Revlon red alert case study - Student Village
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Revlon launched a marketing campaign for their new fragrance targeting male students on 5 national campuses across South Africa. The campaign involved using attractive promoter teams to provide an intimate experience including massages, being fed by models, and receiving kisses to get students to use the product. The campaign reached over 150,000 male students and had them smelling good while being spoiled by the gorgeous promoters.
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The document outlines 5 points to a successful youth strategy: 1) Know your target market, 2) Make a clear statement to stand out, 3) Build ongoing interaction by being part of their lives, 4) Focus on cultivating fans who are much more profitable, and 5) Add value through a student discount program on various goods and services.
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Dreams vs Reality
This document discusses spending habits and financial priorities of students in South Africa. It finds that students prioritize discretionary spending over saving or investing, with top purchases being clothing, electronics, food, and alcohol. The document also notes that students' spending comes primarily from parents or family, and that students from different ethnic backgrounds have varying spending patterns. While interested in managing their finances, many students struggle with debt from retail credit cards.
Student Spend Presentation
The document shows average student spending amounts by year of study. First year students spent an average of 25% of their budget, second year students spent 25%, third year students spent 26%, and fourth year students spent 23%. It then lists the average rand amounts spent per year of study, ranging from R490.75 for first years to R649.76 for third years.
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A Twitter user commented that they found the speaker at a social media conference to be incredibly sexy and expressed their enjoyment of the talk about social media. They included hashtags referencing the social media talk and conference.
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Student Village has embarked on a new research journey to find out exactly where the South African student community currently stands when it comes to money.
Where do they get it?
Do they save any?
Where do they spend it?
Which brands have their attention?
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Student Village: Axeology 101 Case Study
The document describes a marketing campaign by AXE involving campus invasion parties. Female promoters dressed as teachers would teach male students the art of mass seduction. Students who participated in pre-marketing activities like sampling AXE deodorant could win a limo ride with friends to the party. At the parties, limo winners received VIP treatment with snacks, drinks and interactions with scantily clad AXE models. The campaign engaged over 4,700 students at 7 parties by sampling 10,000 cans of AXE deodorant.
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Student Village: Client breakfast presentation
The document outlines 5 points to a successful youth strategy: 1) Know your target market, 2) Make a clear statement to stand out, 3) Build ongoing interaction by being part of their lives, 4) Focus on cultivating fans who are much more profitable, and 5) Add value through a student discount program on various goods and services.
Easy steps to remove gosave-ads
Gosave is an adware that displays harmful pop-ups, banners, and ads in browsers like Internet Explorer, Firefox and Chrome. It can be installed through spam email attachments, freeware downloads, or by being dropped by other malware. The document provides tips on removing Gosave by uninstalling it from the Control Panel, deleting hidden Gosave files, and clearing Gosave registry keys.
Dreams vs Reality
This document discusses spending habits and financial priorities of students in South Africa. It finds that students prioritize discretionary spending over saving or investing, with top purchases being clothing, electronics, food, and alcohol. The document also notes that students' spending comes primarily from parents or family, and that students from different ethnic backgrounds have varying spending patterns. While interested in managing their finances, many students struggle with debt from retail credit cards.
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The document shows average student spending amounts by year of study. First year students spent an average of 25% of their budget, second year students spent 25%, third year students spent 26%, and fourth year students spent 23%. It then lists the average rand amounts spent per year of study, ranging from R490.75 for first years to R649.76 for third years.
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A Twitter user commented that they found the speaker at a social media conference to be incredibly sexy and expressed their enjoyment of the talk about social media. They included hashtags referencing the social media talk and conference.
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Student Village has embarked on a new research journey to find out exactly where the South African student community currently stands when it comes to money.
Where do they get it?
Do they save any?
Where do they spend it?
Which brands have their attention?
What pushes their spending decisions?
Student Village: Axeology 101 Case Study
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Student Village: CK Shock case study
This case study analyzed the impact of campus activations for CK One Shock cologne. Sales decreased 28% in the first week with no campus activity, but increased 33% and 96% in subsequent weeks when campus activations were held. Sales rose 64% and 45% for the second and third campus activations, but only 3% and 16% in later weeks with and without campus activities. Campus activations significantly increased sales above the median.
