ScriptMagic helps in localization of software products and applications to any language in the world without accessing or modifying source code. It reduces time-to-market and cost by 70% over traditional methods.

1. THE SOLUTION FOR GLOBALIZATION PUZZLE
S C R I P T MAGI C
ZERO-C ODE–C HANG
E LANGUAGE ENABLING SOLUTION

2. Software Globalization: Why?
 70% of world’s commerce is conducted in languages other than
English
 Many large global organizations have more than 50% of their total
revenue from global markets
 Globalizing software can have significant implication for a
company’s growth and success over years.
 Globalization helps boost sales of related products & services
 What people say:
• “Any great company is going to do over half their sales outside North
America” - Eric Schmidt, CEO Google
• “Yes, but everyone is late on international products, particularly for
Japan and China”- Michael Moritz, Sequoia Capital, Google Director

3. Global Business Scenario
GDP Growth Rate % North America + Western Europe
Rest of world
6.00%
5.00%
4.00%
3.00%
2.00%
1.00%
0.00%
2008 2009 2010 2011 2012 2013
GDP (Billion US$) North America + Western Europe
Rest of world
50,000
40,000
30,000
20,000
10,000
0
2008 2009 2010 2011 2012 2013
Source: IMF Data

4. Conclusion
Part of world that does not speak English is growing faster, and will
soon catch up with English speaking part.
Business potential of Non-English software is increasing.
You need to globalize your software-
 To increase business opportunities with multi-lingual support across
various regions
 For risk hedging against region specific (viz. North America) sales
 To be at-par or ahead of your competitors
 To be ready for large opportunities coming up in new markets with
low IT penetration but large prospects (Africa, CIS, BRIC)
 Because your existing customers are likely to go global

5. Globalization: How

6. Globalization: Conventional Approach 1
► Direct localization: in-place replacement of strings
 Positives
 Major code changes not required
 Quicker release
 Negatives
 One release per target language, no version equivalence
 Multiple code sets: upgrade across language very difficult
 High cost for each language release
 Very high maintenance cost: bug-fixes, patches across languages
 Difficult to use in multi-lingual environment
 Language enabling of 3rd party components not possible
 No support for data localization

7. Globalization: Conventional Approach 2
► Internationalization (i18n): externalization of strings
 Positives
 Single code base
 Can support multi-lingual environment
 Negatives
 Code change necessary
 Requires learning new programming paradigm
 Very high initial cost
 Long lead time: lengthy process
 High maintenance cost: code difficult to maintain
 Language enabling of 3rd party components not possible
 No support for data localization

8. Globalization: SCRIPTMAGIC Approach
► ScriptMagic: Zero-Code-Change
 Positives
 Zero-code change: no need to change the source code
 Software need not be internationalized
 Significant reduction in initial & total expenses for globalization
 Complete language enabling: Display, Printing, Documents, Data
 Very quick release (cuts QA cycles): faster time-to-market
 Support for multi-lingual environment: supports all languages
 Ease of maintenance after language enabling
 Provides language enabling of 3rd party software
 Negatives
 None

9. i18n & Direct L10n: Cost Analysis
60
Globalization cost breakup 50
50
Internationalization
40
35 Direct Localization
30
25
20 20
20
15
10
10
5 5 5 5 5
0
Requirements Architecture & Coding Functional Localization Maintenance
Design Testing & QA
 Coding, Functional Testing/QA and Maintenance are major cost heads

10. RoI comparison: Best case scenario
i18n RoI Expenses
Revenue
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13 Q14 Q15 Q16
ScriptMagic RoI Expenses
Revenue
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13 Q14 Q15 Q16

11. RoI comparison: Worst case scenario
i18n RoI
Expenses
Revenue
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13 Q14 Q15 Q16
ScriptMagic RoI
Expenses
Revenue
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13 Q14 Q15 Q16

