+SBSG_0009

Get Ready To Grow
Show Guide &
Exhibitor Directory
16th Annual
Southern Building Show
& Conference
June 4-6, 2009
Cobb Galleria Centre
Atlanta, GA
Sponsored by:
SBSG_0009_Lindd.indd 1SBSG_0009_Lindd.indd 1 5/11/11 9:54:14 AM5/11/11 9:54:14 AM

423947_Norbord.indd 1 3/27/09 10:14:05 AMSBSG_0009_Lindd.indd 2SBSG_0009_Lindd.indd 2 5/11/11 9:54:16 AM5/11/11 9:54:16 AM

3
0:14:05 AM
Contents
The 2009 Southern Building Show
produced by NaylorCMG
Southern Building Show Management
10474 Armstrong Street
Fairfax, VA 22030
800-854-7736
www.southernbuildingshow.com
sbs@cmgexpo.com
The Southern Building Show Guide is published by:
Naylor, LLC
5950 NW 1st Place
Gainesville, FL 32607
800-369-6220
www.naylor.com
Publisher Chris Hodges
Project Manager Troy Dempsey
Marketing Associate Heather Zimmerman
Sales Reps John O’Neil, Marjorie Pedrick,
SaraCatherine Sedberry
Editor Tara Horstmeyer
Design and Layout Joel Gunter
Advertising Art Julius Muljadi
© 2009 Naylor, LLC. All rights reserved. The contents of this
publication may not be reproduced by any means, in whole or
in part, without the consent of the publisher. Please support our
advertisers; they made this publication possible.
PUBLISHED MAY 2009/SBS-G0009/8538
4 Welcome to the
Southern Building Show
5 General Information
6 Day-by-Day Schedule
7 Floor Plan
8 Education Sessions
18 Exhibitors by Company
Sponsored by:

4
Welcome to the
Southern Building Show!
On behalf of the membership of the Greater Atlanta Home Builders Association and the Home Builders
Association of Georgia, welcome to the 2009 Southern Building Show & Conference! We applaud the sound
business decision that brought you to the 16th Annual Southern Building Show.
As builders, we clearly understand the building business and the challenges presented by the current
economic environment. We believe this year’s show will provide you with the tools and resources you need to
navigate this economic cycle and position your business for success as our industry rebounds.
This year’s show offers you access to nearly 40 dynamic educational seminars on a variety of topics
presented by the country’s leading experts. These seminars will provide you with practical, take-home ideas
and strategies to manage your business more efficiently and, ultimately, increase your bottom line.
The exhibit hall, featuring the Green Building Aisle, is the place to learn about the latest trends in building
products, services and technology that can give your company a winning edge in this highly competitive
market.
And, after busy days of attending classes and viewing the exhibits, the show offers social events for you to
enjoy networking in a more casual and relaxed environment. The widely popular Big Bash Networking
Reception will be held in the exhibit hall on Thursday, and new for 2009 is the Southern Building Show Party
featuring entertainment by Banks & Shane scheduled for Friday evening.
From the dozens of educational seminars and social events to the hundreds of products showcased in the
exhibit hall and the opportunity to network with thousands of industry professionals from around the
Southeast, you are bound to walk away with valuable information to help sustain your business and increase
your productivity and profits.
Enjoy the show!
Kurt Cannon, President Steve King, President
Home Builders Association of Georgia Greater Atlanta Home Builders Association

5
General Information
Registration
The Southern Building Show registration counters
will be located outside of Halls A and B in the
Cobb Galleria Centre and will be open during the
following hours:
Wednesday, June 3 12:00 pm – 5:00 pm
Thursday, June 4 8:00 am – 6:00 pm
Friday, June 5 8:00 am – 5:30 pm
Saturday, June 6 8:00 am – 1:00 pm
Exhibit Hall
The exhibit hall will be located in Hall A of the
Cobb Galleria Centre and will open during the
following hours:
Children under 16 are not permitted in the Exhibit
Hall or in Education Sessions. Neither photography
nor videotaping is permitted in the Exhibit Hall
without the express written consent of Southern
Building Show Management. Non-compliance
may result in the surrendering of film and removal
from the hall.
Bookstore
The Greater Atlanta Home Builders Association
Bookstore will be located at the front entrance of
the trade show across from registration – look
for the HBA Bookstore banner! The Bookstore
will feature a full selection of books and HBA
merchandise. The store will highlight books
written by many of the conference speakers;
some may stop by for book signings at the store
after their sessions. For your convenience, the
Bookstore will accept cash, checks and credit
cards (American Express, MasterCard and Visa)
and will be open as follows:
Business Center
The Business Center will be located across the
concourse from Hall A in the Cobb Galleria Centre
and will be open Monday through Friday,
8:30 am - 5:30 pm.
First Aid
Emergency medical personnel staff and a First Aid
Room will be located at the top of the escalators,
near the Hall A concourse of the Cobb Galleria
Centre.This office will be open during all business
hours. In the event of an emergency at the Cobb
Galleria Centre, please contact a security guard or
Southern Building Show Management staff.The First
Aid room will be open during the following hours:
Concessions
The concessions will be located in the back of
Hall A of the Cobb Galleria Centre and will be open
during show hours.
Lost and Found
The Lost and Found is located at the Public Safety
office located near the loading docks by Hall A at
the Cobb Galleria Centre.
Parking
Complimentary covered parking is available at the
Cobb Galleria Centre. Handicapped parking is also
available.
Badge Colors
Red: Exhibitors
Blue: Architects, Builders, Designers,
Planners, Developers, Engineers,
General Contractors, Integrators, New
Homes Sales, Remodelers, Trade
Contractors/Sub-Contractors
Green: Building Material Manufacturers,
Financial/Banking, Wholesaler Dealers/
Distributors, Students, Academic/
Government Officials, Press,
Staff, Guests

6
Thursday, June 4
8:00 am – 6:00 pm Registration Open
8:00 am – 5:00 pm NAHB Course –
Marketing and
Communication Strategies
Green Building for
Building Professionals – #1
10:00 am – 11:00 am Builder Appointments
10:30 am – 5:30 pm Education Sessions
11:00 am – 6:00 pm Exhibit Hall OPEN
1:00 pm – 3:00 pm Certified Professional
Home Builder General
Membership Meeting
2:30 pm – 4:00 pm Green Builder Panel
4:00 pm – 6:00 pm BIG BASH Reception –
on the Exhibit Floor
Friday, June 5
8:00 am – 12:00 pm Certified Professional
Home Builder Realtor Class
Design/Build Solutions for
Aging and Accessibility
Green Building for Building
Professionals – #2
9:00 am – 10:30 am General Session with
Keynote Speaker,
Elliott Eisenberg, PhD
1:00 pm – 3:00 pm Certified Professional
Home Builder Orientation
1:00 pm – 4:15 pm Super Sales Rally
of the South
5:30 pm – 9:00 pm Southern Building
Show PARTY – featuring
Banks & Shane
Saturday, June 6
Business Management for
Building Professionals
8:30 am – 4:30 pm EarthCraft House Building
9:00 am – 10:00 am Builder Appointments
Day-by-Day Schedule
The Housing Institute has approved
this Conference and its seminars for
CPHB continuing education credits.
2009 Homeownership
Summit
Free Event. Learn how to purchase,
refinance, and preserve your home!
The mission of this event is to provide
education, information and resources about the
issues and opportunities directly related to
Georgia’s current housing and economic states.
Saturday, June 6
9:00 am – 10:00 am Panel Discussion
with Housing Industry
Officials
9:00 am – 3:00 pm Housing Counselors
will be on-site to
answer questions and
schedule counseling
appointments
9:00 am – 3:00 pm Resource Information
Area Open: Speak
directly with
representatives
from HUD/FHA, local
governments, housing
industry representatives
to pick up information
and get your questions
answered
10:00 am – 2:00 pm Informational Sessions

