Scott Crider is a digital strategist who reached over 40 million people in 2012 through advocacy and online organizing. He has generated over $3 million in earned media coverage and is skilled at controlling the message and exposing hypocrisy through social media. The document highlights praise for Crider as a social media wizard and savant who is also a skilled content creator, partnership developer, and social media trainer with over 25 years of experience in the field.