Outbound sales and product-led growth strategies are effective for scaling businesses with low customer acquisition costs. Automated outbound sales has a shorter payback period than other channels like inbound, paid, or partnerships. While product-led growth is effective for self-serve customers, sales-assisted support is needed to convert large enterprise deals. Product-led strategies attract consideration while outbound sales converts customers, and both approaches are needed to successfully grow and scale a business. Creativity is also important to implement product-led growth tactics effectively.

3. Scalable + Low-CAC
Growth Strategies

4. What does all of these companies have in common?

5. Top companies have a 41% lower CAC

6. Automated Outbound

7. Outbound is back baby!

8. Outbound is back baby!
Channel Payback Period (normalized)
SDR Outbound 100
Automated Outbound 125
Paid 430
Inbound 125
Partnerships 200

9. Outbound is back baby!

10. Product-Led Sales is
Enterprise-level PLG

11. The Importance of
Community in PLG

12. Creative Tactics
for effective PLG

13. Key Takeaways

14. ● ABM, paid or content are not a good fit for high-LTV B2B SaaS businesses anymore.
● Outbound and PLG are both high-scale and low-CAC.
● You can’t win without the other. You must start with one.
● PLG doesn’t mean self-serve. You must invest in Sales-assisted to convert Enterprise.
● PLG is the new consideration. Sales is the new conversion stage of the funnel.
● In a world of frameworks, you must invest in Creativity and Gut Feelings.
Key takeaways