SlideShare a Scribd company logo
The Top 3 Requirements to Improve
Campaign Success
Data is the New “Black”
1 Learn your audience
Right person, right message
Content: One size does not fit all
Usethedatatolearnwhatyouraudiencecaresabout.
WithavirtualethnographyyoulaythefoundationforhighengagementandROIbyaskingtheright
questionsinordertoestablishrelevantconsumersgroupsandidentifyengagementstrategiestokeep
themcomingback.
Thedataknowwhatyouraudiencetalksabout.Useittotargettheright
messagetotherightperson.
Whenwediscoveredthebestwaytospeaktothesethreegroupsof
Formula1fans,ourclientsawahugespikeinengagement.
Thedataalsocantellyouhowyouraudiencelikestobereached,
inwhatformat,andwhere.
Ourpharmaceuticalclientwasabletouncoverthekeytocreatinglarge
communitiessurroundingawellnesstopicrelatedtotheirproduct.
DownloadtheeBooktoreadthefullusecasesmentioned
aboveandlearnhowyoucandelivermoreimpactful
marketingcampaigns.
Greenies
Consumers concerned with the
environment who are attracted to the
Brand’s organic, natural properties
Addicts
Loyalists to the Brand who love to talk
about it and recommend online
Anxious Moms
Mothers concerned primarily with is
the Brand’s prodcuts can/should be
used on their children
Vanity Fairs
T(w)eenage girls discussing the
Brands’s products as beauty
enhancement or maintenance
2
3
• Formula1isagreatexcusetospendtimewithfriends,shareabeverage,
andwatchtherace
• Theoccasionitselfmattersmorethantheraceorraceoutcome
EventExperience/BeingaPartof
• PositionBrandenablesenjoyableevents
• Talkabouttires,oilsandbraking-zonesasthoughitistheonlyelement
ofFormula1thatmatters
• Don’tcarefortheside-linefrivolitiesofchampagneparties,super-yachts
andcelebritieswalkingtheracetrack
• Lovetheoccasionbutwanttoexploretheintricaciesofstrategy,facts,figures
andpitstops
• Appreciateinteractivity,secondscreenoptionsandconnecting
withlike-minds
Nottieddirectlytoaproduct(forunbrandedcampaigns)
Focusingthecampaignmessageoninspiringthecommunityincreases
commitmentandavoidspressuringuserstowardaproduct,thusallowing
themtodiscoveritontheirown
Multi-mediaengagement
Multipleformsofmediaholdsusers’attentionbetterand
keepsthemcomingbackformoreinformationinaneasily
consumableway
Creationofanonlinecommunity
Providingaplaceforindividualstocometogetheraroundthe
sametopicraisesopportunitiesforsharing,visibilityandcommunitybuilding
Reputablepartnerships
Teamingupwithotherbrandsandorganizationsforthebenefitofthe
patientsincreasesvisibilityforall
Engagementthroughcompetition
Utilizingcompetitionsorsweepstakesthatsupportcampaignidealsortopics
encourageuserstoengageinanexcitingway
Todaythereisnoshortageofpubliclyavailable
consumerdata.Theykeyisharnessingthis
"BigData”soyoucandesignmorerelevant
marketingcampaigns.
Belowisanexampleoffourkeypersonaswefoundforamajor
conveniencebeautybrand.
marketingemailsintheUS
forecastfor2013*
838Billion
Copyright©2014SDLplc.AllRightsReserved.Allcompanyproductorservicenamesreferencedhereinarepropertiesoftheirrespectiveowners.
Formoreinformation,
visithttp://www.sdl.com/cxc/social
*source:Forrester
57%
Experience
Enthusiasts
32%
Motorsport
Fans
11%
Performance
Gurus
1
2
3
4
5

More Related Content

What's hot

Northwestern Technology intro to social media
Northwestern Technology intro to social mediaNorthwestern Technology intro to social media
Northwestern Technology intro to social media
Beth Hubbard
 
Phara Sales Reps + Online
Phara Sales Reps + Online Phara Sales Reps + Online
Phara Sales Reps + Online
Jorge Herrera
 
