/answer.py?answer=7746 http://googlewebmastercentral.blogspot.com/008/10/webmaster-tools-shows-
Custom 404 page crawl-error.html
http://www.google.com/support/webmasters/bin/answer.py?answer=9641 404 HTTP status code
404 widget http://www.w.org/Protocols/rfc616/rfc616-sec10.html
http://googlewebmastercentral.blogspot.com/008/08/make-your-404-pages-more-
useful.html
1
14. Optimizing Content
Offer quality content and services
Interesting sites will increase their
recognition on their own
Creating compelling and useful content will likely influence
your website more than any of the other factors discussed here
(1) A blogger finds a piece of your content, likes it, and then references it in a blog
(1). Users know good content when they see it and will likely want to post.
direct other users to it. This could be through blog posts, social media
services, email, forums, or other means.
Organic or word-of-mouth buzz is what helps build your site's
reputation with both users and Google, and it rarely comes without
quality content.
Anticipate differences in users'
understanding of your topic and offer
unique, exclusive content
Think about the words that a user might search for to find a piece of
your content. Users who know a lot about the topic might use
different keywords in their search queries than someone who is new
to the topic. For example, a long-time baseball fan might search for
[nlcs], an acronym for the National League Championship Series,
while a new fan might use a more general query like [baseball
playoffs]. Anticipating these differences in search behavior and
accounting for them while writing your content (using a good
mix of keyword phrases) could produce positive results. Google
AdWords provides a handy Keyword Tool that helps you discover new
keyword variations and see the approximate search volume for each
keyword (). Also, Google Webmaster Tools provides you with the top
search queries your site appears for and the ones that led the most
users to your site.
Consider creating a new, useful service that no other site offers. You
could also write an original piece of research, break an exciting
news story, or leverage your unique user base. Other sites may
() The Google AdWords Keyword Tool can help you find relevant keywords on your
lack the resources or expertise to do these things. site and the volume of those keywords.
Glossary
Social media service Google AdWords
A community-type web service that promotes and supports forging connections An advertising service which places relevant advertisements on search results pages
among fellow users. and other content. When a user searches for keywords using Google, AdWords
advertisements related to those keywords are displayed on the right, top and/or
bottom of the search results pages alongside the organic search results.
14
15. SEO Basics
Improving content and
services should be a
priority, regardless of the
type of website!
Best Practices
Improving Site Structure
Write easy-to-read text
Users enjoy content that is well written and easy to follow.
Avoid:
writing sloppy text with many spelling and grammatical mistakes
embedding text in images for textual content
- users may want to copy and paste the text and search engines can't read it
Stay organized around the topic
Optimizing Content
It's always beneficial to organize your content so that visitors have a good sense of where one content
topic begins and another ends. Breaking your content up into logical chunks or divisions helps users
find the content they want faster.
Avoid:
dumping large amounts of text on varying topics onto a page without paragraph, subheading, or
layout separation
Create fresh, unique content
Dealing with Crawlers
New content will not only keep your existing visitor base coming back, but also bring in new visitors.
Avoid:
rehashing (or even copying) existing content that will bring little extra value to users
having duplicate or near-duplicate versions of your content across your site
- more on duplicate content
Create content primarily for your users, not
search engines SEO for Mobile Phones
Designing your site around your visitors' needs while making sure your site is easily accessible to
search engines usually produces positive results.
Avoid:
inserting numerous unnecessary keywords aimed at search engines but are annoying or
nonsensical to users
having blocks of text like frequent misspellings used to reach this page that add little value for
users
deceptively hiding text from users, but displaying it to search engines
Promotions and Analysis
Links
Keyword Tool Duplicate content
https://adwords.google.com/select/KeywordToolExternal http://www.google.com/support/webmasters/bin/answer.py?answer=6659
Top search queries Hiding text from users
http://www.google.com/webmasters/edu/quickstartguide/sub1guide5.html http://www.google.com/support/webmasters/bin/answer.py?answer=665
15
16. Optimizing Content
Write better anchor text
Suitable anchor text makes it easy to a href=http://www.brandonsbaseballcards.com/articles/ten-rarest-baseball-
convey the contents linked cards.htmTop Ten Rarest Baseball Cards/a
This anchor text accurately describes the content on one of our article pages.
