1. Scrum is an agile framework that uses self-organizing cross-functional teams to deliver value through short iterative cycles called sprints. 2. Scrum is widely used both in IT and other industries like healthcare, finance, automotive and construction to manage projects. Popular companies like Google, GE, Apple, and Salesforce use Scrum. 3. A Scrum Body of Knowledge (SBOK) guide provides guidance on implementing Scrum and certifications like Scrum Master Certified help professionals facilitate successful Scrum projects.

1. A Global Partnership with a
Global Certifying Authority for
Scrum and Agile Professionals

2. SCRUM is an iterative and incremental agile
framework for managing complex projects.
A scrum (short for scrummage) is a method of restarting play in rugby football.

3. SCRUM
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Scrum is the most popular Agile framework. It is an adaptive,
iterative, fast, flexible, and effective methodology designed to
deliver significant value quickly and throughout a project.
Scrum ensures transparency in communication and creates an
environment of collective accountability and continuous progress. The
Scrum framework, as defined in the SBOK™ Guide, is structured in such
a way that it supports product and service development in all types of
industries and in any type of project, irrespective of its complexity.
A Scrum project involves a collaborative effort to create a new product,
service, or other result as defined in the Project Vision Statement.
Projects are impacted by constraints of time, cost, scope, quality,
resources, organizational capabilities, and other limitations that make
them difficult to plan, execute, manage, and ultimately succeed.
However, successful implementation of the results of a finished project
provides significant business benefits to an organization. It is therefore
important for organizations to select and practice an appropriate project
management methodology.
A key strength of Scrum lies in its use of cross-functional, self-organized,
and empowered teams who divide their work into short, concentrated
work cycles called Sprints. The focus of Scrum on value driven delivery
helps Scrum Teams deliver results as early in the project as possible.

4. Some of the key benefits of using Scrum in any project are: High Trust Environment
Conduct Daily Standup and Retrospect
Sprint processes promote transparency
and collaboration, leading to low friction
among employees.
Collective Ownership
The Approve, Estimate, and Commit
User Stories process allows team
members to take ownership of the
project and their work leading to better
quality.
Continuous Delivery of Value
Iterative processes enable the
continuous delivery of value through the
Ship Deliverables process as frequently
as the customer requires.
High Velocity
A collaborative framework enables
highly skilled cross-functional teams to
achieve their full potential and high
velocity.
Innovative Environment
The Retrospect Sprint and Retrospect
Project processes create an
environment of introspection and
learning leading to innovation and
creativity.
Adaptability
Empirical process control and iterative
delivery make projects adaptable and
open to incorporating change.
Transparency
All information radiators like a
Scrumboard and Sprint Burndown Chart
are shared, leading to an open work
environment.
Continuous Feedback
Continuous feedback is provided through
the Conduct Daily Standup, and
Demonstrate and Validate Sprint
processes.
Continuous Improvement
The deliverables are improved
progressively Sprint by Sprint, through
the Groom Prioritized Product Backlog
process.
Faster Problem Resolution
due to collaboration of cross functional
teams.
Efficient Development Process
due to time-boxing & minimizing non-
essential work.
Sustainable Pace
Scrum processes are designed such
that the people involved can work at a
sustainable pace that they can, in
theory, continue indefinitely
Early Delivery of High Value
The Create Prioritized Product Backlog
process ensures that the highest value
requirements of the customer are
satisfied first.
Motivation
The Conduct Daily Standup and
Retrospect Sprint processes lead to
greater levels of motivation among
employees.
Effective Deliverables
The Create Prioritized Product Backlog
process and regular reviews after
creating deliverables ensures effective
deliverables to the customer.
Customer Centric
The Create Prioritized Product Backlog
process and regular reviews after
creating deliverables ensures effective
deliverables to the customer.
02
WHY USE SCRUM

