The document is a resume for Sarah Jennings highlighting her experience in marketing, public relations, and digital content creation. She has worked in social media management and marketing intern roles at Baylor Campus Recreation, H-E-B, Deux South Branding and Design Firm, and Golin Dallas. Her skills include content creation, social media strategy, influencer engagement, client and competitor research, brand messaging, and analytics. She holds a BA in History from Baylor University and is proficient in various design, social, and analytics tools.

1. •Produced and published engaging content for website redesign and social media
•Communicated a strategic message through photography and design, using Adobe Suite
B a y l o r C a m p u s R e c r e a t i o n | S p r i n g 2 0 1 6
S O C I A L M E D I A & M A R K E T I N G I N T E R N
•Organized a new store event, with the goals of selling product and developing community contacts
•Presented my independent marketing project to top leadership
H - E - B | S u m m e r 2 0 1 5
M A N A G E M E N T & M A R K E T I N G I N T E R N
B a y l o r U n i v e r s i t y | M a y 2 0 1 6
B . A . H i s t o r y , J o u r n a l i s m m i n o r
C u m L a u d e , 3 . 7 9 G P A
B A C H E L O R ’ S D E G R E E
E X P E R I E N C E
E D U C A T I O N
A C T I V I T I E S
Advertising chair: Honors Student Advisory Council, Publicity team: FBC Waco College Ministry, Reporter for the
Baylor Lariat, McLane’s Scholars Program, Baylor Interdisciplinary Core (Peer-nominated Mrs. BIC by senior class),
Studied abroad at the University of St Andrews in Scotland
•Demonstrated resourcefulness in obtaining donations, designing an exhibit panel and event-planning
•Systemized research collections and museum donations
B e l l C o u n t y M u s e u m | S u m m e r 2 0 1 3
I N T E R N
•Developed weekly social content and creative concepts for clients
•Produced photography and graphics for Instagram, Facebook, and Twitter channels
•Shot product photography for Civic Line Coop.
D e u x S o u t h B r a n d i n g a n d D e s i g n F i r m | S p r i n g 2 0 1 6
S O C I A L M E D I A M A N A G E R
G o l i n D a l l a s | J u l y - D e c e m b e r 2 0 1 6
D I G I T A L & C O N T E N T M A R K E T I N G I N T E R N
•Produced creative content, developed social strategies and articulated brand voice
•Monitored social media engagement between brand, influencers and audience
•Conducted in-depth research on clients and competitors; generated real-time insights
•Built and maintained detailed media and influencer lists, leveraging Cision, SMMS and Sysomos
•Analyzed performance of social posts through weekly and monthly metrics reports
•Clients: Texas Instruments, Cisco WebEx, Wireless Power Consortium and Afterschool All-Stars
T E C H N I C A L S K I L L S
C i s i o n
S p r i n k l r
H o o t s u i t e
S y s o m o s
M i c r o s o f t E x c e l
P h o t o g r a p h y
A d o b e C r e a t i v e S u i t e
B a s i c H T M L
S q u a r e s p a c e
/ s a r a h k j e n n i n g s
/ s a r a h _ j e n n i n g s
People-focused and globally minded, I am an adept communicator and
analytical thinker. My skills include content and digital marketing, influencer
engagement, client and competitor research, brand messaging and social
media strategy across earned, owned and paid channels. Driven by curiosity
and passion, I seek to work with brands to authentically connect with their
key stakeholders and achieve their business goals.
P R O F I L E
SARAH JENNINGS
i n t e g r a t e d P R & D i g i t a l M a r k e t i n g
Let’s get acquainted:
254 541 9885
sarahkjennings93@gmail.com
sarahkjennings.squarespace.com