7
Floor Plan

8
Education Sessions
The Education Sessions align along the
following tracks:
• Construction Methods and Systems
• Green Building and Sustainability
• Organization and Business Management
• Sales and Customer Focus
• Architecture and Design
• NAHB Designation Courses
• CPHB Courses
Thursday, June 4 8:00 am - 5:00 pm
Strategies for Aging and Accessibility (CAPS 1)
– Room 114
(NAHB Designation Course)
Rebecca Stahr
The Georgia Real Estate Commission has approved
this session for six (6) Continuing Education Credits.
Earn Your Certified Aging-in-Place Specialist (CAPS)
Designation. Do you know how to market to active
adults? Millions of Americans are living longer and
more active lives. And with their changing lifestyles,
older Americans are also looking to revitalize their
home environments. Identifying these opportunities
and developing the skills to interact with customers ages 50+ can help
you grow your business dramatically. Learn best practices in
communicating and interacting with this exciting and evolving
population, and take advantage of one of the fastest-growing market
segments in remodeling and related industries.
As a graduate of this course, you will be able to:
• Explain the three segments within the Aging-in-Place market that
present business opportunities for building professionals.
• Implement a process for promoting new opportunities for products
and services in the Aging-in-Place market.
• Enhance your sales process with effective techniques for the
Aging-in-Place market.
Rebecca Stahr will teach the class. She is a Georgia State Board of
Architects Registered Interior Designer with an extensive background in
the specialization of aging and Universal Design. Stahr brings a variety
of experience with interaction between builders and remodelers, their
design trades and the general public.
Green Building for Building Professionals (Part I)
Two-Day Course – Room 113
Tom Gotshall
Earn your Certified Green Professional (CGP)
Designation. Learn how green homes provide buyers
with lower energy costs and higher value. This
two-day course for building professionals discusses
strategies for incorporating green-building principles
into homes without driving up the cost of construction.
You will learn how green homes provide buyers lower maintenance,
better indoor air quality and better long-term value. Techniques are
also discussed for competitively differentiating your home products
with increased indoor environmental quality as well as energy and
resource efficiency.
As a graduate of this course, you will be able to:
• Locate and design green building development sites.
• Control moisture and durability for each component of the building
envelope effectively.
• Employ resource-efficient materials to achieve comfortable, safe and
sustainable buildings.
• Strategize ways to meet, exceed and verify green building energy
efficiency requirements.
• Implement indoor and outdoor water conservation practices.
• Achieve indoor air quality.
• Consider green building objectives in a remodeling project.
• Explain a homeowner’s and builder’s role in effective operation and
maintenance of a green home.
• Apply successful business management, marketing and sales
strategies to sell green.
Tom Gotschall graduated from the Georgia Institute of Technology
(Georgia Tech) in 1983 with a Bachelor of Science degree in building
construction and has a background in general contracting and real
estate finance. He has certifications in the Residential Code and the
Building Code (commercial construction). He collaborates with the
International Code Council and the Georgia Department of Community
Affairs (Building Codes unit). Gotschall was on the leading edge of
the study of E.I.F.S. (synthetic stucco) when widespread performance
problems were discovered in the late 1990s. An active instructor for
both the NAHB University of Housing and the Homebuilder Institute
series of courses, Gotschall enjoys high marks for his enthusiastic
approach and breadth of knowledge. He also is currently assisting
several local HBAs with the establishing of education programs for
their member builders.

9
Education Sessions
16th Annual Southern Building Show & Conference
June 4-6, 2009 • Cobb Galleria Centre • Atlanta, Georgia
Selling Naked – Selling New Homes without
Models or Inventory – Room 104
Track: Sales and Customer Focus
Christine Cunningham
The way we sell has changed. Can you sell without
inventory? Can you sell without a model? Do you want
to be the sales professional whom builders desire?
Then this session is for you. You will come away with
a new perspective and a renewed excitement for
selling new home construction. You will learn
techniques that will take you leaps ahead of the field. You will learn how
to create your “Visual Sales Presentation” and set your stage to sell
without the overhead and expense of inventory or a model. Success in
sales is yours when you prepare and present utilizing these techniques.
Christine Cunningham’s home building industry experience began
with a successful career in new home sales. In 1994, she created
Christine Cunningham & Associates, offering her proven skills and
motivational techniques to an impressive list of national clients.
Building Green for the New Market – Room 105
Track: Green Building and Sustainability
Steve Easley
Consumers are focusing more toward energy
efficiency and green building in these new market
conditions. This colorful tour sorts out the facts and
fiction with regards to green building. This class
identifies the difference between green products and
“green washed products.” It helps builders identify
ways to affordably “green” their homes for the biggest bang for their
buck. The course is the “411” to give builders the knowledge to build
truly high-performance homes that are durable, safe, healthy, energy
efficient and comfortable to live in.
The mindset of this class is, “The greenest building you can build
is the one you don’t have to rebuild.” This, in turn, saves money for
builders on the front and back end, as well as making the home more
marketable in these economically challenging times.
Steve Easley is an internationally recognized construction consultant
specializing in solving building science-related problems and educating
building industry professionals and their trade partners. His work
focuses on increasing quality of construction, sustainability and
reducing costly mistakes that lead to construction defects and call
backs.
Advanced Performance Systems – Room 102
Track: Construction Methods and Systems
Matt Hoots
Are you a green builder, architect or building
professional who knows all of the basics of green
building and wants to take your knowledge and
business to the next level? This course will go through
the principles of advanced mechanical systems on
buildings in a simple format. At the end of the course,
you will have the tools and knowledge to plan for systems such as
Geothermal HVAC, Solar water heating, Solar power and Advanced
water systems.
Matt Hoots, founder and president of The Hoots Group, Inc., began
his journey toward a green design lifestyle and value system at an
early age. His parents taught him the principles behind energy-efficient
design, recycling and energy conservation. As he continued his
education at Georgia Tech and became more interested in residential
construction, he started to develop an appreciation for advanced
building science. As a leader in green design and construction, the
tagline “Design Green, Build Green, Live Green” summarizes how The
Hoots Group approaches each project, allowing its clients to live in an
energy-efficient, healthy, sustainable house.
Defining and Exceeding Homeowner Expectations
through Proper Specifications – Room 106
Track: Architecture and Design
Bill Schoen
Have you ever been halfway through a project that is
going fairly well, only to have a disagreement with
your homeowner on a level of finish? While you were
courting the homeowner, you showed a past project
that had 6-inch Heart Pine floors but, due to budget
constraints, you told the homeowner their house
would have 3-inch Oak floors. Of course, now the homeowner does
not remember that conversation and is demanding a Heart Pine floor,
and they are not going to pay extra for it. Don’t let this $10,000
mistake ever happen to you again; take the time to develop accurate,
detailed specifications.
Bill Schoen is a founder of Custom Builder Management Solutions,
an international program designed to help small- and medium-sized
custom builders apply systems and standardize operating procedures
to their company. Schoen has also designed and built more than 250
custom homes in northwest Ohio since 1980. He has been featured
in numerous national publications, including Professional Builder
magazine and Custom Builder magazine. He was also “National Builder
of the Month” in Custom Builder in 1989.