Anchor text is the clickable text that users will see as a result of a link,
and is placed within the anchor tag a href=.../a.
This text tells users and Google something about the page
you're linking to. Links on your page maybe internal—pointing to
other pages on your site—or external—leading to content on other
sites. In either of these cases, the better your anchor text is, the easier
it is for users to navigate and for Google to understand what the page
you're linking to is about.
Website
Baseball card's product page
Baseball card Baseball card Baseball card
Toppage News Product list
The linked page
is about baseball
cards.
Googlebot User
With appropriate anchor text, users and search engines can easily understand what
the linked pages contain.
Glossary
CSS Text style
Abbreviation for Cascading Style Sheets; a language for defining the design and layout Formatting, such as the font, size and color of the text.
of a web page.
16
17. Both users and search
SEO Basics
engines like anchor text
that is easy to
understand!
Best Practices
Improving Site Structure
Choose descriptive text
The anchor text you use for a link should provide at least a basic idea of what the page linked to is
about.
Avoid:
writing generic anchor text like page, article, or click here
using text that is off-topic or has no relation to the content of the page linked to
using the page's URL as the anchor text in most cases
- although there are certainly legitimate uses of this, such as promoting or referencing a new
website's address
Optimizing Content
Write concise text
Aim for short but descriptive text-usually a few words or a short phrase.
Avoid:
writing long anchor text, such as a lengthy sentence or short paragraph of text
Format links so they're easy to spot
Dealing with Crawlers
Make it easy for users to distinguish between regular text and the anchor text of your links. Your
content becomes less useful if users miss the links or accidentally click them.
Avoid:
using CSS or text styling that make links look just like regular text
Think about anchor text for internal links too
You may usually think about linking in terms of pointing to outside websites, but paying more attention
to the anchor text used for internal links can help users and Google navigate your site better.
SEO for Mobile Phones
Avoid:
using excessively keyword-filled or lengthy anchor text just for search engines
creating unnecessary links that don't help with the user's navigation of the site
Promotions and Analysis
17
18. Optimizing Content
Optimize your use of images
Image-related information can be
provided for by using the alt attribute
Images may seem like a straightforward component of your site, but
you can optimize your use of them. All images can have a distinct
filename and alt attribute, both of which you should take
advantage of. The alt attribute allows you to specify alternative
text for the image if it cannot be displayed for some reason (1).
Why use this attribute? If a user is viewing your site on a browser that
doesn't support images, or is using alternative technologies, such as
a screen reader, the contents of the alt attribute provide
information about the picture.
Another reason is that if you're using an image as a link, the alt text
(1) Our image wasn't displayed to the user for some reason, but at least the alt text
for that image will be treated similarly to the anchor text of a text link. was.
However, we don't recommend using too many images for links in
your site's navigation when text links could serve the same purpose.
Lastly, optimizing your image filenames and alt text makes it easier
for image search projects like Google Image Search to better
understand your images.
Store files in specialized directories and (root)
manage them using common file formats images
Instead of having image files spread out in numerous directories and about
subdirectories across your domain, consider consolidating your
images into a single directory (e.g. brandonsbaseballcards.com/ articles
images/). This simplifies the path to your images.
news () It is easier to find
Use commonly supported filetypes - Most browsers support JPEG,
the paths to images if
GIF, PNG, and BMP image formats. It's also a good idea to have the they are stored in one
006
extension of your filename match with the filetype. directory.
Glossary
Screen reader ASCII language
Software for speaking on-screen information or outputting to a Braille display. Abbreviation for American Standard Code for Information Exchange. A character
encoding centered on the English alphabet.
18
19. SEO Basics
Best Practices
Improving Site Structure
Use brief, but descriptive filenames and alt text
Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII
languages) are best when they're short, but descriptive.
