The document provides an overview of Spinning, an indoor cycling program. It discusses how Spinning was created to bring the authentic cycling experience indoors. Spinning classes are led by certified instructors and range from sport-specific to energetic theme rides. Spinning also hosts events like the World Spinning and Sports Conditioning Conference. The document outlines the benefits Spinning provides for facilities, instructors, riders, and bikes used in the program. It emphasizes creating an empowering experience for achieving health and fitness goals.

3. SPINNING® 1

4. 2 SPINNING®

5. 3SPINNING®
authentic
— adj:
(au·then·tic)
-'then-tik

6. CHAPTER 1:
THE SPINNING®
EXPERIENCE
4 SPINNING®

7. 5SPINNING®

8. 6 SPINNING®
Spinning® is about empowerment, fun and achieving
results. It’s about the right kind of ride for you, whether
it’s a dance party in Ibiza or a climb through the Alps
in the Tour de France, a holiday-themed ride or a
candles-only meditative journey.
We invented group indoor cycling. Spinning is the
global leader in indoor cycling education, equipment,
classes, events and community.
Developed from real road cycling, Spinning combines
three basic hand positions and five core movements
that are simple, fun and easy to learn. Uniquely
tailored to suit a wide range of abilities and fitness
goals, the Spinning program and patented Spinner®
bikes deliver a personalized workout, incredible
calorie burn and personal challenge—all at a self-
directed pace.
We love outdoor cycling–the thrill and challenge,
the solitude and camaraderie, the power and magic
of riding on beautiful roads.
Back in 1991, we started our company with a single
question:
How can we bring that authentic cycling
experience indoors?
Spinning brings together deep cycling experience,
innovative and authentic indoor bike design,
challenging and exhilarating workouts, and know-
ledgeable, engaging instructors. Rest assured that
everything we create is rooted in indoor cycling’s
deepest heritage and expertise.

9. 7SPINNING®
More facilities choose Spinner® bikes and Spinning®
education than any other indoor cycling program.
Why? Because our 22 years of experience, brand
recognition and reputation for superior bikes and
education make for enticing, exciting classes that keep
riders coming back again and again.
With expert coaching by a Certified Spinning Instructor
and energizing, cycling-inspired rides that combine
sound training principles, inspirational music and a
unique mind/body philosophy, the Spinning program
has helped millions of people get into the best shape
of their lives. Whether you’re new to the Spinning
program or have been riding for years, we provide
all the tools you need to achieve your health and
fitness goals.
For 22 years, the Spinning program and patented
line of Spinner bikes have defined the indoor cycling
category—training more than 200,000 instructors
at over 35,000 facilities and reaching millions of
enthusiasts in more than 80 countries worldwide.
With a distinct core philosophy, solid programming
and bikes designed to fit all shapes, sizes and abilities,
the Spinning program has always had the singular
goal of bringing health and fitness to every lifestyle.
What is Spinning? Spinning is an experience:
the original, authentic, exhilarating cycling
experience.
Welcome to Spinning. We hope you enjoy our
2014 / 2015 book.

10. 8 SPINNING®
From our humble beginnings in
a Santa Monica garage to a vibrant,
deeply passionate global community...
this is Spinning®
.
THE HISTORY
OF SPINNING®
South African
cyclist Johnny
Goldberg (known
as Johnny G.)
meets John
Baudhuin, an
avid cyclist and
entrepreneur,
and the two team
up to refine the
design and make
the first run of
Spinner® bikes.
Johnny G. and
John B. begin
manufacturing
and commercial
distribution of
the Spinner bike
and the Spinning
program.
The Spinning
program is officially
offered at Crunch
gyms in New York.
Mad Dogg Athletics, Inc. (MDA)
registers and trademarks the
Spinning name and develops
the Spinning Instructor
Certification Program.
Spinning is named the “hot
exercise” in Rolling Stone
magazine’s annual “hot list.”
1991 1992 1993 1994

11. SPINNING® 9
More than 1,000
facilities in over
30 countries are
Official Spinning
Facilities.
MDA launches the first
Spinning continuing
education workshops.
The first World Spinning and
Sports Conference (WSSC)
takes place in Los Angeles,
California.
WSSC takes place
in Chicago, Illinois.
WSSC moves to
Miami, Florida,
where it is currently
held every year.
With demand for the Spinning® program
surpassing MDA’s capacity for building
bikes, the company licenses the
manufacturing to Schwinn®.
Spinning-branded clothing hits the
market.
John B. travels to Italy, Switzerland and
France to conduct the first European
Instructor Orientations.
The Johnny G. Spinner® is introduced
at the IHRSA Convention.
1995 1996 1998 1999 2000 2001

12. 10 SPINNING®
MDA trains its
100,000th instructor.
The European
office opens in the
Netherlands.
Johnny G. retires from
Spinning.
MDA introduces the
Spinner NXT™, the
world’s first aluminum
stationary bike, at the
Club Industry show
in Chicago.
The first Spinning
infomercial is
released featuring
the Spinner Sport.
MDA begins
producing videos
and selling its line
of Spinner bikes to
the home market.
John B. receives The Hilton Distinguished
Entrepreneur Award for his work in
creating the Spinning program.
The first nationwide Spinning-sponsored
charity event, Spinning Nation, takes place
at facilities throughout the United States.
The eSpinner® is introduced. The eSpinner
creates an interactive environment, which
allows users to take a guided, virtual
Spinning class from a Master Instructor.
2003 2004 20082005 2006
to
2007
The first Spinning®
Experience event
takes place in the
Netherlands.
Star Trac®, an
international leader
in commercial
fitness equipment,
becomes the official
manufacturer of the
Spinner® bike.
The Spinner Pro™
and Spinner Elite™,
manufactured
by Star Trac,
are introduced.
2002
THE HISTORY
OF SPINNING®

13. SPINNING® 11
Mad Dogg Athletics
introduces its
new logo.
We’re just
getting started...
The Spinner Blade ION™ and
the SPINPower™ Program are
introduced at IHRSA. With the
launch of strain-gauge power
meter technology, backed by
an exclusive power-based
training program from Angie
Sturtevant, Spinning unleashes
the power of innovation
and knowledge.
The Spinner® Blade is introduced.
This iconic aluminum bike features
improved biomechanics and delivers
the best rider Q factor in the industry.
The Spinner Blade and new Spinner
NXT are introduced at IHRSA.
Spinning introduces a new line of
consumer Spinner bikes, including
the Spinner Aero, Spinner Edge
and Spinner Sprint.
The European Court of Appeal
affirms distinctiveness of
Spinning trademark for indoor
cycling.
Spinning launches a new
Spinning app for the iPhone
and Android and the Spinning
Tracker website.
Spinning launches revolutionary
TRIO® and TRIO QR® Pedals.
MDA partners with MINDBODY®
for the first annual MINDBODY
FitPro event in Los Angeles, CA.
2009 2010 2011 2013 20142012
MDA’s exclusive rights
to the Spinning® trademark
are confirmed.

14. 12 SPINNING®
CLASSES
At the heart of the Spinning® experience is the Spinning class–a journey,
a training ride, or a themed experience–led by a Certified Spinning Instructor.
Classes range from sport-specific rides to energetic journeys filled with
motivation and fun.
In a Spinning class you’ll find hard-core athletes brimming with the latest
technology riding next to grandmothers brimming with soul, all getting
what they want out of the ride, whether it’s getting into shape or getting
ready to race, tuning in or zoning out, or just enjoying the inspiration,
fun and camaraderie of a group ride.
See Chapter 5: Spinning Programming, Events & Community
for more information.
Josh Taylor working up a sweat at
the Mindbody Fit Pro Conference
in Marina Del Rey, 2013.

15. 13SPINNING®
EVENTS
Spinning is also a regular presence at fitness conferences worldwide,
including the World Spinning and Sports Conditioning (WSSC) Conference.
The WSSC Conference has continued to serve the needs of the fitness
industry by providing fitness professionals with cutting-edge programming
and education. The WSSC Conference is the only annual conference that
features extraordinary Spinning theme rides and workshops as well as
sessions exploring the latest fitness trends—every year is different as we
strive to offer the latest technology and equipment.
Another annual event that is much-beloved by the Spinning community is
Spinning Experience. Since 2002 it has been the largest and most unique
Spinning event in Europe with participants from all over the world! The
event features more than 500 Spinner® bikes in a two-day event ending in
a six-hour Spinning marathon presented by best-in-class presenters from
the international Spinning Master Instructor team.
See Chapter 5: Spinning Programming, Events & Community
for more information.
ABOVE:
Riders on their way to Josh Taylor’s
Fighter Pilot Ride at the World
Spinning® and Sports Conditioning
Conference, 2013.
BELOW:
2011 Spinning Experience in the
Netherlands.

16. 14 SPINNING®
FACILITIES
Our engagement with and support of our community extends beyond the
riders and instructors—for club owners, we walk you through developing
a sustainable, successful, profitable Spinning® program at your facility.
One way is to host a workshop: or Instructor Training, keeping your facility
on the cutting edge of fitness. When you host a Spinning training at
your facility, you arm your staff with the skills they need to provide your
members with safe and inspiring workouts—without spending thousands
on travel and hotels. In addition to being a convenient way to get all of
your instructors trained at once, hosting workshops is a great way to create
exposure for your Spinning program and find new instructors. We’ll promote
the training on our website and via emails to potential instructors in your
area, as well as giving you exclusive access to promotional tools such as
our online Design Studio that you can use to customize flyers and spread
the word to your staff and members.
See Chapter 2: Spinning Facilities for more information.
Charleston RIDE™
Charleston, South Carolina

17. 15SPINNING®
CHARITY /
PARTNERS
Spinning® is so much more than an indoor cycling class. In addition
to evolving the world’s best-performing indoor bikes, accessories and
instructor education, we’re a global community of over 80 countries,
25 languages, 140 Master Instructors, 35,000 licensed Spinning facilities,
hundreds of thousands of active Spinning instructors, countless events and
group rides every year and millions of riders around the globe. In addition
to our unparalleled classes and support, Spinning programming offers
local, regional and global events that keep this international community
inspired and connected.
We also partner with many charities, such as the American Heart
Association. One of our biggest events is Spinning Nation, an annual event
to raise money for Go Red for Women, a campaign to bring awareness
to heart disease. A national event open to Spinning facilities, riders from
all over the country collect donations from friends and family to sponsor
their ride for the event day. Spinning Nation brings together the Spinning
community while raising money for a good cause that is close
to our hearts, with 100% of proceeds going to Go Red for Women.
Through the years, Spinning has held or participated in a number of charity
events, including Ride to Recovery, Spinning Nation and other causes.
About
The American Heart Association’s
Go Red For Women movement
was created by women, for
women. Because our health
is non-negotiable, because we
have the power to save our lives,
and because the best force for
women is women.
Mission
Go Red For Women encourages
awareness of the issue of women
and heart disease, and also action
to save more lives. The movement
harnesses the energy, passion
and power women have to band
together and collectively wipe out
heart disease. It challenges them
to know their risk for heart disease
and take action to reduce their
personal risk. It also gives them
the tools they need to lead a heart
healthy life.
Spinning, a brand of Mad Dogg
Athletics, Inc., is a proud supporter
of Go Red For Women.

18. 16 SPINNING®
INSTRUCTORS
Spinning® Instructors and Master Instructors are the faces, hearts and souls
of Spinning. They deliver the Spinning experience day in and day out.
We work hard every day to empower our instructors with the very best
training, bikes, equipment, continuing education and ongoing support
through our global SPIN® network.
Our mission is to empower our instructors to give their students the best
indoor cycling experience on the planet. They are a very, very special
group of people and we want to make them feel that way.
We also have advanced levels of instruction in areas like heart rate
training, periodization and training with power to ensure that the education,
training and skills of our instructors are the very highest in the world.
See Chapter 4: Spinning Instructor Education for more information.
Master Instructor Sarah Morelli at
International Master Instructor
Days, Italy.

19. 17SPINNING®
RIDERS
Riders are why we’re here. Whether that’s getting into shape or getting
race-ready, tuning in or zoning out, or just enjoying the inspiration,
fun and camaraderie of a group ride, our purpose is to empower you.
We strive to give you the world’s best indoor cycling Instructors, equipment,
classes and community, as well as inspiring, easy-to-follow home workouts
so that you can achieve your goals through Spinning®.
We’re a global community of 80 countries, 25 languages, 35,000 facilities,
thousands of active instructors and 140 Master Instructors, hundreds
of regional events and group rides every year, and millions of riders
around the globe. No other indoor cycling program or manufacturer
even comes close.
We know that Spinning is something that is very powerful in your lives.
We’re honored to be part of your stories, and thrilled to share them with
the world.
ABOVE:
Riders take part in Saints and
Spinners ride at Grand Central
Station in New York City

20. 18 SPINNING®
BIKES
As the creators of the indoor cycling
category, we are committed to offering
authentic bikes that feel great and
meet the high standards we set for the
Spinning® program. A bike should work
so well that you don’t have to think
about it. It should seamlessly respond
to the rider’s input, feel comfortable
for the duration of a long workout,
and stand up to the kind of punishment
that gym and studio bikes take day
in and day out.
CREATORS OF INDOOR CYCLING
We created the Spinner® bike in 1987 as a training
tool for road cycling. The bike was designed using the
same geometry as a real road bike, staying true to the
positioning and biomechanics of cycling. We added
a fixed-gear weighted flywheel to create the inertia
necessary to give the bike a feeling of movement and
to pull the rider’s legs through the entire pedal stroke.
We’re always improving. The careful engineering of
the best features of road bikes into Spinner bikes has
made it the most popular choice in fitness facilities
and homes around the world. With over 25 years
of experience building indoor cycling bikes, we are
always evolving and progressing both our design
philosophy and the world-class components we use
to build what are simply the best bikes on the market.
We know what it takes to exceed the expectations
of your members—and your maintenance department.
See Chapter 3: Commercial Bikes, Pedals
& Accessories and Chapter 6: Consumer Bikes
& Accessories for more information.

21. 19SPINNING®
Seat and Head Tube Angles: Spinner® bikes have
72° seat and head tube angles, comparable to what
you will find on most road bikes, and for good reason.
There is scientific evidence that the angles on the
Spinner bike improve both performance and comfort.
Spinner bikes allow riders to produce the most power
with the least amount of stress.
Saddle and Handlebar Post Adjustment: Both the
saddle and handlebar posts easily adjust up and
down to accommodate a wide range of heights and
body types. Every rider that walks into your facility
will be able to properly position the saddle in relation
to the pedals for proper knee flexion and extension
throughout the pedal stroke.
Q factor: Another element that is important for
comfort and performance is the Q factor, which is the
measured space between the pedals. Spinner bikes
are made with a comfortable Q factor that is consistent
with that of outdoor road bikes to help deliver better
biomechanics through the hips, knees and ankles.
Materials: The Spinner bike is made of a material
that will withstand the force of a rider up to 350 lb
(163 kg) and still facilitate as close to maximal
muscle recruitment as possible for both male and
female participants.
Crank Arm Length: Spinner bikes feature crank
arms of the standard 170 mm (6.7 in) length, and the
adjustability of the bike enables riders of all heights
to ride with optimal power. Research throughout the
decades has indicated that, for the average-sized rider,
optimal power can be achieved with the standard
170 mm crank arms.
Drivetrain and Flywheel: All Spinner bikes come
equipped with a fixed gear. The authentic feel of
the road is established via an externally weighted
flywheel, which ranges from 31-50 lb
(14-23 kg), depending on the model. The combination
is a great training tool because the momentum assists
the rider’s feet with moving smoothly through the
pedal stroke and the two dead spots at the very top
and bottom of the pedal stroke, improving pedaling
technique and efficiency.
Pedal Systems: Spinner bikes come with a variety of
pedal systems that allow riders to use athletic shoes
or clip in with cycling-specific shoes. The ability to
clip in replicates the feel of a road bike, reduces
foot fatigue and enables full use of the pedal stroke,
improving stability and efficiency.