10
Education Sessions
(continued)
Two: Self-Management
• Smart strategies to transform excessive stress into energy and sell
more now.
Daron Powers is the chief developer of the TrueNorth Sales
Development System (SDS). SDS is based on research conducted
with the best residential builders and their most effective salespeople
across America. He has consulted, keynoted and sold in the
remodeling and construction supply business since the late 1980s.
Green Building Basics – Room 105
Matt Hoots
Are you a builder or architect who wants to go green
but does not know where to start? Green builder and
performance contractor Matt Hoots will be going
through the basics of green building and will demystify
all of the basic terms and practices of green building
and design. Green building is easy. Hoots will give you
the tools to have a better understanding of how to build and design
green. After this class, you will feel much more confident when you get
the question from your clients, “Are you green?”
Thursday, June 4 1:00 pm - 3:00 pm
CPHB General Membership Meeting – Ballroom E
The Economist and the Sales Expert: Sales Strategies
for a Tough Economy
Elliot Eisenberg, PhD and Christine Cunningham
Come hear an upbeat and lively discussion about what most builders
struggle with most: selling a home in a tough economic environment
with no buyer confidence. National Association of Home Builders
Senior Economist Elliot Eisenberg, PhD will talk about the current state
of home building and what struggles and opportunities a builder might
face in the future, while leading sales expert Christine Cunningham will
discuss ways your sales team can prepare to work with weary buyers,
as well as how to position your business for the future. Following their
brief formal remarks the two of them will have a lively chat where they
address issues in-depth. You will not want to miss this!
Elliot Eisenberg, PhD is the senior economist at
the National Association of Home Builders (NAHB) in
Washington, D.C. He is the creator of the multifamily
stock index and is the author of more than 45
homebuilding industry articles. Dr. Eisenberg is
frequently seen on television and heard on radio, and
his research and opinions have been featured in Business Week,
Fortune, many national and local newspapers, and in numerous other
publications.
Christine Cunningham’s home building industry
experience began with a successful career in new
home sales. In 1994, she created Christine
Cunningham & Associates, offering her proven skills
and motivational techniques to an impressive list of
national clients.
Remodelers Turn Green to Gold with Home
Performance – Room 102
Mike Gorman
Discover how the whole-house approach can increase
your bottom line by allowing you to solve problems the
homeowner didn’t know could be solved.
Understanding the physics involved in building and
remodeling gives contractors the ability to answer the
questions the prospect has been wondering about.
Understanding building science can make you look more like the
wizard you are—wizards earn more green. The contractor who does
the best job of educating the customer wins the job at his or her price.
Mike Gorman has been active in the remodeling and custom home
industry since 1971, with hands-on experience in carpentry, design,
estimating, sales, supervision, management and finance. His activity
as an award-winning general contractor from 1971 to the present
provides the platform for his activities as a speaker, author, consultant
and columnist.
A Project Manager’s Guide to the Financial Stuff
– Room 103
Track: Organization and Business Management
Leslie Shiner
Construction is a complex business, both in the actual
completion of projects and “running the books”
behind the scenes. This session will help you better
understand and utilize basic accounting concepts,
especially those specific to the construction industry.
The project manager who understands what
information is needed and how to use that information will be more
likely to generate higher profits and grow the business. This class is
taught in plain English and will help you make better financial and
business decisions.
Leslie Shiner—author, speaker, and trainer—has more than
20 years of experience working as a financial and management
consultant for the construction industry. As the owner and principal of
The ShinerGroup, she has helped both small and large construction
companies better understand their business practices and maximize
their profits.
Survive Now and Prepare for the Impending
Housing Turnaround – Room 104
Daron Powers
The focus of this lively session explores two critical
skill areas professional sales people must master to
survive now and emerge stronger when real estate
rebounds.
One: Relationship Selling
• Three keys to engaging trust
• Connecting to the buyer’s real needs
• Entering creative agreement

11
Education Sessions
Company Makeover: Home Builder Edition
– Room 103
Bill Schoen
Bill Schoen of Custom Builder Management
Solutions will lead the “Real World Study.” Each of the
topics (Job Descriptions, Standard Operating
Procedures, Pre-Construction Homeowner Manuals,
and Process Documentation) will be covered three
ways: from a theoretical view; through demonstrations
of their application with a custom builder (using case
studies); and reinforcing those examples with the military’s proven
approach of utilizing systems.
Sell More Homes with Social Media – Room 104
Mitch Levinson and Carol Flammer
Social media isn’t just for teenagers anymore. Learn how home
builders, developers and others in the real estate industry use social
media for a competitive advantage. From social media to social
networking, blogging and social bookmarking, see case studies of
how builders are benefiting from Active Rain, Facebook, MySpace,
Blogger and more.
Mitch Levinson, MBA, MIRM, is managing
partner of mRELEVANCE, LLC, a firm that combines
the power of Internet marketing, social media and
public relations. Levinson directed the Internet
Marketing and CRM strategy for Technical Olympic
USA for more than two years and has participated in
the design, development and implementation of many real estate
Internet marketing programs for Beazer Homes and Morrison Homes,
along with small local builders.
Carol M. Flammer, MIRM, CAPS, CSP, is
president of Flammer Relations, Inc., an Atlanta-based
public relations and social media agency specializing
in residential real estate throughout the Southeast,
and a managing partner of mRELEVANCE, LLC, a firm
that combines the power of Internet marketing, social
media and public relations.
Eco-Friendly Building Trends and How You Can Sell
and Market the Value of “Green” – Room 106
Steven Kleber
Times have changed from the tree-hugging hippy era
when being “green” was thought of as just a fad. With
soaring, record-breaking energy and food costs,
elevated concerns about our nation’s economic and
financial crises, and escalating awareness about
global warming and the preservation of the Earth’s
water and energy supply, individuals nationwide are coming together in
an effort to reduce their carbon footprint. Alongside those eco-friendly
building, design and product introductions surrounding the
sustainability of the eco-friendly movement are the multifaceted groups
driving and shaping this new evolution.
Steven Kleber founded Kleber and Associates in 1987, specializing
in the home improvement marketplace and working in partnership with
a variety of clients who market premium products for the home.
Green Builder Panel – Room 105
Carson Matthews, Mike Guinan, Jennifer Spivey
The market has moved to emphasize green building, but what does
it mean for the builder once they decide to build green? Mike Guinan
has more than four years of green projects that he has constructed
and will discuss the reasons he builds green, the changes to his on-site
work and the way it has changed his business. Jennifer Spivey has
many years as an EcoBroker selling green homes and will discuss the
features and benefits when selling green projects. Matthew Carson
has been pivotal in getting a field created in the Atlanta home listing
services for green homes and the Home Energy Rating for the home.
Carson will discuss the benefits and results of green home listings.
Carson Matthews is an associate broker and
certified EcoBroker with Keller Williams Realty
Peachtree Battle in Buckhead. Matthews was raised
in Macon, Ga., attended prep school in ChristChurch,
Va., and graduated from Presbyterian College in
1996. He has lived all over the country in places like
Kitty Hawk, N.C., Jackson Hole, Wy., and most recently Charlotte, N.C.
He earned the Rookie of the Year award in his first year as a Realtor®
and is a consistent member of the Atlanta Board of Realtors Million
Dollar Club.
Mike Guinan graduated from southern College of Technology in
Marietta, Ga., with highest honors and a grade point average of 3.98,
earning a Bachelor of Science in Construction. This strong educational
background in addition to more than a decade of experience in
the construction industry quickly propelled him from the project
management level of a regional construction company to his present
position of co-owner at FORTRESS Construction, LLC.
Jennifer Spivey has over a decade of environmental, land
development and real estate experience in both the public and private
sectors. She is a LEED AP, an EcoBroker and trains other real estate
professionals on the Ecobroker Course. Spivey’s environmental
concerns began early in life, and she earned a Bachelor of Science
in Geology.
Real Contractors Know How to Ask Questions
– Room 102
Mike Gorman
Sales is the engine that pulls the train, yet many of us
have a negative image of sales people and run from
anything that resembles sales training. If you have
been looking for a palatable way to approach this
issue, Mike Gorman can present sales with a whole
new outlook by sharing with you such secrets as how
to identify the prospects most likely to buy your product at your price
by asking the right questions. You might have discovered that not all
leads are equal; therefore, you must find out in advance who is most
likely to buy your product at your price.