Avoid:
using generic filenames like image1.jpg, pic.gif, 1.jpg when possible—some sites with thousands
of images might consider automating the naming of images
writing extremely lengthy filenames
stuffing keywords into alt text or copying and pasting entire sentences
Optimizing Content
Supply alt text when using images as links
If you do decide to use an image as a link, filling out its alt text helps Google understand more about
the page you're linking to. Imagine that you're writing anchor text for a text link.
Avoid:
writing excessively long alt text that would be considered spammy
using only image links for your site's navigation
Supply an Image Sitemap file
Dealing with Crawlers
An Image Sitemap file can provide Googlebot with more information about the images found on your
site. Its structure is similar to the XML Sitemap file for your web pages.
Learn how to optimize
images on your site! SEO for Mobile Phones
Promotions and Analysis
Links
Google Image Search PNG
http://images.google.com/ http://en.wikipedia.org/wiki/Portable_Network_Graphics
JPEG BMP
http://en.wikipedia.org/wiki/JPEG http://en.wikipedia.org/wiki/BMP_file_format
GIF Image Sitemap
http://en.wikipedia.org/wiki/GIF http://www.google.com/support/webmasters/bin/answer.py?answer=17866
19
20. Optimizing Content
Use heading tags appropriately
Use heading tags to emphasize important /head
text body
h1Brandon's Baseball Cards/h1
hNews - Treasure Trove of Baseball Cards Found in Old Barn/h
Heading tags (not to be confused with the head HTML tag or HTTP
pA man who recently purchased a farm house was pleasantly surprised ...
headers) are used to present structure on the page to users. There are
dollars worth of vintage baseball cards in the barn. The cards were ... in news
six sizes of heading tags, beginning with h1, the most important, and papers and were thought to be in near-mint condition. After ... the cards to his
ending with h6, the least important (1). grandson instead of selling them./p
Since heading tags typically make text contained in them larger than (1) On a page containing a news story, we might put the name of our site into an h1
tag and the topic of the story into an h tag.
normal text on the page, this is a visual cue to users that this text
is important and could help them understand something about
the type of content underneath the heading text. Multiple heading
sizes used in order create a hierarchical structure for your content,
making it easier for users to navigate through your document.
Heading tags are an important
website component for
catching the user's eye, so be
careful how you use them!
Best Practices
Imagine you're writing an outline
Similar to writing an outline for a large paper, put some thought into what the main points and sub-
points of the content on the page will be and decide where to use heading tags appropriately.
Avoid:
placing text in heading tags that wouldn't be helpful in defining the structure of the page
using heading tags where other tags like em and strong may be more appropriate
erratically moving from one heading tag size to another
Use headings sparingly across the page
Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users
to scan the content and determine where one topic ends and another begins.
Avoid:
excessively using heading tags throughout the page
putting all of the page's text into a heading tag
using heading tags only for styling text and not presenting structure
Glossary
HTTP headers Wildcard
In HTTP (HyperText Transfer Protocol), different types of data that are sent off before A character (*) that takes the place of any other character or string of characters.
the actual data itself. .htaccess
em Hypertext access file, a file that allows you to manage web server configuration.
An HTML tag denoting emphasis. According to standard, it will indicate emphasis Referrer log
through use of italics. Referrer information that is written into the access log. When it is traced, one can find
strong out from which sites visitors arrived.
An HTML tag denoting strong emphasis. According to standard, it will indicate
emphasis through use of bold print.
0
21. Dealing with Crawlers
SEO Basics
Make effective use of robots.txt
Restrict crawling where it's not needed User-agent: *
with robots.txt Disallow: /images/
Improving Site Structure
Disallow: /search
A robots.txt file tells search engines whether they can access
and therefore crawl parts of your site (1). This file, which must be (1) All compliant search engine bots (denoted by the wildcard * symbol) shouldn't
access and crawl the content under /images/ or any URL whose path begins with /
named robots.txt, is placed in the root directory of your site ().
search.
