Salford Royal NHS Foundation Trust is commissioning a 90-120 second video to play on a loop on their new video wall in the main entrance to promote hand washing. The video should communicate that infection control is everyone's responsibility, help protect patients by washing hands when entering and leaving wards, and can optionally include the 10 steps to effective hand hygiene. The video must use the NHS brand color palette and properly attribute the Trust. Students from Salford City College will create the video, which is due by June 8th, 2012.

1. Video Wall Project
Brief 1: Wash your hands!
1. The Client
Salford Royal NHS Foundation Trust aims to be the safest organisation in the NHS
through providing safe, clean and personal care to every patient, every time. We are
an integrated provider of hospital, community and primary care services, including
the University Teaching Hospital. Our team of 6,000 staff provide local services to the
City of Salford and specialist services to Greater Manchester and beyond. We have
an excellent track record; having the highest consistent rating for service quality
coupled with one of the highest sets of patient and staff satisfaction scores. Further
information about the Trust can be found at: www.srft.nhs.uk
The hospital site is undergoing major redevelopment and will open a new main
entrance in June 2011 in the new Hope Building. A new video wall will be installed in
the main entrance in June 2011 and it will play key messages on a loop seven days a
week.
2. Brief
To create and deliver a high quality film to help promote the importance of hand
washing to visitors when they enter/leave a ward.
This film will play on a video wall in the main entrance of the hospital (Hope Building).
It will be played on loop, with no sound.
It is anticipated this film will be 90-120 seconds; therefore it will need to captivate the
audience.
3. Treatment
Graphic animation is preferable however we will consider other recommendations.
4. Key messages
 Infection control is everyone’s responsibility
 Help protect our patients – your loved ones
 Wash your hands when entering and leaving a ward
 Optional: 10 steps to effective hand hygiene (attachment).
5. Branding
Any colours used within artwork will need to be part of the NHS palette, details of
which can be found at: www.nhsidentity.nhs.uk.
The Trust is called ‘Salford Royal NHS Foundation Trust’ or Salford Royal’ never
Salford Royal Hospital or Hope Hospital.
The Trust’s full logo is expected to appear at the introduction and end of the film.

2. The end of the film should credit: This film was proudly made by local students from
Salford City College for Salford Royal NHS Foundation Trust.
6. Deadline
Friday 8 June 2012 - any films submitted to Salford Royal after this date will not be
considered for use.
7. Project Management
Required support time with the client will need to be agreed in advance.
Issued to:
Salford City College, 7 March 2012
Issued by:
Anne-Marie Miller
Communications Manager
Salford Royal NHS Foundation Trust