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Using XR To Discover
The Future of Data
SUZANNE BORDERS
Suzanne Borders
CEO & Founder, BadVR
• 6+ years designing 2D analytics
(Osurv, Remine, CREXi)
• Winner of Zillow’s ‘Zip.Code’ hackathon (2015)
• Recipient of Magic Leap’s Independent Creator
Program grant (2019)
@suzanneborders
BIG DATA
CHALLENGES
Data has reached an inflection point.
Size doubles every two years 1/5th of all companies store 1PB+
Methods have not changed in 100 years
NARROW VIEW REDUCTIVE LOSS OF CONTEXT
Edward Tufte
Statistician & data
visualization
pioneer
“We shouldn’t abbreviate the truth, but instead find a better method of
presentation.”
Solution: Immersion
View modern datasets naturally & holistically
A sculpture by Bernard Pras. His
art style in called anamorposis.
The story changes depending
on viewpoint.
The only way to achieve full
understanding is to experience
the thing multi-dimensionally.
2D Immersive
• Everyone views a different slice of data
• Hard to share
• Fragmented analysis
• Everyone views the same data
• Collaborative
• Holistic understanding
THE VALUE
OF AR AND VR
Volume
See 1,000x more data within a single view
Accessibility
Empower everyone to use and understand data
Engagement
Reduce pain & increase joy of analysis
Focus
Immersion increases cognition and retention
Speed
Get insights faster by increasing usability
1
2 3
4
5
Five Benefits of Immersion
MEMORY
+200%
RECALL
+9%
ERRORRATE
-41%
SPEED
+29%
Benefits, Quantified
Osnabrück University (July 2017) | University of Maryland (May 2018) | Yale & Queens University (April 2002)
Which Tech is Best?
Virtual Reality (VR)
§ Abstract data like ML, marketing
§ Larger-scale campus or city
§ Collaborate remotely
§ Great for focused tasks
Augmented Reality (AR)
§ Contextual data around user
§ Smaller-scale interactions
§ Collaborate in room
§ Great for presentations
VS
The choice depends on the situation
AI + ML + XR
A Comprehensive Solution
AI
XR
ML
• AI removes human experience, wisdom, and bias from
the analysis
• ML needs human involvement and oversight to produce
usable results
• XR connects everything together, guides people towards
faster insights
USE
CASES
Limited to 1,000 properties in view
Regular Map
Easily view 500,000+ interactive buildings
Immersive Map
Use Case: Marketing
Analyzing the impact of promotional campaigns
Before
Tableau Dashboard
• Requires technical training
• Difficult to contextualize
• Low engagement
Use Case: Marketing
Analyzing the impact of promotional campaigns
VR Experience
• 10x faster ‘time to insight’
• 100x more data in view
• Higher engagement from team
After
MOVING
FORWARD
Preparing for Immersion
Your
Company
Budget
Accessibility
Value Added
ROI
Usability
Education
Expected challenges & ways to overcome
• Encourage your team to familiarize
themselves with XR hardware
• Run A/B tests to ensure value add of XR
• Budget for innovation
• Focus on accessibility of your data
• Prioritize innovation
Final Takeaways
Insights from designing & building immersive data products
Product Matters
Make sure your product measurably improves the tools you already have.
Right XR Headset For The Job
VR or AR? Or both? Really depends on your data & your business.
Act Now!
Act now to get that sweet first mover advantage! Don’t get left behind!
Thank You!
Suzanne Borders
CEO & Founder, BadVR
suzanne@badvr.com
(833) 600-DATA
BadVR Office
4505 Glencoe Ave, Marina Del Rey, CA 90292

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Suzanne Borders (BadVR): Using XR to Discover the Future of Data

  • 1. Using XR To Discover The Future of Data SUZANNE BORDERS
  • 2. Suzanne Borders CEO & Founder, BadVR • 6+ years designing 2D analytics (Osurv, Remine, CREXi) • Winner of Zillow’s ‘Zip.Code’ hackathon (2015) • Recipient of Magic Leap’s Independent Creator Program grant (2019) @suzanneborders
  • 4. Data has reached an inflection point. Size doubles every two years 1/5th of all companies store 1PB+
  • 5. Methods have not changed in 100 years NARROW VIEW REDUCTIVE LOSS OF CONTEXT
  • 6. Edward Tufte Statistician & data visualization pioneer “We shouldn’t abbreviate the truth, but instead find a better method of presentation.”
  • 7. Solution: Immersion View modern datasets naturally & holistically A sculpture by Bernard Pras. His art style in called anamorposis. The story changes depending on viewpoint. The only way to achieve full understanding is to experience the thing multi-dimensionally.
  • 8. 2D Immersive • Everyone views a different slice of data • Hard to share • Fragmented analysis • Everyone views the same data • Collaborative • Holistic understanding
  • 10. Volume See 1,000x more data within a single view Accessibility Empower everyone to use and understand data Engagement Reduce pain & increase joy of analysis Focus Immersion increases cognition and retention Speed Get insights faster by increasing usability 1 2 3 4 5 Five Benefits of Immersion
  • 11. MEMORY +200% RECALL +9% ERRORRATE -41% SPEED +29% Benefits, Quantified Osnabrück University (July 2017) | University of Maryland (May 2018) | Yale & Queens University (April 2002)
  • 12. Which Tech is Best? Virtual Reality (VR) § Abstract data like ML, marketing § Larger-scale campus or city § Collaborate remotely § Great for focused tasks Augmented Reality (AR) § Contextual data around user § Smaller-scale interactions § Collaborate in room § Great for presentations VS The choice depends on the situation
  • 13. AI + ML + XR A Comprehensive Solution AI XR ML • AI removes human experience, wisdom, and bias from the analysis • ML needs human involvement and oversight to produce usable results • XR connects everything together, guides people towards faster insights
  • 15. Limited to 1,000 properties in view Regular Map
  • 16. Easily view 500,000+ interactive buildings Immersive Map
  • 17. Use Case: Marketing Analyzing the impact of promotional campaigns Before Tableau Dashboard • Requires technical training • Difficult to contextualize • Low engagement
  • 18. Use Case: Marketing Analyzing the impact of promotional campaigns VR Experience • 10x faster ‘time to insight’ • 100x more data in view • Higher engagement from team After
  • 20. Preparing for Immersion Your Company Budget Accessibility Value Added ROI Usability Education Expected challenges & ways to overcome • Encourage your team to familiarize themselves with XR hardware • Run A/B tests to ensure value add of XR • Budget for innovation • Focus on accessibility of your data • Prioritize innovation
  • 21. Final Takeaways Insights from designing & building immersive data products Product Matters Make sure your product measurably improves the tools you already have. Right XR Headset For The Job VR or AR? Or both? Really depends on your data & your business. Act Now! Act now to get that sweet first mover advantage! Don’t get left behind!
  • 22. Thank You! Suzanne Borders CEO & Founder, BadVR suzanne@badvr.com (833) 600-DATA BadVR Office 4505 Glencoe Ave, Marina Del Rey, CA 90292