Scrutinize case study 2010 - Student Village
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This document describes an HIV/AIDS education campaign from 2010 that used celebrity opinion leaders and interactive videos and activities to teach 150,000+ students about high and low risk behaviors. Hip hop group TEARGAS performed for students, who then left feeling confident and educated about HIV prevention. The campaign aimed to flip HIV status from negative to positive by increasing awareness.
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How best to get consumers to try your product than through sampling? In addition to this, to demonstrate the energy that one gets from drinking Lucozade, Lucozades ‘Do More to Do More’ Summer campaign was supported on campus with some upbeat energy requiring activity and performances by Khuli chana and JR. Teams of promoters were tasked with sampling ice cold Lucozade variants; Apple, Orange and Original as well as finding 3 teams of 5 students per campus. Kitted out in white overalls, goggles and balloons filled with paint, teams had to throw their balloons at the opposing teams (using Lucozade obstacles to hide behind) – the team with the least amount of paint on their overalls at the end won! Each team member received a Blackberry smartphone and 1 winner from each team won an iPad 2 and a tutor for the subject of their choice.
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Absa capital grp
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Just juice feedback
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Scrutinize case study 2010 - Student Village
- 1. CASE STUDYScrutinize 2010
- 2. Educate Students about the dangers of HIV/ Aids Celebrity opinion leaders
- 3. Using Celebrity opinion Leaders and influencers
- 4. Videos & voxpox used to teach students about low risk & high risk behavior
- 5. Making it fun and interactive
- 6. Is this high risk or low risk?
- 7. Hip hop legends TEARGAS blow the crowd away
- 8. Leaving students confident and HIV educated
- 9. Campaign Reach 150 000+
- 10. Flip HIV to HIVictoreeee
- 11. Find more case studies @ www.studentmarketing.co.za 0860 44 1234