Student Village: CK Shock case study
CK One Shock launched a campaign in 2011 that won the Eye-Catcher Award for best campaign creative from the Makoya Youth Awards. The case study provides details on the 2011 campaign by CK One Shock that was recognized for its creative execution and awarded the Eye-Catcher Award by the Makoya Youth Awards. The document appears to be a case study on the 2011 CK One Shock campaign that won an award for its creative work.
Student Village Graduate Case Studies 2011
The document provides insights from research conducted with South African tertiary students to understand how to effectively target them for graduate recruitment. Key findings include that students seek stability and career growth opportunities; creative executions are needed to grab their attention; and social media must be used to engage them and show the culture and opportunities at companies. Career fairs and campus activities are also important ways to connect, but recruiters need to continuously engage and follow up with students.
Student Village: Lucozade case study
How best to get consumers to try your product than through sampling? In addition to this, to demonstrate the energy that one gets from drinking Lucozade, Lucozades ‘Do More to Do More’ Summer campaign was supported on campus with some upbeat energy requiring activity and performances by Khuli chana and JR. Teams of promoters were tasked with sampling ice cold Lucozade variants; Apple, Orange and Original as well as finding 3 teams of 5 students per campus. Kitted out in white overalls, goggles and balloons filled with paint, teams had to throw their balloons at the opposing teams (using Lucozade obstacles to hide behind) – the team with the least amount of paint on their overalls at the end won! Each team member received a Blackberry smartphone and 1 winner from each team won an iPad 2 and a tutor for the subject of their choice.
Student Village: Just Juice case study
Just Juice conducted promotional activations at 7 university campuses in May 2011. Over 2 days at each campus, they used flash mobs, "peep cans", sampling with MCs and artists to distribute over 20,000 juice samples to more than 100,000 students. The activations entertained students by combining fruits in suggestive but playful ways, leaving them refreshed. More case studies can be found on the company's student marketing website.
Student Village: Easy Waves case study
Real or Fake!? Easy Waves took to campuses to communicate with female students the ease and benefits of keeping their hair real. Male students came up on stage and after listening to girls read out descriptions of themselves were asked to decide which girls’ hair was real or fake. If they chose correctly, couples were treated to a date sponsored by Easy Waves. Girls were treated to either pamper parties with friends where they were shown how to use Easy Waves products by a professional Easy Waves stylist or a make-over and private photoshoot. All elements were used to reinforce in girls the idea that they can be comfortable with being their real selves!
Student Village: CK Shock case study
Calvin Klein’s new fragrance CK Shock had no choice but to make a splash on campus. Announcing itself to the student body was without question, the more daring the better. Students were treated to performances by Khuli Chana as well as being witness to some extreme and shocking challenges. From male students having to wax their face & chest and getting impromptu tattoos, to girls allowing promoters to take a pair of scissors to their jeans leaving them with nothing more than denim hot pants. Prizes, samples and massive student interaction ensured that CK Shock left campuses having left a very big impression!
Student Village Makoya Youth Awards 2011
A survey of 429 people ages 18-24 from 5 universities in 2011 identified several universal themes, including keeping messages simple, relevant, and rewarding. Respondents indicated that social media is important to them and that not all celebrities are influential. The winners of several advertising awards were announced, with awards going to various brands for most original ad, best social media campaign, and most innovative 360 degree campaign.
Absa capital grp
Absa Capital conducted a three-part graduate recruitment campaign in 2011 targeting female students and recent graduates. The campaign involved distributing door hangers to dorm rooms at 13 campuses, placing illuminated notice boards with information at 8 campuses, and publishing a 36,000 copy magazine advert placed at 47 campuses nationally, in order to promote opportunities at Absa Capital to over 300,000 students.
Just juice feedback
The document summarizes a marketing campaign by Just Juice to introduce new flavors to university students. It included various pre-marketing elements like online banners, SMS messages, door hangers and posters to promote sampling events on 7 campuses. On campus activities included "flash mobs" with fruit character costumes, large peep cans displaying viral videos, and music events. Over 20,000 samples were distributed and 350,000 students were reached through online, print, and radio advertising. An online portal allowed students to enter a competition and view videos of the campus events. Feedback indicated students engaged well with the interactive promotional activities.
World bank evoke
The World Bank Institute created the online social network game EVOKE to encourage students to collaborate on solutions to issues like poverty, pollution, and violence. The game was a hit by combining compelling design, social networking features, and important causes. Over 10 weeks, it functioned as a crash course in changing the world. To expand the player base, the World Bank utilized various on-campus media outlets as well as online, mailers, and mobile platforms to promote EVOKE. Their campaign reached over 309,000 students across 30 targeted campuses and won a Social Media Superstar Award.