22. 20 SPINNING®
CEO PROFILE:
JOHN
BAUDHUIN

23. 21SPINNING®
JOHN BAUDHUIN
JOB TITLE: FOUNDER, CEO, INVENTOR, ADVENTURER
CURRENT HOME: Santa Monica, California
Spinning started with the camaraderie of John and Johnny G who
shared a deep passion for cycling which powered the explosive
growth of a global phenomenon, which is Spinning.
As a cyclist and adventure enthusiast, John is always seeking
new roads or even mountain peaks to climb including Mt Whitney,
Mt Elbrus and Mt Kilimanjaro. Spend a day at Mad Dogg Athletics
and you’ll learn this about John – he’s passionate about family,
cycling, product development and oh, he loves dogs.

24. 22 SPINNING®
LIFE AT
SPINNING®

25. 23SPINNING®
BROUGHT TO YOU
BY A PASSIONATE TEAM
Spinning® employees are an eclectic, genuine group
of people who share two passions: Spinning and
empowering people—our facility owners, instructors,
riders and colleagues.
Our team includes science PhDs, industrial
engineers, educators, masters in psychology, fitness
professionals, writers, experienced riders, designers,
video producers and professional cyclists.
Our European headquarters is in the Netherlands,
and our US headquarters is in Venice, California,
complete with our favorite chocolate lab, Kobe,
as well as weekly Spinning classes led by employees.
In 2013, we completed our second Venice building,
which includes our new state-of-the-art studio for
testing, classes, photos shoots and events.
Whether you’re in the US or Europe, please stop
by for a visit sometime!

26. 24 SPINNING®
CHAPTER 2:
SPINNING®
FACILITIES

27. SPINNING® FACILITIES 25

28. 26 SPINNING®
Get Powered by
the Spinning® Brand
Official Spinning Facilities are where the magic
happens—from a quick post-work training session
to an epic charity ride, facilities are the environment
and atmosphere within which we deliver Spinning,
every day, around the globe. Bring the world’s most
popular indoor cycling program to your members
and enjoy a host of benefits.
Our purpose is to empower facilities by providing:
• The world’s finest quality bikes and accessories.
• The world’s best instructors.
• The world’s best programming.
• The guidance, resources and support you need
to make your business as successful as possible.
Whether you’re a high-profile fitness chain or an
independent facility with a limited budget, the
Spinning program can accommodate your needs.
FACILITIES
A Spinning® Studio
in Thailand
1

29. 27SPINNING® FACILITIES
PREVIOUS PAGE:
Oxygen Wellness
Budapest, Hungary
LEFT TO RIGHT:
1. Vélo Vite
Montreal, Canada
2. Spinning® Studio
London, England
3. Vélo Vite
Montreal, Canada
4. Charleston RIDETM
South Carolina, USA
MAKE YOUR BUSINESS A SUCCESS
Whatever your size or budget, our commitment to
you is the same—a dedicated difference seen in a
wealth of resources, instructor training, state-of-the-art
bikes, exemplary customer service and unmatched
marketing support that make it easy for you to stand
out from your competition. We’re here to help all of
our Official Spinning Facilities create the best indoor
cycling experience on the planet, providing the tools
they need to attract and retain members, decrease
replacement/maintenance costs and increase revenue
while still leaving them with flexibility to keep things
fresh in order to keep members engaged
and inspired.
BECOME AN OFFICIAL SPINNING® FACILITY
There’s never been a better time to let the Spinning
program steer your facility—and your members—
toward success. Becoming an Official Spinning Facility
is as easy as 1, 2, 3:
1. Purchase Spinner® bikes.
2. Schedule a Spinning Instructor Training to get your
staff trained as Certified Spinning Instructors.
3. Register your facility as an Official Spinning
Facility, and you’re ready to take advantage of our
marketing support and globally recognized brand
to promote the Spinning program at your facility.
TOP-NOTCH INSTRUCTORS
The gold standard in indoor cycling, our comprehensive
education program provides workshops, home studies,
online courses, the annual World Spinning and Sports
Conditioning (WSSC) Conference and the most widely
recognized instructor certification in the world. We
train extraordinary instructors who pack classes and
transform casual participants into dedicated regulars,
increasing member retention.
BEST-IN-CLASS EQUIPMENT
Spinner bikes are the most tried and tested bikes in
the industry. Designed and engineered to mirror the
ergonomics and geometry of road bikes, our patented
line of Spinner bikes manufactured by Star Trac not
only adjust comfortably to fit all shapes, sizes and
abilities, but they are built to withstand whatever your
members dish out.
3
2 4

30. 28 SPINNING®
THE PERFECT
SPINNING® STUDIO
We help Spinning® facilities be the
best that they can be because we
know that a well-designed room
and environment help create a great
Spinning experience and lead
to a sustainable, successful Spinning
program.
The good news is that it doesn’t have to be expensive—
something as simple as changing the bike arrangement
and orientation while playing with the lighting to
create a particular mood, can transport your riders
to another world and keep the room fresh and exciting
for members.
Spinning studios around the world are as unique as
the places they’re in and the people that ride in them.
But there are some universal principles to creating the
perfect Spinning studio, wherever you may live.
ROOM DESIGN
Some of our facilities have the luxury of designing
their Spinning studio from scratch. Others have to work
with the rooms they’ve got. Whatever the size and
style of the room, we support all of our official Spinning
facilities with design principles we’ve accumulated
from over 20 years of indoor cycling experience.
What is the optimum number of bikes? How are the
bikes arranged? How should the bikes be oriented
and arranged. What is the best staging and control
center for the instructor? How can we ensure that every
bike position has adequate air flow and temperature
control? We can help you answer all these questions
and more in your quest to develop the perfect
Spinning studio.
FLEXIBILITY
Almost any new Spinning studio will excite people
today, but the great Spinning studios carry that
excitement into the future by building in flexibility
to adapt to fit almost any kind of event, including
fundraisers, themed classes, performance rides
with statistics on video monitors, instructor workshops.
1

31. 29SPINNING® FACILITIES
AUDIO VIDEO
One of the most common topics that comes up from
both instructors and riders alike concerns audio and
video. After 20+ years teaching Spinning® classes,
we know the exact makes and models of microphones,
speakers and audio set-ups that can stand up to the
rigors of multiple classes a day.
Providing flexible, high-quality video in your facility
gives your Instructors and riders the opporutnity
to create a variety of great Spinning experiences,
both in classes and as a room for members to use
outside of class time. Format and content options
include projection onto walls and/or screens, rider-
specific computer statistics, music videos, edited
ride or themed videos, video conferencing for global
events, approved member videos and more.
COMMUNITY BUILDING
The right kind of rooms encourage lingering and
gathering, giving members an opportunity to connect
with each other and with instructors, building the
Spinning community in your facility. Members benefit
from having access to the world’s best indoor cycling
experience, and you benefit from an engaged and
loyal community.
CUSTOMIZED STUDIO DESIGN CONSULTING
For those that need more help in designing the very
best studio for their needs, we also offer custom
consulting for creating your ultimate Spinning studio,
including build-out options, sizing and orientation,
temperature control and other key aspects of
studio design.
LEFT:
1. Ireland West Park Fitness
in Dublin, Ireland
RIGHT:
2. East Short Athletic Club
in Charleston, South Carolina
2

32. 30 SPINNING®
FACILITY
SUPPORT
We know that you take pride in your facility and
you work hard to make your business succeed.
We’ve worked with thousands of facility owners and
operators and know what’s most important to you.
We do our part to ensure that your Spinning® program
helps with member retention, low cost of ownership
and ease of maintenance, so that you can maximize
profitability.
To help make your facility successful and profitable
over time, we are committed to providing you with the
tools and support you need to get the most out of the
Spinning program. We’re here to support you every
step of the way, through member referral programs,
ongoing training for instructors, dedicated event
support, and a full line of Spinning apparel, products,
accessories and more. We give you everything you
need to get started and run a profitable program,
from marketing materials to revenue-generating ideas
that add tremendous value to your facility’s program.
Below are just a few of the benefits of being an Official
Spinning Facility:
Spinning® Brand Name and Logo: You know the
Spinning brand—and so do your members. Only
Official Spinning Facilities have the ability to use the
widely-recognized and highly-regarded Spinning name
and logo.
Marketing Support: From referral programs and event
support to promotional materials and an extensive
collection of online resources, we offer a wide range
of marketing support to help you create a buzz around
your Spinning program.
Website: The Spinning website appeals to all members
of the Spinning community. From the home page, users
can easily access instructor, facility, enthusiast or
Spinning product information. We continually engage
our community with articles, blogs, videos and social
media feeds.
The Facility Finder: The Facility Finder provides
enthusiasts with an easy way to find Official Spinning
Facilities. A club listing on our Facility Finder gives
you exposure to thousands of unique website visitors
every month.
1

33. 31SPINNING® FACILITIES
Lead Generation Program: An added feature to the
Facility Finder is the downloadable Class Pass. Users
can download a pass to take a free Spinning® class
at participating facilities.
Job Board: The job board is an incredible resource
for facilities and instructors. Facilities can post job
openings for Certified Spinning Instructors at no cost,
and instructors can research available positions.
Flyers and Forms Templates: The Flyers and Forms
Templates area gives you access to professional
Spinning-branded images, the Spinning logo and all
related logos. You can also personalize posters and
flyers to promote your program.
Hosting Instructor Trainings and Workshops:
The Spinning Instructor Training is the first step in the
Spinning education program. To keep your instructors
sharp, motivated and on top of the industry, we
also offer many continuing education workshops.
Hosting a Spinning workshop is a convenient way to
get your instructors certified, keep them up to date
with continuing education and recruit new instructors
from your community. Hosting is simple—your facility
provides the space and the Spinner® bikes, and
Spinning will take care of the rest.
LEFT TO RIGHT:
1. Spinning® studio
Thailand
2. The Cycling Room®
Abu Dhabi, Dubai
3. Live to Cycle Studio
California, USA
3
2
Facility Listing: Official Spinning Facilities receive an
online profile which features a description, listing of
operational hours, display of studio images, instructor
roster and details about special events.
Value-Added Programs: Our 8-Week Programs are
all-inclusive, turn-key packages that provide all of the
materials, resources and instructions you need to help
your members meet their weight loss goals or power
through performance plateaus.
Pro Shop Program: We offer you wholesale prices on
the complete line of Spinning apparel, products and
accessories your members won’t find anywhere else.
Our Pro Shop adds tremendous overall value to your
program and immediate profit to your bottom line.
Events: Spinning is committed to supporting charitable
events, fundraisers and specialty rides in your
community.
Public Relations Tips: As an Official Spinning Facility,
you’ll benefit from one of the most recognized and
respected brand names in the industry. But having
a great program in place is just the first step—the
second is promoting it! Public relations is an integral
part of any marketing plan, and we will provide you
with tips and tools for all aspects of public relations,
from interview dos and don’ts to how to create a
press release, giving you everything you need to craft
intriguing stories that will generate press coverage,
attract new members and keep satisfaction levels high
among your existing base.

34. 32 SPINNING®
CHARLESTON
RIDE™
Riders not only get the best program and bikes—
Spinning®—they are also taught by some of the
highest-caliber instructors in the country and maybe
even the world.
Charleston RIDE™ offers the authentic Spinning experience. Their purpose
is to offer the Spinning program in an environment that reflects how we all
live our lives in efforts to better the world, one RIDE™ at a time. Whether
you are a new rider, veteran, roadie, triathlete, or just want a great way to
workout and train, Spinning is for you. At Charleston RIDE they take a blend
of science, spirit, strength and stamina, then mix it all up with killer music,
the best bikes in the world, and a mind-blowing AV system. Top it off with
a massive dose of passion, laughter, community, and belief in the human
spirit, and therein lies the formula for life-transformation.
At Charleston RIDE they believe that only good things will come when you
train the body, inspire the heart and energize the mind—this is the balance
for a life of goodness and health.
How We RIDE™
Simply put, the Spinning program is
a mixture of science and spirit. It is
rooted in the physiology of cycling
and performance while honoring the
commitment to a deep mind/body
connection. Like two wings of a bird,
the physical and mental aspects of
training must co-exist equally. One
has no meaning without the other.
When both are in balance, you can
soar beyond your wildest dreams.
This is the formula for success in
health and life no matter who you
are. It ain’t rocket science; we think
it’s a pretty darn simple philosophy
to live by, and we love it. We think
you will, too. And, we have a whole
heck of lot of FUN. I mean, life is
just too short. If it doesn’t make you
smile and laugh and feel awesome,
why bother?
www.charlestonride.com

35. 33SPINNING® FACILITIES
RIDE
REPUBLIC™
Opening soon in New York City, Ride Republic is the art of Spinning. A high-
level program and studio designed by world-class Spinning International
Master Instructor Josh Taylor, Ride Republic delivers the most progressive
and innovative rides possible.
The Ride Republic experience is delivered through a total immersion of
the mind and body, in an ultra-high-energy Spinning class. The RIDES are
composed of specific cutting-edge training protocols that have a deep
emotional and motivational component through the use of highly focused
music and visual content in the Boutique Fitness Experience luxury studio
environment. It is this exceptional combination delivered by highly skilled
and certified instructors that gives “the people” a truly inspiring and unique
Spinning experience at the highest levels, time and time again. You want
to be part of the very best…Ride Republic is it…enough said!
The ultimate Spinning® experience,
Ride Republic™ takes the best of the
Spinning program from the last 20+
years, putting it all into one room
and teaching it at the highest level.
www.bfxstudio.com
TM

36. We race; we ride; we know bikes. As the creators
of the indoor cycling category, we are committed to
offering authentic bikes that feel great and meet the
high standards we set for the Spinning® program. A bike
should work so well that you don’t have to think about
it. It should seamlessly respond to the rider’s input, feel
comfortable for the duration of a long workout, and
stand up to the kind of punishment that gym and studio
bikes take day in and day out. We sweat over every
last detail on our Spinner® bikes, from how they move
to how they move you.
We invented the modern indoor cycling bike—and
we’re always improving. The innovative design of the
Spinner is revolutionary, integrating the geometry and
components of high-performance racing bikes into fully
adjustable, fixed gear stationary models. The careful
engineering of the best features of road bikes into
the Spinner bike has made it the most popular choice
in fitness facilities worldwide. With over 20 years of
experience building indoor cycling bikes, we are always
evolving and progressing both our design philosophy
and the world-class components we use to build what
are simply the best bikes on the market. We know what
it takes to exceed the expectations of your members—
and your maintenance department.
CHAPTER 3:
COMMERCIAL BIKES,
PEDALS ACCESSORIES
34 SPINNING®

37. 35COMMERCIAL BIKES

38. 36 SPINNING®
Seat Head Tube Angles:
Spinner bikes have 72°
seat and head tube angles,
comparable to what you will
find on most road bikes, and
for good reason. There is
scientific evidence that the
angles on the Spinner® bikes
improve both performance
and comfort. Spinner bikes
allow riders to produce the
most power with the least
amount of stress.
Crank Arm Length: Spinner
bikes feature crank arms of the
standard 170 mm (6.7 in) length,
and the adjustability of the bike
enables riders of all heights to
ride with optimal power. Research
throughout the decades has
indicated that, for the average-
sized rider, optimal power can be
achieved with the standard 170
mm crank arms. Bullet-proof Morse
taper bottom bracket is the most
durable in the industry.
Pedal Systems: Our
commercial pedals are
equipped with Morse Taper
threadless connections to
provide an industrial strength
pedal connection that is not
available on any other bike.
COMMERCIAL
SERIES
Designed for the commercial facility and studio
environment, these bikes are built to withstand the
rigors of class after class, all day long. The original,
best and most popular indoor cycling bikes on the
planet, these bikes are for commercial facilites or a rider
that wants the same premium, heavy duty bike at home.
Features that you will find on many of our Commercial
Series bikes include:

39. 37COMMERCIAL BIKES
Saddle and Handlebar Post
Adjustment: The saddle and
handlebars can be adjusted
both up and down and fore-
aft easily. Every rider that
walks into your facility will
be able to properly position
the saddle in relation to the
pedals for proper knee flexion
and extension throughout the
pedal stroke.
Q Factor: Another element
that is important for comfort
and performance is the Q
factor, which is the measured
space between the pedals.
Spinner bikes feature industry-
leading Q factor dimensions
that are consistent with that
of outdoor road bikes to help
deliver better biomechanics
through the hips, knees
and ankles.
Drivetrain and Flywheel:
Most Spinner bikes come
equipped with a chain-driven
fixed gear. The authentic feel
of the road is established
via a perimeter weighted
flywheel, which ranges
from 41-50 lb (18.6-22.7 kg),
depending on the model. The
combination is a great training
tool because the momentum
of the flywheel smooths out
the pedal stroke to eliminate
the “dead spots” at the top
and bottom of the pedal
stroke. In this way the rider
improves their technique and
pedaling efficiency.
Materials: The Spinner®
bikes are designed and
fabricated with materials that
will withstand the force of
a rider up to 350 lb (163 kg)
and still facilitate as close to
maximal muscle recruitment
as possible for both male
and female participants.
= Q Factor

40. 38 SPINNING®
REV-OLUTION
1991 20021999
In the beginning, there was “the Beast,”
a yellow bike put together by John
Baudhuin and Johnny G. in a Santa
Monica garage. Now, there is the Spinner®
Blade ION™, featuring the latest in power-
meter technology, and an entire line of
commercial and consumer bikes to meet
the needs and budget of any audience.
THE BEAST
The bike that started it all.
“The Beast” was built by
John Baudhuin and Johnny G.
in a Santa Monica garage—
kicking off the manufacturing
and commercial distribution
of the Spinner bike and
the Spinning® program.
JOHNNY G. SPINNER®
The second generation
of Spinner bikes, these
models featured more robust
construction and a wide
variety of improvements
ranging from more durable
materials and a fender for
sweat to enhanced safety
features, such as a full
chainguard and an integrated
emergency brake.
SPINNER® ELITE
This model offerd improved
corrosion resistance,
increased ease of
maintenance and provided
superior durability.