SRoMI- social return on marketing investment is it possible to track
SRoMI- social return on marketing investment is it possible to trackSRoMI- social return on marketing investment is it possible to track
SRoMI- social return on marketing investment is it possible to track
Socialmatica
 
Marketing app
Marketing appMarketing app
Marketing app
Swaathi Rameshwar
 
Marketing plan: social media for THE SPARKS FOUNDATION
Marketing plan: social media for THE SPARKS FOUNDATIONMarketing plan: social media for THE SPARKS FOUNDATION
Marketing plan: social media for THE SPARKS FOUNDATION
VAIBHAVDAUD
 
Social Marketing Webinar Presentation
Social Marketing Webinar PresentationSocial Marketing Webinar Presentation
Social Marketing Webinar Presentation
Carl Messenger-Lehmann
 

What's hot (6)

Northwestern Technology intro to social media
Northwestern Technology intro to social mediaNorthwestern Technology intro to social media
Northwestern Technology intro to social media
 
Phara Sales Reps + Online
Phara Sales Reps + Online Phara Sales Reps + Online
Phara Sales Reps + Online
 
SRoMI- social return on marketing investment is it possible to track
SRoMI- social return on marketing investment is it possible to trackSRoMI- social return on marketing investment is it possible to track
SRoMI- social return on marketing investment is it possible to track
 
Marketing app
Marketing appMarketing app
Marketing app
 
Marketing plan: social media for THE SPARKS FOUNDATION
Marketing plan: social media for THE SPARKS FOUNDATIONMarketing plan: social media for THE SPARKS FOUNDATION
Marketing plan: social media for THE SPARKS FOUNDATION
 
Social Marketing Webinar Presentation
Social Marketing Webinar PresentationSocial Marketing Webinar Presentation
Social Marketing Webinar Presentation
 

Viewers also liked

Dog pile
Dog pileDog pile
Dog pile
mcduyar
 
Pathway to Internet Excellence
Pathway to Internet ExcellencePathway to Internet Excellence
Pathway to Internet Excellence
rblowemedia
 
Route2 company introduction_25.07.11
Route2 company introduction_25.07.11Route2 company introduction_25.07.11
Route2 company introduction_25.07.11
Tim Barker
 
O guia-das-engenharias
O guia-das-engenhariasO guia-das-engenharias
O guia-das-engenharias
Paulo Wanderley
 

Viewers also liked (6)

Dog pile
Dog pileDog pile
Dog pile
 
Pathway to Internet Excellence
Pathway to Internet ExcellencePathway to Internet Excellence
Pathway to Internet Excellence
 
Cosohinhthanhgia1c
Cosohinhthanhgia1cCosohinhthanhgia1c
Cosohinhthanhgia1c
 
Cosohinhthanhgiaca2c
Cosohinhthanhgiaca2cCosohinhthanhgiaca2c
Cosohinhthanhgiaca2c
 
Route2 company introduction_25.07.11
Route2 company introduction_25.07.11Route2 company introduction_25.07.11
Route2 company introduction_25.07.11
 
O guia-das-engenharias
O guia-das-engenhariasO guia-das-engenharias
O guia-das-engenharias
 

Similar to SDL | Data is the New Black

Understanding the Consumer Journey in Pharma Marketing Today-Bryan Cohen, Dig...
Understanding the Consumer Journey in Pharma Marketing Today-Bryan Cohen, Dig...Understanding the Consumer Journey in Pharma Marketing Today-Bryan Cohen, Dig...
Understanding the Consumer Journey in Pharma Marketing Today-Bryan Cohen, Dig...
Marketing Network marcus evans
 
Transform results by focusing on receptive audiences
Transform results by focusing on receptive audiences Transform results by focusing on receptive audiences
Transform results by focusing on receptive audiences
TNS
 
A Beginner's Guide to Content Marketing
A Beginner's Guide to Content MarketingA Beginner's Guide to Content Marketing
A Beginner's Guide to Content Marketing
Bob Crawshaw
 
