4. 4 deliver superior, sustainable financial performance invest in our people to help themsucceed encourage to livehealthier protect the Earth’s natural resources Performance with Purpose
8. 8 Noise Pollution! New SunChips Bags Are Loud Chris Malone Whyd u change ur bag?!?! Can u change it back, it’s horribly loud & deff stopped eating them for that reason, worthless. c’mon, do somethin! 6 minutes ago Consumers React
10. 10 World’s First 100% Compostable Snack Bag SunChips: Second Generation ‘11
11. 11 SunChips Silences Its Earsplitting Bio-Bag Ursula Lusslin i really like the compostable bags. It takes about a year for them to breakdown in my compost. This spring they’ll be a part of my garden 12 minutes ago New SunChips Package Good for Planet, Now your Ears! “I’ve returned to purchasing SunChips and am glad to be back!“ “Thank you for listening to us consumers and finding a happy medium with noise and recycling! LOVE Frito Lay!!”
18. 18 deliver superior, sustainable financial performance invest in our people to help themsucceed encourage to livehealthier protect the Earth’s natural resources Performance with Purpose
Editor's Notes
http://www.youtube.com/watch?v=fea4LFsA73YRationale for starting with SunChips as the pilot for better packagingSunChips stands for “small steps”Fits into the brand proposition – solar-powered plants, hybrid delivery trucks, natural ingredientsThe business could afford making the changeHow did the idea of a compostable bag come to fruitionWhy the need for better packagingWhy a compostable bag vs. alternativesHow we came to this decision and why it was important