41. 39COMMERCIAL BIKES
2004 2008 2011 2013
We’re always evolving and progressing both our design
philosophy and the world-class components we use
to build what are simply the best bikes on the market,
but we never stray from our roots that inspired that first
yellow Beast. We carefully engineer the best features of
road bikes into all of our Spinner bikes, always pushing
our own limits to help you push yours.
SPINNER® NXT
The world’s first
aluminum stationary
bike, the NXT featured
oversized extrusions for
strength and durability,
integrated bar-mounted
water bottle holders
and eliminated the fore/
aft cross tube to make it
easy to clean the floor
under the bike.
eSPINNER®
Designed to bring
the Spinning® class
experience to
the gym floor, the
eSpinner features a
touch screen display,
offering riders the
opportunity to take
a new, guided virtual
Spinning class from
a Master Instructor
every time they ride.
SPINNER®
BLADE
This iconic
aluminum bike
features improved
biomechanics
and delivers the
best Q factor
in the industry.
SPINNER®
BLADE ION™
The Spinner® Blade
ION™ was designed
to track real power—
a rider’s true effort.
In combination
with SPINPower™
education, the ION
elevates training
to a whole new level.

42. 40 SPINNING®

43. 41COMMERCIAL BIKES

44. 42 SPINNING®
AT A GLANCE
eSPINNER BLADE
IONTM
BLADE NXT NXT
BLACK
BELT
PRO+
Galvanic dipped and powder coated frame
Patent pending threadless Morse taper bottom
bracket and pedal system for increased
strength and reliability
Dual-sided SPD®-compatible heavy duty pedals
Road bike feel with narrow Q factor
350 pound weight limit
Fore-aft micro-adjust seat slider
Fore-aft micro adjust handlebars with integrated
water bottle holders
Heavy duty chain drive
41-pound perimeter weighted flywheel
Steel tube construction with integrated
and molded sweat fenders
Touch screen display with exclusive Spinning
programming and personalized workouts
Contoured aluminum frame with integrated
fenders
50-pound perimeter weighted flywheel with
integrated dynamo that charges the computer
for extended battery life.
Exclusive SPINPower™ display uses strain-gauge
technology to accurately measure the rider’s
actual power output
Belt drive with integrated tension control
Fore-aft incremental seat slider
COMMERCIAL SERIES FEATURES
• Heavy-duty materials and construction designed
for club or high volume use
• Threadless tapered pedal and crank connections
for strength and durability
• Contoured surfaces and integrated fenders for
sweat resistance and easy cleaning
• Consumer sales include Spinning® DVDs and our
Guide to Ride to keep your riders motivated and
on track with their fitness goals

45. COMMERCIAL BIKES 43

46. 44 SPINNING®
eSpinner®
Commercial Series
FEATURES
• The onboard touchscreen Spinning computer provides customized Spinning video
classes and can create nearly one million possible ride variations.
• Heart rate and cadence data readouts are integrated into the on-screen Spinning
programming to help coach, motivate and drive optimal training performance.
• The display features a digital TV tuner, USB port and iPod input for access to
personal movies, music and programming.
• USB charging station allows users to display personal content while charging
media devices.
• Patent-pending Morse taper fit bottom bracket and pedal connection system
provide increased strength and reliability.
• New fore-aft micro-adjust handlebars add even more adjustment
to accommodate riders of every size and ability.
• The proprietary shaped steel tube frame is zinc-dipped and powder-coated
for superior protection.
• The powerful, heavy-duty chain drive system delivers an authentic riding feel.
• The Smart Release™ flywheel safety system ideal for added safety on the gym floor.
• Accommodates riders 4’10” (147.3 cm) to 6’10” (208.3cm) with a maximum
recommended weight capacity of 350 lbs (158.8 kg).
OVERALL DIMENSIONS*:
20 w × 60 l × 57 h (50.8 × 152.4 × 144.78 cm)
OVERALL WEIGHT: 140 lbs (63.5 kg)
FLYWHEEL WEIGHT: 41 lb (19 kg)
COLOR: Frame: Metallic Silver, Shroud: Black
with Silver Insert, Flywheel: Red (with Smart
Release)
The eSpinner® provides motivation,
entertainment and versatility at the rider’s
fingertips. With the opportunity to be led
through a new Spinning® class on every ride, the
eSpinner provides the most sophisticated indoor
cycling experience.

47. 45COMMERCIAL BIKES
Spinner® Blade ION™
Commercial Series
FEATURES
• The new Spinner® Blade IONTM
supports our new exclusive SPINPowerTM
training
program.
• The new watts computer allows users to monitor their power output as well as heart
rate, cadence and time with a workout summary after every ride.
• Our exclusive hub dynamo-supported flywheel allows the rider to generate all of the
electrical power needed for the computer and maintains the longest battery life
in the industry.
• Backlit display features simple controls and large easy-to-read characters that
let you focus on your ride.
• Our exclusive aluminum frame design not only looks sleek but sheds moisture.
We galvanic dip and powder coat every frame for superior rust resistance.
• Patent-pending bottom bracket and pedal connection system provides increased
strength and reliability.
• The patented power sensor reads the user’s actual power at the flywheel to provide
an incredibly accurate power reading.
• New fore-aft micro-adjust handlebars add even more adjustment to accommodate
riders of every size and ability.
• The powerful, heavy-duty chain drive system delivers an authentic
riding experience.
• Accommodates riders 4’10” (147.3 cm) to 6’10” (208.3cm) with a maximum recommended
weight capacity of 350 lbs (158.8 kg).
OVERALL DIMENSIONS*:
21 w x 56.5 l x 42 h (53.3 x 143.5 x 106.6 cm)*
OVERALL WEIGHT: 126 lb. (57.2 kg)
FLYWHEEL WEIGHT: 50 lb (23 kg)
COLOR: Frame: Metallic Charcoal, Shroud:
Black with Silver Insert, Flywheel: Silver
(with Blue LEDs)
With strain-gauge power meter technology,
the ION unleashes the power of innovation,
maximizing training efficiency and enhancing
fitness and performance results for cyclists
of all levels. This bike has it all, including
a hub dynamo-supported flywheel that powers
the computer.

48. 46 SPINNING®
Spinner® Blade
Commercial Series
FEATURES
• Our exclusive aluminum frame design not only looks sleek but sheds moisture.
We galvanic dip and powder coat every frame for superior rust resistance.
• Our new patent-pending Morse taper fit bottom bracket and pedal connection
system provide increased strength and reliability.
• The powerful, heavy-duty chain drive system delivers an authentic riding feel.
• Fore-aft micro-adjust handlebar add even more adjustment level
to accommodate riders of every size and ability.
• Soft touch co-molded composite leveling feet allow for easy adjustments and
rust protection.
• Superior biomechanics are delivered with a narrowed bottom bracket Q factor
of 158 mm.
• The smooth control resistance knob with direct pressure emergency stop
increases safety.
• Accommodates riders 4’10” (147.3 cm) to 6’10” (208.3cm) with a maximum
recommended weight capacity of 350 lbs (158.8 kg).
OVERALL DIMENSIONS*:
21 w x 56.5 l x 40 h (53.3 x 143.5 x 102 cm)
OVERALL WEIGHT: 126 lbs (57.1 kg)
FLYWHEEL WEIGHT: 41 lb (19 kg)
COLOR: Frame: Metallic Charcoal, Shroud:
Black with Silver Insert, Flywheel: Black
The Blade is all about forward motion. Featuring
corrosion resistant aluminum, proprietary tube
shapes and construction methods, fore-aft
handlebar adjustable, optimum ergonomic
fit and the best available Q factor, the Blade
is streamlined, sleek and sturdy.

49. 47COMMERCIAL BIKES
Spinner® NXT
Commercial Series
FEATURES
• Our proprietary shaped steel tube frame is galvanic dipped and powder coated
for superior corrosion protection.
• Our new patent-pending Morse taper fit bottom bracket and pedal connection
system provide increased strength and reliability.
• The new, powerful heavy-duty chain drive system delivers an authentic riding feel.
• New fore-aft micro-adjust handlebars add even more adjustment
to accommodate riders of every size and ability.
• Soft touch co-molded composite leveling feet allow for easy adjustments and
rust protection.
• Superior biomechanics are delivered with a narrowed bottom bracket Q factor
of 158 mm.
• Accommodates riders 4’10” (147.3 cm) to 6’10” (208.3cm) with a maximum
recommended weight capacity of 350 lbs (158.8 kg).
OVERALL DIMENSIONS*:
20 w × 60 l × 57 h (50.8 × 152.4 × 144.78 cm)
OVERALL WEIGHT: 140 lbs (63.5 kg)
FLYWHEEL WEIGHT: 41 lb (19 kg)
COLOR: Frame: Metallic Silver, Shroud: Black
with Silver Insert, Flywheel: Black
The workhorse of our commercial line, the
NXT features rugged steel oversized tubes
for optimum stability and durability, day in
and day out.

50. 48 SPINNING®
Spinner® NXT Black Belt
Commercial Series
FEATURES
• The NXT Black Belt is our first Spinner for those who prefer the feel of a belt drive
bike. It offers all of the great features of our Spinner NXT with the inclusion
of a quiet belt drive system.
• New patent-pending Morse taper fit bottom bracket and pedal connection
system for increased strength and reliability.
• New fore-aft micro-adjust handlebars add even more adjustment to accommodate
riders of every size and ability.
• Superior biomechanics are delivered with a narrowed bottom bracket Q factor
of 158 mm.
• Accommodates riders 4’10” (147.3 cm) to 6’10” (208.3 cm) with a maximum
recommended weight capacity of 350 lb (158.8 kg).
OVERALL DIMENSIONS*:
20” w × 60” l × 57” h (50.8 × 152.4 × 144.78 cm)
OVERALL WEIGHT: 140 lbs (63.5 kg)
FLYWHEEL WEIGHT: 41 lb (19 kg)
COLOR: Frame: Smooth Black, Shroud: Black
with Black Insert, Flywheel: Black
With the same great features as the NXT,
the Black Belt includes a belt drive, offering
a unique ride feel.

51. 49COMMERCIAL BIKES
Spinner® Pro+
Commercial Series
FEATURES
• Updated steel tube frame is zinc-dipped and powder-coated for superior protection.
• Trapezoidal section stainless steel seat and bar sliders along with upgraded
pop-pin knobs offer superior adjustment security.
• Our new patent-pending Morse taper fit bottom bracket and pedal connection
system provide increased strength and reliability.
• The new, powerful heavy-duty chain drive system delivers an authentic riding feel.
• Smooth control resistance knob with direct pressure emergency stop improve safety.
• We’ve moved our fore-aft frame support off of the floor to allow for easy floor
cleaning while offering great frame rigidity.
• Accommodates riders 4’10” (147.3 cm) to 6’10” (208.3 cm) with a maximum
recommended weight capacity of 350 lb (158.8 kg).
OVERALL DIMENSIONS:
20.1 w x 51.6 l x 40 h (51 x 131.1 x 101.6 cm)
OVERALL WEIGHT: 121 lbs (54.9 kg)
FLYWHEEL WEIGHT: 41 lb (19 kg)
COLOR: Frame: Metallic Silver, Shroud: Black
with Silver Insert, Flywheel: Black
The Pro+ is the world’s most popular
indoor cycle for a reason. With proven
geometry technology from years in the field
along with upgraded features this bike is
an updated classic.

52. 50 SPINNING®
PEDALS
TRIO® PEDALS
With a unique, patented design and enhanced functionality, the new TRIO
and TRIO QR pedals set the standard for indoor cycling pedals. The TRIO
and TRIO QR pedals deliver three distinct ways to connect to any indoor
cycling bike.
TRIO
The TRIO pedal maximizes accessibility with a snap-in pedal platform
to accommodate shoes without cleats. The TRIO also easily adapts to
riders with both Look® Delta and SPD® cleats. The TRIO pedal is available
in both standard threaded and threadless (Morse taper) models to fit any
indoor cycling bike.
TRIO QR
The enhanced functionality of the TRIO QR pedal offers a patented quick
release lever, allowing for easy platform removal. Like the TRIO, the
TRIO QR features an exclusive snap-in extended pedal platform to
accommodate shoes without cleats. The TRIO QR also easily adapts
to riders with Look Delta and SPD cleats. The TRIO QR is available in
both standard threaded and threadless (Morse taper) models to fit any
indoor cycling bike.
TRIO® PEDALS
• Snap-in pedal platform
accommodates shoes
without cleats
• Easily adapts to riders with
Look Delta cleats
• Oversized pedal spindle with
commercial sealed bearings
• Readily accepts SPD =
compatible cleats
TRIO QR® PEDALS
• Patented quick release lever
allows for easy platform removal
• Spinning® exclusive snap-in pedal
platform accommodates shoes
without cleats
• Easily adapts to Look Delta
cleats on one side and SPD
on the other
• Oversized pedal spindle with
commercial sealed bearings
TRIO QR® Pedal
Trio® Pedal

53. 51COMMERCIAL BIKES
ACCESSORIES
REPLACEMENT PARTS /MAINTENANCE
Although Spinner bikes built to be as maintenance-free as possible, the
reality is that indoor bikes do require cleaning and regularly scheduled
maintenance. Proper cleaning and maintenance can greatly extend the
life of the bike and reduce ongoing repairs.
We work hard to anticipate customers needs and believe that the spare
parts kit is an important step in maintaining our customers’ bikes and saving
them money in the long run.
Spinning® has tool kits and a large range of maintenance and cleaning
products to help maintain optimum performance for all Spinner® bikes.
CUSTOMER SERVICE
We maintain an in-house customer
service staff, committed to providing
the best customer service in the
industry. We stock a complete
inventory of clothing, music, videos
and accessories and are dedicated
to servicing customers and
distributors on a timely basis. If you
would like to become a full-service
dealer or are interested in our
program, please contact:
info@spinning.com
Spintech® Dry Lube
Spinning
Computer
Bike Tool Kit
Spintech® Silicone Lube Spintech® Polish

54. 52 SPINNING®
EMPLOYEE
PROFILE:
JOHN COOK

55. 53COMMERCIAL BIKES
JOHN COOK
JOB TITLE: SPINNING® CHIEF DESIGNER
CURRENT HOME: Ventura, CA
John Cook has extensive professional design experience
that spans more than 25 years. A large part of his career
was spent at BMW Designworks USA, and his design
experience also includes tenure at Star Trac®, where
he did the industrial design for the Spinner® NXT and
Spinner Blade. He has also received many patents and
international design awards including the IDEA, Good
Design, ID magazine and Red Dot. John received a
BA with a specialty in Industrial Design from Cal State
University, Northridge. He currently lives in Ventura,
California with his wife, two daughters, two dogs, ten bikes
and one well-used Spinner NXT.

