The document discusses what makes TV commercials memorable. It notes that humor is often cited as the most memorable element. Other effective techniques include using taglines, jingles, and iconic characters. However, advertising can only get customers in the door initially; building trust and loyalty requires a quality product at a good price. To truly stand out, a commercial needs to be unconventional while still addressing a consumer need and showcasing the product in a compelling way using a memorable "hook".

1. SAVE THE
BEST FOR
LAST
(EFFECTIVE
TV
COMMERCIALS)
BY:
CHELDY SYGACO
ELUMBA-PABLEO,
MPA;LLB

2. WHAT MAKES A
TV COMMERCIA
L MEMORABLE?
And follow up
question, is it the
product you
remember or just
the
commercial itself?
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

3. WHAT PEOPLE
THOUGHT WHEN
THEY SAW A
GIVEN TV
COMMERCIAL.
Did they remember
the spot itself? Did
they remember the
brand? ....or Both?
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

4. KIND OF GOES WITHOUT
SAYING THAT IF YOU’RE
A BRAND MANAGER OR
BRAND MARKETER OR
ADVERTISER--
IF GIVEN THE
CHOICE,
you would like the
people to remember
your BRAND or
PRODUCT, right?
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

5. TOP
ADVERTISEMEN
TS
NEW
DATA
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

6. TOP
ADVERTISEMENTS
LEGAL
SERVICE
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

7. TOP
ADVERTISEMEN
TS
OIL AND
GAS
EXTRACT
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

8. TOP
ADVERTISEMENT
S
COMMERCIAL
AND
INDUSTRIAL
MACHINERY
AND
EQUIPMENT
RENTAL AND
LEASING
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

9. TOP
ADVERTISEMENT
S
OFFICE
AND
DENTIST
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

10. WHAT HAVE YOU
OBSERVED?
HUMOR was
definitely the
most-oft used word
to describe what
makes a commercial
memorable.
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

11. Other words
that came up
a lot were
“TAGLINE”
AND
“JINGLE”
WHAT HAVE YOU
OBSERVED?
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

12. WHAT HAVE
YOU OBSERVED
Many mentioned the
use of an ICONIC-
TYPE CHARACTER
as being an integral
part of making a
commercial stand
out from the pack
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

13. WHAT HAVE
YOU
OBSERVED
”Advertising,
especially TV
commercials can get
customers in the
door only one time.
After that, it’s up
the seller to BUILD
TRUST AND
LOYALTY.”
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

14. DOESN’T MATTER HOW
GOOD YOU ARE AT
SOCIAL MEDIAAND/OR
ADVERTISING
AND MARKETING.
What gets people
coming back and
becoming loyal
customers is:
a quality product,
service or ware and
 sold at a good
price.
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

15. TO WRAP IT UP-
-
I. “HEART AND OR
HUMOR.-- One that
tickles the funny
bone, makes you laugh
out loud and call a
person in the other
room.
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

16. SEE THE
DIFFERENCE?!
“It is best done
with an icon, a
grabbing tag line,
a memorable
jingle, and humor,
with the icon and
the brand tied
together.”
NESCAFE
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

17. TO STAND OUT AND
BECOME
MEMORABLE
it must be UNCONVEN-
TIONAL. The
conventional is boring,
and immediately
forgotten, because it
never engages the
consumer.
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

18. IF YOU DON’T
REMEMBER THE
PRODUCT OR SERVICE,
THE AD IS A FAILURE.
The ad should address a
need, demonstrate how the
product or service meets
the need, and do it in a
compelling, memorable
way, with a device known
as a “HOOK” that even
after 25 years after it ran,
people still remember
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

19. TESTIMONIAL
ADS (TRUE
FEELINGS)
Commercials
that portray
people getting
hurt are most
memorable.
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

20. STUPID
/FUNNY
COMMERCI
ALS
are the most
memorable, followed
by funny ones. We
tend to remember a
commercial first then
the product.
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

21. THANK YOU FOR
READING!
CHELDHAYE