This document provides an overview of key skills needed for modern executive communication. It discusses how technological communication is changing the way leaders connect and highlights the importance of emotional intelligence and contextual intelligence. It also explores how new technologies can help measure communication effectiveness through analyzing vocal patterns, facial expressions, and comparing speeches to benchmarks. The overall message is that while technology is redefining human connection, core skills like persuasion, presenting to diverse audiences, and synthesizing information remain essential for executive leaders to adapt to changing communication needs.

1. Intro:
Change.We’re all here because of change.
We’re leadersinbusinesslookingtogetaheadof change.
Andthat’s whywe’re here inAfrica!
No matterhowoftenI travel,it’sdifficulttoadapttoeverythingnew rightoff the bat.
But there’snothingbetterthanthe feelingof anticipationandexcitementtodive rightintothe
unknown.
Whenwe cross borders,we’re readytoadapt.We wantto adapt.
Andthat’s the feelingIwantto inspire inyouaswe talkaboutthe future of executive communication.
Withthisfeeling,youwill be the keytoadaptationasa leaderinmodernexecutive communication.
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Slide 2: Title
Andso, we looktowardsthe future of executivecommunication.
Moderntechniquesandkeyideastosurvive in the new technologically-orientedworkplace.
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Slide 3: 1500 CEOs
Even6 yearsago, we couldsee the beginningof thisenormousshift.A studyof 1500 CEOs aroundthe
worldconcluded:
1) complexityisescalating
2) enterprisesare notequippedto cope withthiscomplexity
3) creativityisnowthe single mostimportantleadershipcompetency
As longas we can activelychange andadapt,thiscomplexitywill be lessoverwhelming.
Creativityinthiscase can thenmeanfindingnew waystocommunicate withyourteam.
No matterwhere youare,across the globe – inAfrica– youshouldbe able to be an effectiveand
presentleader.
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Slide 4: Executive CommunicationisInternational
A newcritical piece of executive communicationhasbeencreatedasa resultof the needtotravel and
be an international leader:
Competencyintechnological communicationinthe fieldof International StrategicManagement.
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2. Slide 5: International Strategic Management
ISMis an ongoingbusinessstrategythatemploysinternal andexternal tacticstopermeate foreign
markets.
Thisincludescreatingacontrol frameworkthatinvolveseachdepartment.Theseplansencapsulatea
missionstatement,tactics,andgoalsthatcan easilybe editedtoaccommodate the changingmarket.
Howeverone of the mostimportantand relevantarticulationsof ISMresearchrecognizes
environmental scanningbythe techteam, and the techteam as a whole,tobe a major vehicle towards
success.
Thisis the basisof creatingcommunicationthatworksforeveryone,regardlessof whereyouare on
Earth. Strongcolumnsof support.Technology.Consistentlytryingtounderstandthe environmentyour
in.
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Slide 6: Tech Talk Withthe Tech Team
Increasingly,yourtechteamisbecomingyoungerbutalsoincrediblyimportant.
From data analyststoyour social mediateam, these savvynewcomersare essential.
1) They're your anchor,and you're the captain.Easy and constantcommunicationhelpsbuilda bridge
betweenmakingrelevantbusinessgoalsandhow theycanhelpachieve them--andachieve itaccurately.
2) You holdkeypiecesof groundworkthatcan completelyenhance theirwork,eitherincreatinga
presentationtogetherorhavingamore complete understandingof how yourcompanyandyour
competitorsare doing.
3)You needtoworkwiththemhandson, so donot accept thingsat face value.Evidence,research,and
theiraccuracy are linkedwithyourcompany'strustworthinessandtransparency.Misinformationcan
leadto a potential crisissituation.
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Slide 7: Quote
[read quote]
QUESTION:How wouldyoudefine “gettinginthe picture”?
FollowUp:Is there a balance betweenbeingomnipresentphysicallyandelectronically?
The skill mostlookedforinapplicantsandfuture leadersispersonalcommunicationandemotional
intelligence.