56. 54 SPINNING®
What is your design philosophy?
I love bikes, I’ve loved bikes my whole life, and I’ve
designed bikes throughout my entire career, working
on everything from components to complete bikes.
A Spinner bike is quite a bit different in that it presents
the challenge of designing a functional, dynamic bike
that stays in one place. For example, the Spinner
Blade and Blade ION™ were inspired by time trial
riders—I love how you can look at a static photo of
a great time trial rider and they look like they’re going
fast. That’s just one of the images I use for inspiration.
Function, reliability and durability are our primary
design drivers and we temper all of those things into
an easily useable, dynamic form. Our goal for our
riders is to design a Spinner that fits so right and feels
so good during a class that the bike goes away and it
becomes all about your experience.
We touch every single inch of the bike, from the
handlebars to the adjustable feet so that the
experience is great for both the rider and the gym
owner. I like to tell people that our commercial bikes
are like rental cars. We have to design products
that can take the abuse of being ridden 24/7/365 and
still deliver a fantastic feel for the rider. For example,
if you really look closely at our Spinner Blade you
JOHN COOK
“Spinning® is like surfing—a good
Spinner® bike or a favorite board
is a fantastic vehicle but it’s that
Zen-like feeling of a glassy wave
or a great ride that keeps you
coming back for more.”

57. 55COMMERCIAL BIKES
will notice that we have taken great care to define
our shapes so that every surface that faces the rider
is soft and inviting even though there are some very
definitive lines on the bike. We want the overall feel
to be dynamic but still friendly and approachable.
What inspires you?
I like making things that make people feel better.
Spinning® helps people improve their fitness, which is
really important, but it also changes their lives. I’m so
inspired by the riders, their journeys, even what they
go through to get to a six am Spinning class—the bike
is just one part of the experience and our instructors
and riders bring their best every day. We have to
make sure that our products empower our community.
It matters.
One of the things that was really cool for me was to
meet some of the people on The Biggest Loser who
had expressly come up to me and said “I always knew
that no matter what if I could just get on that Spinner®
bike it would be okay,” and it was something they
used every day. I like that we can make a product
that makes so many people feel great and improves
their lives.
What’s unique about Spinning®?
I’ve designed a lot of products for a lot of different
brands but truly Spinner bikes are the best products
you can design because they work in conjunction with
fantastic programming. We not only make a great bike
to ride, but we teach you how to ride it, and we teach
others how to teach you how to ride it. We teach safe,
enjoyable ways to ride it. It’s pretty rare in design to be
able to work in such a comprehensive space where our
products support education and education supports
our products, a combination that allows us to create
a unique and authentic experience.
We are always looking to make our bikes better—the
design switch is always on. We are constantly getting
detailed input from an experienced team of Master
instructors, Spinning instructors, studio owners, and
riders as well as our partners and “in-house” groups
and enthusiasts.
It’s really satisfying to work on a product that helps
support such an incredible experience. We are all tied
to that great Spinning experience. Some of our riders
even get “Spinman” tattoos. That’s an honor and a
privilege, and it’s something that drives me every day.

58. 56 SPINNING®
CHAPTER 4:
SPINNING® INSTRUCTOR
EDUCATION

59. 57INSTRUCTOR EDUCATION

60. 58 SPINNING®
SPINNING® INSTRUCTOR
TRAINING
The Spinning® journey starts with a single pedal stroke,
but being a Certified Spinning Instructor requires the
passion to commit to the most comprehensive training
and continuing education program in the industry.
Certified Spinning Instructors are some of the most
highly-trained and best-supported fitness professionals
in the world and they all share one trait—dedication
to the concepts for which the Spinning program is so
widely known and loved. Our drive to create great
instructors starts with the Spinning Instructor Training,
a comprehensive workshop led by a Spinning Master
Instructor that includes practical and theoretical
concepts and teaches instructors everything they
need to know to begin teaching the Spinning program.
With a regularly updated Spinning Instructor Manual,
based on the latest science and progression in the
field of indoor cycling, instructors learn how to create
safe and effective Spinning program training sessions.
TWO HOUR WORKSHOPS
CREATIVE CLIMBS
Instructors challenge their riders with new ways
to climb. This workshop identifies, discusses and
demonstrates several strategies for engaging, safe and
fun climbs with techniques used in many class formats.
LOOPS AND LADDERS
Learn a variety of aerobic and anaerobic options to
design rides for cadence building, resistance loading,
transition practice and interval training. Instructors
will come away from this workshop with pre-designed
profiles and the knowledge needed to create
unforgettable rides.
THE 5-STEP SPRINT
An authentic cycling skill, sprinting challenges the
body’s ability to attain and recover from high levels of
power output. Learn the step-by-step techniques for
preparing, cueing and executing flat road Sprints and
Sprints on a Hill safely and efficiently.
INTERVAL ENERGY ZONE™
A favorite of Spinning instructors and enthusiasts,
experienced riders can achieve true fitness gains,
enhanced performance and metabolism with the
Interval Energy Zone™. This workshop defines three
types of Interval EZ rides: aerobic, anaerobic and
aerobic/anaerobic, and the right work-to-rest ratios.
STRENGTH ENERGY ZONE™
Seated and Standing Climbs are the main terrains of
the Strength Energy Zone™. And because this zone
includes anaerobic and aerobic work, it challenges
lower body muscular endurance as well as the
cardiovascular system—learn how to help riders climb
with more power, strength and mental stamina.
SPINNING® INSTRUCTOR TRAINING
Our comprehensive training, lead by a Spinning Master Instructor,
prepares you for the Certified Spinning Instructor Exam and
provides you with the knowledge and skills to become a dynamic
indoor cycling leader. Lessons include:
• Spinner® bike setup and safety
• Cycling biomechanics
• Creating motivating class ride profiles
• Coaching and teaching skills
• Spinning Energy Zones™ and heart rate training
• Visualization techniques to enhance the mind/body connection
During the training, we will also discuss the Spinning Instructor
Certification pathway, including continuing education opportunities,
and what it takes to become a Spinning Master Instructor.

61. 59INSTRUCTOR EDUCATION
RACE DAY ENERGY ZONE™
In this workshop, a Spinning® Master Instructor teaches
how to prepare riders for a safe, high-powered Race
Day Energy Zone™ ride—the ultimate challenge. A
Race Day ride simulates a time trial, an all-out effort
against the clock. It’s an opportunity to apply the
Energy Zone training the riders have practiced to a
peak performance effort.
STRENGTH, HILLS AND POWER
Deliver real fitness benefits. The Strength Energy
Zone and climbing hills are great for building intensity
and simulating outdoor cycling. During this workshop,
instructors advance their knowledge and skills with
new techniques for hill climbs and learn about the
physiological basis for training on hills.
RATING OF PERCEIVED EXERTION:
IT’S MORE THAN A FEELING
Combining a rider’s rating of perceived exertion (RPE)
with heart rate training helps strengthen the mind/
body connection during exercise. Learn about the
history and science behind the RPE scale, ways to
use and apply the RPE scale in classes, and how to
complement heart rate training with RPE.
MUSIC, MOVEMENT, MOTIVATION
Music is a powerful class element used to enhance the
rider’s experience and make classes more than just
another ride. Learn to correlate music and rhythm with
movement to elicit an emotional response. Remember
to check out our Spinning playlists, posted weekly!
FOUR HOUR WORKSHOPS
CADENCE, HEART RATE AND CLASS DESIGN
Understanding the relationship between cadence,
resistance and intensity is key to coaching classes
that meet riders’ training goals. Co-developed by the
Spinning education team and cycling expert Joe Friel,
this workshop teaches how to correctly use cadence
and resistance as training variables.
CREATIVE COACHING
Learn innovative techniques to help riders improve
their fitness. This workshop covers the fundamentals
of creating effective Spinning classes by considering
the 4 Ps of class design—populations, purpose,
planning and progression.
SPINNING® PHASE II
Take skills beyond the basics and learn about
transition profile design, advanced riding and teaching
techniques, and music selection for split profile designs.
AEROBIC BASE BUILDING
Learn the key components, importance and benefits
of building an aerobic foundation. This workshop
discusses the issues that Spinning instructors face
when introducing aerobic training to their members and
presents effective ways to implement aerobic rides.
HEART RATE TRAINING
This workshop provides an in-depth look at the five
Spinning Energy Zones, complementary terrains for
each zone, effective heart rate training ranges and
health-screening preparation.

62. 60 SPINNING®
SPINTENSITY™: PERIODIZATION
Learn and understand the benefits of using a heart rate
monitor and identifying effective heart rate training
ranges. Then take an in-depth look at how to develop
a periodized training plan using the various Spinning®
Energy Zones™.
HIGH INTENSITY TRAINING
Applied correctly, high intensity training can help riders
overcome fitness plateaus and enhance overall fitness.
But too much of it can cause overtraining and burnout.
Learn how, why and when to use high intensity training,
and more importantly, when not to.
PROFILE DESIGNS AND HEART RATE GAMES
Improve fitness by focusing on how the body responds
to both rest and stress, as muscle cells rebuild to
slightly higher levels after each cycle of effort and
recovery. Enhance training knowledge to achieve
improved physiological adaptations. Learn new course
designs, creative ideas, drills and techniques to use
immediately in Spinning classes.
CONTRAINDICATIONS TO THE SPINNING®
PROGRAM
Coach riders through movements that will empower
them to safely reach their goals. This workshop
presents the biomechanical, physiological and even
philosophical reasons why we don’t perform certain
moves in Spinning classes. Instructors will also
introduce acceptable modifications that achieve the
same goals, and discuss alternative ways to
be creative.
SPINNING® LANGUAGE AND VISUALIZATION
Learn to communicate and coach effectively with
descriptive images and metaphors that promote
greater energy, confidence, focus and ability.
Instructors will be able to tap into students’ senses with
vivid imagery and evoke an emotional response to
jump-start their thinking.
MENTAL TRAINING: APPROACH AND SKILLS
As we develop fitness and physical abilities, we
also need to sharpen our mental edge for ultimate
performance. Learn tools, techniques and skills to
find a center with power, develop complete focus
and practice calmness with strength.
SPIN® FLEX: RESISTANCE TRAINING
FOR SPINNING®
Resistance training is a necessary component of
any fitness program and a great complement to the
Spinning program. SPIN® Flex is a combined format
that uses flex bands, tubing and dumbbells to train
the major muscles groups, paying special attention to
the upper body. In this workshop learn basic muscular
anatomy and physiology. Come away with sample
SPIN Flex class formats that you can teach right away.
SPINNING® AND CORE TRAINING
Core training develops strength and stability in
the body’s core, which translates to more cycling
power, improved balance and enhanced functional
movement. This workshop explains the anatomy
and biomechanics behind core training and provides
dozens of basic standing, mat and stability ball
exercises. Plus, receive SPIN Core class formats to
integrate into a Spinning program class schedule.
SPIN® YOGA
In this workshop, learn cycling-specific asanas (yoga
poses) that help elongate muscles, release tension,
deepen the breath and improve posture. Plus, receive
Spin and Yoga class formats that can be integrated
into a Spinning program class schedule.
SPINNING®
INSTRUCTOR
TRAINING

63. 61INSTRUCTOR EDUCATION
EMPLOYEE PROFILE:
KEVIN STEELE, Ph.D.
Vice President of Programs and Education
What makes Spinning® special?
Spinning® created the commercial indoor cycling
space. It is fun, challenging, stimulating,
and rewarding, and it’s an all-inclusive activity.
It is a healthy activity that can be done at any age
throughout a person’s life.
What do people need to know about Spinning®?
Literally anyone can do it at any time. Spinning has its
roots in road cycling and the Spinner bikes have the
same geometry as road bikes. The Spinning Instructor
Education Program is based on current cycling science
research, and is the world’s most extensive indoor
cycling program.
How is Spinning® different?
Spinning is unique because of the incredible resources
committed to developing industry-leading programs,
products and services. Our amazing team of highly
experienced Master Instructors teaching around the
world is something no one else can offer. And, finally,
the most important aspect of the program is the
wonderful experiences that hundreds of thousands
of people have each and every time that they
participate in a Spinning class.
What does Spinning® mean to you?
Spinning has always supplemented and
complemented my road riding. I use it as a
strengthening component and as a method of
recovery. It also provides mental relaxation,
and enhanced clarity. I always know that, at the end
of a Spinning session, I will be in a much better place
physically, mentally, and emotionally.
KEVIN STEELE, Ph.D.
JOB TITLE: VICE PRESIDENT OF PROGRAMS AND EDUCATION
CURRENT HOME: Malibu, CA
Dr. Kevin Steele has been in the health and fitness industry for more than 20
years. Prior to joining Spinning, Kevin held a Principal position at Communications
Consultant WBS, Inc., an integrated business solutions company that caters to the
health and wellness industries. He has held executive positions at leading fitness
corporations including Lifetime Fitness, 24 Hour Fitness and Bally Total Fitness, and
has been Chairman of numerous Medical and Scientific Advisory Boards. Kevin has
created fitness education platforms, personal training curriculums and corporate
sales programs and has participated in government relations/public policy
initiatives for the fitness industry, as well as coordinated numerous sponsorships
with professional sports teams and the US Olympic Committee. Dr. Steele received
his Ph.D. in exercise physiology with a sub-specialty in nutrition, and his BS in
sports medicine and physical education. He has participated in the RAAM cycling
race across the United States and the Ironman Triathlon World Championship in
Hawaii three times, raced bikes in Europe and run in numerous marathons.

64. 62 SPINNING®
SPINNING®
INSTRUCTOR
TRAINING
HOME STUDIES
To supplement workshop attendance, instructors
can take advantage of self-paced learning from the
comfort of home, with a book or web-based course
on our website. All courses are developed to enhance
teaching skills with specialized training in areas
like heart rate training, class design, periodization,
performance, weight loss, coaching and more.
Instructors can build their Spinning® resume and earn
the SPIN® Continuing Education Credits (CECs) needed
to keep their Spinning certification current.
RECERTIFICATION LEVEL I
Earn all the SPIN CECs needed for certification
renewal and get the latest Spinning program updates.
This convenient package includes essential topics
like form and technique, class design, music selection,
periodization, nutrition and the mind/body connection.
RECERTIFICATION LEVEL II
The second edition of this popular course allows
instructors to earn all the SPIN CECs needed for
certification renewal in a comprehensive course
that covers essential Spinning program topics. Also
includes the Spinning Instructor Skills DVD.
BREATHING TECHNIQUES
Instructors learn how to channel one of the most
important functions of their body into creating more
efficiency in a workout! Use the concepts in this class
to teach your clients proper breathing techniques
to enhance performance and reduce exercise
stress. Learn about the anatomy of breathing. The
different techniques athletes can use (such as open
diaphragms, chest and back breathing) as well
as exercises that can be used to strengthen the
diaphragm. The course also includes yoga breathing
techniques for added efficiency.
CADENCE, HEART RATE AND CLASS DESIGN
Bring some flair to classes with the cadence drills and
creativity. The Spinning Computer (sold separately)
enables the instructor to continuously monitor riders
pedaling speeds, or cadence, on the Spinner bike.
When the relationship between cadence, resistance
and heart rate are understood, classes take on a new
dimension. This course, co-developed by cycling
expert Joe Friel will teach how to maximize the
efficiency of cadence and the pedal stroke. Learn how
to incorporate cadence drills and heart rate games to
engage students as they train like cyclists out on the
road. This course is recommended for instructors using
the Spinning Computer, but the principles and methods
can be used even without a cadence monitor. Includes
a DVD that demonstrates use of the computer and
various drills.
MENTAL TRAINING
We’ve all heard about the mind/body connection,
but how is it actually applied correctly to exercise?
Create and maintain a bond, as the Spinning program
emphasizes the connection between the mind and
the body in reaching fitness aptitude. This course will
teach ways to reach peak performance, how to use
a single-minded focus and what parasympathetic
stimulation can do for an exercise regimen and
performance day.
PERIODIZATION FOR PEAK PERFORMANCE
Attract more participants to Spinning class by
integrating the concept of periodization or dividing
the calendar year into periods characterized by
different forms of training. This course explains how
to correctly partition the year and includes applicable
factors such as goal setting, Spinning Energy Zones™,
anaerobic training, monitoring heart rate and training
time. Review sample annual periodization schedules
for both new and experienced clients, as well as
competitive athletes.