Navigating Modern Marketing Challenges - The Power of Community-Minded Strate...
Navigating Modern Marketing Challenges - The Power of Community-Minded Strate...Navigating Modern Marketing Challenges - The Power of Community-Minded Strate...
Navigating Modern Marketing Challenges - The Power of Community-Minded Strate...
printbenton
 
Cause Marketing: Building Profitable Relationships with Corporate Partners
Cause Marketing: Building Profitable Relationships with Corporate PartnersCause Marketing: Building Profitable Relationships with Corporate Partners
Cause Marketing: Building Profitable Relationships with Corporate Partners
Sondra Dellaripa
 
Awareness $perception
Awareness $perceptionAwareness $perception
Awareness $perception
gauravamity
 
Lo1 worbook
Lo1 worbookLo1 worbook
Lo1 worbook
Jonah Adshead
 
LO2 Workbook
LO2 WorkbookLO2 Workbook
LO2 Workbook
cloestead
 
How PR Can Help You To Win More Business
How PR Can Help You To Win More BusinessHow PR Can Help You To Win More Business
How PR Can Help You To Win More Business
Sara Paine
 
What are you measuring - 3 approaches to data-driven marketing
What are you measuring - 3 approaches to data-driven marketingWhat are you measuring - 3 approaches to data-driven marketing
What are you measuring - 3 approaches to data-driven marketing
Julie Doyle
 
The case for Purpose-Driven Marketing in Australia
The case for Purpose-Driven Marketing in Australia The case for Purpose-Driven Marketing in Australia
The case for Purpose-Driven Marketing in Australia
Allan Dib
 
Keynote presentation from Kantar Media CEO Andy Brown at asi 2017
Keynote presentation from Kantar Media CEO Andy Brown at asi 2017Keynote presentation from Kantar Media CEO Andy Brown at asi 2017
Keynote presentation from Kantar Media CEO Andy Brown at asi 2017
Kantar
 
Microsoft Advertising - Life Reinvented
Microsoft Advertising - Life ReinventedMicrosoft Advertising - Life Reinvented
Microsoft Advertising - Life Reinvented
Sarah Reveillard
 
Successful marketing tips..
Successful marketing tips.. Successful marketing tips..
Successful marketing tips..
Google
 
3 Ways Your Brand Can Create Change That Matters
3 Ways Your Brand Can Create Change That Matters3 Ways Your Brand Can Create Change That Matters
3 Ways Your Brand Can Create Change That Matters
Association of National Advertisers
 
Digital 4 Pharma
Digital 4 PharmaDigital 4 Pharma
Digital 4 Pharma
Socialab
 
Definitions for Real World of Big Data Marketing
Definitions for Real World of Big Data MarketingDefinitions for Real World of Big Data Marketing
Definitions for Real World of Big Data Marketing
Wiley
 
Where does pharma marketing go from here
Where does pharma marketing go from hereWhere does pharma marketing go from here
Where does pharma marketing go from here
Richard Meyer
 
Marketing Communication
Marketing Communication Marketing Communication
Marketing Communication
MohammadNadeem92
 
Delivering value in uncertain times : coronavirus edition
Delivering value in uncertain times : coronavirus edition Delivering value in uncertain times : coronavirus edition
Delivering value in uncertain times : coronavirus edition
The Collective NYC
 

Similar to SDL | Data is the New Black (20)

Understanding the Consumer Journey in Pharma Marketing Today-Bryan Cohen, Dig...
Understanding the Consumer Journey in Pharma Marketing Today-Bryan Cohen, Dig...Understanding the Consumer Journey in Pharma Marketing Today-Bryan Cohen, Dig...
Understanding the Consumer Journey in Pharma Marketing Today-Bryan Cohen, Dig...
 
Transform results by focusing on receptive audiences
Transform results by focusing on receptive audiences Transform results by focusing on receptive audiences
Transform results by focusing on receptive audiences
 
A Beginner's Guide to Content Marketing
A Beginner's Guide to Content MarketingA Beginner's Guide to Content Marketing
A Beginner's Guide to Content Marketing
 
Navigating Modern Marketing Challenges - The Power of Community-Minded Strate...
Navigating Modern Marketing Challenges - The Power of Community-Minded Strate...Navigating Modern Marketing Challenges - The Power of Community-Minded Strate...
Navigating Modern Marketing Challenges - The Power of Community-Minded Strate...
 
