The document discusses how engineering social media campaigns can inspire students into STEM fields. It provides statistics on the need for more workers in STEM occupations and discusses gaps in women, minorities, and young student interest. As a solution, it suggests creating conversations on social media through initiatives that inform and guide people towards STEM. Examples are provided of successful campaigns by Verizon Wireless and ExxonMobil that promoted STEM education, featured inspiring content, and engaged large audiences. The document advocates engineering branded social media campaigns around supporting STEM to attract talent and align with important social causes.