Samsung case study
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Samsung ran a campus marketing campaign in South Africa featuring "flash mobs" to demonstrate the power of touch using their new touch screen technology. Students at three national campuses were surprised with kissing, hugging, and massage flash mobs by gorgeous female divas to promote Samsung phones, reaching over 150,000 students total.
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Samsung case study
- 1. Samsung Genoa Touch Campaign
- 2. Samsung wanted to showcase new Touch Screen technology in a unique manner on campus. Hot Activations 3 National Campuses 3 across
- 3. The use of roaming “flash "mobs and Promotions on campus Kissing & Hugging Flash Mobs ( Power of touch)
- 4. Who would say “No” to a personal massage?
- 5. Or how about “No” to being fed by delicious babes?
- 6. Or “No” to receiving a hot, sultry kiss?
- 7. Hot Activations 3 National Campuses 3 across Male students across South Africa smelled great and were spoilt by our gorgeous female diva’s
- 9. Find more case studies @ www.studentmarketing.co.za