For the 1st edition of the School of Social, Jon Woodroof, with a large experience in (social) sales shares his insights into building a personal brand on Twitter and developing your business.
8. •unique content – sharing experiences
re-posting / sharing content
tied to twitter since the beginning
who I follow, how I nurture relationships
Jon Woodroof | @twotoneams | linkd.in/twotoneams
12. •Where is the Twitter conversation
Who is talking about your brand
Where was your tweet re-tweeted
Where are people engaging with you
Who are your most influential advocates
Jon Woodroof | @twotoneams | linkd.in/twotoneams
23. Thanks!
See you July 23rd @Rockstart at 18:00
for the next @SalesHackerAMS event!
Jon Woodroof | @twotoneams | linkd.in/twotoneams
Editor's Notes
key: focus
I’ve tried tweetdeck, hootsuite etc
push notifications off
already in browser, easy to search for leads’ twitter accounts
unique content – sharing experiences
re-posting / sharing content
tied to twitter since the beginning
who I follow, how I nurture relationships
unique content – sharing experiences
re-posting / sharing content
tied to twitter since the beginning
who I follow, how I nurture relationships
#1 tip I give people
tremendous value when managing multiple accounts
easy to queue up valuable content on any device (often mobile)
• tweriod to find best times
#1 tip I give people
tremendous value when managing multiple accounts
easy to queue up valuable content on any device (often mobile)
• tweriod to find best times
Weekly report
have generated reports to find influencers
Weekly report
have generated reports to find influencers
quick purges of unfollowers
great analytics
auto DM (eek!)
quick purges of unfollowers
great analytics
auto DM (eek!)
easy way to add text to images
easy way to add text to images
followups via twitter vs. more spam
strategic RTs / faves
@mention mutual contacts
links to content / intended press
strategic RTs / faves
mention their work
link to scheduling apps like calendly