12. Costs & RoI Scenario: Conclusion
 Coding, Functional Testing/QA and Maintenance are major cost
heads in case of i18n and L10n approach
 ScriptMagic eliminates Coding, Functional Testing/QA and
Maintenance overheads
 ScriptMagic provides quicker time-to-market
 ScriptMagic requires no up-front investment
 With ScriptMagic, you pay only when you sell (& earn)
 ScriptMagic mitigates the risk of unrealized markets
 ScriptMagic is like insurance: you simple don’t loose money

13. I18n/L10n or SCRIPTMAGIC
► SCRIPTMAGIC requires no code change, enabling:
 More stable and functionally consistent release
 No need for product re-engineering or acquisition of new skill
 No change in look-and-feel or functionality of the software
► SCRIPTMAGIC facilitates faster time-to-market, resulting in:
 First in the market advantage
 Better RoI possibility
► SCRIPTMAGIC requires very small upfront investment, resulting in:
 Risk free globalization initiatives: pay-as-you-earn licensing
 More funds for marketing efforts
► SCRIPTMAGIC guarantees complete language enabling (even for 3rd
party components or add-ons):
 You or your customer will not have to live with partial language support

14. i18n or SCRIPTMAGIC
► Ease of maintenance of globalization engineering
 Your team will keep handling familiar code
 Your team will not need to acquire new skills
 You will spend less efforts and money on maintenance of globalization
 More focus on domain rather than globalization
► SCRIPTMAGIC technology will keep upgrading
 It will keep you abreast with state-of-the-art of globalization
► SCRIPTMAGIC support wide spectrum of software platforms
 You or your partners can use any programming language or support any
OS, and still stay globalized
► SCRIPTMAGIC supports legacy platforms
 Don’t throw away your old but still popular products, keep making money
 Provide globalization to your loyal customers, even for other software

15. SCRIPTMAGIC: Business case
► For OEMs
 No investment requirement for globalization
 No long term liability: your globalization risk is taken over by
ScriptMagic
 Use ScriptMagic licenses as you acquire business
 No net outflow: : pay-as-you-earn
 Extend business to new territories
 Satisfy partners & customers from territories with smaller
business potential
 Include globalization support for 3rd party add-ons or customized
solutions

16. SCRIPTMAGIC: Business case
► For Partners / System Integrators
 Don’t need to wait for OEM to provide globalization support
 No investment requirement for globalization support
 Don’t choose product on basis of globalization support- choose
the functionally best product
 Provide globalization support guarantee to your customers about
practically any product, add-on or customized solution
 Provide globalization support to legacy installations

17. SCRIPTMAGIC: Business case
► For End Customers
 Don’t need to wait for OEM or SI to provide globalization support
 Don’t need to upgrade just for globalization
 Don’t choose product on basis of globalization support- choose
the functionally best product
 Globalization support is guaranteed for practically any product,
add-on or customized solution that you procure
 Don’t need to throw away the existing software for want of
globalization support

18. SCRIPTMAGIC Technology
► Technology
 Interception
 Data De-compilation
 Text & language replacement
 Data re-compilation & dispatch
► On-the-fly implementation
► Highly optimized for
 High performance, Real-time response
 Scale-up, Optimized memory usage

19. SCRIPTMAGIC Concept
For Desktop Applications For Web Applications
Desktop Operating System Web Server
Desktop Application Web Application
Display Print Web pages
SCRIPTMAGIC SCRIPTMAGIC
Language Language Language enabled
enabled enabled Phrase catalog for
web pages
display print various language
Proper-noun
conversion engine Browser
User
User

20. SCRIPTMAGIC Architecture
Desktop Application or Web Server
SCRIPTMAGIC INTERCEPTOR
High speed Inter-process
communication
SCRIPTMAGIC SERVER
One time read
DATA DECOMPILATION CONFIGURATION FILES
One time read
DICTIONARY CACHE DICTIONARY CATALOGS
One time read
DATA RECOMPILATION TARGET LANGUAGE
DETAILS