65. 63INSTRUCTOR EDUCATION
PRINCIPLES FOR EFFECTIVE WEIGHT LOSS
Weight loss can be a tricky goal to tackle, even for
trained fitness professionals. The Spinning® program
is one aspect of a well-rounded weight loss plan, and
this course describes the remaining factors: nutrition,
healthy habits, how to avoid misconceptions, heart
rate training, Energy Zones™, an exercise schedule and
ways to measure success.
RESISTANCE TRAINING FOR SPINNING®
As a Certified Spinning Instructor, additional education
off the bike is needed to improve classes on the bike.
A major component of Spinning is the ability to build
a solid foundation of muscular fitness. This course
focuses on identifying the variables that contribute
to safe and effective program design for resistance
training, as well has how they can enhance a Spinning
classes. Learn the aspects of a fulfilling program,
the way to actively goal-set and motivate as well as
resistance training off the bike with light equipment and
machine weights.
SPINNING® ENERGY ZONES™
Each Spinning Energy Zone benefits a different type
of training, and this course covers them all, giving
any instructor a well-rounded knowledge of different
types of classes. This course stresses the importance
of finding the balance between aerobic and anaerobic
exercise, and identifies and discusses the varied
aspects of the Recovery, Endurance, Strength, Interval
and Race Day Energy Zones.
AEROBIC EXERCISE
Aerobic exercise is important. This course stresses the
importance of emphasizing aerobic exercise, as it can
be the most overlooked component of a well-rounded
fitness routine. Learn how to educate on the concept
of conducting training sessions at comfortable heart
rates, and how it ensures long-term fitness progress
and optimum health. We will review the principles of
aerobic exercise, aerobic heart rate training, how it
applies to the Spinning Energy Zones program and the
importance of a proper warm-up and cool-down.
FITNESS ASSESSMENTS FOR SPINNING®
While clients may have lofty goals in weight loss and
how to get there, instructors need to keep the technical
and realistic options in mind. With this course, learn
how to accurately administer a fitness assessment
safely and successfully. The components of this course
include learning how to assess body composition,
cardiorespiratory endurance, flexibility, muscular
strength and muscular endurance. More specifically,
learn how to measure heart rate, blood pressure,
percent body fat and more.
SPECIAL POPULATIONS
As exercise is widely considered an advantage in
helping special populations cope with any afflictions,
the benefits of the Spinning program fit right in. This
course discusses the considerations for clients with
asthma, COPD, chronic low back pain, diabetes, high
blood pressure, obesity, osteoarthritis and pregnancy,
as well as seniors. We will identify each special
population, then delve into the different aspects of
training as it pertains to their specific needs, including
the necessary frequency of exercise, specialized
contraindications needed to be aware of and Spinning-
specific guidelines.
SPINNING® INSTRUCTOR NEWS QUIZZES
Earn one SPIN® CEC with every issue of Spinning
Instructor News. Simply read the feature article by a
Spinning Master Instructor and successfully complete
the online quiz. Instructors can also access archived
newsletters on Spinning.com.

66. 64 SPINNING®
INSTRUCTOR
CARDS
As a Certified Spinning® Instructor, nothing can take the
place of hours in the saddle. What is learned through
training or by leading a workout will be the most
important tool. In the Spinning Instructor Certification
Program, receive a comprehensive education, carefully
structured to provide the information needed to begin
teaching safe, effective and exhilarating classes. After
attending the Spinning Instructor Training and passing
the final exam the certification card will be sent which
is valid for two years from the date of your Spinning
Instructor Training. The Spinning program offers a
variety of workshops, trainings and other live events.
The SPIN Membership Program helps expand Spinning
and fitness knowledge with instructor videos, class
profiles, fitness and Spinning tips, and discounts on
continuing education credits (CECs), workshops and
conferences. SPIN® CECs can be applied towards
other professional sports and fitness certifications.
Log in to the instructor account to access
online exams, retrieve workshop outline documents,
take online continuing education, view SPIN CEC
history and petition CECs, update personal information
and access resources and tools.

67. 65INSTRUCTOR EDUCATION
As an instructor, success is the result of an ongoing commitment to training,
continuing education and the ability to stay up to speed with the latest
advances in health and fitness. The Spinning® Program Instructor Network
(SPIN®) membership program was designed specifically to enhance your
knowledge and value as a fitness instructor and to save you money on the
tools of your trade.
With the SPIN membership, you get a waived Spinning certification renewal
fee, a free online course, discounts on nearly everything at spinning.com,
free class profiles, and SPIN member monthly specials. You also get
free education refreshers, access to Spinning Instructor News, an online
instructor profile, and an exclusive SPIN kit.
When you become a SPIN Member, you become a VIP. You get the best
deals and specials around from some of the world’s leading fitness brands,
including Spinning, Peak Pilates®, Bodyblade®, Ugi®, Crosscore® and Resist-
A-Ball®. There’s no other membership that gives you access to top-of-the
line brands like Spinning.
SPIN® MEMBERSHIP
INFORMATION

68. 66 SPINNING®
CHAPTER 5:
SPINNING®
PROGRAMMING,
EVENTS COMMUNITY

69. 67SPINNING® PROGRAMMING

70. 68 SPINNING®
The Spinning® program is not just about exercise. Spinning classes offer
a variety of rides, movements, coaching and motivation that keep riders
safe, excited and engaged. With over 20 years of experience, Spinning has
cultivated a program that delivers the highest level of group indoor cycling.
Each class is carefully choreographed by a comprehensively trained
Certified Spinning Instructor to deliver the best possible experience for
every single rider in the studio. Once participants develop a high level
of fitness, they can train with a full range of intensities in the various types
of classes Spinning offers: journey, performance and themed rides. This
allows for students to feel continually refreshed and motivated throughout
the different rides they participate in.
CLASS DESIGN
1. A mind/body ride at the WSSC
Conference in Miami in 2013.
2. Spinning Master Instructor
Natashia Iacovelli lecturing at the
WSSC Conference in Miami in 2011.
21

71. 69SPINNING® PROGRAMMING
In order to create both individual profiles and longer-term training programs,
Spinning® instructors use the Spinning Energy Zones™, a training system
specific to the Spinning program, utilizing a variety of heart rate training
zones to create a diverse and balanced fitness regimen. Instructors
carefully plan every ride, ensuring that the objectives of each class are
flexible enough to meet the varying needs and fitness levels of every rider.
Instructors enable athletes to achieve levels of engagement and
performance that may not have been possible without trained, focused
direction. This focus and adaptability are what make Spinning training
sessions so powerful and unique—every class is an authentic experience
delivered by the best-trained instructors in the industry.
3. Spinning Master Instructor Josh
Taylor teaching a bike fit workshop
at the WSSC Conference in 2011.
3

72. 70 SPINNING®
GLOBAL
EVENTS
WSSC
CONFERENCE
(USA)
SPINNING®
GIGANTOUR
(Chile)
WORLDWIDE
SPINNING®
EVENTS
At exhilarating events around the world, Spinning®
instructors and enthusiasts absorb the passion
of the Master Instructor team and celebrate the
vibrant Spinning community.

73. 71SPINNING® PROGRAMMING
SPIN-A-THON™ GOUDA
SPINE VITALITY DAY
SPINNING® 4 SERIOUS REQUEST
SPINNING® EXPERIENCE (SPEX)
(Netherlands)
SPINNING® DAYS
SLOVENIA
(Slovenia)
OFFICIAL SPINNING®
SPIN-A-THON™
(India)
SPINNING®
BLACKPOOL
(UK)
INTERNATIONAL
MASTER DAYS
(IMD)
(Italy)
PROUD 2B
SPINNING®
(Belgium)
THE UNDERGROUND
ENERGY ZONE™
(Poland)
SPINNING® DAYS
GERMANY
BREMER 24H
SPINNING® MARATHON
(Germany)

74. 72 SPINNING®
GLOBAL
EVENTS
Spinning® is so much more than
just a class—it is the passion and
participation of thousands of riders
across the globe that make this
community so special. From the
annual WSSC Conference in Miami,
Florida to the Official Spinning
Spin-A-Thon™ in India, there is
nothing quite like the energy
and excitement that is created
when you bring together hundreds
of passionate people all committed
to sharing the Spinning experience.
SPINNING® 4 SERIOUS
REQUEST
The Netherlands
An annual event organized by the
Dutch radio station 3FM, the Serious
Request event raises funds for the
Dutch Red Cross Foundation. In the
week prior to Christmas, three of the
3FM DJs lock themselves in a glass
house for six days, taking requests
which are paid for in donations ranging
from tens to thousands of Euros.
With just 100 Spinner® bikes and 12
hours of Spinning, we’ve organized
Spinning 4 Serious Request for three
years now, harnessing the passion
and commitment of the global Spinning
community to raise tens of thousands
of euros for Serious Request.
INTERNATIONAL MASTER DAYS
Italy
International Master Days, scheduled
in Italy in February each year, is
a gathering of Spinning Master
Instructors from all around the world.
Featuring special rides, education
and lots of excitement, International
Master Days brings the international
Spinning community together in
one place.

75. 73SPINNING® PROGRAMMING
PROUD2b SPINNING®
Belgium
Every year in February, hundreds of
riders from different countries meet
in Belgium to share unforgettable
moments on the bike. Cycling is a
powerful Belgian tradition, and with
its roots in road cycling, Belgians
are proud to have Spinning®. Held
annually since 2010, every year has
a unique theme and a portion of the
proceeds are donated to charities that
support children with heart disease.
SPINNING® EXPERIENCE (SPEX)
The Netherlands
Since 2002, SPEX has been the largest
and most unique Spinning event in
Europe with participants from all over
the world! The event features more
than 500 Spinner® bikes in a two-day
event ending in a six-hour Spinning
marathon presented by best-in-class
presenters from the international
Spinning Master Instructor team.
GIGANTOUR
Chile
Held in Santiago de Chile, Gigantour
is the largest Spinning event in South
America (and North America, for
that matter)! Led by Spinning Master
Instructor Rodrigo Vilches and a team
of top-notch international Spinning
instructors, Gigantour brings together
nearly 2,000 participants on 650
Spinner bikes.

76. 74 SPINNING®
FATIMA BATOOK
JOB TITLE: SPINNING® INSTRUCTOR
CURRENT HOME: Saudi Arabia
Strength, willpower, inspiration and joy are a few qualities
among many that distinguish Fatima Batook from other
fitness instructors. Since attending her first Spinning class
in 2000, Fatima has continued on her Spinning journey
to become a Certified Spinning Instructor, attending
conferences around the world as she strives to empower
others to achieve their greatest potential.
The Spinning® Community is truly global—training
sessions, Spinning Instructor Trainings, continuing
education and special events take place every day
in countries around the world. We’re a global
community of over 80 countries, 25 languages,
140 Master Instructors, 35,000 licensed facilities,
thousands of active instructors in our SPIN® Network,
countless events and group rides and millions of riders
around the globe. In addition to our unparalleled
classes and support, Spinning keeps this international
community inspired and connected.
Our Master Instructor team is the backbone of our
extensive network of Certified Spinning Instructors.
These 140 expert instructors come from over 25
countries, leading instructor training and continuing
education workshops at Official Spinning Facilities,
conferences and special events throughout the
world. Their extensive fitness industry experience,
outstanding dedication and exemplary knowledge of
the Spinning program trickle out into every aspect
of the Spinning experience, ensuring that the program is
always cutting-edge and authentic.
LEFT TO RIGHT:
1. International
Master Instructor
Days, Italy 2013
2. International
Master Instructor
Days, Italy 2013
3. Rodrigo Vliches
playing the guitar
at Gigantour 2012
21
GLOBAL
COMMUNITY

77. 75SPINNING® PROGRAMMING
INSTRUCTOR PROFILE:
FATIMA BATOOK
Spinning® Instructor
What does Spinning® mean to you?
Spinning® is very dear to me because it means much
more than a “500 calorie burn” class. Being Saudi and
living in Saudi Arabia where women can’t drive, we
can go ride! It is liberation, empowerment and freedom
to me and to many other women. It has helped me
convey my message to women attending my classes
about the true essence of being and how we can
overcome all the constraints we are faced with, no
matter what!
What makes Spinning® special?
Spinning is special because it is true to it’s foundation
of the mind/body connection. It is a powerful
connection through which emotional, mental, social,
spiritual and behavioral factors can be changed
drastically in just one moment. What really is special
about it is that you can be in a mental state of
meditation while in motion.
What do people need to know about Spinning®?
Spinning holds a mirror up to life: whatever we face,
however hard it is, there is a way to overcome it like
every hill you climb and every sprint you conquer.
You become more aware of your thoughts, feelings
and behaviors, plus it’s a great and healthy way to
cope with the stress and problems that are a normal
part of life. It makes you feel good about yourself and
have healthy relationships with a loving, supportive
Spinning community around you.
3

78. 76 SPINNING®
MASTER INSTRUCTOR PROFILE:
LUCIANA MARCIAL-VINCION, M.A.
Co-owner of Charleston RIDE™ and Team Manager
for the global Spinning® Master Instructor Team
How did you start in indoor cycling?
By force! It’s actually a funny story. I was the Athletic Director at a facility
that was getting the Spinning® program. My GM sent me and my personal
trainers to a Spinning Instructor Training so we could get ready to launch
the program, so I had to attend. My first time on a bike was at the training—
and as an aerobics junkie I really did not enjoy it… I was skeptical about
the shelf life of the “group fitness cycling class” phenomenon. I mean,
seriously, how long could this program last? It’s just riding a bike after all!
Why Spinning®?
The science behind the program is what kept me motivated to continue
my education beyond the initial training. As an exercise physiologist, I
appreciated the strong cycling roots and the foundation in physiology and
biomechanics. I started to understand the remarkable paradigm shift that
the Spinning program was creating in the industry—offering true science-
based group training to everyone in a format that was easy to understand.
No one else had ever done this before, yet the simple art of riding a bike—
an activity familiar to most people—was starting to transform the world!
Underground Energy Zone™,
Poland, 2014
GLOBAL
COMMUNITY

79. 77SPINNING® PROGRAMMING
Why did you decide to become a Spinning®
Instructor?
17 years ago, I got on board the Spinning train. And
here i am working as an International Spinning® Master
Instructor for the last 14 years, full time for Spinning as
the Master Instructor Team Manager. And I co-own my
own exclusive Spinning studio called Charleston RIDE™.
The mind/body philosophy permeates every aspect
of the program; this in turn creates very emotional and
spiritual experiences for many riders that help fuel
their commitment to transforming their lives. When
you bring people together this way, a very dedicated,
passionate community is built. It is this community that
I thrive on—spending time and training hours with like-
minded individuals that believe what you believe is just
magical, uplifting and powerful.
What do people need to know about Spinning®?
People need to know that here, their story is important.
Everyone has a story to tell and the Spinning
community provides a platform for everyone to share
it—this is the human element that is so powerful in the
Spinning program. Everyone matters, and everyone’s
journey is important and unique. The bike, the Spinning
room, the Spinning community, they all create a
sanctuary, a safe and nurturing yet challenging arena
where everyone can be real, where they can be
themselves, where they can move and breathe and
feel with no judgment.
What does Spinning® mean to you?
My anchor words: Truth. Integrity. Science. Skills.
Dreams. Excellence. Magic. Vision. Transformation.
Authenticity. Accountability. Freedom.
How is Spinning® different from other
indoor cycling programs?
There are many things that set us apart, including
the fact that we created the indoor cycling category.
But it is the ever-evolving continuing education
program delivered by experts in the field that really
raises the bar. Our continuing education is designed
to provide instructors with a comprehensive study
of all aspects of being an indoor cycling coach,
whether through our live trainings, online courses,
home studies, DVDs, podcasts or special events
and conferences. We provide a constant stream of
information ranging from class design, music selection
and physiology to training with power, biomechanics
and coaching skills, just to mention a few, all offered by
an incredibly talented global Master Instructor team.
While each member is distinguished and impressive
with their own array of talents and expertise, there is
one most noteworthy attribute manifested in all,
and that is their unyielding and relentless discipline
in working as a unified team to change the world,
one ride at a time. It is simply a bonus that among
the team we have Ph.D.s, Ironman athletes, business
owners, elite cyclists holding national and international
titles, university professors, world class triathletes,
exercise physiologists, sports therapists, nutritionists,
marathon runners, attorneys, yoga professionals,
personal trainers and group fitness instructors, and the
list goes on. It is simply an amazing group of industry
experts whose aim is to be of service to all and to
deliver excellence beyond measure.
LUCIANA MARCIAL-VINCION
JOB TITLE: CO-OWNER OF CHARLESTON RIDE™ AND TEAM MANAGER
FOR THE GLOBAL SPINNING® MASTER INSTRUCTOR TEAM
CURRENT HOME: Charleston, SC
Luciana has a Masters Degree in Exercise Physiology and has been a Spinning Master
Instructor since 2000. She has been involved in fitness education, programming and
management for over 25 years, holding multiple certifications in group fitness, personal
training and exercise testing. She is a dancer, actress and singer as well as a choreographer
for everything from hip-hop to musical theatre. Luciana has also worked in the music industry
in New York City for International Creative Management, Inc., one of the largest talent
agencies in the world.