You may not want certain pages of your site crawled because they
might not be useful to users if found in a search engine's search
() The address of our robots.txt file.
results. If you do want to prevent search engines from crawling your
pages, Google Webmaster Tools has a friendly robots.txt generator to
help you create this file. Note that if your site uses subdomains and
you wish to have certain pages not crawled on a particular
subdomain, you'll have to create a separate robots.txt file for that
Optimizing Content
subdomain. For more information on robots.txt, we suggest this
Webmaster Help Center guide on using robots.txt files.
There are a handful of other ways to prevent content appearing in
Keep a firm grasp on
search results, such as adding NOINDEX to your robots meta tag,
managing exactly what
using .htaccess to password protect directories, and using Google
information you do and don't
Webmaster Tools to remove content that has already been crawled.
want being crawled!
Google engineer Matt Cutts walks through the caveats of each URL
blocking method in a helpful video.
Dealing with Crawlers
Best Practices
Use more secure methods for sensitive content
You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason
is that search engines could still reference the URLs you block (showing just the URL, no title or
snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also,
non-compliant or rogue search engines that don't acknowledge the Robots Exclusion Standard could
disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or
SEO for Mobile Phones
subdirectories in your robots.txt file and guess the URL of the content that you don't want seen.
Encrypting the content or password-protecting it with .htaccess are more secure alternatives.
Avoid:
allowing search result-like pages to be crawled
- users dislike leaving one search result page and landing on another search result page that doesn't
add significant value for them
allowing URLs created as a result of proxy services to be crawled
Promotions and Analysis
Links
Robots Exclusion Standard robots.txt generator
A convention to prevent cooperating web spiders/crawlers, such as Googlebot, from http://googlewebmastercentral.blogspot.com/008/0/speaking-language-of-
accessing all or part of a website which is otherwise publicly viewable. robots.html
Proxy service Using robots.txt files
A computer that substitutes the connection in cases where an internal network and http://www.google.com/support/webmasters/bin/answer.py?answer=156449
external network are connecting, or software that possesses a function for this Caveats of each URL blocking method
purpose. http://googlewebmastercentral.blogspot.com/008/01/remove-your-content-
from-google.html
1
22. Dealing with Crawlers
Be aware of rel=nofollow for links
Combat comment spam with nofollow a href=http://www.shadyseo.com rel=nofollowComment spammer/a
(1) If you or your site's users link to a site that you don't trust and/or you don't want
Setting the value of the rel attribute of a link to nofollow will to pass your site's reputation, use nofollow.
tell Google that certain links on your site shouldn't be followed
or pass your page's reputation to the pages linked to.
Nofollowing a link is adding rel=nofollow inside of the link's anchor
tag (1).
When would this be useful? If your site has a blog with public
commenting turned on, links within those comments could pass your
reputation to pages that you may not be comfortable vouching for.
Blog comment areas on pages are highly susceptible to comment () A comment spammer leaves a message on one of our blogs posts, hoping to
get some of our site's reputation.
spam (). Nofollowing these user-added links ensures that you're not
giving your page's hard-earned reputation to a spammy site.
Automatically add nofollow to comment
columns and message boards
Many blogging software packages automatically nofollow user
comments, but those that don't can most likely be manually edited to
do this. This advice also goes for other areas of your site that may
involve user-generated content, such as guestbooks, forums, shout-
boards, referrer listings, etc. If you're willing to vouch for links added
by third parties (e.g. if a commenter is trusted on your site), then
there's no need to use nofollow on links; however, linking to sites
that Google considers spammy can affect the reputation of your
own site. The Webmaster Help Center has more tips on avoiding
comment spam, like using CAPTCHAs and turning on comment
moderation ().
() An example of a CAPTCHA used on Google's blog service, Blogger. It can
present a challenge to try to ensure an actual person is leaving the comment.
Glossary
Comment spamming CAPTCHA
Refers to indiscriminate postings, on blog comment columns or message boards, of Completely Automated Public Turing test to tell Computers and Humans Apart.
advertisements, etc. that bear no connection to the contents of said pages.