12
Education Sessions
(continued)
Friday, June 5 8:30 am - 4:30 pm
Green Building for Building Professionals (Part II)
Two-Day Course – Room 113
Tom Gotschall
Earn your Certified Green Professional (CGP)
Designation. See description under Green Building
for Building Professionals (PART I) for Thursday,
June 4, 8:30 am session.
Friday, June 5 9:00 am - 10:30 am
Keynote Speaker – Ballroom E
Elliot Eisenberg, PhD
During his presentation, Dr. Eisenberg will show what
the full range of economic benefits of home
construction are for the local economy. In particular,
he will show how much local income is generated
from new residential home construction, and perhaps
more importantly, he will quantify how much local
employment is fully dependent on new home building and how much
tax revenue is generated. He will then outline all the costs associated
with new home construction and end his talk by looking at how fast
home construction pays its way, and how absent new home
construction taxes would be higher and public services would be of
lower quality.
Elliot Eisenberg, PhD is the senior economist at the National
Association of Home Builders (NAHB) in Washington, D.C. He is the
creator of the multifamily stock index and is the author of more than
45 homebuilding industry articles. Dr. Eisenberg is frequently seen
on television and heard on radio, and his research and opinions have
been featured in Business Week, Fortune, many national and local
newspapers, and in numerous other publications.
Marketing in a “Low” Time: Smarter Marketing Is the
Key to Growing Your Business During Difficult Times
– Room 104
Steven Kleber
During difficult economic times and industry
downturns, many companies’ first thoughts are
to cut back on marketing. Typically, marketing is
one of the first budget items to be cut. But what
many business owners don’t understand is that
when you cut marketing, you’re cutting your
lifeline to your customers.
This program will walk today’s builders, remodelers and housing
industry professionals alike through the key strategic marketing tactics
to ensure company growth and overall business success in a tough
marketplace.
CPHB Realtor Class – Room 119
Kim H. Jones
this session for three (3) Continuing Education Credits.
Real estate professionals, help your consumers find
quality builders in today’s buyers’ market. Gain a
comprehensive understanding of the Certified
Professional Home Builder program and its benefits
while earning three FREE hours of Georgia Real Estate
Commission continuing education credit.
Kim H. Jones is the director of The Housing Institute, Inc. and has
broad-based leadership experience including franchise management,
procurement, marketing, fundraising, volunteer recruitment and
training. Jones has worked with small start-up companies as well
as large corporations. Her leadership expertise is focused within the
areas of business development, marketing and business management.
Jones holds a Bachelor of Science degree in social work from the
University of Georgia.
Design/Build Solutions for Aging and Accessibility
(CAPS 2) – Room 114
Rebecca Stahr
this session for six (6) Continuing Education Credits.
Formerly Home Modifications. The rapid growth of the
older adult population of the United States is a huge
opportunity. As this consumer group expands, more
and more are interested in remodeling their home to
fit their new lifestyle and abilities. This Certified
Aging-in-Place (CAPS) course will help you
understand the guidelines and requirements of accessibility, the
importance of doing an assessment with input from occupational and
physical therapists as well as qualified health care professionals, and
the significance of good design in making modifications that can
transform a house into a safe, attractive, and comfortable home
for life.
Participants will learn to:
• Describe the home ownership market as it relates to the three
segments of the Aging-in-Place market.
• Consider contractual and legal concerns for building professionals
providing design solutions to the Aging-in-Place client.
• Perform a needs assessment to identify and prioritize the needs,
wants and wishes of the Aging-in-Place client.
• Recommend specific design solutions for the Aging-in-Place client.
• Estimate and schedule the Aging-in-Place project while regarding
special considerations.
• Identify considerations for executing the job while the client is in
residence.

13
Education Sessions
Interior Design Book Camp: Merchandising for
EVERY Target Market – Room 106
Kay Green and Ashley Jennings
Come with your note pad and pencil and get ready to fire away!
Design strategy, executed according to researched target market
demographics, truly tugs home buyers’ heartstrings and compels
them to sign the bottom line. Kay Green is the nationwide expert on
interior design techniques that will capture the Baby Boomer buyer
markets. Coupled with Ashley Jennings’ expert insights on Generation
X and Generation Y buyers, the interior design duo will thoroughly train
builders on offensive merchandising tactics they can use to battle their
competitors for buyers. Green and Jennings will showcase the sleekest
styles, coolest colors and most fantastic furnishings in current model
home merchandising.
In a tough housing market, the value of interior design pays off big
time. Right now is the perfect time to educate builders on the latest
design trends, so their new homes maintain a competitive edge over
the next few years. Green and Jennings will share both the current
design trends for new home builders as well as upcoming design
trends to expect in 2010. Kay Green Design is well known for reliable
interior merchandising forecasts, obtained from extensive research and
industry experience. Get ahead of the curve by leveraging the latest in
design excellence—from concept to completion!
Kay Green is the founder of the Orlando-based
interior design firm Kay Green Design, Inc. Founded in
1975, Kay Green Design, Inc. has become one of the
nation’s most respected design firms, performing
merchandising services for builders and developers
throughout the United States.
Ashley Jennings is marketing coordinator for the
Orlando-based interior design firm Kay Green Design,
Inc.
Friday, June 5 1:00 pm - 3:00 pm
Certified Professional Home Builder Orientation –
Room 119
Kim H. Jones
Join us for our CPHB orientation seminar and learn
about the program. In the two-hour program
orientation, the benefits of the CPHB program will be
reviewed, as well as the initial application process and
yearly renewal requirements. Now, more than ever,
selling yourself as a professional builder to prospective
home buyers is a must.
Job Costing in QuickBooks for Contractors
– Room 103
Leslie Shiner
This course will explain how contractors can better
manage their jobs for maximum profits by utilizing the
features within QuickBooks for Contractors. It will
explain true job costs and help improve overall project
management through estimating, purchase order
control, managing change orders, and accurate
reporting and analysis. Attendees will learn how to utilize their software
and improve the day-to-day processing including greater accuracy and
detail. They will gain a better understanding of the accounting behind
the data entry. (NOTE: This is not a sales presentation for software.)
Green from the Ground Up – Creating Truly
Sustainable New Homes and Renovations
–Room 105
Carl Seville
When you “Green Up” a standard plan, you limit your
ability to create a truly sustainable project. This
seminar will show you how to incorporate green
building principles in your projects from the very
beginning. New homes and renovations can be green
from the start, if the right decisions are made
throughout the process.
Carl Seville founded Seville Consulting, which provides green
building consulting services for homeowners, contractors and
architects, and conducts green building training and education
seminars for the building and remodeling industries. Seville, a graduate
of the Rhode Island School of Design in Architecture and Design,
founded Atlanta-based design/build remodeling firm SawHorse,
Inc. and served as its Vice President for more than 25 years. By
providing innovative practices and outstanding quality in every aspect
of service-design, planning, construction, business practices and
customer service-he and his partner built SawHorse into the region’s
premier remodeling firm.