5. The Google AdWords team uses Scrum to develop
innovative features at a rapid rate.
Scrum has come a long way since its inception in the mid 80’s. In the
present day, Scrum is one of the most widely applied project
management frameworks globally. Also, the widespread increase in the
demand for certified Scrum Masters and Scrum Experts is a testimony
to the fact that Scrum will expand its domain in the years to come.
The prevalent misconception is that Scrum is suitable for and used by
only the Information Technology sector to develop software and product
applications and services. Nonetheless, surveys done over the past
decade have revealed that Scrum is, no doubt, applied most in
managing software development projects; however, it is equally
suitable for and successful in fields such as Finance, healthcare,
Automotive, and Construction.
 The Google AdWords team uses Scrum to develop innovative
features at a rapid rate.
 GE allocates 60% of its program spend for Agile projects.
 The path-breaking Apple products are a result of their project
teams using Scrum.
 Salesforce.com used Scrum to affect a dramatic turnaround in
its fortunes.
03
Who is Using Scrum

6. The figure below shows that Scrum is increasingly being applied outside
of the traditional IT industry. Because of the ever-evolving technology
and ever-changing socio-economic conditions, project management
needs a framework like Scrum, which is highly adaptable and change-
friendly.
Another reason for Scrum to have become widely popular is that the size
of the company is no constraint in adopting the Scrum framework for
project management. The figure below shows the distribution of
companies by employee count.
7% 21%
6% 21%
6% 45%
5% 15%
7%
22%
6%
21%7% 12%
Distribution of companies using
Scrum by industry
Distribution of companies using
Scrum by employee count
Demand for Scrum - SCRUMstudy Survey - 2013
Thus, Scrum is being used for project management across industries, irrespective of the number of employees, the region or the
country where it is located, and the nature of the project. Being an Agile approach, Scrum can be tailor-made for any project.
04
Who is Using Scrum

7. A Guide to the Scrum Body of Knowledge (SBOK™ Guide) has been developed as a necessary guide for organizations and project management
practitioners who want to implement Scrum, and also for those who wish to make improvements to their processes. It is based on experience drawn
from thousands of projects across a variety of organizations and industries. The contributions of many Scrum experts and project management
practitioners have been considered in its development.
05
The SBOK™ Guide is especially valuable
1. For Scrum Core Team members including:
 Product Owners who want to fully understand the Scrum framework and particularly the
customer/stakeholder-related concerns involving business justification, quality, change,
and risk aspects associated with Scrum projects.
 Scrum Masters who want to learn their specific role in overseeing the application of Scrum
framework to Scrum projects.
 Scrum Team members who want to better understand Scrum processes and the
associated tools that may be used to create the project’s product or service.
2. As a comprehensive guide for all Scrum practitioners working on Scrum projects in any
Organization or industry.
3. As a reference source for anyone interacting with the Scrum Core Team, including but not
limited to the Portfolio Product Owner, Portfolio Scrum Master, Program Product Owner,
Program Scrum Master, Scrum Guidance Body, and Stakeholders (i.e., sponsor, customer,
and users).
4. As a knowledge source for any person who has no prior experience or knowledge of Scrum
framework but wants to learn in details about the subject.
Scrum Body of Knowledge (SBOK™ Guide)

8. Scrum Master Certified (SMC™
) professionals are facilitators who ensure that the Scrum Team is provided with an environment
conducive to completing the project successfully. The Scrum Master guides, facilitates, and teaches Scrum practices to
everyone involved in the project; clears impediments for the team; and, ensures that Scrum processes are being followed.
Successful candidates will be awarded the Scrum Master Certified (SMC™
) certification by SCRUMstudy after passing the
certification exam.
Courses Offered
Scrum Fundamentals Certified' course is tailored to help anyone interested to know more about Scrum; learn about key
concepts in Scrum as defined in the SBOK™ Guide; and to get a basic understanding of how Scrum framework works in
delivering successful projects. This course is included as a part of Free Primary Lifetime Membership. The purpose of the
'Scrum Fundamentals Certified' exam is to confirm you have basic understanding of the Scrum framework. On passing the
exam, you will be accredited as "Scrum Fundamentals Certified.” As a special introductory offer this online (Self-paced) 30
Day course is offered at SPECIAL COST OF ONLY $1.99!
Scrum Developer Certified (SDC™
) is an entry level certification for Scrum Team members and those who interact with any
Scrum Team. The objective of this certification is to ensure that Scrum Team members know enough about Scrum to effectively
contribute to a Scrum project. The courseware and preparation tools required for the certification exam will be available online
on SCRUMstudy.com. An online proctored exam will be conducted at the end of the course.
06
Online (Self-paced)
180 Days Access
Classroom
2 Days
Virtual
2 Days
PMI-PDUs
Course Fee $200.00 $875.00 $785.00 15
Online (Self-paced)
180 Days Access
Classroom
2 Days
Virtual
2 Days
PMI-PDUs
Course Fee $450.00 $975.00 $850.00 16