Final Question: Canthisbe achievedthroughtechnologyaswell?Orisit ingenuine?
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Slide 8: Hack the System

3. Nothingcanreplace humanconnection.Buthow we connectisbeingredefined.
A studydone forthe 2015 CommunicationReportsJournal indicatedthat:
"the social mediapresence of CEOspositivelyandstronglycorrelateswiththeircommunication
responsivenessandquality,aswell asemployee-organizationrelationaloutcomes."
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Slide 9: ElectronicPlatforms
Electronicplatformsare beingintegratedintoacompany'scommunicationefforts,forbothinternal and
external purposes.
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Slide 10: Intranet – ModernAdaptable Platforms
Office blogs,groupchats,message boads,emails,andprojectgroups.
In a 2016 studyof 250 employees:
97% use email
78% use intranet
14% use mobile apps
*mobile appswere howeverone of the mostusedanddeemedthe mosteffective methodof
communication
These twomobile examplescome fromMicrosoftSharepoint,anadaptable platformthatallowsyouto
organize,communicate,andmostimportantlycollaborate withall departments.
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Slide 11: The Good/ The Bad
[Read the Tweets]
The Good: Knowyour audience,andbe aware of social issues.Beingfunnyispersonable,andbeing
aware of whatis happeningwithinyourpublicsisintelligentandfuture forward.
Thisis whythe lasttweetisan example of whatcan go wrong.
QUESTION:Can we brainstormwhy thismay not be appealingtoa modernaudience?
[AnswerGuideline:]Itdoesnotexplainthe product,itdividesmenandwomenintostereotypesusing
colorand objects.Thisisnot future forward.Nolongercanwe place our publicsintotypical categories.
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4. Slide 12: Core Values
Givenmediahasa huge impacton our businesses’reputations,goodorbad,how well doesyourteam
know and communicate yourbrand?
What valueswouldyouwantyourteamsto promote?Whatkeywords?
Wouldtheyknowhow to representthisinthe worktheyhelpproduce?
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Slide 13: As A CommunicationsLeader…
You mustinterpretthe everchanginglandscape andbundleittoachieve simplicity.Basedonthis
simplicity,yourorganizationcanactmore effectivelyandefficiently.
Your interpretationshapesyourdirectionandpurpose,alongwithcore values.A purpose will cement
your organizationwithinsociety,andalongwithtechnological communicationwill promotecreativity
internallyamongstall levelsof employees.
All of these thingsbuildonyourcorporate social responsibility,whichhasbecome amajorpart of
upkeepingyourdirectionandpurpose.
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Slide 14: The Change from the 2015-2016 EdelmenBarometer
In 2015 – Trust in businesssatbelow50percentand only4 out of 10 people trustedCEOs.
In 2016 – Businessreceivedthe largestincreaseintrustamongboththe informedpublicandthe larger
general population.
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Slide 15: CombiningObservational Tech and Risk Management
Your publics andyourstakeholdersare demandingethical behaviorandtransparency:corporate social
responsibility.The mediawill studyanentire company,head-to-toe.
Your reputationisnowan organization-wide effort.
Your employeesactivelyrepresentyou,andthe mediawill studythemasaninside look.
Observationof the mediashouldextendtoyourownpeople.
The mediaisalwayswatching!
I thinkwe all rememberthe Domino’semployeevideothatwentviral.
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Slide 16: Ron Sachs Quote
People internally andexternallyprefercompanieswhopromote selflessservice.

5. “The bestwayto sell isnotto sell,butgive awayknowledge.”
QUESTION:What are wayswe can achieve transparencythroughknowledge?Whatdopeople wantto
know?Are there anyexamplesyoucanthinkof where the publichadan issue withacompany’s
transparency?
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Slide 17: 4 Recurring Patterns
1. They Knowthe Whole Business
Developbreadthbydelvingintoeachdepartment,defyinganypredispositiontofavorone overthe
other.Integrate andengage inassignmentsthatcovermultiple disciplines.Thisincreasescoordination
betweendepartmentsforone solution.
