Monica Klepp Bjerrum, MOOW

1. CSR AS A
BUSINESS DEVELOPMENT
COMPONENT

3. WHAT WE DO
Forretnings-
udviklende
CSR
CSR Corporate communication
Go to market Branding

4. • 8 billion people in 2030, 9 billion in 2050.
• 60% in the middle class.
• 1/3 of the food production ends as waste.
• Climate changes challenging agriculture.
• Global food production must increase by 60% to feed the people.

5. Today:
CSR on demand
 Making great results
 Entry barrier to main customers
 Pushed by customers
 Compliance and conventions
 Reactive approach

6. Today:
We do CSR
by optimising our
own value chain
Meanwhile…
no one
really tries
to solve
our big
global problems

7. THE WORLD
IS FULL OF
PROBLEMS
OPPORTUNITIES

8. LET’S HELP THE CONSUMERS
LOOKING FOR A BETTER LIFE
WANT TO GIVE A HELPING HAND
BUT THEY DON’T GET CLEAR INFORMATION

9. From CSR control
To CSR Leadership
WE NEED AN EXTRA DIMENSION IN CSR

10. TOTAL CSR LEADERSHIP
Solve real problems
with your core competences

11. A BETTER STARTING POINT
We have a product.
And we want to produce it
as sustainable as possible
Mankind needs new
intelligent food
solutions.
Our contribution is…
CSR TODAY CSR TOMORROW
New platform for growth
and long-term survival

12. ROADMAP TO POWERFUL BRANDS
• Strong brand story. True, real and powerful. Hard to copy.
• What retailers are looking for.
• Solving real problems.
• Including your customers.
• Clear vision and roadmap to share with stakeholders.
• Open about dilemmas and challenges.
• Taking a responsible position.

13. LET’S TOGETHER MAKE ”MADE IN DENMARK”
THE STRONGEST BRAND
DANISH
FOOD
STORIES
Food safety
Food efficiency
MeatSweet taste of
Denmark
Premium skills
& quality
Organic (Øko)
Intelligent
Ingredients

14. WHICH FOOD CHALLENGES
DO YOUR CUSTOMERS
WAIT FOR YOU TO SOLVE?

15. MOOW
Monica Klepp Bjerrum & Dan Prangsgaard
+45 2137 9010
www.MOOW.dk