9. Courses Offered
The Product Owner represents the interests of the stakeholder community to the Scrum Team. The Product Owner is
responsible for ensuring clear communication of product or service functionality requirements to the Scrum Team, defining
Acceptance Criteria, and ensuring those criteria are met. The Product Owner must always maintain a dual view. He or she
must understand and support the needs and interests of all stakeholders, while also understanding the needs and workings of
the Scrum Team. Applicants will be awarded the Scrum Product Owner Certified (SPOC™
) certificate by SCRUMstudy upon
successfully passing the certification exam.
Rapid changes in technology, market demands, and expectations have paved the way for the conceptualization and
implementation of Agile methods and values in many organizations. Agile relies on adaptive planning and iterative
development and delivery. It focuses primarily on the value of people in getting the job done effectively. AEC™
Certified
Professionals should appreciate the concepts of Agile development and have the ability to compare and choose the Agile
methodology appropriate in a given situation. Applicants will be awarded the Agile Expert Certified (AEC™
) certificate by
SCRUMstudy after successfully passing the certification exam.
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SPECIAL GROUP DISCOUNTS AVAILABLE!!!
Online (Self-paced)
180 Days Access
Classroom
3 Days
Virtual
3 Days
PMI-PDUs
Course Fee $550.00 $1,499.00 $1,299.00 24
Online (Self-paced)
180 Days Access
Classroom
2 Days
Virtual
2 Days
PMI-PDUs
Course Fee $600.00 $1,300.00 $1,100.00 16

10. Your Learning Partner
Dr. Frank L. Harper, Jr., MBA, MS, PhD, PMP, CGEIT, SSGB, PIF, SFC, SDC, SCM, SPOC, SCT,
AEC; is the Learning Director-Instructor for Intelligent Systems Services, a Global Authorized Training
Partner of VMEDu; a leader in the professional training and certification industry that has facilitated
training 400,000+ students from 3500+ corporations across 275+ countries with a success rate of
98.7% though it global network of 100+ training providers.
A 30+ year veteran in Strategic Management, Program/Project/Portfolio Management, IT
Transformation Management, Organization Change Management and Competence & Training
Management, Dr. Harper has served in strategic, tactical, and operational roles impacting business
transformation within companies, large and small, on five continents. He serves on the advisory boards
of startups in Pakistan and the USA and mentors hundreds of thousands (57,000…and counting) in as
many as 19 countries through his facebook posts.
A Myers-Briggs personality type of ENTJ, Dr. Harper, labelled an "amazingly brilliant speaker", is a
published author, international college professor, engaging life-long learner, teacher, and mentor who
inspires his global audience to leverage unique experiences to grow their mind, body, spirit, and
community.
Dr. Harper has leveraged the findings from his doctoral dissertation (PhD in Administration and
Management specialization in Organizations Psychology and Business Transformation) to achieve a
96% project success rate in architecting the success of digital transformation programs / projects with
combined budgets of $4+ Billion generating combined revenues and savings of $10+ Billion for
companies and governments globally [Africa, Asia, Europe, North and South America].
His real-world SCRUM and AGILE experience involves participating in 75+ Scrum projects ranging from
3 Scrum Teams to 200 Scrum Teams. He holds all SCRUM and AGILE certifications, in addition to
being certified in the Governance of Enterprise Information and Technology, Six-Sigma, ITIL, Project
Management, and Organizational Change.
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11. of
Contact Details:
Dr. Frank L. Harper, Jr., MBA, MS, PhD, PMP, CGEIT, SSGB, PIF,
SFC, SDC, SCM, SPOC, SCT, AEC
Learning Director-Instructor
Phone: (877) 740-9630
Cell: (404) 551-7690
Email: info@intelligentsystemsservices.com
Websites:
www.intelligentsystemsservices.com
www.facebook.com/Strategichustler
www.linkedin.com/in/drfharper
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