2. They Are Great Decision-Makers
Communicate yourdecisionclearly,afterweighingother'sideasandprioritizingtradeoffs thatalignwith
your goals.Accountabilitywill come more easily,asyouhave everydepartmentatyourdisposal togive
theirunique opinions.Balance instinctandanalysis.
3. They Knowthe Industry
Contextual intelligence risesabove all inthe ever-changingcontextyourbusinessresidesin.Applyyour
knowledge of the industry,combinedwithamulti-yearvision,andyouwill have abetterunderstanding
of the developingcontextthatencapsulateswidereconomic,technological,andcustomertrends.
4. They FormDeep,TrustingRelationships
Communicate beyondorders.Successful leadersengageinmeaningfultransactionstomake their
superiors,peers,andstakeholders.Theirlegacyisapositive reputationthatcreatedasafe space for
ideastoflow,which leadstoconsistentdeliveryof results.
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Slide 18: InformationOverload
Increasedaccessto informationthroughtechnology=informationoverload.
Thisis linkedtoashorterattentionspanand will leadtoskimmingthroughimportantupdatesand
researchsentthroughemail.
Of the 80 hoursa daywe communicate we're onlyconsciousof 5-10% of signalswe send.
ThismeansemployeesandevenCEOscanbe overwhelmedbythe amountof informationthrownat
themwithinanygivenworkday.Longemails,evenlongpowerpointslides,canbe tedious.We cannot
pickout and prioritize.
QUESTION:Do youthinkthe solutionisshorteremails?Ordowe needtoredo everythingfromthe
groundup, start actingwithmore creativity?
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6. Slide 19: Right to Disconnect
The French Governmentrecentlyintroducedthe “righttodisconnect”law toprotectworkersfrom
informationoverload.Frenchcompaniesmustspecifythe hourswhenemployeesare notsupposedto
sendor receive email.
Similarresearchsuggeststhathavingatechnologyfree zone atwork,orspecific"donotdisturb"hours
shouldbe enforcedduringthe workdayitself.
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Slide 20: SCIENCE
A study done byQuantifiedCommunicationsshowspromise fornew technologiesthatallowsyouto
see,hearand compare youreffectivenessasanexecutive communicator.
Natural Language Processing –withnatural language processing,computerscannow understandwhat
we say beyondthe replicatedtext.Combinedwiththe followingtwoanalyses,we canpickapart what
makesa good leader.
Vocal Analysis –Vocal analysismeasuresinflection,softness,pauses,whatsyllablesyoustress.It
recognizeshowwe shape oursentencesforthe mostprofoundeffect.
Facial & Gesture Analysis –Computerscanalso measure motionandcompare voice withwhatyouare
physicallydoing,andcreate aconnectionbetweenthe two.
Comparative Benchmarking –Using thisamazingtechnology,we cananalyze some of the greatest
speakersandcompare our ownspeeches.Thiswill helpusbetterunderstandwhatmakesagreat
communicator,mathematically!
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Slide 21: Executive CommunicatorsKey Skills
Withouthavingtouse thistechnology,we canunderstandthe basicsof whatmakespresentationskills
so important.
The Harvard BusinessReview interviewedawide range of consultantstodiscusswhatmakesanideal C-
suite candidate,andwhy“the intellectualcapabilitytointeractwithawide varietyof stakeholders”is
undeniablyneedednowmore thanever.
-the powerof persuasionandexcellentpresentationskills
-especiallyinfrontof a‘toughaudience--"they’ve becomethe keytosuccess."
-the intellectual capabilitytointeractwithawide varietyof stakeholders.
-the abilityto“influence the directionof abusinessandthe frontoffice”andtoachieve “organizational
buy-in.”
-adeptnessinreceivingandsynthesizinginformation.
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7. Slide 22: Are YouFuture Fit?
Summarizing
1. Specialized/PersonalizedTechnological Communication
2. Emotional Intelligence
3. Contextual Intelligence
4. MeasuringEffectiveness
AnyQuestions?
[Done!You didit!!!]