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DM Barometer - De graadmeter van DM bestedingen (2008 Q2)
De DM Barometer is een onderzoek van DDMA, OMG/Mailmedia en Tijdschrift voor Marketing naar de bestedingen en trends in de dialoogmarketing (directe en interactieve marketing).
Recommended
DM Barometer - De graadmeter van DM bestedingen (2008 Q2)
De DM Barometer is een onderzoek van DDMA, OMG/Mailmedia en Tijdschrift voor Marketing naar de bestedingen en trends in de dialoogmarketing (directe en interactieve marketing).
Poster Examples
Examples of posters from previous years and relevant photos to spur conversation about undertaking social initiatives
Unni Narayanan's Favorite Music Videos
Unni’s Favorite Music Videos
Unni Narayanan has a highly eclectic musical taste. Unni was raised on music and is a tremendous fan of classical music from the Baroque period, as well as Indian genres such as the Carnatic and Hindustani genres that his parents exposed him too as a child. Within the Carnatic genre, Unni enjoys a wide range of artists, chief amongst the Vidwans being M.S. Subbulakshmi and Maharajapuram Santhanam. Though Unni was raised on these artists from his parents, as he got older, he became more inspired and compelled by American music. Unni grew up enjoying MTV a great deal, and was exposed to many music videos as he grew up.
As Unni Narayanan entered into Middle school, he was given his first walkman for his 18th birthday. This allowed him to expose himself to a much wider variety of musical artists and bands. Unni’s friends exposed him to many classic rock bands such as Led Zeppelin, Jimi Hendrix, The Beatles, The Rolling Stones, The Mamas and The Papas, Creedence Clearwater Revival, The Allman Brothers Band, and many many others. Unni Narayanan became passionate about learning to play instruments, and after he graduated from college in 1989, Unni started taking guitar lessons while working at his first job with IBM. Unni developed a decent understanding and skill at the instrument, and can be seen entertaining others with his guitar playing.
Below are some of Unni Narayanan’s favorite music videos from when he was growing up, and from his more recent exposures.
Turn Blue by The Black Keys
Even though the Black Keys are one of the most popular rock bands in the United States, they are true survivors. Many of the bands that started around the same time as the Black Keys, circa early in the 2000 decade have fallen out of the music business either by choice or necessity. But the Black Keys boys Dan Auerback and Patrick Carney worked hard and kept producing their sound without worrying about the rest, so they were able to survive. The Black Keys are consistent with their blues-pop sound and they are interesting to watch and have a sort of energy when performing live that will definitely as least keep them in circulation as a popular stadium opening act for other artists. Then, after the world was gripped by a financial crisis, people stopped buying records, and different music became popular. It was at this point in time that the Black Keys stepped forwards as popular music that sounds like older music. They had the style that everyone was looking for, but they had already been making this kind of music so it was really their own. The released the album Brothers in 2010, which was a little overdriven, but still popular.
A year later they came out with El Camino, which was a pretty sleazy but very popular album. Their 2006 album Magic Potion was their first big label album and actually, probably their worst. This new album is a bit of all that has come before it, there are good elements and bad, but overall it is a true testament to the band’s never ending effort to survive. Turn Blue includes the drifter, stoner elements of Brothers, the psychedelic tin-like sound of their preview album Attack and Release, and the straightforward wave of constant sound, almost blare-like from Magic Potion. This album is a bit of it all and will do well riding on the band’s name and the knowledge that they will always come back with something else.
Mt. Gox Needs to Testify in US
Someone needs to answer for the downfall for the crash of the Bitcoin exchange Mt. Gox and it appears it is starting with CEO Mark Karpeles. The head of the Japan-based exchange has been requested to testify in Dallas, Texas in April to give a sworn testimony as part of the formal deposition. Karpeles was pushing for the trial to take place in Taipei, Taiwan but the US clients who lost money from the Mt. Gox Bitcoin trouble campaigned hard to have the trial in the United States. Another motivation that Karpeles has for coming to the United States for the trial is that he must appear in the country for the judge to consider if Mt. Gox deserves an extension of bankruptcy protection in the United States. The US Bankruptcy Judge on the case, Stacey Jernigan said, “If he [Karpeles] avails himself of this court, my God, he is going to get himself over here.”
