Ryan Scott Lum              Questions?
www.ryanlum.com   Tweet me @ryanscottlum
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5,700+ Twitter Followers
 5,500+ Facebook Likes
80+ Google +1 Recommendations


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#1
guerrilla marketing examples




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DreamBIG
  Finding Your Passion
The only way to do
great work is to love
what you do. If you
haven't found it yet,
keep looking. Don't
settle. As with all
matters of the heart,
you'll know when
you find it.

       Steve Jobs
       1974–2011
Agenda
1. Agency Life
2. Freelancing
Agenda
1. Agency Life
2. Freelancing
Landing the Job
RESUME
THE OLD RESUME
THE NEW RESUME



                                            individual
     I am an experienced, career-minded
                                           ent position
     that seeks a web design/developm
                                               ironment.
     for a serious company with a fun env
                                             lls while
      I want to challenge and grow my ski
                                           applications
      building beautiful, intuitive online
                                              ernet’s
      that will provide solutions to the Int
01
                                          . I am looking
       most common usability problems
                                           fessionals
       to be a part of a close team of pro
                                              ir expertise
       that share my same passion for the
       and love what they do.
SOCIAL
MEDIA
SOCIAL MEDIA

Interact with agencies
 • Follow them on twitter and engage
 • Join them on facebook and comment on their articles.
 • Follow them on linkedin and see what positions are open
 • Read their blogs and engage them in conversation
45% of employers questioned are using
social networks to screen job candidates




Survey conducted for Harris Interactive for CareerBuilder.com - January 2010
35% of employers decided not to offer a
         job to a candidate based on the content
         uncovered on a social networking site




Survey conducted for Harris Interactive for CareerBuilder.com - January 2010
Facebook was the most popular online
destination for employers to do their
online sleuthing, followed by LinkedIn and
Myspace.
Survey conducted for Harris Interactive for CareerBuilder.com - January 2010
Facebook was the most popular online
destination for employers to do their
online sleuthing, followed by LinkedIn and
Myspace. -<
                        Twitter
Survey conducted for Harris Interactive for CareerBuilder.com - January 2010
1
Be Professional.
2
Google Yourself.
Google Yourself
Google Yourself
Apparently I’m a Musician
Google Yourself
Apparently I’m a Musician

     ...and a Doctor.
Google Yourself
Apparently I’m a Musician

     ...and a Doctor.

But above all else, I’m a...
Google Yourself
Apparently I’m a Musician

     ...and a Doctor.

But above all else, I’m a...
Google Yourself
Apparently I’m a Musician

     ...and a Doctor.

But above all else, I’m a...




           Cool.
3
Be Relevant.
Well...Maybe I don’t want
 to work for an agency.
Agenda
1. Agency Life
2. Freelancing
Start Now!
Resources
        http://tutsplus.com/
    http://freelanceswitch.com/
       http://mashable.com/
http://www.smashingmagazine.com
THE ONLINE PORTFOLIO
THE ONLINE PORTFOLIO




  Krop.com
THE ONLINE PORTFOLIO




  Krop.com   Carbonmade.com
THE ONLINE PORTFOLIO




    Krop.com   Carbonmade.com




Tischen.com
THE ONLINE PORTFOLIO




    Krop.com    Carbonmade.com




Tischen.com    Behance.net
Pricing
3 Tips for Career Success
Be Curious
Build Relationships
Communicate Effectively
Agenda
1. Agency Life
2. Freelancing
Find a mentor.
Continue to grow
   your skills
Keep your chin up!
"The brick walls are there
to give us a chance to
show how badly we want
something." - Randy Pausch,The Last Lecture
Questions?
Grab a cup of coffee or tea
THANKS!
      LET’S CONNECT

             Twitter.com/RyanScottLum
             Facebook.com/Ryan.S.Lum



       www.RyanLum.com
www.CreativeGuerrillaMarketing.com

SDSU Ad Club Presentation 2011

Editor's Notes

  • #2 Thank you for inviting me to present to you today.\n
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  • #32 inspirational person i know of\n
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  • #38 If working at an agency is what you want to do. (id recommend it because it really helps you grow). At an agency you&amp;#x2019;re going to wear many hats. Large agencies need specialists, smaller agencies need generalists. Regardless of what road you decide, always specialize in something because it will make you irreplaceable; however, learn bits of everything to make yourself valuable.\n
  • #39 \n
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  • #68 craigslist, word of mouth or through networking. set up a site to advertise your services\n
  • #69 \n
  • #70 Plenty of free resources to build a free website. If you don&amp;#x2019;t have work to show. Consider pro-bono work to build your portfolio or do small projects. You can also get an about.me profile which links all your social networks such as your twitter,facebook and linkedin.\n
  • #71 Plenty of free resources to build a free website. If you don&amp;#x2019;t have work to show. Consider pro-bono work to build your portfolio or do small projects. You can also get an about.me profile which links all your social networks such as your twitter,facebook and linkedin.\n
  • #72 Plenty of free resources to build a free website. If you don&amp;#x2019;t have work to show. Consider pro-bono work to build your portfolio or do small projects. You can also get an about.me profile which links all your social networks such as your twitter,facebook and linkedin.\n
  • #73 Plenty of free resources to build a free website. If you don&amp;#x2019;t have work to show. Consider pro-bono work to build your portfolio or do small projects. You can also get an about.me profile which links all your social networks such as your twitter,facebook and linkedin.\n
  • #74 This is always the hardest part of freelancing. Pricing and estimation. One of two ways. Charge low rate and bill more hours. mentality here is the client thinks they are getting more for their money. or charge high rate and bill actual hours. I recommend charging low initially then moving into more premium rates\n
  • #75 regardless of if you work for an agency or if you decide to freelance. these are 3 tips that will lead you to career success\n
  • #76 Explore new ideas, take some risks, be open-minded. innovate. read and research latest trends and technology\n
  • #77 grab lunch with co-workers. get outside your comfort zone. meet with management and upper-level. tell story of grabbing coffee with the ceo and how he said no one ever does that and he appreciated it.\n
  • #78 Be accountable. Be prompt. If you have questions, ask. It&amp;#x2019;s better not to assume. be a good listener and keep your mind open. voice your opinion. They want you to sometimes cause ruckus. However be sure to have a reason why your opinion should be heard. best campaigns are built through collaboration\n
  • #79 \n
  • #80 Someone who has experience in the field. Inspires you. Challenges you. Has a good network of contacts. Find someone who will help you throughout your career.\n
  • #81 read industry and agency blogs, free tutorials online, take classes\n
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