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#UNLTT - Think Tank
Listen Before You Write
@aschad
#UNLTT - Think Tank
#UNLTT - Think Tank
#UNLTT - Think Tank
2014 UNL Student Communications Report
Communication
Tools, Preferences
and Behaviors
+
How do students use free time during
class?
1. Texting
2. Social Media
3. Checking Email
4. Studying
#UNLTT - Think Tank
+
How do students use free time during
class?
Studying
Texting
Social Media
Checking Email
43.7
62.5
64.6
69.5
#UNLTT - Think Tank
+
What type of content are students most
likely to share w/friends?
1. Video
2. Upcoming Event
3. News
4. Photo
#UNLTT - Think Tank
+
What type of content are students most
likely to share w/friends?
Video
Upcoming Event
News
Photo
10
15
22
52
#UNLTT - Think Tank
+
Which social network is used by the
most students?
1. Twitter
2. YouTube
3. Instagram
4. Facebook
#UNLTT - Think Tank
+
Which social network is used by the
most students?
LinkedIn
Vine
Google+
Pinterest
Instagram
Twitter
YouTube
Facebook
30.5
33.3
39.6
49.8
53.3
66.1
88.9
95
#UNLTT - Think Tank
+
Which UNL social channel has the most
student engagement?
1. Twitter
2. Facebook
3. Instagram
4. YouTube
#UNLTT - Think Tank
+
Which UNL social channel has the most
student engagement?
Pinterest
Vine
Google+
YouTube
LinkedIn
Instagram
Twitter
Facebook
3.4
3.7
3.9
8.2
12.7
15.6
40.6
55.7
#UNLTT - Think Tank
+
What is students’ primary source of info
about UNL?
1. Next@Nebraska
2. UNL Social Media Accounts
3. UNL Today
4. Bulletin Boards and Posters
#UNLTT - Think Tank
+
What is students’ primary source of info
about UNL?
On-Campus Postings & Bulletin…
Email from UNL Senior Admin
UNL Today Website
WOM
UNL Social Media
Next@Nebraska
7.9
12.6
16.8
17.1
18.8
21.8
#UNLTT - Think Tank
+
What prompted students to go to a
recent (non-athletic) campus event?
1. Poster
2. Friend
3. Social Media
4. Professor Recommendation
#UNLTT - Think Tank
+
What prompted students to go to a
recent (non-athletic) campus event?
Professor Recommendation
Social Media Post
Poster/Sign
Friend's Invite
12.2
12.3
15.0
51.1
#UNLTT - Think Tank
+
What communication channels need to
be improved?
1. Instant Messaging/Text
Messaging
2. Social Media
3. UNL Today Website
4. Bulletin Boards/Posters
#UNLTT - Think Tank
+
What communication channels need to
be improved?
Email from UNL Senior Admin
Bulletin Boards/Posters
UNL Today Website
Instant Messaging
Social Media
12.9
12.9
17.5
19.4
22.9
#UNLTT - Think Tank
+
What devices are used by the most
students?
1.iPhone
2.iPad
3.Android
4.Non-Smart Phone
#UNLTT - Think Tank
+
What devices are used by the most
students?
#UNLTT - Think Tank
Non-Smart Phone
iPod Touch
Android
iPad
iPhone
11.9
26.2
31.4
31.8
62.9
+
Which news source do students read
most each week?
#UNLTT - Think Tank
1.Daily Nebraskan
2.UNL Today Website
3.Next@Nebraska
4.Group Specific News Online
(college/dept/residence hall etc.)
+
Which news source do students read
most each week?
3.80%
11.30%
7.90%
5.10%
8.80%
17.90%
21.50%
30%
Daily Nebraskan
UNL Today Website
Group Specific News Online
Next@Nebraska
More than once a week At least once a week
#UNLTT - Think Tank
+
Prepared: April 2014
 Thanks to:
Bureau of Sociological Research
University of Nebraska–Lincoln
Department of Sociology
#UNLTT - Think Tank
#UNLTT - Think Tank
Thank you, too.