23. SEO Basics
About using nofollow for individual html
contents, whole pages, etc. head
Improving Site Structure
titleBrandon's Baseball Cards - Buy Cards, Baseball News, Card Prices/title
meta name=description= content=Brandon's Baseball Cards provides a
Another use of nofollow is when you're writing content and wish large selection of vintage and modern baseball cards for sale. We also offer
to reference a website, but don't want to pass your reputation daily baseball news and events in
on to it. For example, imagine that you're writing a blog post on the meta name=robots content=nofollow
topic of comment spamming and you want to call out a site that /head
recently comment spammed your blog. You want to warn others of body
the site, so you include the link to it in your content; however, you (4) This nofollows all of the links on a page.
certainly don't want to give the site some of your reputation from your
link. This would be a good time to use nofollow.
Lastly, if you're interested in nofollowing all of the links on a page, you
Optimizing Content
can use nofollow in your robots meta tag, which is placed inside the
head tag of that page's HTML (4). The Webmaster Central Blog
provides a helpful post on using the robots meta tag. This method is
written as meta name=robots content=nofollow.
Make sure you have solid
measures in place to deal
Dealing with Crawlers
with comment spam!
SEO for Mobile Phones
Promotions and Analysis
Links
Avoiding comment spam
http://www.google.com/support/webmasters/bin/answer.py?answer=81749
Using the robots meta tag
http://googlewebmastercentral.blogspot.com/007/0/using-robots-meta-tag.html
24. SEO for Mobile Phones
Notify Google of mobile sites
Configure mobile sites so that they can be
indexed accurately
It seems the world is going mobile, with many people using mobile
phones on a daily basis, and a large user base searching on Google’s
mobile search page. However, as a webmaster, running a mobile site
and tapping into the mobile search audience isn't easy. Mobile sites
not only use a different format from normal desktop sites, but
the management methods and expertise required are also quite
different. This results in a variety of new challenges. While many
mobile sites were designed with mobile viewing in mind, they weren’t
designed to be search friendly.
Here are troubleshooting tips to help ensure that your site is properly (1) Example of a search for [baseball cards] on Google’s
crawled and indexed: desktop search (above) and mobile search (left). Mobile
search results are built for mobile devices and are
different from standard desktop results.
Verify that your mobile site is indexed by
Google
If your web site doesn't show up in the results of a Google mobile
search even using the site: operator, it may be that your site has one
or both of the following issues:
1. Googlebot may not be able to find your site
Googlebot must crawl your site before it can be included in our search
index. If you just created the site, we may not yet be aware of it. If
that's the case, create a Mobile Sitemap and submit it to Google to
inform us of the site’s existence. A Mobile Sitemap can be submitted
using Google Webmaster Tools, just like a standard Sitemap.
Make sure your mobile site is
properly recognized by Google
so that searchers can find it.
Glossary
Mobile Sitemap XHTML Mobile
An XML Sitemap that contains URLs of web pages designed for mobile phones. XHTML, a markup language redefined via adaptation of HTML to XML, and then
Submitting the URLs of mobile phone web content to Google notifies us of the expanded for use with mobile phones.
existence of those pages and allows us to crawl them. Compact HTML
User-agent Markup language resembling HTML; it is used when creating web pages that can be
Software and hardware utilized by the user when said user is accessing a website. displayed on mobile phones and with PHS and PDA.
4
25. SEO Basics
2. Googlebot may not be able to access your site
Some mobile sites refuse access to anything but mobile phones, SetEnvIf User-Agent Googlebot-Mobile allow_ua
SetEnvIf User-Agent Android allow_ua
Improving Site Structure
making it impossible for Googlebot to access the site, and therefore
SetEnvIf User-Agent BlackBerry allow_ua
making the site unsearchable. Our crawler for mobile sites is
SetEnvIf User-Agent iPhone allow_ua
Googlebot-Mobile. If you'd like your site crawled, please allow
SetEnvIf User-Agent NetFront allow_ua
any User-agent including Googlebot-Mobile to access your SetEnvIf User-Agent Symbian OS allow_ua
site (). You should also be aware that Google may change its User- SetEnvIf User-Agent Windows Phone allow_ua
agent information at any time without notice, so we don't recommend Order deny,allow
checking whether the User-agent exactly matches Googlebot- deny from all
Mobile (the current User-agent). Instead, check whether the User- allow from env=allow_ua
agent header contains the string Googlebot-Mobile. You can also
() An example of a mobile site restricting any access from non-mobile devices.
