A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.

1. BACK TO NATURE:
USING NATURE’S TECHNOLOGY TO MAKE A
CLEANER PLANET
Adam Monroe, Novozymes

2. BACK TO NATURE:
USING NATURE’S TECHNOLOGY TO MAKE A
CLEANER PLANET

3. KOYAANISQATSI

4. VIDEO: INDUSTRIAL FACTORY MONTAGE

5. WHAT IF INDUSTRIAL SYSTEMS WERE
MORE LIKE NATURE’S SYSTEMS?
§ Ambient temperatures
§ Biodegradable materials
§ Closed loops

7. EXAMPLE: SUSTAINABLE TEXTILES
+

8. CONVENTIONAL – 13 BATHS, 6 RINSES
Temperature
Time

9. CONVENTIONAL – 13 BATHS, 6 RINSES
BIOPROCESS – 8 BATHS, 3 RINSES
Temperature
Time

10. BIO-PROCESS – CONSUMPTION AND SAVINGS
Saved
Used
Tap water
Chemicals
80,000 liters
Heat (coal) 6 kg
5600 MJ
Electricity Enzymes
16 kg
240 kWh
Chemicals 73 kg
… and 46 kg COD in the waste water
All data refer to 1 ton of fabric

11. HIGHER QUALITY, LOWER ENVIRONMENTAL
COST
70,000-90,000 liters of water saved
for each ton of fabric produced
(20-30 liters per t-shirt)
1000-1,300 kg of CO2 reduced for
each ton of fabric produced
(0.3 – 0.4 kg of CO2 per t-shirt)
Source: Life Cycle Analysis based on Esquel case

12. RETHINKING EVERYDAY PRODUCTS

13. BIOINNOVATION EFFECTS ON GHG…
45 Million tons CO2 emission reductions in 2011 ~ 17 million cars
CO2 COSTS PRODUCING 1KG
ENZYME: 1-10 KG
3,800 KG
3,400 KG
CO2 REDUCTION USING 1 KG ENZYME
IN DIFFERENT INDUSTRIES : UP TO 1,300 KG CEREAL
600 KG BIOCATALYSIS
100 KG 150 KG 150 KG 200 KG
30 KG 40 KG
OIL & FATS
PAPER
BIOETHANOL DETERGENT FOOD
TEXTILES
ANIMAL FEED LEATHER

14. 14 NOVOZYMES PRESENTATION

15. WWF DOCUMENTING THE POTENTIAL OF
INDUSTRIAL BIOTECHNOLOGY
More than 1 billion tons of CO2 could
be avoided if all known industrial
biotechnology was implemented
Based on Four Pillars
• Improve efficiency
• Switch to bio-fuels
• Use bio-based materials
• Close the loop
WWF (2009):
Industrial biotechnology

16. RETHINK TOMORROW