80. 78 SPINNING®
JENIFER WALSH
JOB TITLE: CERTIFIED SPINNING® INSTRUCTOR
CURRENT HOME: Cheshire, CT
Jenifer Walsh used to belong to a small women’s gym that had cardio
equipment, weight machines and free weights. They decided to bring
the Spinning program into the gym about a month after she joined.
Prior to being diagnosed with Multiple Sclerosis, Jen used to love
long distance road biking, but the disease slowly took her balance
away, and eventually she couldn’t ride on the road any more. The
Spinning instructor at the gym encouraged her to try a class. She
told Jen to go at her own pace and see how she liked it. The rest is
history! She fell in love with the bike again, slowly working up her
endurance enough to make it through an entire class! The passion
she felt coming to classes every day was apparent to everyone. Her
instructor suggested that she go out and become certified, saying
that Jen’s actions would inspire others to try. She got certified in
2008, and doesn’t plan on stopping!
GLOBAL
COMMUNITY
If our International Master Instructors are the backbone
of the Spinning® program, it is our instructors who
are the lifeblood. Instructors deliver top-notch classes
day in and day out to thousands of riders around the
world. From their initial Spinning Instructor Training to
their dedication and commitment to completing
and maintaining a comprehensive course of instruction,
Certified Spinning Instructors are the faces, hearts
and souls of Spinning. We work hard every day to
empower our instructors to be the best they can
possibly be, so that they can consistently deliver
the world’s best indoor cycling experience.
With Spinning Instructor Trainings available across the
world in a variety of languages, our instructor team
is truly global. They are committed to teaching and
taking classes as they continue to research ways
to improve in order to be a well-rounded professional.
Some instructors travel thousands of miles to attend
Spinning conferences and special events, such as the
annual WSSC Conference in Miami, while others stay
closer to home, delivering the Spinning experience
in their local communities.
Spinning Experience in
the Netherlands in 2011.

81. 79SPINNING® PROGRAMMING
INSTRUCTOR PROFILE:
JENNIFER WALSH
Certified Spinning® Instructor
How did you first hear about Spinning®?
I first heard about Spinning after I joined a new gym
in my town. I had no idea what it was all about and
decided to try it because I used to road bike all the
time before I got diagnosed with MS.
What do people need to know about Spinning®?
Some people get intimidated by the Spinning program
because they think they won’t be able to keep up.
Actually, the best part of the Spinning program is that
you can go at your own pace. Spinning is for everyone!
What does Spinning® mean to you?
Spinning means so much to me, but there isn’t enough
room in this magazine! Spinning is my world! It’s
inspiring, passion, motivating, emotional, powerful and
exciting. It’s all around fitness at it’s best!
MASTER INSTRUCTOR PROFILE:
SARAH MORELLI
European Education and Development Manager
at Star Trac® and Senior International Master
Instructor and Power Specialist Master Instructor
for the Spinning® Program
How did you first hear of Spinning®?
I was lucky enough to watch Johnny G. riding at
tradeshows in Germany and again in Italy and the
UK in the early 90s when Spinning was launched into
Europe for the first time. I remember listening to his
mind/body message and thinking that this is something
special. He even took his time to chat with me and
explain what it was all about.
How did you come to work for Spinning®?
I was selected as Master Instructor for the Spinning
Program in 1999 and attended a week’s training
camp in Verbier, Switzerland. And I was EU Education
Coordinator during the early days too. I am now lucky
enough to work doing something I love and am now
Global Education Manager for Star Trac Fitness
working as Education Representative for Spinning
in the UK and Ireland.
What does Spinning® mean to you?
Spinning to me means community, and a healthy
approach to life. It represents improvement, challenge
and self-awareness that nothing else can truly match.
To share this with other like-minded people is a unique
joy within the fitness industry.
What do people need to know about Spinning®?
Everyone who has not experienced a Spinning class
needs to know that the true and best delivery of the
program is not about how hard you can push yourself,
but how you are given absolute permission to ride
at your own level and learn where your limits and
challenges lie, and then being motivated to achieve
and surpass your goals. When you work within your
limits, you can always achieve and will always want
to return and have fun!
SARAH MORELLI
JOB TITLE: EUROPEAN EDUCATION AND DEVELOPMENT MANAGER AT STAR TRAC®
AND SENIOR INTERNATIONAL MASTER INSTRUCTOR AND POWER
SPECIALIST MASTER INSTRUCTOR FOR THE SPINNING® PROGRAM
CURRENT HOME: London, UK
In addition to her roles at Star Trac and Spinning, Sarah is a teacher trainer for Peak Pilates®
and a biomechanics coach with over 20 years of experience in the fitness industry. Sarah
has worked in nearly every aspect of the fitness world, from club design and management
to running a successful PT and Sports Performance Coaching business in London’s Covent
Garden. A former IFBB Pro-Fitness Athlete and Celebrity Trainer with a strong sports
background, Sarah is always working towards further development of Spinning, Peak Pilates
and Star Trac Fitness.

82. 80 SPINNING®
SOCIAL MEDIA
It is the passion and participation of thousands of
riders across the globe that make this community
so special. Spinning® is authentic and dynamic, and
that’s what keeps our vibrant global community so
passionate and engaged. Over the last few years we
have grown to hundreds of thousands of followers
across all of our social channels
Our YouTube channel features hundreds of videos
with hundreds of thousands of views and we continue
to add more! We also feature a community section
on our website where Master Instructors and other
professionals share blogs and conversations on
experiences, expertise, teaching tips, nutrition
and more.
Here is where we can be found online:
FACEBOOK
www.facebook.com/spinning
Our Facebook community is very engaged and
involved in our page. You can expect to see an inside
look at what is going on at Spinning Headquarters
and in the Spinning community. We post “Tip Tuesday,”
a weekly helpful fitness tip from our Master Instructor
team and industry professionals, as well as the
Weekly Playlist. The Playlist is created on Spotify
for those countries that have access to it. Facebook
encompasses our global audience, so we frequently
get posts in other languages. We hold contests every
couple of months and sometimes the prize is a
Spinner® bike! Who wouldn’t want to participate
in that?!
We also post events and global rides taking place
around the world. If there is any kind of promotion
going on, you can expect to see that here as well.
Lastly, you’ll often find behind-the-scenes photos and
videos of life at Spinning, holiday celebrations, etc.—
we keep our page as active as possible!

83. 81SPINNING® PROGRAMMING
TWITTER
@SpinningHQ www.twitter.com/spinninghq
Follow us on Twitter, where you can see photos, Tip
Tuesdays, the Weekly Playlist and lots of retweets! We
are constantly engaging with new and veteran riders
alike. We love to receive tweeted photos from classes
and trainings. You can expect a lot more from us on
Twitter in the future!
INSTAGRAM
@SpinningHQ www.instagram.com/spinninghq
Our Instagram account is also exciting, and we love the
fact that users can now tag us in their photos! We enjoy
using our Instagram account as the behind- the-scenes
look at Spinning®. We post videos and pictures from
photo shoots, office events and more. This gives us
another way to interact with both riders and instructors.
PINTEREST
www.pinterest.com/spinning
We use Pinterest as a place to share information
about health and fitness. We love sharing recipes and
workout routines that compliment Spinning classes.
You can find all of our products on Pinterest as well!
Tip Tuesdays are posted here along with links to our
blog site. Some of our most popular pins have been
our infographics.
YOUTUBE
www.youtube.com/spinning
We love videos. One of the best ways we capture
Spinning moments and share them with our community
is to post videos. These showcase events like global
rides, helpful how-to videos, a new playlist so you can
meet our Master Instructor team, workout videos and
so much more. YouTube is also a place where we can
share community stories that have touched our hearts.
We are committed to creating meaningful videos to
enhance the Spinning experience and lifestyle!

84. 82 SPINNING®
GLOBAL
COMMUNITY

85. Hundreds of our riders
have Spinning® tattoos,
because Spinning means
something much deeper
than a workout.
Our instructors take riders
into their hearts, not just
their classes. And we’re
honored and inspired
to be part of their stories.
83SPINNING® PROGRAMMING

86. 84 SPINNING®
TRADE SHOWS
AND CONFERENCES
WSSC CONFERENCE
Now in its 15th consecutive year, the World Spinning®
and Sports Conditioning (WSSC) Conference is the
largest educational conference for Spinning instructors
from around the world. The WSSC Conference is the
only annual conference that features extraordinary
Spinning theme rides and workshops as well as
sessions and e-fitness trends. Every year is different
as we strive to offer the latest technology and
equipment. Along with the over 80 dedicated Spinning
and SPINPower™ theme rides and workshops, the
conference also features 150 sessions from Peak
Pilates®, Bodyblade®, Resist-A-Ball®, CrossCore®,
KettleBell Concepts™, Ugi®, Zumba®, yoga, sports
performance, nutrition, strength training and more
that you won’t find anywhere else. Each session is
designed to empower instructors with knowledge
and motivation and provide coaching tips, resources
and Continuing Education Credits to take their fitness
careers to the next level.
SPINNING® EXPERIENCE (SPEX)
Since 2002, Spinning Experience (SPEX) has been
the largest and most unique Spinning event in Europe
with participants from all over the world! Each year,
the Netherlands prides itself in hosting Europe’s largest
educational indoor cycling conference.
The event features more than 500 Spinner® bikes
in a two-day event ending in a six-hour Spinning
marathon presented by best-in-class presenters from
the international Spinning Master Instructor team.

87. 85SPINNING® PROGRAMMING
IHRSA
Spinning® attends IHRSA, the largest commercial
fitness event in the United States. Every year, this
tradeshow brings in thousands of fitness industry
professionals from around the world. You can visit the
Spinning booth to learn about the latest in Spinning
education programs, including the all-new SPINPower™
program, delivered on the Spinner® Blade ION™ bike.
You can also ride our full line of commercial and home
bikes. Don’t forget to join us for an early morning
workout where you can take an hour-long journey
through the Spinning program with a Spinning Master
Instructor.
FIBO
Spinning has a huge presence at FIBO, the largest
commercial and consumer fitness/wellness event in
Europe. Each year nearly 10,000 participants converge
to learn about the newest innovations in fitness. Visit
the Spinning booth in the commercial fitness hall
to learn about the latest in Spinning education and
equipment. You can also shop for the latest in Spinning
apparel, education materials, and accessories in our
Spinning shop.

88. 86 SPINNING®
MASTER INSTRUCTOR
PROFILE:
JOSH TAYLOR
JOSH TAYLOR
JOB TITLE: SPINNING® INTERNATIONAL MASTER
INSTRUCTOR AND PRESENTER
CURRENT HOME: Fountainville, PA
Josh is a Master Instructor for the Spinning program
and a former professional cyclist. A seasoned athlete
who has been competing at the highest levels of bike
racing for over 18 years, Josh is a two-time State Road
Race Champion and has raced against some of the
top international cyclists in the world in events such
as the San Francisco Grand Prix and the Philadelphia
International championship. He is also a Power Specialist
Master Instructor for the SPINPower™ program.
A former professional cyclist, Josh has been a
Spinning® Master Instructor for nearly 20 years. He has
been a leading force for the Spinning program, using his
knowledge and experience to push Spinning to be the
very best it can be, constantly working to improve the
education, programming and equipment of the Spinning
program. He was one of the pioneers of integrating
video into Spinning and truly embodies the passion,
experience and authenticity of the Spinning program.

89. 87SPINNING® PROGRAMMING

90. 88 SPINNING®
What first brought you to Spinning®?
I first got into Spinning® because it’s all about riding
a bike. What I love about Spinning is that it has its
roots in real sport—that performance aspect totally
attracted me to the program. I love that it provides an
opportunity to be able to push your limits in a safe
environment. When you’re riding outdoors you have
to pay attention to so many things—the road, your
surroundings, potential dangers—whereas in Spinning
you can just close your eyes, go full gas and really
focus on how you mentally operate under a lot of
challenge. It lets you focus on the stuff that really
matters. Anybody can relate to that, whether you’re
a seasoned cyclist or someone who doesn’t ride
an outdoor bike at all.
What makes Spinning® different from other
indoor cycling programs and other fitness
programs in general?
What’s so cool about Spinning is that it goes beyond
the four walls of the studio—it’s so much more than
just a fitness program, and has so much more depth.
It’s performance-based, but it’s the mind/body element
that makes it so special. Spinning isn’t just about the
movements, it’s about the emotions or the feelings
you experience when doing movements. In no other
program can you be a fighter pilot in one class, ride
in the Tour de France in the next, then go for a cruise
along the beach. The Spinning program allows you to
go anywhere your mind can take you—it allows you
to go places and do things that other fitness programs
and even riding outdoors can’t allow you to do.
Spinning almost allows you to be a kid again, it gives
you the chance to be Superman/woman, to come out
of your shell. That’s what draws people to it. People
don’t remember an interval or a movement, they
remember the experience and how it made them feel.
Spinning allows everyone to find their champion within,
and that’s what makes it so rewarding.
How has your experience as a professional
cyclist influenced your role at Spinning®?
As a professional cyclist I used Spinning day in and
day out. It was so motivational—there were many times
when I was in the middle of a bike race and I would
use my Spinning experiences to get myself through
a challenge. I’ve since been able to use all of that
experience to really influence the development
JOSH TAYLOR

91. 89SPINNING® PROGRAMMING
of the Spinning® program over the years. We’ve
used my experience to really dial in the comfort and
performance of the bikes. And now we have power,
an accurate measurement of work performed, and a
program to go with that, it’s just awesome. Spinning
continues to progress and grow—we’re not trendy,
we’re based in true science and we continue to evolve
with the outdoor cycling world. That connection to
our roots makes us so much stronger. Spinning is able
to progress through the evolution of our bikes, the
evolution of our education and the evolution of our
MI team, keeping things fresh while always staying
true to our roots.
It’s been so neat to work with a company that
actually listens to an athlete and takes that input to
make changes for the better. Being so involved in
the evolution of the bikes and working with a team
that’s so open to my suggestions has been a really
rewarding part of my relationship with Spinning. All
the stuff that a cyclist would want on a bike they’ve
listened to and thought about how it’s going to work
for the general population to make their ride more
comfortable, powerful and efficient so that they get
the most out of their time. The more we can bring that
pro bike racing heritage in there, the more everyday
riders can become more efficient and use their time
in the best way possible.
What’s your favorite thing about being a
Master Instructor?
My favorite thing about being a Master Instructor is the
ability to help anyone safely reach their fitness goals,
whether that’s losing a couple of pounds or getting to
the finish line first. It’s a huge opportunity, to be able
to take Spinning to the highest levels and really push
the limits of what an instructor can do in a class. That’s
the thing about Spinning—there really are no limits.
I’ve been doing this for nearly 20 years as a Master
Instructor and I’m still not bored. Spinning has such a
rich heritage and we’re still just scratching the surface
of what this program will end up being. Spinning is
really an art, it’s the art of fitness. Personally, I’ve met
some of the most special people in my life through
Spinning, from a lot of my best friends to my wife.
Josh Taylor and Iain McKendry,
WSSC Conference in Miami, 2013