14
Education Sessions
(continued)
Stress-Free Trade Contractor Management
– Room 103
Carl Seville
Managing trade contractors effectively is critical
to obtaining consistent, high-quality work on the
jobsite with a minimum of stress. Implementing a
comprehensive trade contractor management system
is the key to effective management. Most contractors
use trade contractors for the majority of the work on
their projects. Effectively managed trade contractors assure higher
performance, minimize rework and reduce warranty and callbacks.
Making It to the Top of Google – Room 104
Track:Sales and Customer Focus
Philip D. Zaleon
This seminar will discuss the tricks and tips
that help Web sites get higher placement
in Google and other search engines.
We will also cover the ins and outs
of purchasing Google AdWords.
Philip D. Zaleon is founder and president of Chapel
Hill, N.C.-based Z promotion & design, Inc.—a full service marketing,
advertising and creative agency specializing in providing services to the
kitchen and bath industry.
Greening Your Bottom Line through Energy-Efficiency,
Solar Energy and Green Technologies – Room 105
Subrato Chandra and Stephanie Thomas-Rees
The program will summarize the various national energy efficiency
and green programs—Energy Star, Builders Challenge, LEED Homes,
NAHB Green, etc., with an emphasis on the U.S. Department of Energy
Builders Challenge program. Case studies will be presented of Florida
builders that have profited handsomely by participating in the Builders
Challenge.
Construction techniques will be described for building
high-performance, energy-efficient homes in Florida, and key
differences from conventional construction will be pointed out in
the areas of framing, insulation, mechanical ventilation and HVAC
design. Solar energy applications, water efficiency and water-saving
technologies, cistern systems and on-site storm water mitigation, as
well as low-/zero VOC interior finishes will be discussed. Model Center
material, advertising copy and approaches to developing partnerships
will be described that have resulted in good sales for the entry level
and move-up market in Gainesville, Fla. Value propositions will be
discussed that clearly result in superior sales.
Subrato Chandra serves as Project Director of the
U.S. Department of Energy sponsored Building
America Industrialized Housing Partnership project. In
the past 10 years, the project has provided technical
assistance to more than 60 home builders and
manufacturers, which has resulted in the construction
of more than 168,000 energy-efficient manufactured and site-built
homes.
Super Sales Rally of the South – Ballroom E
Meredith Oliver, MIRM, MCSP and Melinda Brody, MIRM
Join the M & M Show (Meredith Oliver and Melinda Brody) for a fun,
content-rich, and interactive educational experience! We promise to
challenge your thinking, push you out of your comfort zone and, most
importantly, help you sell more homes and make more money. This
won’t be a fluffy motivational speech! Expect hard-hitting, practical
ideas you can implement immediately to drive commission straight into
your wallet. Bring a pen and expect to write your fingers off because
we plan to pack your brain with fresh ideas and new take-aways that
apply in today’s market.
Meredith Oliver, MIRM, MCSP is founder and
president of Meredith Communications, Inc., a sales
seminar and marketing services firm located in
Orlando, Fla. She specializes in real estate audiences
and is an eight-time presenter at the International
Builders Show, including numerous appearances in
the Super Bowl Sales Rally and the Sales Management Summit.
Melinda Brody, MIRM is president of Melinda
Brody and Company, Inc. located in Orlando, Fla. The
firm now celebrates its 23rd year in the building
industry working exclusively with builders to evaluate
and motive their on-site sales team through
high-energy, REAL-world sales seminars and
state-of-the-art video shopping. As a prominent instructor for the
Institute of Residential Marketing, Brody teaches The Challenges of
New Home Management and Certified New Home Sales Professional
programs.
Managing Moisture in Residential Building Envelopes
– Room 102
Mike Coulton
Increasingly, home builders and contractors need to
incorporate good moisture management solutions
when designing and building sustainable homes to
ward off problems such as mold and mildew damage
and to help increase energy efficiency. This course
will serve to educate attendees about the various
types of weather resistive barriers and rainscreen wall assemblies
available and how each of them can help builders build better homes
through proper moisture management.
Michael Coulton has been in the building products industry for more
than 22 years and serves as the Director of Product Development
and support with Benjamin Obdyke Inc. Most of his career has been
focused on developing innovative products that meet the needs of
the builder and professional contractor community. He has a degree
in Engineering from Drexel University in Philadelphia. He is holder or
co-holder of 11 U.S. and Canadian patents.

15
Education Sessions
Attend this session and learn:
• How to apply high-performance construction techniques to new
homes
• How to improve the energy efficiency, indoor air quality and durability
of those homes
• How to certify a new home as an EarthCraft House
Sean Bleything joined Southface in 2005. As the
Manager of EarthCraft House, Bleything oversees all
program administration, operations and development.
Bleything also assisted with the development of and
oversees the EarthCraft Light Commercial program.
He teaches several trainings for Southface including,
Selling the EarthCraft House, EarthCraft House Builder Training and
HVAC for Builders. Bleything holds a degree in history from the
University of Kansas.
Scott Lee has been with Southface for the past five
years gaining experience in all facets of sustainable
residential construction and is presently working as
the Manager of Southface’s Affordable Housing
Initiative and as an EarthCraft Multifamily program
Associate. He has experience providing trainings on
various green building practices including those that can be
incorporated into residential projects for no or low additional cost. Lee
attended the University of Georgia at Athens and San Jose State
University where he majored in Resource Economics and
Environmental Studies respectively.
Saturday, June 6 10:30 am - 12:00 pm
Discipline, Dashboard & Leadership –
Tools for Charting a Solid Path through
Stormy Times – Room 103
Bill Saint
This presentation will focus on the three key elements
facing every builder today, both in troubled times and
roaring times. Each of these three elements will be
discussed in detail, to provide simple processes and
tools that any business could take back and
implement into their organization. Many of these ideas
were taken from other industries and all are proven; additionally, all
have been successfully implemented within Simonini Builders.
• Discipline drives the overall organization. Four key elements will
be reviewed: management structure, meeting rhythm, change
management and the concept of quarterly “rocks.” Implementing
these tools greatly improved our communication, decision-making
time, production and overall success at growing and improving.
• Dashboard concepts are used in many industries. Knowing the
key business drivers for homebuilding is critical. This includes
both operational and financial metrics. At Simonini, we refer to this
dashboard as “The Big 6”—six key factors that indicate the health of
the company at any given time.
Stephanie Thomas-Rees is a research architect in
the Buildings Research Division at the Florida Solar
Energy Center (FSEC), where she has been involved
with high-performance buildings research since 2001.
She currently is a member of the Building America
Industrialized Housing Partnership, sponsored by the
U.S. Department of Energy, where she conducts research and
provides technical assistance to the manufactured home building
industry to improve the environmental performance.
Business Management for Building Professionals
– Room 113
John Herzog
this session for six (6) Continuing Education Credits. This
class is required to earn the Certified Aging-in-Place and
Certified Green Building Professional designations.
This NAHB class focuses on basic management tools
such as developing a business plan and implementing
control procedures to monitor efficiency and
profitability. Topics covered include: Planning,
Organizing, Staffing/Directing, and Controlling.
John Herzog has been in the mortgage industry for
32 years. Five years ago, he retired from one of the largest mortgage
banking firms in the United States as Senior Vice President of Sales.
He opened his own consulting company for a little over one year, and
for the last three years has worked for New South Federal home based
in Birmingham, Ala. Herzog is one of less than 1,000 Master Certified
Mortgage Bankers designated by the Mortgage Bankers Association
of America and holds their Master Faculty Fellow designation for their
School of Mortgage Banking. He has taught continuing education
classes for Realtors® and homebuilders throughout the Southeast for
more than 20 years.
EarthCraft House Building – Showcase Home,
2741 Dover Rd., Atlanta, GA 30318
Sean Bleything and Scott Lee
EarthCraft House is a voluntary green building program of the Greater
Atlanta HBA with its partner, Southface Energy Institute. The program
serves as a blueprint for healthy, comfortable homes that not only
reduce utility bills but also protect the environment. Any size or style of
new home can be certified under the program by meeting EarthCraft
House guidelines.
The advantages of building an EarthCraft House are:
• Reduced callbacks
• Product differentiation
• Increased profit
• Access to Energy Mortgage Programs

16
Education Sessions
(continued)
A Practical Approach to Value-Based Architecture –
Room 106
Patrick Miller and Russel Neumann
This program will focus on the basics of value engineering and
value-based design. This value-based approach to design can be
applied to a single home or an entire product line. Two case studies
will demonstrate the practical applications of value-based design
techniques.
Value engineering/value-based design is particularly relevant in today’s
marketplace given the price sensitive nature of homes being built
in 2009. Whether you are building semi-custom homes, first-time
homebuyer homes or first-time move up, these principals will save
you time and money while delivering a better price to the home buyer.
Better prices lead to better traffic, which will lead to improved sales in
any market.
Patrick Miller has been sketching houses since he
was a child. He began his career with Wayne Homes,
where he created a new modular product line. He
moved to Alabama and worked for Breland Homes,
turning six different, unnecessary product lines into
three. He value engineered and did the artwork for all
the company’s communities. He saw Gross Profit
increase from 12% to 23%. He then worked with Madison Homes and
introduced a new product there: scattered-site start-ups. Miller began
consulting with SMA unofficially in 2004 and now works there full time.
Russel Neumann has 20 years of experience
in the home building industry and a degree in
Construction Management from Ohio State University.
Neumann’s areas of expertise include construction
management, purchasing, estimating, drafting and
applying technology to the pre-construction and
post-construction processes to improve operational efficiency
and customer satisfaction.
Developing a Successful Marketing Plan – Room 104
Philip D. Zaleon
This half-day workshop will be a hands-on,
step-by-step walk-through of developing a
marketing plan, including all the elements
that go into a successful plan.
Discipline, Dashboard & Leadership –
Tools for Charting a Solid Path through
Stormy Times – continued
• Leadership ties all this together to ensure that everyone from the
front line to the management offices is on the same page, focused
on the same goal and playing to win. We will introduce several of
our key initiatives in this area. First, the “Great Game of Business”
concepts of open-book management that we’ve implemented with
a home-building twist. Second, quarterly goal plan reviews with
each team member, tied to quarterly rocks. Lastly, rapid information
sharing of real-time data, both through key tools and through
consistent communication opportunities.
Bill Saint is the CFO of Simonini Builders, Inc., one of the Southeast’s
largest and most honored custom homebuilders. Saint has been
instrumental in implementing systems to organize, track and
control the operations and activities of Simonini Builders, which has
grown each year since he joined the company. Saint also oversees
neighborhood building activities, as well as the marketing and
advertising programs. Simonini Builders has enjoyed tremendous
growth and success during Saint’s tenure and has transformed
from a family-run company into a nationally renowned corporation.
So You’re Green, Now What? – Room 105
James B. Hackler
It’s not enough to know how to build and renovate
green—you have to market it as well. The problem is
so many businesses have jumped on the environmental
bandwagon that there’re charges of green washing,
and many consumers are suffering from “green
fatigue.” How do you stand out as a green builder
against the wannabes? Using the latest consumer research along with
the professional reporting skills of a national journalist, this presentation
helps builders discover that being authentic and unique is what today’s
consumer craves. Borrowing from sophisticated ad campaigns (from
hybrids to hair care), this presentation outlines how green marketing has
taken a shift in the last few years from high concept to more
substance—and how builders need to do the same. It’s the art of talking
“to” potential homebuyers instead of “at” them. Included are marketing
examples from successful green builders as well as low-cost PR secrets.
James B. Hackler is a nationally recognized expert in communicating
the benefits of green living and home construction in an accessible and
understandable way. As the former head of two of the country’s leading
green building initiatives (U.S. Green Building Council’s LEED for Homes
and Atlanta’s EarthCraft House program), Hackler has a unique industry
insider’s perspective on what it means to be green.