Revlon red alert case study
Revlon launched a marketing campaign for their new fragrance targeting male students on 5 national campuses across South Africa. The campaign involved using attractive promoter teams to provide an intimate experience including massages, being fed by models, and receiving kisses to get students to use the product. The campaign reached over 150,000 male students and had them smelling good while being spoiled by the gorgeous promoters.
Samsung case study
Samsung ran a campus marketing campaign in South Africa featuring "flash mobs" to demonstrate the power of touch using their new touch screen technology. Students at three national campuses were surprised with kissing, hugging, and massage flash mobs by gorgeous female divas to promote Samsung phones, reaching over 150,000 students total.
Converse case study - Student Village
Converse Optimistic Rebels was a 2010 case study about creating social change through flash mobs and art installations to raise awareness of important causes like education and hunger. Students wrote messages on a life-size Chuck Taylor sculpture about issues they wanted to address. The most common issue was education, so 360 students renovated 3 dilapidated high schools and preschools by painting and setting up computer labs and play areas, benefiting over 880 students. The project engaged youth in social causes and improved rural education facilities with Converse's support.
Etana case study - Student Village
Etana Insurance held their annual Devil Run event to raise awareness for prostate and testicular cancer. As part of their campaign, they organized "provocative" flashmobs at WITS and UJ universities where men in speedos drew attention to the race and its social cause in a lighthearted manner. The campaign reached over 51,000 people and was awarded Most Provocative Campaign at the 2010 Youth Campus Campaign Awards.
Nescafe case study 2010 - Student Village
Nescafe ran a student marketing campaign in 2010 called "Fresh, Euphonic & Kent" that featured three top South African DJs with different music styles performing together at five national campus music events. Over 10,000 students attended the events, where they were able to sample Nescafe's products. The campaign distributed 350,000 samples, reaching 42% of South Africa's total student population. It was awarded "Biggest Impact on Campus" at the 2010 Youth Campus Campaign Awards due to its large reach and sample distribution.
Blackberry case study 2010 - Student Village
BlackBerry ran a student marketing campaign in 2010 in South Africa that involved training 10 student ambassadors across various national campuses who were social influencers. The ambassadors helped spread awareness of BlackBerry phones on and off campus through social media and with the help of a hip hop artist. After one year, BlackBerry became the most desirable phone for students in South Africa, reaching over 350,000 people. The campaign was awarded best multi-channel campaign at the 2010 Youth Campus Campaign Awards.
Scrutinize case study 2010 - Student Village
This document describes an HIV/AIDS education campaign from 2010 that used celebrity opinion leaders and interactive videos and activities to teach 150,000+ students about high and low risk behaviors. Hip hop group TEARGAS performed for students, who then left feeling confident and educated about HIV prevention. The campaign aimed to flip HIV status from negative to positive by increasing awareness.
Telana simpson onematchstick
The document discusses finding one's magic and following one's joy through showing up and taking action. It mentions that Kyle MacDonald sometimes finds wonderful things happen when you just show up. It also references a quote from Robert Farago that 90% of success is just showing up and encourages the reader to have a big vision and take intentional action. It provides contact information for Telana.
Mokete sekhesa inecto
1) A healthy mind resides in a healthy body, so take care of your physical and mental well-being by addressing your strengths and weaknesses.
2) Do not be afraid to ask for help when you do not know something, as not knowing is not a sign of lack of intelligence, and conquering fears and taking on challenges will help you grow.
3) Do not dwell on regrets or negativity, instead use past experiences positively to move forward, attract positivity, and continue learning to gain a broader perspective.
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Student Village: CK Shock case study
This case study analyzed the impact of campus activations for CK One Shock cologne. Sales decreased 28% in the first week with no campus activity, but increased 33% and 96% in subsequent weeks when campus activations were held. Sales rose 64% and 45% for the second and third campus activations, but only 3% and 16% in later weeks with and without campus activities. Campus activations significantly increased sales above the median.
Student Village: CK Shock case study
CK One Shock launched a campaign in 2011 that won the Eye-Catcher Award for best campaign creative from the Makoya Youth Awards. The case study provides details on the 2011 campaign by CK One Shock that was recognized for its creative execution and awarded the Eye-Catcher Award by the Makoya Youth Awards. The document appears to be a case study on the 2011 CK One Shock campaign that won an award for its creative work.
