Scent can influence shopping behaviors and purchasing decisions. According to various studies: - Shoppers exposed to aromas spent more time shopping, visited more sections of stores, and underestimated the time spent shopping. Scent also increased time spent and money gambled in casinos as well as money spent in restaurants. - When chocolate and coffee scents were introduced in stores, sales of those products increased significantly, from 34% for chocolate to 55% for coffee. Shoppers were also willing to pay more for scented products like shoes. - Scent has a strong impact on memory and emotion. People recall smells much more accurately than other senses and most emotions are influenced by smell. Pleasant scents can improve mood

1. Scent Facts
Did you know...
Scent Makes People Linger Longer
• In a study conducted by Samsung, shoppers underestimated the amount of time they
spent shopping by 26% and visited 3x more sections when exposed to aromas.
• In a department store in Paris, shoppers in a scented environment thought they had
spent only 25 minutes in store despite spending over an hour.
• Scent increased time spent in a restaurant by 15% compared to an unscented
restaurant.
• The amount of money gambled in a scented slot machine area was 45% greater
than the dollars spent gambling in a non-scented control area in a casino.
Scent Affects Purchasing Decisions
• When Hershey’s store opened in Times Square, the actual smell of the chocolate couldn’t permeate the hygienically
wrapped bars. When chocolate was introduced via scent marketing, sales in the store rose by 34%.
• Study participants were willing to pay 10-15% more for a pair of Nike shoes in a scented room as compared to identical
shoes in a unscented room.
• When the aroma of baked bread was released in a US supermarket, sales in the bakery section increased threefold.
• Exxon On The Run convenience stores highlighted a new brewing system with coffee scents and saw a 55% increase in
coffee sales.
Cool Scent Research
• People are 100x more likely to remember what they smell vs what they see,
hear or touch.
• Memories related to scent are resistant to time and more easily recalled.
People recall smells with a 65% accuracy after a year, while the visual recall
of photos drops to about 50% after only 3 months.
• 75% of all the emotions we generate everyday are due to what we smell,
not what we see.
• Smell cells are renewed every 28 days, so every month you basically get a
new nose.
• Approximately 80% of what we taste is actually qualified by our sense of
smell. This is why our taste is diminished during a cold or flu.
• Research indicates a 40% improvement in mood when exposed to a
pleasing scent.
• Our sense of smell is the first to develop of all our senses. Even before we
are born, our sense of smell is fully developed and functioning.
• Everyone has a unique smell, except for identical twins.
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