In US bankruptcy law (Chapter 15) protection from creditors does not just extend automatically. Mt. Gox was originally granted stay by the courts in March and up to this point that has protected the Japanese entity of the company from experiencing law suits and protects them from fact finding. However, the stay was not granted to Mt. Gox Inc., the US section of the company, also Mark Karpeles was not granted stay personally. Karpeles has been very reluctant to testify and to appear personally in the US. This may indicate he does not want to be a witness for what went wrong when the Bitcoin exchange went down. Karpeles may be the only person who really knows what happened with the implosion of Mt. Gox’s finances. Other company employees can’t tell the whole picture because no one but upper management had access to all the Gox’s records.
What is the Future of Music?
Music: the universal language. Many have stressed this in talks about the presence of music in every culture around the world throughout time. It is shown in the way that humans are genetically made up that we recognize and respond to music. While listening to pitch, melody, and rhythm synapse fire in our brains and these rhythmic oscillations contribute to cognitive functions like perception, information transfer, motor control, and memory. Even animals possess the limbic system in their brains that responds to music. If many living things on earth are able to hear, understand, and respond to music, could extra-terrestrial life respond to combinations of tones and rhythm? You may remember that Stephen Spielberg portrayed aliens as communicating with music when they came to earth in the 1970s movie, Close Encounter of the Third Kind. Was Spielberg’s idea that far off? NASA didn’t think so, based on the fact that in 1977 they launched NASA’s Voyager Golden Record that included a sampling of music from Chuck Barry to the Brandenburg Concerto by J.S. Bach. Although NASA realized it was highly unlikely anyone or anything would find the record and be able to listen to it, Carl Sagan said that the record is a “symbolic statement rather than a serious attempt to communicate with extraterrestrial life.”
In reality, Sagan was probably right that the music will never be heard by extraterrestrials. To assume that aliens could hear music means that they look and have the same inner structure that we do. We all want to believe that there may be others out there that have evolved in the same way that we have, but it is highly unlikely. Even on earth, many species do not understand sound through the complex three-bone inner ear structure that we possess. Snakes feel sound through vibrations in the ground and dolphins have a sort of external ‘ear drum’ type hollow structure at the top of their head so that they can interpret the high frequencies that they use to communicate with each other. So the future of music may not be ubiquitous sound for everyone to enjoy, but it surely is meaningful to many on earth and will continue to be for years and years to come.
Cloud Nothings New Album
The American indie-rock band, Cloud Nothings, that started in Cleveland, Ohio have now released their new album titled, Here and Nowhere Else. They had their first great album in 2012 titled, Attack on Memory, with singles “Stay Useless” and “Fall In” that showed off the bittersweet melodies of Dylan Baldi, the band’s founder and lead singer and guitarist.
This new album, Here and Nowhere Else, Baldi attempts to let go of their remaining “Hey Cool Kid” image and present the band as grisly and caustic. He hasn’t quite achieved that with this album and probably never will because Baldi writes great, hook-filled songs that are catchy and enjoyable. Although it doesn’t fit the image that Baldi is searching for, the album is still great.
This album is even brighter and more optimistic than Attack on Memory somehow, but the lyrics still seem like orders. In the song “Now Hear In,” the albums opener the singer states, “I can feel your pain/ And I feel alright about it.” The band has cleared away any verbal, instrumental, and even mental baggage to get right down to the point they want to make. However, even with shedding the excess baggage, the band has not gotten any tighter musically. The frays that occur here and there may actually inspire young, novice guitar players to try to imitate and play along, but this is a worthwhile role for a band to play for its fans.
The album, Here and Nowhere Else, is focused solely in one direction and moves towards that direction quickly and with a single tone throughout. This continuity between songs may feel like it is a less ambitious project, but really there is something captivating about the relentless beating in each piece. The music is a source of energy for the listener and it gives them freedom to think what they will about the music, rather than pushing an agenda.
Zynga Reboots
Zynga has a new CEO, Don Mattick, and he is taking the company back to the drawing board with three of its biggest franchises. The social game service provider will issue new and revamped versions of their Poker game, Words With Friends, and a new mobile version of their most successful game, FarmVille. Zynga lost some business in their mobile sector to a newer company, Finland’s Supercell. Mattick is using the ‘reboot’ to get Zynga back on track as the established leading game provider.
In 2011, Zynga ran nine of the top ten social games available on Facebook and this was the year they went public. They were so successful with Facebook that they missed out on possible income from the realm of mobile gaming. Newer companies swept in to fill the void and Supercell created a Farmville look-alike called, “Hay Day.” Zynga plans to win over this market with this new overhaul of their most popular games.
The economics of gaming are pretty extreme when you have a game that takes off. In the last six months, since Mattick has taken over, share in the company have risen 88 percent. Shareholders are hopeful that he will turn the company around.