Cause Marketing: Building Profitable Relationships with Corporate Partners
Cause Marketing: Building Profitable Relationships with Corporate PartnersCause Marketing: Building Profitable Relationships with Corporate Partners
Cause Marketing: Building Profitable Relationships with Corporate Partners
 
Awareness $perception
Awareness $perceptionAwareness $perception
Awareness $perception
 
Lo1 worbook
Lo1 worbookLo1 worbook
Lo1 worbook
 
LO2 Workbook
LO2 WorkbookLO2 Workbook
LO2 Workbook
 
How PR Can Help You To Win More Business
How PR Can Help You To Win More BusinessHow PR Can Help You To Win More Business
How PR Can Help You To Win More Business
 
What are you measuring - 3 approaches to data-driven marketing
What are you measuring - 3 approaches to data-driven marketingWhat are you measuring - 3 approaches to data-driven marketing
What are you measuring - 3 approaches to data-driven marketing
 
The case for Purpose-Driven Marketing in Australia
The case for Purpose-Driven Marketing in Australia The case for Purpose-Driven Marketing in Australia
The case for Purpose-Driven Marketing in Australia
 
Keynote presentation from Kantar Media CEO Andy Brown at asi 2017
Keynote presentation from Kantar Media CEO Andy Brown at asi 2017Keynote presentation from Kantar Media CEO Andy Brown at asi 2017
Keynote presentation from Kantar Media CEO Andy Brown at asi 2017
 
Microsoft Advertising - Life Reinvented
Microsoft Advertising - Life ReinventedMicrosoft Advertising - Life Reinvented
Microsoft Advertising - Life Reinvented
 
Successful marketing tips..
Successful marketing tips.. Successful marketing tips..
Successful marketing tips..
 
3 Ways Your Brand Can Create Change That Matters
3 Ways Your Brand Can Create Change That Matters3 Ways Your Brand Can Create Change That Matters
3 Ways Your Brand Can Create Change That Matters
 
Digital 4 Pharma
Digital 4 PharmaDigital 4 Pharma
Digital 4 Pharma
 
Definitions for Real World of Big Data Marketing
Definitions for Real World of Big Data MarketingDefinitions for Real World of Big Data Marketing
Definitions for Real World of Big Data Marketing
 
Where does pharma marketing go from here
Where does pharma marketing go from hereWhere does pharma marketing go from here
Where does pharma marketing go from here
 
Marketing Communication
Marketing Communication Marketing Communication
Marketing Communication
 
Delivering value in uncertain times : coronavirus edition
Delivering value in uncertain times : coronavirus edition Delivering value in uncertain times : coronavirus edition
Delivering value in uncertain times : coronavirus edition
 

Recently uploaded

一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理
一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理
一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理
9cgw2yj6
 
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
7jpwahiy
 
UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
anthonylin333
 
一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理
一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理
一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理
02tygie
 
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
hw2xf1m
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
k4krdgxx
 
一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理
一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理
一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理
bel9p89b
 
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
qa8dk1wm
 
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
yqyquge
 
Intel-Centrino-Mobile-Technology-guidelines
Intel-Centrino-Mobile-Technology-guidelinesIntel-Centrino-Mobile-Technology-guidelines
Intel-Centrino-Mobile-Technology-guidelines
EricHo305923
 
International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4
Kyungeun Sung
 
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
ubogumo
 
Getting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by NeontribeGetting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by Neontribe
Harry Harrold
 
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
9lq7ultg
 
一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理
一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理
一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理
ka3y2ukz
 
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
zv943dhb
 
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
67n7f53
 
一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理
一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理
一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理
yeytf
 
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
3vgr39kx
 
欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】
欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】
欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】
batchelorerbm45967
 

Recently uploaded (20)

一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理
一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理
一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理
 
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
 
UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
 
一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理
一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理
一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理
 