17
Education Sessions
Customer Loyalty – The New Business Driver
– Room 103
Beverly A. Koehn
In an environment of “don’t buy now,” it’s time we get
to the real heart of the buying decision. Today, the
new business driver is customer loyalty—developing
loyalty with the customers we already have and those
we’ve served in the past.
The most effective way to build business today is to
enhance referrals, therefore driving the right buyers to your doors so
that you create the opportunities to deliver exceptional experiences. It
sounds simple, so why aren’t we all doing it? Because we’ve lost touch
with the most basic of human emotions—the need to feel special and
appreciated.
Learn how to deliver the delightful and memorable experience your
buyers are looking for. Learn how to set yourself apart in a sea of
sameness and price negotiations. Train your teams to deliver the one
thing the competition can’t touch—an exceptional buying experience.
Beverly Koehn, a Texas native, started her career 20 years ago
selling homes on site for builders. As her career took off, Beverly
moved into customer care management and training. Today, Beverly
helps clients enhance the total customer experience not only in the
sales venue, but throughout the entire company.
Saturday, June 6 1:00 pm - 2:30 pm
Using Technology for Better Building – Room 102
Dr. Javier Irizarry
The use of technology has become second nature to
most people, and constructors are not the exception.
This session will showcase commercially available as
well as emerging technologies that can help your
projects run more efﬁciently, resulting in safe, on-time
and on-budget delivery. The practical beneﬁts of
various technology applications will be discussed, and
recommendations for selective adoption will be presented.
Dr. Javier Irizarry is an Assistant Professor in the Building
Construction Program at the Georgia Institute of Technology where he
directs the CONECTech Laboratory for research and development of
technologies to enhance the construction environment and President
of Imatek Consulting Services, Inc. Dr. Irizarry’s research expertise lies
in the areas of construction safety, constructability of transportation
infrastructure, productivity, cost estimating and cost control,
information technology applications for construction operations, and
distance learning tools for construction.
425061_Bonded.indd 1 3/31/09 5:45:13 PM

18
Exhibitors by Company
(as of May 1, 2009)
2-10 Home Buyers
Warranty
Booth 505
3587 Parkway Lane
Norcross, GA 30092
770-280-4400
770-240-3847 fax
sscurry@2-10.com
www.2-10.com
Product(s): Home Warranty,
Insurance Services
American College
of the Building Arts
Booth 321
PO Box 71668
North Charleston, SC 29405
843-577-5245
843-529-6285 fax
www.buildingartscollege.us
Product(s): Architectural,
Decorative Forged Metal,
Education, Finish Carpentry,
Masonry, Stone Masonry
American Contractor’s
Exam Services
Booth 240
5000 Linbar Drive
Suite 250
Nashville, TN 37211
615-832-4550
615-832-3682 fax
johnm@examprep.org
www.examprep.org
Product(s): Education
American Elevator of
Atlanta, Inc.
Booth 531
4177 Suwanee Dam Road
Suwanee, GA 30024
770-300-0011
770-831-1725 fax
mgraff@american
elevatoratl.com
www.american
elevatoratl.com
Product(s): Dumbwaiters,
Electric Traction Elevators,
Elevators, Hydraulic
Elevators, Limited-Use/
Limited-Application
Elevators, Wheelchair Lifts
AmeriGas
Booth 320
2715 Woodwin Road
Doraville, GA 30360
678-641-6669
770-455-6175 fax
Deidre.Spivey@
amerigas.com
www.amerigas.com
Product(s): Alternative
Energy, Green Products &
Services, Utilities
Bonded Builders
Warranty Group
Booth 527
1500 Kings Highway
Port Charlotte, FL 33980
800-749-0381
910-799-9308 fax
www.bondedbuilders.com
Insurance Services
Boral Bricks Inc.
Booth 517
5472 Oakdale Road
Smyrna, GA 30082
404-792-1500
404-792-8379 fax
www.boralbricks.com
Product(s): Brick
Brinks Home Security
Booth 540
885 Franklin Road
Suite 310
Marietta, GA 30067
770-794-9001
770-794-9996 fax
www.brinkshome
security.com
Builder Designs, Inc.
Booth 237
118 N Cherry Street
Olathe, KS 66061
913-393-3367
913-393-2266 fax
info@builderdesigns.com
www.builderdesigns.com
Product(s): Internet
Services, Real Estate
Advertising,
Real Estate Marketing
Builder Specialties, LLC
Booth 201
6582 Peachtree
Industrial Blvd
Norcross, GA 30071
770-255-1400
770-255-1438 fax
bcoetzee@
builderspecialties.net
www.builderspecialties.net
Product(s): Garage Doors,
Manufactured Fireplaces,
Residential Appliances,
Thermal Insulation
Builders Insurance Group
Booth 441
2410 Paces Ferry Road
Atlanta, GA 30339
678-309-4000
678-309-4081 fax
info@bldrs.com
www.bldrs.com
Product(s): Insurance
Services
Carpet Direct
Booth 522
PO Box 19651
Atlanta, GA 30327
404-414-0696
info@carpetdirectga.com
www.carpetdirectga.com
Product(s): Carpeting,
Flooring, Tiling, Wood
Flooring
Column Crafters
Booth 346
4197 Thurman Tanner Pkwy
Flowery Branch, GA 30542
770-965-7660
770-965-7662 fax
www.columncrafters.com
Comcast/Atlanta Homes
On Demand
Booth 311
2975 Courtyards Drive
Norcross, GA 30071
770-559-2692
770-559-2329 fax
ginny_vanoostrom@
cable.comcast.com
www.atlantahomes
ondemand.com
Product(s): Internet
Services, Real Estate
Advertising, Real Estate
Marketing, Real Estate
Sales, Voice
Communications
Conklin Products
Booth 543
223 Tanasi Lagoon Drive
Loudon, TN 37774
865-408-1218
865-408-1219 fax
jndcruise@yahoo.com
www.jecruise.com
Product(s): Coated Foamed
Roofing, Dampproofing and
Waterproofing, Elastomeric
Membrane Roofing, Fluid-
Applied Roofing, Fluid-
Applied Waterproofing,
Thermal Insulation
Cosella-Dorken
Products Inc.
Booth 500
4655 Delta Way
Beamsville, ON L0R 1B4
905-563-3255
905-563-5582 fax
info@corsella-dorken.com
www.deltams.com
Product(s): Air Barriers,
Dampproofing,
Dampproofing and
Waterproofing, Green
Building Products, Sheet
Waterproofing, Weather
Barriers