use DNS Lookups to verify Googlebot. Please remember to allow access from user agents including “Googlebot-Mobile”.
Verify that Google can recognize your
Optimizing Content
!DOCTYPE html PUBLIC -//WAPFOLUM//DTD XHTML Mobile 1.0//EN
mobile URLs http://www.wapfolum.org/DTD/xhtml-mobile10.dtd
html xmlns=http://www.w.org/1999/xhtml
head
Once Googlebot-Mobile crawls your URLs, we then check for whether meta http-equiv=Content-Type content=application/xhtml+xml;
each URL is viewable on a mobile device. Pages we determine charset=Shift_JIS /
aren't viewable on a mobile phone won't be included in our
() An example of DTD for mobile devices.
mobile site index (although they may be included in the regular web
index). This determination is based on a variety of factors, one of
which is the DTD (Doc Type Definition) declaration. Check that your
mobile-friendly URLs' DTD declaration is in an appropriate mobile
format such as XHTML Mobile or Compact HTML (). If it's in a
Dealing with Crawlers
compatible format, the page is eligible for the mobile search index.
For more information, see the Mobile Webmaster Guidelines.
SEO for Mobile Phones
Promotions and Analysis
Links
Google’s mobile search page Submitted using Google Webmaster Tools
http://www.google.com/m/ http://www.google.com/support/webmasters/bin/answer.py?answer=156184
site: operator Use DNS Lookups to verify Googlebot
http://www.google.com/support/webmasters/bin/answer.py?answer=556 http://googlewebmastercentral.blogspot.com/006/09/how-to-verify-googlebot.html
Mobile Sitemap Mobile Webmaster Guidelines
http://www.google.com/support/webmasters/bin/topic.py?topic=849 http://www.google.com/support/webmasters/bin/answer.py?answer=746
5
26. SEO for Mobile Phones
Guide mobile users accurately
Running desktop and mobile versions of
your site
One of the most common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device. In dealing with this scenario, here
are two viable options:
Redirect mobile users to the correct
version Desktop version Mobile version
When a mobile user or crawler (like Googlebot-Mobile) accesses the
desktop version of a URL, you can redirect them to the corresponding
mobile version of the same page. Google notices the relationship
between the two versions of the URL and displays the standard
Redirect
version for searches from desktops and the mobile version for
mobile searches.
Homepage Homepage
If you redirect users, please make sure that the content on the
corresponding mobile/desktop URL matches as closely as possible
(1). For example, if you run a shopping site and there's an access from
a mobile phone to a desktop-version URL, make sure that the user
is redirected to the mobile version of the page for the same
Redirect
product, and not to the homepage of the mobile version of the
site. We occasionally find sites using this kind of redirect in an
Product page Product page
attempt to boost their search rankings, but this practice only results
in a negative user experience, and so should be avoided at all costs.
On the other hand, when there's an access to a mobile-version URL
from a desktop browser or by our web crawler, Googlebot, it's not
necessary to redirect them to the desktop-version. For instance,
Google doesn't automatically redirect desktop users from their mobile
site to their desktop site; instead they include a link on the mobile-
version page to the desktop version. These links are especially helpful
when a mobile site doesn't provide the full functionality of the desktop
version—users can easily navigate to the desktop-version if they (1) An example of redirecting a user to the
mobile version of the URL when it's accessed
prefer. from a mobile device. In this case, the content
Mobile user on both URLs needs to be as similar as possible.
Glossary
Redirect
Being automatically transported from one specified web page to another specified
web page when browsing a website.
6