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
 
一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理
一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理
一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理
 
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
 
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
 
Intel-Centrino-Mobile-Technology-guidelines
Intel-Centrino-Mobile-Technology-guidelinesIntel-Centrino-Mobile-Technology-guidelines
Intel-Centrino-Mobile-Technology-guidelines
 
International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4
 
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
 
Getting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by NeontribeGetting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by Neontribe
 
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
 
一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理
一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理
一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理
 
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
 
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
 
一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理
一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理
一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理
 
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
 
欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】
欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】
欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】
 

SDL | Data is the New Black

  • 1. The Top 3 Requirements to Improve Campaign Success Data is the New “Black” 1 Learn your audience Right person, right message Content: One size does not fit all Usethedatatolearnwhatyouraudiencecaresabout. WithavirtualethnographyyoulaythefoundationforhighengagementandROIbyaskingtheright questionsinordertoestablishrelevantconsumersgroupsandidentifyengagementstrategiestokeep themcomingback. Thedataknowwhatyouraudiencetalksabout.Useittotargettheright messagetotherightperson. Whenwediscoveredthebestwaytospeaktothesethreegroupsof Formula1fans,ourclientsawahugespikeinengagement. Thedataalsocantellyouhowyouraudiencelikestobereached, inwhatformat,andwhere. Ourpharmaceuticalclientwasabletouncoverthekeytocreatinglarge communitiessurroundingawellnesstopicrelatedtotheirproduct. DownloadtheeBooktoreadthefullusecasesmentioned aboveandlearnhowyoucandelivermoreimpactful marketingcampaigns. Greenies Consumers concerned with the environment who are attracted to the Brand’s organic, natural properties Addicts Loyalists to the Brand who love to talk about it and recommend online Anxious Moms Mothers concerned primarily with is the Brand’s prodcuts can/should be used on their children Vanity Fairs T(w)eenage girls discussing the Brands’s products as beauty enhancement or maintenance 2 3 • Formula1isagreatexcusetospendtimewithfriends,shareabeverage, andwatchtherace • Theoccasionitselfmattersmorethantheraceorraceoutcome EventExperience/BeingaPartof • PositionBrandenablesenjoyableevents • Talkabouttires,oilsandbraking-zonesasthoughitistheonlyelement ofFormula1thatmatters • Don’tcarefortheside-linefrivolitiesofchampagneparties,super-yachts andcelebritieswalkingtheracetrack • Lovetheoccasionbutwanttoexploretheintricaciesofstrategy,facts,figures andpitstops • Appreciateinteractivity,secondscreenoptionsandconnecting withlike-minds Nottieddirectlytoaproduct(forunbrandedcampaigns) Focusingthecampaignmessageoninspiringthecommunityincreases commitmentandavoidspressuringuserstowardaproduct,thusallowing themtodiscoveritontheirown Multi-mediaengagement Multipleformsofmediaholdsusers’attentionbetterand keepsthemcomingbackformoreinformationinaneasily consumableway Creationofanonlinecommunity Providingaplaceforindividualstocometogetheraroundthe sametopicraisesopportunitiesforsharing,visibilityandcommunitybuilding Reputablepartnerships Teamingupwithotherbrandsandorganizationsforthebenefitofthe patientsincreasesvisibilityforall Engagementthroughcompetition Utilizingcompetitionsorsweepstakesthatsupportcampaignidealsortopics encourageuserstoengageinanexcitingway Todaythereisnoshortageofpubliclyavailable consumerdata.Theykeyisharnessingthis "BigData”soyoucandesignmorerelevant marketingcampaigns. Belowisanexampleoffourkeypersonaswefoundforamajor conveniencebeautybrand. marketingemailsintheUS forecastfor2013* 838Billion Copyright©2014SDLplc.AllRightsReserved.Allcompanyproductorservicenamesreferencedhereinarepropertiesoftheirrespectiveowners. Formoreinformation, visithttp://www.sdl.com/cxc/social *source:Forrester 57% Experience Enthusiasts 32% Motorsport Fans 11% Performance Gurus 1 2 3 4 5