19
EXHIBITORSBYCOMPANY
CRC Concrete Raising
of Atlanta
Booth 316
1604 General Arts Road
Conyers, GA 30012
770-922-7980
770-922-7987 fax
jeffb@crcatl.com
www.crcatl.com
Product(s): Apartment
Maintenance, Materials
and Services, Concrete,
Concrete Raising, Injection
Grouting
Custom Builder
Management Solutions
Booth 347
PO Box 312
Sylvania, OH 43560
419-466-1588
nschoen@
CBMSsolutions.com
www.CBMSsolutions.com
Product(s): Construction
Management, Construction
Progress Documentation,
Document Management,
Instrumentation and Control
for Process Systems,
Integrated Automation
Software, Process
Integration
DEMILEC (USA) LLC
Booth 416
2925 Galleria Drive
Arlington, TX 76011
817-640-4900
817-633-2000 fax
lisa@DemilecUSA.com
www.DemilecUSA.com
Dampproofing and
Waterproofing, Exterior
Insulation and Finish
Systems, Roof and Deck
Insulation, Thermal
Insulation, Vapor Retarders
Dixie Homecrafters
Booth 236
4605 Stonegate
Industrial Blvd.
Stone Mountain, GA 30083
770-621-0204
770-621-0014 fax
www.dixiehome
crafters.com
Product(s): Energy Saving
Products, Gutter Protection
Systems, Thermal
Insulation, Vinyl Windows
Dow AgroSciences LLC
Booth 421
4819 Ridgewood
Creek Drive
Acworth, GA 30102
770-928-7022
770-928-7544 fax
gjsudholt@dow.com
www.dowagroscience.com
Product(s): Pest Control
Devices
EarthCraft House
Booth 422
241 Pine Street
Atlanta, GA 30308
404-604-3640
404-604-3681 fax
info@earthcrafthouse.com
www.earthcrafthouse.com
Product(s): Green Products
& Services
Floormax Factory Outlet
Booth 216
3021 North Dug Gap Road
SW
Dalton, GA 30720
706-277-2599
706-277-7029 fax
Sales@carpetandstuff.com
www.floormax
factoryoutlet.com
Product(s): Carpeting,
Engineered Wood Products,
Flooring, Wood Flooring
Foametix
Booth 323
100 Enterprise Drive
Cartersville, GA 30120
770-607-0755
770-607-0334 fax
info@foametix.com
www.foametix.com
Product(s): Thermal
Insulation
Foresta Flooring
Booth 217
2487 Jerusalem Road
East Meadow, NY 11554
516-334-0000
516-409-8820 fax
sharon@
forestaflooring.com
www.forestaflooring.com
Product(s): Flooring
Fresh World
Booth 520
432 Calhoun Street NW
Atlanta, GA 30318
404-474-7379
404-420-2961 fax
matt@thehootsgroup.com
www.thehootsgroup.com
& Services, Solar Energy
Products, Solar Thermal
Products
Garage Experts.com
Booth 227
20420 South Susana Road
Carson, CA 90810
310-632-1039
310-632-6500 fax
mike@garageexperts.com
www.garageexperts.com
Product(s): Cabinets,
Concrete Topping,
High-Performance Coatings,
Staining and Transparent
Finishing, Terrazzo Flooring,
Waterproofing-Membrane
Tiling
Georgia Central Vacuum
Booth 541
220 Atlanta Hwy
Cumming, GA 30040
770-889-8003
678-947-6177 fax
georgiavacuum@
hotmail.com
Product(s): Central Vacuum,
Indoor Air Quality, Intercom
Systems, Structured
Cabling
Georgia Power/
Energy Star
Booth 242
62 Lake Mirror Road
Bldg. 12-A
Forest Park, GA 30297
404-608-5704
404-608-5148 fax
www.georgiapower.com/
energystar
Product(s): Electrical
Utilities, Heating, Ventilating
and Air-Conditioning (HVAC)
Georgia Tech BC Program
Booth 234
276 5th Street NW, 1st Floor
Atlanta, GA 30332
404-385-7479
404-894-1641 fax
brenda.morris@
coa.gatech.edu
www.bcprogram.com
Product(s): Education
Greater Atlanta Home
Builders Association
Booth 341
1484 Brockett Road
Tucker, GA 30084
770-938-9900
770-934-8363 fax
dellis@atlantahome
builders.com
www.atlantahome
builders.com

20
H2H Installed Solutions
Booth 230
940 Sherwin Parkway
Suite 100
Buford, GA 30518
678-482-9686
678-482-9719 fax
matt.prewett@
h2hinstall.com
www.h2hinstall.com
Product(s): Door Hardware,
Mirrors, Storage Specialties
Home Builders
Association of Georgia
Booth 341
3015 Camp Creek Parkway
Atlanta, GA 30344
404-763-2453
www.hbag.org
Home Team Pest Defense
Booth 318
6140 Northbelt Parkway,
Suite A
Norcross, GA 30071
770-263-9855
770-263-6646 fax
bridget.lincoln@
pestdefense.com
www.pestdefense.com
Product(s): Assisted Living
Products, Green Products &
Services, Pest Control
Devices
Icynene, Inc.
Booth 317
6747 Campobello Road
Mississauga, ON L5N 2L7
800-758-7325
905-363-0102 fax
sgerow@icynene.com
www.icynene.com
Energy Saving Products,
Green Building Products,
Roof and Deck Insulation,
Thermal Insulation
King Architectural Metals
Booth 506
9611 East RL Thornton
Freeway
Dallas, TX 75228
214-876-0696
214-237-0375 fax
info@kingmetals.com
www.kingmetals.com
Product(s): Access Control,
Decorative Forged Metal,
Decorative Metal,
Decorative Metal Castings,
Decorative Metal Railings,
Fountains
Lade-Danlar
Booth 322
2203 Old Covington
Highway
Conyers, GA 30012
770-483-2877
770-483-2678 fax
jroyals@ladedanlar.com
www.ladedanlar.com
Product(s): Energy Saving
Products, Exterior Lighting,
Interior Lighting, Lighting,
Lighting Controls, Special
Purpose Lighting
Lake Country Enclosures
Booth 530
112 West View Way
Eatonton, GA 31024
706-485-6797
706-485-6797 fax
max.oyler@lakecountry
enclosures.com
www.lakecountry
enclosures.com
Product(s): Decks, Balconies
and Patios, Greenhouses,
Vinyl Windows, Windows,
Wood Decking
Marvin Windows and
Doors
Booth 411
PO Box 100
Warroad, MN 56763
877-879-7908
218-386-4027 fax
tradeinfo@marvin.com
www.marvin.com
Product(s): Composite
Windows, Sliding Glass
Doors, Windows, Wood
Doors, Wood Windows
Metwood Building
Solutions
Booth 231
819 Naff Road
Boones Mill, VA 24065
540-334-4294
540-334-4293 fax
porange@metwood.com
www.metwood.com
Product(s): Cast Decks and
Underlayment, Cold-Formed
Metal Trusses, Composite
Metal Decking, Metal Joists,
Structural Composites,
Structural Metal Stud
Framing
mRelevance, LLC
Booth 525
50 Shotgun Road
Cartersville, GA 30121
770-383-3360
770-383-3392 fax
cﬂammer@mrelevance.com
www.mrelevance.com
Product(s): Real Estate
Marketing
Nisus Corporation
Booth 436
100 Nisus Drive
Rockford, TN 37853
800-264-0870
865-577-5825 fax
sandys@nisuscorp.com
www.nisuscorp.com
& Services, Pest Control
Devices
Nixon Power Services
Booth 535
14300 South Lakes Drive
Charlotte, NC 28273
866-766-4966
803-588-8373 fax
rwoodard@nixonpower.com
www.nixonpower.com
Product(s): Electrical,
Generators & Backup Power
Systems
Norbord Industries Inc.
Booth 537
1 Toronto Street, Suite 600
Toronto, ON M5C 2W4
416-365-0700
416-777-4415 fax
www.norbord.com
Product(s): Engineered
Wood Products, Green
Building Products,
Sheathing, Structural Panels
Northwest Exterminating
Booth 420
830 Kennesaw Avenue
Marietta, GA 30060
770-293-2700
770-293-2721 fax
www.callnorthwest.com
Product(s): Pest Control
Devices
Paciﬁc MDF Products, Inc.
Booth 337
4312 Anthony Court
Rocklin, CA 95677
916-660-1882
916-660-1889 fax
mmorinelli@pactrim.com
www.pactrim.com
Product(s): Architectural
Wood Casework, Green
Building Products, Millwork,
Mouldings
Exhibitors by Company
(continued)

