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Scaling social good 
through technology 
! 
Jeannette Gusko |
75 
3 
25
30 million
magic sauce 
PERSONAL 
STORIES 
& TECHNOLOGY
organizing tools 
for everybody
petition inbox, mobile petition update, mobile
purposeful 
targeting
media agenda targeting 
topical targeting 
location-based targeting
direct response
Decision maker profiles 
1. 2. 3. 4.
Decision maker profiles 
1. 2. 3. 4.
thinking big 
a world where no one is powerless
Thank you. Don’t be a stranger. Be a unicorn instead. 
Jeannette Gusko 
Director of Communications 
@ChangeGER 
@JeanneRaffut 
jeannette@change.org

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