His changes include making FarmVille available on mobile devices for the first time. Additionally, FarmVille 2 will have special features like 3-D at 60 frames a second on iPad air. They are also revamping their poker game and adding new features to WordsWith Friends like a dictionary, and vanity metrics (ex. best scores and average work strength.)
Comcast/TWC Merger
Interesting information about the Comcast/TWC merger and what it means for you and your future with both cable and braodband.
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More from Unni Narayanan
Unni Narayanan's Favorite Music Videos
Unni’s Favorite Music Videos
Unni Narayanan has a highly eclectic musical taste. Unni was raised on music and is a tremendous fan of classical music from the Baroque period, as well as Indian genres such as the Carnatic and Hindustani genres that his parents exposed him too as a child. Within the Carnatic genre, Unni enjoys a wide range of artists, chief amongst the Vidwans being M.S. Subbulakshmi and Maharajapuram Santhanam. Though Unni was raised on these artists from his parents, as he got older, he became more inspired and compelled by American music. Unni grew up enjoying MTV a great deal, and was exposed to many music videos as he grew up.
As Unni Narayanan entered into Middle school, he was given his first walkman for his 18th birthday. This allowed him to expose himself to a much wider variety of musical artists and bands. Unni’s friends exposed him to many classic rock bands such as Led Zeppelin, Jimi Hendrix, The Beatles, The Rolling Stones, The Mamas and The Papas, Creedence Clearwater Revival, The Allman Brothers Band, and many many others. Unni Narayanan became passionate about learning to play instruments, and after he graduated from college in 1989, Unni started taking guitar lessons while working at his first job with IBM. Unni developed a decent understanding and skill at the instrument, and can be seen entertaining others with his guitar playing.
Below are some of Unni Narayanan’s favorite music videos from when he was growing up, and from his more recent exposures.
Turn Blue by The Black Keys
Even though the Black Keys are one of the most popular rock bands in the United States, they are true survivors. Many of the bands that started around the same time as the Black Keys, circa early in the 2000 decade have fallen out of the music business either by choice or necessity. But the Black Keys boys Dan Auerback and Patrick Carney worked hard and kept producing their sound without worrying about the rest, so they were able to survive. The Black Keys are consistent with their blues-pop sound and they are interesting to watch and have a sort of energy when performing live that will definitely as least keep them in circulation as a popular stadium opening act for other artists. Then, after the world was gripped by a financial crisis, people stopped buying records, and different music became popular. It was at this point in time that the Black Keys stepped forwards as popular music that sounds like older music. They had the style that everyone was looking for, but they had already been making this kind of music so it was really their own. The released the album Brothers in 2010, which was a little overdriven, but still popular.
A year later they came out with El Camino, which was a pretty sleazy but very popular album. Their 2006 album Magic Potion was their first big label album and actually, probably their worst. This new album is a bit of all that has come before it, there are good elements and bad, but overall it is a true testament to the band’s never ending effort to survive. Turn Blue includes the drifter, stoner elements of Brothers, the psychedelic tin-like sound of their preview album Attack and Release, and the straightforward wave of constant sound, almost blare-like from Magic Potion. This album is a bit of it all and will do well riding on the band’s name and the knowledge that they will always come back with something else.
Mt. Gox Needs to Testify in US
Someone needs to answer for the downfall for the crash of the Bitcoin exchange Mt. Gox and it appears it is starting with CEO Mark Karpeles. The head of the Japan-based exchange has been requested to testify in Dallas, Texas in April to give a sworn testimony as part of the formal deposition. Karpeles was pushing for the trial to take place in Taipei, Taiwan but the US clients who lost money from the Mt. Gox Bitcoin trouble campaigned hard to have the trial in the United States. Another motivation that Karpeles has for coming to the United States for the trial is that he must appear in the country for the judge to consider if Mt. Gox deserves an extension of bankruptcy protection in the United States. The US Bankruptcy Judge on the case, Stacey Jernigan said, “If he [Karpeles] avails himself of this court, my God, he is going to get himself over here.”
In US bankruptcy law (Chapter 15) protection from creditors does not just extend automatically. Mt. Gox was originally granted stay by the courts in March and up to this point that has protected the Japanese entity of the company from experiencing law suits and protects them from fact finding. However, the stay was not granted to Mt. Gox Inc., the US section of the company, also Mark Karpeles was not granted stay personally. Karpeles has been very reluctant to testify and to appear personally in the US. This may indicate he does not want to be a witness for what went wrong when the Bitcoin exchange went down. Karpeles may be the only person who really knows what happened with the implosion of Mt. Gox’s finances. Other company employees can’t tell the whole picture because no one but upper management had access to all the Gox’s records.