92. 90 SPINNING®
CHAPTER 6:
CONSUMER BIKES
ACCESSORIES

93. 91CONSUMER BIKES

94. 92 SPINNING®
PERFORMANCE SERIES
Our performance bikes feature the same full-size geometry and heavy-duty
construction from our commercial series bikes in a package that is perfect
for home use. Features that you will find on most of our Performance Series
bikes include:
Powder coat and clear
coat finish on the frames
Heavy-duty cranks
and drivetrain
Fits riders from
4’9”-6’4”
Commercial-sized
bar diameter for
a great grip
Leather friction
brake pads
High polish flywheel
with the same inertia
as our Commercial
Series bikes

95. 93CONSUMER BIKES
SPORT SERIES
The Sport Series packs many of the great features of our other bikes into a more
compact package for the home. These bikes feature lighter flywheels and a
great ride at an excellent value that makes Spinning® accessible in any space
or budget. Features that you will find on most of our Sport Series bikes include:
Commercial-sized
bar diameter for
a great grip
Large chain adjust
access port
Large integrated
sweat guards
Powder-coated frames
31-pound perimeter
weighted flywheels
Wider saddle
for comfort

96. 94 SPINNING®
AT A GLANCE
AERO EDGE SPRINT STAR
Sweat resistant full-size oval tube frame
Road bike feel with narrow Q factor
Ovalized vertical slider tubes for seat and bars
Patented Spinning loop handlebar with 5 degree rise
Commercial spec heavy duty bottom bracket
Stainless steel attachment hardware
41-pound perimeter weighted smooth section flywheel
2-stage powder coat and clear coat frame
Oversized commercial section cast steel cranks
350 pound weight limit
Integrated bar-mounted dual water bottle holders
Dual-sided SPD® compatible heavy duty pedals
Fore-aft micro adjust seat slider
Standard pedals with toe clips and straps
Fore-aft micro adjust handlebars
31-pound perimeter weighted flywheel
Standard powder coat frame
Standard section steel cranks
Fore-aft incremental seat slider
300 pound weight limit
PERFORMANCE SERIES FEATURES
• Full-size oval tube frame geometry like our
commercial bikes
• Contoured chainguard and integrated fenders
for sweat resistance and easy cleaning
• Includes Spinning® DVDs and our Guide to Ride to keep
riders motivated and on track with their fitness goals

97. 95CONSUMER BIKES
AVANT FOCUS AXIS ELEMENT
Square tube frame with integrated sweat guards
Wide oval back section vertical slider tubes for bars
Patented Spinning loop handlebar with 5 degree rise
New larger section bars for grip and comfort
Road bike feel with narrow Q factor
Standard section cast steel cranks
Fore-aft incremental seat slider
250 pound weight limit
Powder coated frame for rust resistance
31-pound perimeter weighted flywheel
Contoured flywheel cover
Dual-sided SPD® compatible heavy duty pedals
Standard pedals with toe clips and straps
35-pound perimeter weighted flywheel
Integrated bar mounted dual water bottle holders
Fore-aft micro adjust handlebars
SPORT SERIES FEATURES
• Compact geometry
• Rectangular frame tubes for strength and rigidity
• Contoured chainguard and integrated fenders
for sweat resistance and easy cleaning
• Includes Spinning® DVDs and our Guide to Ride
to keep riders motivated and on track with their
fitness goals

98. 96 SPINNING®
Spinner® Aero
Performance Series
FEATURES
• The modified frame design eliminates extra bulk and cleaning issues underneath
the bottom bracket. Seat and head tubes are oval in structure to minimize any bar
or seat wobble.
• Top-down brake with molded rubber resistance knob and leather brake pad offer
a better life span.
• Fore/aft micro-adjust handlebar and seat sliders provide maximum comfort
and a personalized fit.
• Comes with dual-sided SPD®-compatible pedals.
• The commercial grade weighted flywheel creates momentum, which keeps the pedals
moving. This translates into a non-impact workout and a fluid pedal stroke.
• Our no-slip design features foam grips for comfort and safety, plus easy fore/aft
adjustability to accommodate riders of all sizes and abilities. New stable fixed handlebar
has been angled five degrees up from horizontal for better ergonomics.
The bar still features the Spinning® proprietary horizontal “loop” for multiple
hand positions.
• Best Q factor of any indoor cycling bike at 155 mm (similar to outdoor road bikes).
The smaller the Q factor, the better match it is to hip width in order to minimize hip, knee,
or ankle discomfort.
OVERALL DIMENSIONS*:
20 w × 60 l × 57 h (50.8 × 152.4 × 144.78 cm)
OVERALL WEIGHT: 140 lb (63.5 kg)
FLYWHEEL WEIGHT: 41 lb (18.6 kg)
COLOR: Titanium Metallic with Clear Coat
The Aero is all about adjustability—with fore/
aft micro-adjust handlebar and seat sliders,
it offers the perfect fit for everyone.

99. 97CONSUMER BIKES
Spinner® Edge
Performance Series
FEATURES
• The modified frame design eliminates extra bulk and cleaning issues underneath
the bottom bracket. Seat and head tubes are oval in structure to minimize any bar
or seat wobble.
• Top-down brake with molded rubber resistance knob.
• Leather brake pad for better life span.
• Fore/aft micro-adjust seat sliders provide maximum comfort and a personalized fit.
• Comes with dual-sided SPD®-compatible pedals.
• The weighted flywheel creates momentum, which keeps the pedals moving.
This translates into a non-impact workout and a fluid pedal stroke.
• Best Q factor of any indoor cycling bike at 155 mm (similar to outdoor road bikes).
The smaller the Q factor, the better match it is to hip width in order to minimize hip,
knee, or ankle discomfort.
• Innovative and intuitive dual built-in cradle-style water bottle holders on the
handlebars add user convenience and functionality that accommodate any sized
fitness water bottle.
OVERALL DIMENSIONS*:
20 w × 60 l × 57 h (50.8 × 152.4 × 144.78 cm)
OVERALL WEIGHT: 140 lb (63.5 kg)
FLYWHEEL WEIGHT: 41 lb (18.6 kg)
COLOR: Charcoal Metallic with Clear Coat
The Edge offers fore/aft micro-adjust seat
sliders, as well as dual handlebar-mounted
water bottle holders, dual-sided SPD pedals
and an upgraded saddle.

100. 98 SPINNING®
Spinner® Sprint
Performance Series
FEATURES
• The modified frame design eliminates extra bulk and cleaning issues underneath
the bottom bracket. Seat and head tubes are oval in structure to minimize any bar
or seat wobble.
• Push-to-stop resistance knob features a dual-density grip surface with insert molded
graphics and the leather brake pad offers exceptional feel and a better life span.
• The weighted flywheel creates momentum, which keeps the pedals moving.
This translates into a non-impact workout and a fluid pedal stroke.
• Our no-slip design features rubber grips for comfort and safety, plus easy
adjustability to accommodate riders of all sizes and abilities. New stable fixed
handlebar has been angled five degrees up from horizontal for better ergonomics.
The bar still features the Spinning® proprietary horizontal “loop” for multiple
hand positions.
• Two-piece fender is designed to protect the brake assembly and flywheel
assembly. The contours were shaped to route sweat and moisture away from major
components. Rust-proof nylon fasteners are used to mount the fenders into place.
• Best Q factor of any indoor cycling bike at 155 mm (rivals good road bikes).
The smaller the Q factor, the better match it is to hip width in order to minimize hip,
knee, or ankle discomfort.
OVERALL DIMENSIONS*:
20 w × 60 l × 57 h (50.8 × 152.4 × 144.78 cm)
OVERALL WEIGHT: 140 lb (63.5 kg)
FLYWHEEL WEIGHT: 41 lb (18.6 kg)
COLOR: Silver Metallic with Clear Coat
The Sprint features a 41-pound flywheel,
a leather brake pad, large cranks and
a cageless countoured water bottle holder,
perfect for the rider who wants to bring
their serious training home.

101. 99CONSUMER BIKES
Spinner® Star
Performance Series
FEATURES
• The modified frame design eliminates extra bulk and cleaning issues underneath
the bottom bracket. Seat and head tubes are oval in structure to minimize any bar
or seat wobble.
• Push-to-stop resistance knob features a dual-density grip surface with insert molded
graphics and a leather brake pad provides exceptional feel and a better life span.
• The 31-pound flywheel creates momentum, which keeps the pedals moving.
This translates into a non-impact workout and a fluid pedal stroke.
• Our no-slip design features a dipped rubber bar for comfort and safety, plus easy
adjustability to accommodate riders of all sizes and abilities.
• Two-piece fender is designed to protect the brake assembly and flywheel
assembly. The contours were shaped to route sweat and moisture away from major
components. Rust-proof nylon fasteners are used to mount the fenders into place.
• Best Q factor of any indoor cycling bike at 155 mm (similar to outdoor road bikes).
The smaller the Q factor, the better match it is to hip width in order to minimize hip,
knee, or ankle discomfort.
OVERALL DIMENSIONS*:
20 w × 60 l × 57 h (50.8 × 152.4 × 144.78 cm)
OVERALL WEIGHT: 130 lbs (59 kg)
FLYWHEEL WEIGHT: 31lbs (14 kg)
COLOR: White
The best value in our performance line,
the Star offers a lighter flywheel and cranks,
making the same proven frame design
and geometry available for any home.

102. 100 SPINNING®
Spinner® Avant
Sport Series
FEATURES
• The weighted flywheel creates momentum, which keeps the pedals moving.
This translates into a non-impact workout and a fluid pedal stroke.
• Our no-slip design features a dipped rubber bar for comfort and safety–plus easy
adjustability to accommodate riders of all sizes and abilities.
• The Avant has a special wide, padded seat so that riders are comfortable
and balanced during workouts. The seat is also adjustable, both vertically
and horizontally, to create a personalized fit.
• The two-piece fender helps protect the brake and flywheel assembly from moisture.
OVERALL DIMENSIONS*:
20 w × 60 l × 57 h (50.8 × 152.4 × 144.78 cm)
OVERALL WEIGHT: 140 lbs (63.5 kg)
FLYWHEEL WEIGHT: 35 lbs (16 kg)
COLOR: Titanium Metallic
With a leather brake pad, a two-tone chainguard
and an upgraded leather saddle, the Avant
also features an integrated waterbottle holder
that keeps water convenient, and reminds riders
to stay hydrated. It also features a heaver
flywheel (35 lb) than what is used on the rest
of the Sport line.

103. 101CONSUMER BIKES
Spinner® Focus
Sport Series
FEATURES
• The weighted flywheel creates momentum, which keeps the pedals moving.
This translates into a non-impact workout and a fluid pedal stroke.
• Our no-slip design features a dipped rubber bar for comfort and safety–plus easy
adjustability to accommodate riders of all sizes and abilities.
• The Focus has a special wide, padded seat so that riders are comfortable
and balanced during their workouts. The seat is also adjustable, both vertically
and horizontally, to create a personalized fit.
• The two-piece fender helps protect the brake and flywheel assembly from moisture.
OVERALL DIMENSIONS*:
20 w × 60 l × 57 h (50.8 × 152.4 × 144.78 cm)
OVERALL WEIGHT: 136 lbs (61.6 kg)
FLYWHEEL WEIGHT: 31 lbs (14 kg)
COLOR: Charcoal Metallic
The Focus features an eye-catching contour
smoked flywheel cover, an upgraded saddle,
a contoured waterbottle tray and dual-sided
SPD® pedals.

104. 102 SPINNING®
Spinner® Axis
Sport Series
FEATURES
• The weighted flywheel creates momentum, which keeps the pedals moving.
This translates into a non-impact workout and a fluid pedal stroke.
• Our no-slip design features a dipped rubber bar for comfort and safety–plus easy
adjustability to accommodate riders of all sizes and abilities.
• The Axis has a special wide, padded seat to keep riders comfortable
and balanced during their workouts. The seat is also adjustable, both vertically
and horizontally, to create a personalized fit.
• The two-piece fender helps protect the brake and flywheel assembly from moisture.
OVERALL DIMENSIONS*:
20 w × 60 l × 57 h (50.8 × 152.4 × 144.78 cm)
OVERALL WEIGHT: 136 lbs (61.6 kg)
FLYWHEEL WEIGHT: 31 lbs (14 kg)
COLOR: Silver Metallic
The Axis includes a countoured flywheel
cover, an upgraded saddle and a painted
chainguard insert.

105. 103CONSUMER BIKES
Spinner® Element
Sport Series
FEATURES
• The weighted flywheel creates momentum, which keeps the pedals moving.
This translates into a non-impact workout and a fluid pedal stroke.
• Our no-slip design features a dipped rubber bar for comfort and safety, plus easy
adjustability to accommodate riders of all sizes and abilities.
• The Element has a special wide, padded saddle so that riders are comfortable and
balanced during their workouts. The seat is also adjustable, both vertically
and horizontally, to create a personalized fit.
• The two-piece fender helps protect the brake and flywheel assembly from moisture.
OVERALL DIMENSIONS*:
20 w × 60 l × 57 h (50.8 × 152.4 × 144.78 cm)
OVERALL WEIGHT: 136 lbs (61.6 kg)
FLYWHEEL WEIGHT: 31 lbs (14 kg)
COLOR: White
Featuring a compact design, the Element can
be easily stored in even the smallest spaces,
yet still provides a large headtube, a large bar
diameter and a comfortable saddle.

106. 104 SPINNING®
ACCESSORIES
AND APPS
ACCESSORIES
As the creators and worldwide leaders in indoor cycling bikes, education,
apparel and accessories, we know what it takes to keep you ahead of the
pack. Whether you’re looking to bring the Spinning® program home with
one of our Spinner® bikes or replacing your well-worn cycling shoes, we’ve
got you covered. All of our products are thoroughly tested by our team
of experts and designed to withstand everything you can dish out.
Accessories: We offer a wide variety of accessories to enhance your ride.
Monitor your fitness and train with purpose with a wide selection of heart
rate monitors and fitness computers. By tracking your progress with
a heart rate monitor you will get the most out of your Spinning classes
and workouts.
Music, CDs DVDs: Looking for the perfect music for your ride? Our down-
loadable catalog of songs, playlists and Spinning CDs feature music that
will beg your legs to pedal. And our collection of Spinning indoor cycling
DVDs deliver the energy of class in the comfort of your own home.
Functional Training Equipment: Add variety and challenge to your
workout with our line of functional training equipment including stability
balls, medicine balls, tubing and other fitness products.
iPad holder for Spinner bikes

107. 105CONSUMER BIKES
Our new Spinning® BIO HR™
Wireless Computer is better than
ever and will provide the perfect
metric measurements and feedback
to make your Spinning training a
success at home!
Another great tool you and your students can use to improve your workouts
is the Spinning® App. Not only is it a great indoor cycling, running and
cardio app, it gives you an incredibly useful Dashboard for Healthy Living
—automatically syncing everything to one online portal.
The app allows you to track your workouts in real time, providing basic
metrics such as heart rate, cadence, time and power, as well as custom
dashboards you can use to monitor your workouts and your overall health,
thorough metrics such as weight, blood pressure and sleep information.
Additionally, you can use the app to create your own fitness assessments,
routines and Spinning workouts and share your achievements through
social networks such as Facebook, Twitter, Strava and Runkeeper.
Compatible with other activity monitors such as the FitBit, Nike Fuelband
and others, as well as ANT+ and BLE devices from companies like Garmin,
Wahoo and 4iiii, the Spinning app allows you to collect and analyze your
data all in one place. Available for iPhone and Android, the Spinning app
helps you get the most out of yourself and your workouts.
Spinning
Towel
Spinning
App
Spinning
BIO HR
Wireless
Computer
Gel Seat Cover

108. 106 SPINNING®
CHAPTER 7:
SPINNING®
APPAREL

109. 107APPAREL ACCESSORIES
We ride, we race, and we
know what riders need to feel
comfortable and perform
their best—on and off the bike.