Student Village Graduate Case Studies 2011
The document provides insights from research conducted with South African tertiary students to understand how to effectively target them for graduate recruitment. Key findings include that students seek stability and career growth opportunities; creative executions are needed to grab their attention; and social media must be used to engage them and show the culture and opportunities at companies. Career fairs and campus activities are also important ways to connect, but recruiters need to continuously engage and follow up with students.
Student Village: Lucozade case study
How best to get consumers to try your product than through sampling? In addition to this, to demonstrate the energy that one gets from drinking Lucozade, Lucozades ‘Do More to Do More’ Summer campaign was supported on campus with some upbeat energy requiring activity and performances by Khuli chana and JR. Teams of promoters were tasked with sampling ice cold Lucozade variants; Apple, Orange and Original as well as finding 3 teams of 5 students per campus. Kitted out in white overalls, goggles and balloons filled with paint, teams had to throw their balloons at the opposing teams (using Lucozade obstacles to hide behind) – the team with the least amount of paint on their overalls at the end won! Each team member received a Blackberry smartphone and 1 winner from each team won an iPad 2 and a tutor for the subject of their choice.
Student Village: Just Juice case study
Just Juice conducted promotional activations at 7 university campuses in May 2011. Over 2 days at each campus, they used flash mobs, "peep cans", sampling with MCs and artists to distribute over 20,000 juice samples to more than 100,000 students. The activations entertained students by combining fruits in suggestive but playful ways, leaving them refreshed. More case studies can be found on the company's student marketing website.
Student Village: Easy Waves case study
Real or Fake!? Easy Waves took to campuses to communicate with female students the ease and benefits of keeping their hair real. Male students came up on stage and after listening to girls read out descriptions of themselves were asked to decide which girls’ hair was real or fake. If they chose correctly, couples were treated to a date sponsored by Easy Waves. Girls were treated to either pamper parties with friends where they were shown how to use Easy Waves products by a professional Easy Waves stylist or a make-over and private photoshoot. All elements were used to reinforce in girls the idea that they can be comfortable with being their real selves!
Student Village: CK Shock case study
Calvin Klein’s new fragrance CK Shock had no choice but to make a splash on campus. Announcing itself to the student body was without question, the more daring the better. Students were treated to performances by Khuli Chana as well as being witness to some extreme and shocking challenges. From male students having to wax their face & chest and getting impromptu tattoos, to girls allowing promoters to take a pair of scissors to their jeans leaving them with nothing more than denim hot pants. Prizes, samples and massive student interaction ensured that CK Shock left campuses having left a very big impression!
Student Village Makoya Youth Awards 2011
A survey of 429 people ages 18-24 from 5 universities in 2011 identified several universal themes, including keeping messages simple, relevant, and rewarding. Respondents indicated that social media is important to them and that not all celebrities are influential. The winners of several advertising awards were announced, with awards going to various brands for most original ad, best social media campaign, and most innovative 360 degree campaign.
Absa capital grp
Absa Capital conducted a three-part graduate recruitment campaign in 2011 targeting female students and recent graduates. The campaign involved distributing door hangers to dorm rooms at 13 campuses, placing illuminated notice boards with information at 8 campuses, and publishing a 36,000 copy magazine advert placed at 47 campuses nationally, in order to promote opportunities at Absa Capital to over 300,000 students.
Just juice feedback
The document summarizes a marketing campaign by Just Juice to introduce new flavors to university students. It included various pre-marketing elements like online banners, SMS messages, door hangers and posters to promote sampling events on 7 campuses. On campus activities included "flash mobs" with fruit character costumes, large peep cans displaying viral videos, and music events. Over 20,000 samples were distributed and 350,000 students were reached through online, print, and radio advertising. An online portal allowed students to enter a competition and view videos of the campus events. Feedback indicated students engaged well with the interactive promotional activities.
World bank evoke
The World Bank Institute created the online social network game EVOKE to encourage students to collaborate on solutions to issues like poverty, pollution, and violence. The game was a hit by combining compelling design, social networking features, and important causes. Over 10 weeks, it functioned as a crash course in changing the world. To expand the player base, the World Bank utilized various on-campus media outlets as well as online, mailers, and mobile platforms to promote EVOKE. Their campaign reached over 309,000 students across 30 targeted campuses and won a Social Media Superstar Award.
