Zynga has a new CEO, Don Mattick, and he is taking the company back to the drawing board with three of its biggest franchises. The social game service provider will issue new and revamped versions of their Poker game, Words With Friends, and a new mobile version of their most successful game, FarmVille. Zynga lost some business in their mobile sector to a newer company, Finland’s Supercell. Mattick is using the ‘reboot’ to get Zynga back on track as the established leading game provider. In 2011, Zynga ran nine of the top ten social games available on Facebook and this was the year they went public. They were so successful with Facebook that they missed out on possible income from the realm of mobile gaming. Newer companies swept in to fill the void and Supercell created a Farmville look-alike called, “Hay Day.” Zynga plans to win over this market with this new overhaul of their most popular games. The economics of gaming are pretty extreme when you have a game that takes off. In the last six months, since Mattick has taken over, share in the company have risen 88 percent. Shareholders are hopeful that he will turn the company around. His changes include making FarmVille available on mobile devices for the first time. Additionally, FarmVille 2 will have special features like 3-D at 60 frames a second on iPad air. They are also revamping their poker game and adding new features to WordsWith Friends like a dictionary, and vanity metrics (ex. best scores and average work strength.)