21
EXHIBITORSBYCOMPANY
Panasonic Home &
Environment Company
Booth 437
1 Panasonic Way 1 H-3
Secaucus, NJ 07094
201-392-4471
201-392-6613 fax
soa@us.panasonic.com
www.panasonic.com/
ventfans
Product(s): Electrical,
Green Building Products,
Heating, Ventilating and
Air-Conditioning (HVAC),
HVAC Fans, Plumbing
Parksite Plunkett-Webster
Booth 410
255 Electronics Blvd SW
Huntsville, AL 35824
800-399-3779
256-461-1088 fax
info@parksite.com
www.parksite.com
Product(s): Acoustic Room
Components, Air Barriers,
Composite Decking, Flexible
Flashing
Residential Elevators, Inc.
Booth 211
PO Box 1298
Crawfordville, FL 32326
800-832-2004
850-893-5064 fax
kgantt@residential
elevators.com
www.residential
elevators.com
Product(s): Custom Elevator
Cabs, Electric Traction
Elevators, Elevator
Equipment and Controls,
Elevators, Hydraulic
Elevators
Schluter Systems L.P.
Booth 330
194 Pleasant Ridge Road
Plattsburgh, NY 12901
800-472-4588
800-477-9783 fax
info@schluter.com
www.schluter.com
Product(s): Backing Boards
and Underlayments,
Decorative Finishing,
Thin-Set Tiling, Tiling,
Wall Finishes,
Waterproofing-Membrane
Tiling
Sharp Stone Supply, Inc.
Booth 224
126 Griffith Plaza Drive
Winston-Salem, NC 27103
336-760-0703
336-760-2272 fax
jperk@sharpinteriors.com
www.sharpstonesupply.com
Product(s): Cast Stone
Masonry, Exterior Stone
Cladding, Manufactured
Stone Masonry, Masonry,
Precast Architectural
Concrete, Stone Masonry
Softplan Systems, Inc.
Booth 536
8118 Isabella Lane
Brentwood, TN 37027
800-248-0164
615-370-1204 fax
sales@softplan.com
www.softplan.com
Product(s): CAD Software/
Systems
Stiebel Eltron, Inc.
Booth 417
17 West Street
West Hatfield, MA 01088
413-247-3380
413-247-3369 fax
info@stiebel-
eltron-usa.com
www.stiebel-
eltron-usa.com
Product(s): Electric
Domestic Water Heaters,
Energy Saving Products,
Solar Thermal Products
StrucSure Home Warranty
Booth 443
11 W Hampden Ave, #301
Englewood, CO 80110
303-806-8685
303-806-9897 fax
jthompson@strucsure.com
www.strucsure.com
Insurance Services
Style Crest
Booth 401
2450 Enterprise Street
Fremont, OH 43420
800-925-4440
419-332-8763 fax
www.rmcsiding.com
Product(s): Siding
TimberTech
Booth 521
37453 Dirickson
Creek Road
Frankford, DE 19945
302-537-8147
302-537-8148 fax
windwardde@mchsi.com
www.timbertech.com
Product(s): Composite
Decking, Composite
Railings, Fences and Gates
US Dept. of Energy -
Builders Challenge
Booth 423
ORNL, 1 Bethel Valley Road
Oak Ridge, TN 37831
865-574-4346
865-574-9331 fax
lovepm@ornl.gov
www.buildingamerica.gov
Product(s): Education,
General Requirements,
Publications
W.C. Wood
Booth 336
677 Woodland Drive
Ottawa, OH 45875
800-523-0075
419-523-4826 fax
etreft@wcwood.com
www.wcwood.com
Product(s): Kitchen
Accessories
Waddell & Reed
Booth 523
4751 Best Road, Suite 200
Atlanta, GA 30337
404-766-0725
404-766-3093 fax
wmaddox@wradvisors.com
www.waddell.com
Product(s): Financial
Services, Insurance
Services
Waterfurnace
International
Booth 310
600 Berwick North
Peachtree City, GA 30269
678-873-3387
770-487-4159 fax
www.waterfurnace.com
Product(s): Heating,
Ventilating and
Air-Conditioning (HVAC)

22
2-10 HBW can provide most
enrollment verifications in
24-48 hours to satisfy FHA/VA
insured loan requirements.
Move
Inventory
Faster
2-10 HBW Provides
The Support You Need
From Start to Finish
For more information
contact us at 800.488.8844
or visit www.2-10.com
©2009 Home Buyers Warranty Corporation
Visit us at booth #505
Sales Support
Brochures &
Signage for
you and
your Realtor®
Before
During
2-10 HBW
insurance-
backed
structural
warranty
After
425058_210Home.indd 1 5/11/09 5:41:38 PM
In business for almost
100 years, our team of
professionals has adapted
and developed strategies to
reach our customers when they
need us the most! Whether
experiencing an unexpected
power outage or planned
power shutdown, Nixon Power
is “Your Complete Power
Solution”.
Nixon Power is “Your Complete
Power Source” for sales and
service of generators, accessories
and parts for the Industrial,
Residential, Marine and Mobile
industries.
World’s Largest KOHLER®
Power Systems Distributor
NIXON POWER
SERVICES COMPANY
5901 Goshen Springs Road NW
Suite G, Norcross, GA 30071
Ph.: (770) 448-6687 / (800) 586-4966
Fax: (770) 448-6535
w w w . n i x o n p o w e r . c o m
Additional Service Centers:
• Charlotte, NC
• Louisville, KY
• Nashville, TN
• Tri-Cities, TN
Corporate Office:
• Brentwood, TN
Come see us at
Booth# 535 to
register for a
generator drawing
424972_Nixon.indd 1 4/30/09 7:35:27 AM
2009 Homeownership
Summit
FREE EVENT!
Opportunity is Knocking:
Learn How to Purchase, Reﬁnance
and Preserve Your Home
Cobb Galleria Centre
Saturday, June 6
9:00 am – 3:00 pm
www.2009housingsummit.
eventbrite.com

The Southern Building Show would
like to thank the following sponsors
for their generous support:
Thank you for attending theThank you for attending the
2009 Southern Building Show!2009 Southern Building Show!
See you next year at theSee you next year at the
2010 Southern Building Show!2010 Southern Building Show!
For more details on next year’s showFor more details on next year’s show
go to southernbuildingshow.comgo to southernbuildingshow.com
Conference
Bags
Big Bash
2010

Today's home buyers want energy savings, comfort and quality. That's why ENERGY STAR®
qualified homes give new home builders and developers an obvious selling advantage.
Home buyers will also benefit greatly from significant energy savings, saving them
hundreds of dollars year after year after year. And, third-party inspection verifies the
energy performance, comfort, and quality of the home ensuring peace of mind for the home
buyer and builder.
Distinguish yourself as a leader in quality, energy-efficient construction and environmental
stewardship with the ENERGY STAR new home program. Your homes will drive down
energy costs for buyers and create desire for your quality. To learn how you can get a $300
rebate for each all-electric ENERGY STAR home you build, call 1.800.524.2421 or visit
georgiapower.com/builder.
It’s a sign of efficiency
422455_Georgia.indd 1 3/25/09 5:59:41 PMSBSG_0009_Lindd.indd 24SBSG_0009_Lindd.indd 24 5/11/11 9:54:59 AM5/11/11 9:54:59 AM

+SBSG_0009

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (17)

Similar to +SBSG_0009

Similar to +SBSG_0009 (20)

+SBSG_0009