3. We found men in pilot communit ies more
likely t o adopt support ive behaviors
10
30
25
20
15
10
5
0
Group (0 is Control, 1is MC Pilot)
TotalScore(30isMaximum)
Boxplot of Total Score
7. St ep 1:
Talk t o
w omen
Household
Chores
Amalima Child Care
7
8. St ep 2:
Talk t o men
Able to do
Willing to
do
Motivation
8
9. We asked men t o rank support ive care
pract ices by adopt ion pot ent ial
• No interest
• Stir the pot while I breastfeed
• Sit close to me when I breastfeed
• When the child is sick, do more than ask if
OK
• Remind me to breastfeed
• Take cart to clinic
• When I’m sick, play with other children
while I breastfeed
• Comfort our child when crying day and
night
• Cook meals
10. Male Part icipat ion
Goals
▪ Hold the sick child
▪ Take cart to clinic
▪ Look after other
children when I’m at the
clinic
▪ Ask about information
on the Care Groups
▪ Share information on
nutrition or health
▪ Listen to some of a
counseling session
▪ Listen to all of a
counseling session
▪ Cut firewood
▪ Take cart/wheelbarrow
to fetch firewood
▪ Fetch firewood on own
▪ Fetch water
10
12. Thank you
Special thanks to the Amalima team:
▪ Mackson Maphosa
▪ Mutsa Dzimba
▪ IMC Colleagues: Pamela Murakwani, Shamiso Moyo
▪ Tom Schaetzel
▪ CNFA
12
13. We surveyed w omen t o “ score” t heir part ners
1 2 3 4
Care
Hold sick child
____Y
Take cart to clinic
____Y
Look after other
children while away
at clinic
____Y
Cook meal when at
the clinic all day
____Y
Amalima
Ask about
information on Care
Groups
____Y
Share nutrition
messages
____Y
Sit through some of
counselling
____Y
Sit through all of
counseling
____Y
Workload
Cut firewood
____Y
Take
cart/wheelbarrow to
fetch firewood
____Y
Fetch firewood on
own
____Y
Fetch water
____Y
14. Tracking
We applied analysis t o design and measure pilot
Analysis
Behaviors and sub-
behaviors
Qualities of a “Male
Champion”
Reducing Female Workload
Beh 1 Beh 2 Beh 3 Beh 4
Improving Care
Beh 1 Beh 2 Beh 3 Beh 4
Participating in Amalima
Beh 1 Beh 2 Beh 3 Beh 4
Baseline Campaign Design