An overview of how the perishable product moves from one stake holder to another in a supply chain of various intermediaries in Fishing Industry in Mumbai

1. A STUDY OF SUPPLY CHAIN
MANAGEMENT PRACTICES IN THE
FISHING INDUSTRY IN MUMBAI

2. INTRODUCTION

3. LITERATURE REVIEW
• Kumar et. al. (2008)
• The infrastructure facilities at most of the landing centres, harbours, wholesale markets and retail
markets are grossly inadequate and poorly maintained.
• No strict boundaries between the several intermediaries in the supply chain
• Not much attention is given towards the marketing and distribution of fish
• Shakhawat and Masud (2012)
• In comparison to production, large number of days are consumed in stocking of the fishes.

4. • Gulbrandsen and Lars (2005)
• Eco-Labelling
• Anonymous (2010)
• Seafood handling guidelines
• Arason et. al. (2010)
• Benefits of traceability implementation

5. GAPS IN THE LITERATURE
REVIEW:
• Not much attention has been given towards exploration of the Supply chain management
practices in Mumbai, Maharashtra.
• No clarity as to what factors could affect the quality of the seafood in Mumbai from its farming to
its delivery to consumer.
OBJECTIVE/PURPOSE:
• The primary objective of this research is to investigate how the supply chain (also called as cold
chain) is managed in the fishing sector in the city of Mumbai, Maharashtra.
• Another objective of the research is to explore the factors that affect the quality of the product
passing through the supply chain of this industry i.e. fish.

6. PROBLEM STATEMENT
1) ‘To study how supply chain management is carried out in the fishing
industry in Mumbai’
2) ‘To study how the length of the supply chain and the infrastructure of its
different elements and a few factors related to cost, affect the quality of
perishable product i.e. fish while passing through the supply chain from
different sources of fish farming.’

7. RESEARCH METHODOLOGY
• Research Design and Procedures used
• Sources of Data and methods and instruments of data gathering
• Survey
• Personal Interview of the respondents
• Passive Observation
• Statistical Test:
1. Reliability Test
2. Factor Analysis

8. ANALYSIS AND RESULTS
Supply chain practices of fishing industry in Mumbai

9. FACTORS AFFECTING THE QUALITY OF THE PERISHABLE PRODUCT,
FISH

10. RELIABILITY TEST

11. FACTOR ANALYSIS

13. SUMMARY
• The study explored that the supply chain of the fishing industry in Mumbai, Maharashtra
has the following members who act as the intermediaries of the complete chain.
• The perishable product streams through them:
• Docks
• Auctioneer
• Retailer
• Export companies
• Customers

14. RECOMMENDATIONS
•Practices like using Radio Frequency Identification (RFID) techniques would make sure that there
are no losses in the chain and that the quality of fish is maintained till it reaches the consumer.
•Also, better transport and storage facilities (ice trucks, ice boxes) can be provided so that the
perishable product is better managed in terms of quality, throughout the supply chain.
•The government should take initiatives to improve the current supply chain practices so as to make it
more reliable and so that the consumer reaps the maximum of nutritional value from this perishable
product.
•Also, marketing practices should be incorporated in the chain so as to increase the rate of flow of the
product through the chain.
LIMITATIONS AND FUTURE SCOPE
• This research only focuses on the supply chain of fishing industry in the city of Mumbai,
Maharashtra however; the scope of the study can be widened to include the entire Indian fishing
industry.
•Also, other factors that impact the supply chain can be identified as a part of further research.

15. REFERENCES
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17. THANK YOU!