110. 108 SPINNING®
From high-performance shorts, jerseys and tops to
traffic-stopping casual wear, our Spinning® indoor
cycling apparel is perfect for both men and women.
We work closely with some of the best designers
and manufacturers in the industry to create the best
looking and feeling casual and technical apparel.
We collaborate extensively with manufacturers around the globe to find
and deliver the highest-quality fabrics, materials, patterns and designs.
We hand pick the best of the best to carefully craft apparel that feels good
and looks great, bringing you the next generation of indoor cycling gear.
We use performance
fabrics that draw
moisture away from the
skin to keep you dry.
CAREFULLY
CRAFTED

111. 109APPAREL ACCESSORIES
THOROUGHLY
TESTED
Our goal is to create cycling apparel that not only looks good but also
feels good against the skin and performs, well even during the most
challenging ride.
Testing is an important part of creating the right apparel. We rely on our
Master Instructor team, club owners and key members of the community
to rigorously test our apparel. Here is some of what they had to say about
our latest women’s shorts:
“Super comfortable and love the material.”
“SO much better than what I’m used to. They are
my new favorite workout bottoms.”
“Love the feel and fit. Very comfortable and
flattering. I love the fabric.”
“I really liked the way they feel against my skin…
The style is fabulous and the leg-bands are
super comfy!”

112. 110 SPINNING®
APPAREL
TECHNICAL GEAR
Each Spinning® garment is meticulously designed and
crafted to fit riders during rigorous activity, enabling
them to get the most out of every training session.
Our technical gear features compression fabric that is designed to support
the muscles during warm-up, exertion and cool-down, for greater efficiency
and recovery. This moisture-wicking fabric is designed to move with the
rider, to effectively transfer moisture away from the skin to the surface of
the fabric for quick evaporation, resulting in a more comfortable workout.
Along with the highest-quality fabrics, our Spinning shorts feature a
high-quality chamois developed with Elastic Interface® Technology and
our gender-specific options are carefully designed to meet the specific
needs of men and women. Backed by science, our chamois is the most
recognized in the cycling community. Stitch-free, all-way stretch fabric
eliminates chafing and friction while providing freedom of movement,
and single-density foam provides optimal protection with a minimal look
and feel. In addition, the bacteriostatic treatment acts by inhibiting the
growth of bacteria. The careful crafting and testing of these garments
ensures that they will conform to the shape of the rider’s body and
eliminate friction for maximum comfort and performance.
The Master Instructor
Team in the 2013
Team Kit at the WSSC
Conference.

113. 111APPAREL ACCESSORIES
CASUAL WEAR
Our line of casual apparel captures the passion and
commitment of the Spinning® culture, giving our global
community an opportunity to express how they feel
about the brand.
Spinning is so much more than just a class—it’s an experience and a
lifestyle. These custom-designed t-shirts, pants and hoodies communicate
the original, authentic, exhilarating Spinning lifestyle. Whether you’re
heading to a Spinning class, attending a lecture at the WSSC Conference
or just on your way to the grocery store, our casual wear lets the world
know your passion—Spinning.
ABOVE:
Technical wear for both
men and women
BELOW:
Men’s and women’s
casual wear

114. 112 SPINNING®
WOMEN’S SIDI® DOMINATOR
5 SILVER MAMBA
Women’s-specific with a narrower
heal cup for a perfect fit.
Caliper buckle for easy on-the-
bike fit adjustment.
New lower-profile Soft Instep
Closure system® buckle and strap
pads are ventilated for improved
breathability, suppleness and fit.
High Security Velcro® won’t shift
or slip.
MEN’S SIDI® DOMINATOR 5
Features SIDI’s Competition
Sole®, which accommodates
optional toe spikes.
Breathable, supple and durable
vented Lorica® microfiber upper
with cooling mesh panels keeps
feet comfortable.
Ultra SL buckle and hook-and-
loop fasteners allow for easy
on-the-bike fit adjustments.
MEN’S SIDI® DURAN
3-Velcro® straps for tuneable,
perfect fit across the foot and
easy on-bike adjustment.
Thickly padded tongue eliminates
pressure points.
External, reinforced heel cup
for superior fit and power transfer
that doesn’t break down over time.
WOMEN’S SIDI® DURAN
3-Velcro® straps for tuneable,
perfect fit across the foot and
easy on-bike adjustment.
Thickly padded tongue eliminates
pressure points.
External, reinforced heel cup
for superior fit and power transfer
that doesn’t break down over time.
SHOES
MOUNTAIN SHOES (SPD®
-COMPATIBLE)
There are several shoe options for riding Spinner®
bikes. The bikes are equipped with pedals that have
cages on one side and a clipless option on the other.
If riding in the cages, stiff-soled, athletic shoes work
best. Laces should be tucked in or double knotted
and the ball of the foot must rest directly over the
center of the pedal with the toe strap pulled snug.
Soft-soled shoes designed for walking or running
are less effective, as they collapse over the pedal,
reducing efficiency and potentially leading to foot
numbness and/or bruising.
If clipping in, the ideal choice is to wear cycling shoes
with recessed cleats called Shimano Pedal Design
(SPD®). Cycling shoes have very stiff soles, breathable
fabric to circulate air to the feet and usually feature
Velcro instead of laces for control and safety.
The recessed cleats allow for easy walking when
off the bike.
There are other types of cleats, which are often
preferred by road cyclists, such as the LOOK® Delta
cleats, but they tend to protrude from the shoes,
making it difficult to walk on gym floors. Pedals with
this option are also available for Spinner bikes,
but are less common.

115. 113APPAREL ACCESSORIES
More Power: The stiff sole
of a cycling shoe allows
more of the power generated
by the leg during the pedal
stroke to transfer to the bike.
Breathability: Cycling shoes
feature mesh or another
breathable fabric that
circulates air to your feet.
More Effecient Pedal Stroke:
Velcro straps hold your feet
securely in place, which aids
the upward movement of
your pedal stroke and lends
stability by reducing foot
movement.
The right shoe can make a good Spinning® class great. Cycling shoes are
available in a variety of styles and price ranges, so whatever your needs,
there’s a shoe that fits. The benefits of cycling shoes include:
Muscle Balance: Cycling
shoes allow you to clip into
the bike pedals, which helps
engage more leg muscles
for balanced toning and
strengthening.
WOMEN’S SIDI® GENIUS 5
Millennium 3 Carbon Composite
Sole®.
Breathable, supple and durable
vented Lorica® microfiber upper
with cooling mesh panels.
Women’s-specific last/foot-form
and narrow SIDI Heel Cup for
perfect fit.
Caliper buckle two-way
ratchet for easy on-bike
adjustment with incremental
tightening and loosening.
MEN’S SIDI® GENIUS 5
Millennium 3 Carbon Composite
Sole®.
Breathable, supple and durable
vented Lorica® microfiber upper
with cooling mesh panels.
Soft Instep Closure System®
and padded tongue eliminate
pressure point.
Caliper Buckle two-way
ratchet for easy on-bike
adjustment with incremental
tightening and loosening.
MEN’S SIDI® TARUS
Millennium 3 Carbon
Composite Sole®.
3-Velcro® straps for tuneable,
perfect fit across the foot and
easy on-bike adjustment.
Thickly padded tongue eliminates
pressure points.
External, reinforced heel cup
for superior fit and power transfer
that doesn’t break down over time.
WOMEN’S SIDI® TARUS
Millennium 3 Carbon
Composite Sole®.
Uniquely beautiful upper design
with cooling mesh panels.
Women’s-specific last/foot-form
and narrow SIDI Heel Cup
for perfect fit.
3-Velcro® straps for tuneable,
perfect fit across the foot
and easy on-bike adjustment.
ROAD SHOES (LOOK®
DELTA COMPATIBLE)

116. SPINNING®114
CHAPTER 8:
INTERNATIONAL
BUSINESS

117. 115INTERNATIONAL BUSINESS

118. 116 SPINNING
80
SPINNING®
IS IN OVER
COUNTRIES
NUMBER OF LANGUAGES SPINNING
INSTRUCTOR TRAINING IS TAUGHT IN
CRUNCH STUDIO
IN NEW YORK
WAS THE FIRST
OFFICIAL
SPINNING FACILITY
OFFICES LOCATED IN
VENICE AND
RANCHO DOMINGUEZ,
CALIFORNIA; LONGMONT,
COLORADO; MAASSLUIS,
NETHERLANDS
People world-wide have
been certified in the
Spinning Program
Certified
Spinning Facilities
SPIN®
Members
Certified
Yearly 10,000
10,000
35,000
200,000
GLOBAL
OPERATIONS

119. 117INTERNATIONAL BUSINESS
140
TOTAL
NUMBER OF
MASTER
INSTRUCTORS
WORLDWIDE
1,000,000
MASTER INSTRUCTORS COME FROM
OVER 35 COUNTRIES
OVER
250,000
FIVE FIDOS
FREQUENT
SPINNING® HQ
FANS / FOLLOWERS / SUBSCRIBERS
ON SOCIAL MEDIA AND GROWING
SPINNING INSTRUCTOR
GENDER BREAKDOWN
COMMERCIAL CONSUMER BIKES
SOLD WORLDWIDE
5050
OUR INSTRUCTORS
AGE RANGE FROM
18-80
2013 SPINNING.COM
UNIQUE PAGE VIEWS: 7,390,000
UNIQUE MONTHLY VISITORS: 118,000
TOTAL VISITS: 2,310,000
TOTAL UNIQUE VISITORS: 1,415,000

120. 118 SPINNING
The Spinning program is truly global. While our headquarters happen to
be located in California, we are an international company supporting an
international community.
Spinning encompasses 25 languages, 80 countries, 140 Master Instructors,
35,000 licensed facilities, thousands of active Instructors in our SPIN®
Network, countless spinning events and group rides every year, and
millions of riders around the globe.
We serve our global customers through a worldwide network of offices,
82 equipment distributors and 30 Education partners.
From Denmark to Dubai, Singapore to San Francisco, with a line of
commercial bikes manufactured and distributed by Star Trac® backed
by industry-leading education, Spinning is the global leader in
indoor cycling.
1. Mad Dogg Athletics, Inc. HQ
Venice, CA
2. Spinning® Warehouse
Rancho Dominguez, CA
GLOBAL
OPERATIONS
1 1

121. 119INTERNATIONAL BUSINESS
CANDICE MASON
JOB TITLE: DIRECTOR OF COMMERCIAL SALES
CURRENT HOME: Eastvale, California USA
A fitness enthusiast at heart, Candice joined Mad Dogg Athletics in 2011 as Client
Support and Customer Service Manager. Candice has worked extensively with
our Operations Department to streamline efficiencies and support the ‘service
and delivery’ behind the Spinning brand. In January of this year, Candice was
promoted to Director of Commercial Sales. Her passion for fitness and Spinning
will carry over into her new role, as she continues to support and service the
Spinning community!
EMPLOYEE PROFILE:
CANDICE MASON
Director of Commercial Sales
What does Spinning® mean to you?
Spinning® embodies courage and passion. Spinning
grants me the freedom to dare myself to exceed my
own expectations.
What makes Spinning® special?
The intensity, thrill and accomplishment you feel after
a ride is unbelievable. Knowing you’re sharing that
experience with others is exhilarating!
What do people need to know about Spinner® bikes
and/or the service we try to provide?
Mad Dogg Athletics is devoted to providing our
Spinning community with the highest quality bikes
and ‘first-class’ customer service!
2 2

122. 120 SPINNING
EMPLOYEE PROFILE:
JOHN KIPPER
Vice President, Sales
What makes Spinning® special?
It’s the history, passion, and commitment behind our products and brand.
Most people don’t realize how many hours go into every little thing we do.
Every nut, every bolt, every word, every description…every little detail is
scrutinized and thought out. Everything we do is original and authentic.
EMPLOYEE
PROFILE
JOHN KIPPER
JOB TITLE: VICE PRESIDENT, SALES
CURRENT HOME: Lake Forest, CA
John Kipper’s relationship with Spinning began over ten years ago when he entered the
fitness industry as Spinner® product manager for Star Trac® Fitness. John has previously
served as Chief Operating Officer at BH North America, and has also held management,
marketing, business development, and customer service roles with Star Trac. John received
a BS in Mechanical Engineering from the University of California, Santa Barbara and a MBA
from the University of California, Irvine. As an outdoor enthusiast, you can usually find John
hitting the trails in Southern California for a weekend ride or run. To date, he has finished nine
marathons and one Ironman triathlon.
Sport Chalet
Marina Del Rey, CA

123. 121INTERNATIONAL BUSINESS
What does Spinning® mean to you?
Spinning® means empowerment, achievement,
inclusion and independence all in one. Spinning
inspires me to challenge myself in a way that works
for me and rewards me. It allows me to be part of a
community that knows exactly what I’m talking about.
What do people need to know about
Spinner® bikes?
A Spinner® bike is a type of indoor cycle but no other
indoor cycle is a Spinner bike. We have an integrated
approach in all we do, from products to programming to
education. In designing our bikes, every single function,
component and detail is analyzed for its impact and
integration with every other function, component
and detail. And we validate all of this through science
and maintaining an authentic cycling feel.
What’s different about Spinning®?
Simply put, we’re the best at what we do. We don’t
brag about it or manufacture hype…we just let our
products, programs, and actions do the talking. When
you ride a Spinner bike, when you take a Spinning
class, when you call anybody in our company with
a question or comment, you just know. How Spinning
makes you feel or working with us…you just know.
And none of this happened by mistake.

124. 122 SPINNING
WORLDWIDE
SUPPORT
When we say that Spinning® delivers the best indoor
cycling experience on the planet, we mean it—
Spinning can be found in over 80 countries across
the globe, and for good reason. We provide the very
best support to all of our partners to empower them
to establish, develop and grow the Spinning program
in their local communities.
Our 82 distributors and 30 education partners are the backbone of our
global network. With a manual translated in over eight languages and a full
comprehensive continuing education curriculum, our education partners
have the support of both the US and European offices, ensuring that each
and every studio around the world has both local representation and
global support.
From equipment and education to a global web platform and marketing
tools, we make sure that our partners have what they need to do
everything from setting up Spinning studios to organizing local events
to providing continuing education. Whether they’re around the street
or around the world, each and every rider can count on finding the same
great experience for which the Spinning program is known and loved.
Mad Dogg Athletics Europe HQ
Netherlands

125. 123INTERNATIONAL BUSINESS
EMPLOYEE PROFILE:
DANIËLLE STOUGJE
Business Development Manager EMA
VP of Operations, MDA Europe
What makes Spinning® special?
Spinning® is a group exercise workout that can be
done individually at your own pace but which brings
so many people from all over the world together. The
community behind the Spinning brand is what makes
it so special. People feel connected to this workout
even when they cannot communicate with each other
due to different language skills.
What does Spinning® mean to you?
To me, Spinning is way more than just a job. It is being
a part of a global family that shares the same passion.
It puts a smile on my face to meet people from all over
the globe and I often get emotional seeing and feeling
the bonding and shared energy at the great Spinning
events that are organized worldwide.
DANIËLLE STOUGJE
JOB TITLE: BUSINESS DEVELOPMENT MANAGER EMA
VP OF OPERATIONS, MDA EUROPE
CURRENT HOME: Maassluis, Netherlands
Danielle has worked at Mad Dogg Athletics Europe since 2004. Back then MDA Europe
was a European warehouse for the Spinning merchandise only. Nowadays it is a full-service
office with five full time employees supporting Spinning and all the MDA brands. Daniëlle has
helped to build the office into what it is today. She is proud to be a part of the Spinning family
and loves meeting people from all over the world who share the same passion.

126. SPINNING®124
… to all of our instructors, Master Instructors, and
studios who have embraced Spinning and who give
students and members the very best class experiences
in the world. You’ve taken your students into your
hearts, not just your classes. Thank you for the care
and inspiration you give them day in and day out.
And I want to take this moment to thank all of our
employees. For your passion, talents and your
dedication. I’m very proud to have you all on our team,
to see what you’ve created and built, and the care that
you bring to our company, team, instructors
and customers.
The road. It’s where our company started. And it’s
where we always end up, even if it’s indoors or in our
hearts. We created Spinning to empower people, and
that will always drive us. We have as much passion
and hope and excitement as we did when we drew up
the blueprint for that very first bike in 1991. Since that
day, we’ve been moving (and pedaling) forward, and
we hope you’ll continue on this road with us. It’s been
an honor to put this book together to share our roots
and our vision with you. Please watch for much more
from us in the years, and decades, to come.
EPILOGUE:
THE ROAD AHEAD
As this 2014 /2015 Spinning® book comes to a close,
we wanted to let you know that we’re just getting
started. And we want to begin by saying thank you...
JOHN R. BAUDHUIN
CEO