What is the Future of Music?
Music: the universal language. Many have stressed this in talks about the presence of music in every culture around the world throughout time. It is shown in the way that humans are genetically made up that we recognize and respond to music. While listening to pitch, melody, and rhythm synapse fire in our brains and these rhythmic oscillations contribute to cognitive functions like perception, information transfer, motor control, and memory. Even animals possess the limbic system in their brains that responds to music. If many living things on earth are able to hear, understand, and respond to music, could extra-terrestrial life respond to combinations of tones and rhythm? You may remember that Stephen Spielberg portrayed aliens as communicating with music when they came to earth in the 1970s movie, Close Encounter of the Third Kind. Was Spielberg’s idea that far off? NASA didn’t think so, based on the fact that in 1977 they launched NASA’s Voyager Golden Record that included a sampling of music from Chuck Barry to the Brandenburg Concerto by J.S. Bach. Although NASA realized it was highly unlikely anyone or anything would find the record and be able to listen to it, Carl Sagan said that the record is a “symbolic statement rather than a serious attempt to communicate with extraterrestrial life.”
In reality, Sagan was probably right that the music will never be heard by extraterrestrials. To assume that aliens could hear music means that they look and have the same inner structure that we do. We all want to believe that there may be others out there that have evolved in the same way that we have, but it is highly unlikely. Even on earth, many species do not understand sound through the complex three-bone inner ear structure that we possess. Snakes feel sound through vibrations in the ground and dolphins have a sort of external ‘ear drum’ type hollow structure at the top of their head so that they can interpret the high frequencies that they use to communicate with each other. So the future of music may not be ubiquitous sound for everyone to enjoy, but it surely is meaningful to many on earth and will continue to be for years and years to come.
Cloud Nothings New Album
The American indie-rock band, Cloud Nothings, that started in Cleveland, Ohio have now released their new album titled, Here and Nowhere Else. They had their first great album in 2012 titled, Attack on Memory, with singles “Stay Useless” and “Fall In” that showed off the bittersweet melodies of Dylan Baldi, the band’s founder and lead singer and guitarist.
This new album, Here and Nowhere Else, Baldi attempts to let go of their remaining “Hey Cool Kid” image and present the band as grisly and caustic. He hasn’t quite achieved that with this album and probably never will because Baldi writes great, hook-filled songs that are catchy and enjoyable. Although it doesn’t fit the image that Baldi is searching for, the album is still great.
This album is even brighter and more optimistic than Attack on Memory somehow, but the lyrics still seem like orders. In the song “Now Hear In,” the albums opener the singer states, “I can feel your pain/ And I feel alright about it.” The band has cleared away any verbal, instrumental, and even mental baggage to get right down to the point they want to make. However, even with shedding the excess baggage, the band has not gotten any tighter musically. The frays that occur here and there may actually inspire young, novice guitar players to try to imitate and play along, but this is a worthwhile role for a band to play for its fans.
The album, Here and Nowhere Else, is focused solely in one direction and moves towards that direction quickly and with a single tone throughout. This continuity between songs may feel like it is a less ambitious project, but really there is something captivating about the relentless beating in each piece. The music is a source of energy for the listener and it gives them freedom to think what they will about the music, rather than pushing an agenda.
Zynga Reboots
Zynga has a new CEO, Don Mattick, and he is taking the company back to the drawing board with three of its biggest franchises. The social game service provider will issue new and revamped versions of their Poker game, Words With Friends, and a new mobile version of their most successful game, FarmVille. Zynga lost some business in their mobile sector to a newer company, Finland’s Supercell. Mattick is using the ‘reboot’ to get Zynga back on track as the established leading game provider.
In 2011, Zynga ran nine of the top ten social games available on Facebook and this was the year they went public. They were so successful with Facebook that they missed out on possible income from the realm of mobile gaming. Newer companies swept in to fill the void and Supercell created a Farmville look-alike called, “Hay Day.” Zynga plans to win over this market with this new overhaul of their most popular games.
The economics of gaming are pretty extreme when you have a game that takes off. In the last six months, since Mattick has taken over, share in the company have risen 88 percent. Shareholders are hopeful that he will turn the company around.
His changes include making FarmVille available on mobile devices for the first time. Additionally, FarmVille 2 will have special features like 3-D at 60 frames a second on iPad air. They are also revamping their poker game and adding new features to WordsWith Friends like a dictionary, and vanity metrics (ex. best scores and average work strength.)
Comcast/TWC Merger
Interesting information about the Comcast/TWC merger and what it means for you and your future with both cable and braodband.