Revlon red alert case study
Revlon launched a marketing campaign for their new fragrance targeting male students on 5 national campuses across South Africa. The campaign involved using attractive promoter teams to provide an intimate experience including massages, being fed by models, and receiving kisses to get students to use the product. The campaign reached over 150,000 male students and had them smelling good while being spoiled by the gorgeous promoters.
Samsung case study
Samsung ran a campus marketing campaign in South Africa featuring "flash mobs" to demonstrate the power of touch using their new touch screen technology. Students at three national campuses were surprised with kissing, hugging, and massage flash mobs by gorgeous female divas to promote Samsung phones, reaching over 150,000 students total.
Converse case study - Student Village
Converse Optimistic Rebels was a 2010 case study about creating social change through flash mobs and art installations to raise awareness of important causes like education and hunger. Students wrote messages on a life-size Chuck Taylor sculpture about issues they wanted to address. The most common issue was education, so 360 students renovated 3 dilapidated high schools and preschools by painting and setting up computer labs and play areas, benefiting over 880 students. The project engaged youth in social causes and improved rural education facilities with Converse's support.
Etana case study - Student Village
Etana Insurance held their annual Devil Run event to raise awareness for prostate and testicular cancer. As part of their campaign, they organized "provocative" flashmobs at WITS and UJ universities where men in speedos drew attention to the race and its social cause in a lighthearted manner. The campaign reached over 51,000 people and was awarded Most Provocative Campaign at the 2010 Youth Campus Campaign Awards.
Nescafe case study 2010 - Student Village
Nescafe ran a student marketing campaign in 2010 called "Fresh, Euphonic & Kent" that featured three top South African DJs with different music styles performing together at five national campus music events. Over 10,000 students attended the events, where they were able to sample Nescafe's products. The campaign distributed 350,000 samples, reaching 42% of South Africa's total student population. It was awarded "Biggest Impact on Campus" at the 2010 Youth Campus Campaign Awards due to its large reach and sample distribution.
Blackberry case study 2010 - Student Village
BlackBerry ran a student marketing campaign in 2010 in South Africa that involved training 10 student ambassadors across various national campuses who were social influencers. The ambassadors helped spread awareness of BlackBerry phones on and off campus through social media and with the help of a hip hop artist. After one year, BlackBerry became the most desirable phone for students in South Africa, reaching over 350,000 people. The campaign was awarded best multi-channel campaign at the 2010 Youth Campus Campaign Awards.
Scrutinize case study 2010 - Student Village
This document describes an HIV/AIDS education campaign from 2010 that used celebrity opinion leaders and interactive videos and activities to teach 150,000+ students about high and low risk behaviors. Hip hop group TEARGAS performed for students, who then left feeling confident and educated about HIV prevention. The campaign aimed to flip HIV status from negative to positive by increasing awareness.
Telana simpson onematchstick
The document discusses finding one's magic and following one's joy through showing up and taking action. It mentions that Kyle MacDonald sometimes finds wonderful things happen when you just show up. It also references a quote from Robert Farago that 90% of success is just showing up and encourages the reader to have a big vision and take intentional action. It provides contact information for Telana.
Mokete sekhesa inecto
1) A healthy mind resides in a healthy body, so take care of your physical and mental well-being by addressing your strengths and weaknesses.
2) Do not be afraid to ask for help when you do not know something, as not knowing is not a sign of lack of intelligence, and conquering fears and taking on challenges will help you grow.
3) Do not dwell on regrets or negativity, instead use past experiences positively to move forward, attract positivity, and continue learning to gain a broader perspective.
More from Lyall Salkinder (20)
Revlon red alert case study - Student Village
- 1. RADAR RED ALERT BY REVLON CASE STUDY
- 2. Revlon wanted to target male students with their latest fragrance Hot Activations 5 National Campuses 5 across
- 3. Using drop-dead gorgeous promoter teams And providing an intimate experience
- 4. Who would say “No” to a personal massage?
- 5. Or how about “No” to being fed by delicious babes?
- 6. Or “No” to receiving a hot, sultry kiss?
- 7. Hot Activations 5 National Campuses 5 across Male students across South Africa smelled great and were spoilt by our gorgeous female diva’s
- 9. Find more case studies @ www.studentmarketing.co.za