@aschad

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Listen Before You Write

  • 1. #UNLTT - Think Tank Listen Before You Write @aschad
  • 4. #UNLTT - Think Tank 2014 UNL Student Communications Report Communication Tools, Preferences and Behaviors
  • 5. + How do students use free time during class? 1. Texting 2. Social Media 3. Checking Email 4. Studying #UNLTT - Think Tank
  • 6. + How do students use free time during class? Studying Texting Social Media Checking Email 43.7 62.5 64.6 69.5 #UNLTT - Think Tank
  • 7. + What type of content are students most likely to share w/friends? 1. Video 2. Upcoming Event 3. News 4. Photo #UNLTT - Think Tank
  • 8. + What type of content are students most likely to share w/friends? Video Upcoming Event News Photo 10 15 22 52 #UNLTT - Think Tank
  • 9. + Which social network is used by the most students? 1. Twitter 2. YouTube 3. Instagram 4. Facebook #UNLTT - Think Tank
  • 10. + Which social network is used by the most students? LinkedIn Vine Google+ Pinterest Instagram Twitter YouTube Facebook 30.5 33.3 39.6 49.8 53.3 66.1 88.9 95 #UNLTT - Think Tank
  • 11. + Which UNL social channel has the most student engagement? 1. Twitter 2. Facebook 3. Instagram 4. YouTube #UNLTT - Think Tank
  • 12. + Which UNL social channel has the most student engagement? Pinterest Vine Google+ YouTube LinkedIn Instagram Twitter Facebook 3.4 3.7 3.9 8.2 12.7 15.6 40.6 55.7 #UNLTT - Think Tank
  • 13. + What is students’ primary source of info about UNL? 1. Next@Nebraska 2. UNL Social Media Accounts 3. UNL Today 4. Bulletin Boards and Posters #UNLTT - Think Tank
  • 14. + What is students’ primary source of info about UNL? On-Campus Postings & Bulletin… Email from UNL Senior Admin UNL Today Website WOM UNL Social Media Next@Nebraska 7.9 12.6 16.8 17.1 18.8 21.8 #UNLTT - Think Tank
  • 15. + What prompted students to go to a recent (non-athletic) campus event? 1. Poster 2. Friend 3. Social Media 4. Professor Recommendation #UNLTT - Think Tank
  • 16. + What prompted students to go to a recent (non-athletic) campus event? Professor Recommendation Social Media Post Poster/Sign Friend's Invite 12.2 12.3 15.0 51.1 #UNLTT - Think Tank
  • 17. + What communication channels need to be improved? 1. Instant Messaging/Text Messaging 2. Social Media 3. UNL Today Website 4. Bulletin Boards/Posters #UNLTT - Think Tank
  • 18. + What communication channels need to be improved? Email from UNL Senior Admin Bulletin Boards/Posters UNL Today Website Instant Messaging Social Media 12.9 12.9 17.5 19.4 22.9 #UNLTT - Think Tank
  • 19. + What devices are used by the most students? 1.iPhone 2.iPad 3.Android 4.Non-Smart Phone #UNLTT - Think Tank
  • 20. + What devices are used by the most students? #UNLTT - Think Tank Non-Smart Phone iPod Touch Android iPad iPhone 11.9 26.2 31.4 31.8 62.9
  • 21. + Which news source do students read most each week? #UNLTT - Think Tank 1.Daily Nebraskan 2.UNL Today Website 3.Next@Nebraska 4.Group Specific News Online (college/dept/residence hall etc.)
  • 22. + Which news source do students read most each week? 3.80% 11.30% 7.90% 5.10% 8.80% 17.90% 21.50% 30% Daily Nebraskan UNL Today Website Group Specific News Online Next@Nebraska More than once a week At least once a week #UNLTT - Think Tank
  • 23. + Prepared: April 2014  Thanks to: Bureau of Sociological Research University of Nebraska–Lincoln Department of Sociology #UNLTT - Think Tank
  • 24. #UNLTT - Think Tank Thank you, too. @aschad