21. SCRIPTMAGIC Process
 STEP 1: Define configuration, carry out customization: Carried
out by Image Point
 STEP 2: Collect text and images: Can be done by OEM/SI
– Use TEXTCOLLECT feature of SCRIPTMAGIC : text gets collected
automatically as you navigate through your application
 STEP 3: Build text & image catalogs: Can be done by OEM/SI
– Translation of text & creation of images with translated text
 STEP 4: QA for language, real estate: Can be done by OEM/SI
 STEP 5: Deploy: Can be done by OEM/SI
 Maintenance: Step 1+ Step 2 for incremental catalogs: Can be
done by OEM/SI

22. SCRIPTMAGIC: Challenges & Solutions
Challenge Remedy
Translation quality & • Full string comparison, no word level lookup
domain verification • Manual translation, domain expert help
Translated text size • String size feedback to translators (Dictionary Editor)
• Use of abbreviation, narrow fonts
Region specific content • Manual conversion of some part
requirement • SCRIPTMAGIC for major part
ANSI to Unicode • First use SCRIPTMAGIC in off-line mode
• Change code & database to Unicode, use SCRIPTMAGIC
Currency, Units, Date, • 1-3% manual: SCRIPTMAGIC in off-line mode
Name address formats • 97-99% automated: SCRIPTMAGIC in on-line mode

23. SCRIPTMAGIC Case studies

24. Case 1
Application Leading Core Banking Solution: Largest implementation
across the globe
Partner One of the largest Indian IT company
Application Size 3000+ screens, 1000+ reports
Globalization Direct Localization: Internal team, Duration: 12 months,
attempt 1 Result: failed
Globalization Direct Localization: Two prominent language solution
attempt 2 providers, Duration: 18 months, Result: failed
Globalization: ScriptMagic Zero-code-change Globalization, Duration: 4
ScriptMagic months, Result: Successful, rolled out

25. Case 2
Application World’s Leading HRMS
Partner One of the largest System Integrator worldwide
Application Size 1800+ screens, 700+ reports
Globalization OEM: Internal team, Duration: 12 months, Result: failed
attempt 1
Globalization: ScriptMagic Zero-code-change Globalization, Duration: 3
ScriptMagic months, Result: Successful, rolled out

26. Case 3
Application Popular Project Management Software
Application Size 1200+ screens, 750+ reports
Language Chinese, Japanese
support
Globalization: ScriptMagic Zero-code-change Globalization, Duration: 2
ScriptMagic months, Result: Successful, rolled out

27. Case 4
Application Largest selling accounting software in India (90%+ market
share)
Application Size 700+ screens, 300+ reports, user customizability
Language 8 languages, run-time language selection
support
Globalization Direct Localization: Internal team, Duration: 24 months,
attempt 1 Result: failed
Globalization Direct Localization: Prominent language solution providers,
attempt 2 Duration: 12 months, Result: failed
Globalization: ScriptMagic Zero-code-change Globalization, Duration: 2
ScriptMagic months, Result: Successful, rolled out

28. Case 5
Application Leading Point of Sales software
Application Size 100+ screens, 60+ reports, user customizability
Language Arabic, Screen and Print flip, run-time language selection
support
Globalization Direct Localization: Internal team, Duration: 18 months,
attempt 1 Result: failed
Globalization: ScriptMagic Zero-code-change Globalization, Duration: 1
ScriptMagic months, Result: Successful, rolled out

29. SCRIPTMAGIC Experience
► Experience ScriptMagic effect: See live on-line demonstrations
► Try ScriptMagic: Globalization Proof of Concept with your software:
PoC is Free
► Showcase your globalized software: Demonstrate you globalized
software with demo copy of ScriptMagic:
Pay only when you make a sale

30. SCRIPTMAGIC
Your partner in Globalization
IMAGE P OINT TECHNOLOGIES
#8, 2nd Floor, Aditya Shagun Mall,
NDA-Pashan Road, Bavdhan,
Pune - 411 021
Ph : 91(20)32913211
Mail : rajeevphadke@imgpoint.com
www.imgpoint.com