How to bring your personas to life without an exorcistMichael Rawling
Are User Personas haunting you? Does your team have trouble using personas because as they seem too intangible? In practice unbelievably unrealistic: insubstantial, unhelpful and eventually ignored? Your project maybe haunted by ghost personas! Lost, walled up behind a stack of documentation, technically now just a whisper in your conscience, a glimpse of users in a corner of your eye…irrelevant…crying for usability where no one can hear them?
User Personas really help ground product teams in genuine data, freeing them to have productive user-centric conversations with stakeholders that shift away from debating personal opinions into decision-making, based on proven user research – but personas can be quite hard to assemble realistically: almost seeming like a Dark Art. In todays Lean and pressured environments they often get created too quickly on a shallow basis from vague data or stakeholder opinion, leading your product in entirely the wrong direction.
Continuing an ongoing theme, Mike Rawling, a ux veteran of many apocalyptic projects, will share the latest user research techniques being used today, combined with tried and tested experience of how you can work with personas in a pragmatic way that fits into the world of digital development – without compromising either UX or your XP, Agile or Lean principles.
Attendees will come away from this session with an understanding of qualitative user research and be able to revive their User Personas in your Agile/Lean/XP process so they continue to serve as a useful reference for you, your team and stakeholders throughout the life of your product. The session will end with awards including most life-like persona of the day!
Cleanse your product of ghost personas!
How to bring your personas to life without an exorcistMichael Rawling
Are User Personas haunting you? Does your team have trouble using personas because as they seem too intangible? In practice unbelievably unrealistic: insubstantial, unhelpful and eventually ignored? Your project maybe haunted by ghost personas! Lost, walled up behind a stack of documentation, technically now just a whisper in your conscience, a glimpse of users in a corner of your eye…irrelevant…crying for usability where no one can hear them?
User Personas really help ground product teams in genuine data, freeing them to have productive user-centric conversations with stakeholders that shift away from debating personal opinions into decision-making, based on proven user research – but personas can be quite hard to assemble realistically: almost seeming like a Dark Art. In todays Lean and pressured environments they often get created too quickly on a shallow basis from vague data or stakeholder opinion, leading your product in entirely the wrong direction.
Continuing an ongoing theme, Mike Rawling, a ux veteran of many apocalyptic projects, will share the latest user research techniques being used today, combined with tried and tested experience of how you can work with personas in a pragmatic way that fits into the world of digital development – without compromising either UX or your XP, Agile or Lean principles.
Attendees will come away from this session with an understanding of qualitative user research and be able to revive their User Personas in your Agile/Lean/XP process so they continue to serve as a useful reference for you, your team and stakeholders throughout the life of your product. The session will end with awards including most life-like persona of the day!
Cleanse your product of ghost personas!
More free content: https://www.lovelifesolved.com/
Becoming a more interesting person is a wish that many of us share but don’t know how to achieve. In this ultimate-guide type presentation, Julian lays out the process of going from average joe to true original. You can’t miss out on this one!
TATTOO OR YOU PRESENTATION:
This about what research I have collected in order for me to create a podcast about tattoos. I have called the presentation Tattoo or you? Because its a potential name for my radio podcast.
How To Get More Girls Than You Know What To Do WithGeorge Hutton
http:?/mindpersuasion.com/products/
Most people believe in some sort of red pill theory, which paradoxically keeps them safe on the sidelines. Once you ditch that idea, you'll be way ahead of everybody else. To learn more, please visit http://mindpersuasion.com today.
You're going to die and no-one is going to give a shit.Chris Spalton
Here's my slides from my recent @SNHangout and @Syncnorwich talk: "You're going to die and no-one is going to give a shit." Sorry for the lack of notes, I didn't use any, hopefully it still works as a reference/reminder. Thanks as always to Austin Kleon for the important lessons and inspiration behind the talk.
Thinking about giving a talk about something you love? Possibly at Skepticamp? No? Why not? Here are some reassurances, planning tips, and dos and do-nots to get you up there sharing your expertise with the world.
Marketing a startup is a hot-button topic because most entrepreneurs either don’t have an advertising budget or don’t understand how to get attention and stand out to their target market. In this workshop, Saul Colt, Head of Magic at Kinetic Café, will simplify the process of “stunting a target”—a way to get people talking about your product or service while using the smallest budget possible.
Join us for this lesson on guerrilla marketing and learn to:
-Stand out in a noisy world
-Understand what makes a good or a bad marketing risk
-Use the resources you have, such as dead inventory or barter
It's Not How Bad You Are, It's How Bad You're Born To Beedbuller
The world's best smelling book by Ed Buller. A slimline pamphlet of slop psychology perfect for those with neither the time nor patience to acquire an informed opinion.
Mobile Research for Advertising_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Analytics for Advertising_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
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More free content: https://www.lovelifesolved.com/
Becoming a more interesting person is a wish that many of us share but don’t know how to achieve. In this ultimate-guide type presentation, Julian lays out the process of going from average joe to true original. You can’t miss out on this one!
TATTOO OR YOU PRESENTATION:
This about what research I have collected in order for me to create a podcast about tattoos. I have called the presentation Tattoo or you? Because its a potential name for my radio podcast.
How To Get More Girls Than You Know What To Do WithGeorge Hutton
http:?/mindpersuasion.com/products/
Most people believe in some sort of red pill theory, which paradoxically keeps them safe on the sidelines. Once you ditch that idea, you'll be way ahead of everybody else. To learn more, please visit http://mindpersuasion.com today.
You're going to die and no-one is going to give a shit.Chris Spalton
Here's my slides from my recent @SNHangout and @Syncnorwich talk: "You're going to die and no-one is going to give a shit." Sorry for the lack of notes, I didn't use any, hopefully it still works as a reference/reminder. Thanks as always to Austin Kleon for the important lessons and inspiration behind the talk.
Thinking about giving a talk about something you love? Possibly at Skepticamp? No? Why not? Here are some reassurances, planning tips, and dos and do-nots to get you up there sharing your expertise with the world.
Marketing a startup is a hot-button topic because most entrepreneurs either don’t have an advertising budget or don’t understand how to get attention and stand out to their target market. In this workshop, Saul Colt, Head of Magic at Kinetic Café, will simplify the process of “stunting a target”—a way to get people talking about your product or service while using the smallest budget possible.
Join us for this lesson on guerrilla marketing and learn to:
-Stand out in a noisy world
-Understand what makes a good or a bad marketing risk
-Use the resources you have, such as dead inventory or barter
It's Not How Bad You Are, It's How Bad You're Born To Beedbuller
The world's best smelling book by Ed Buller. A slimline pamphlet of slop psychology perfect for those with neither the time nor patience to acquire an informed opinion.
Similar to Sara quinn poynter_eyetrack_research_atlanta_press_club (20)
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Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Analytics for Advertising_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Advertising Strategy_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Advertising Creative_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Social Media and Advertising_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Demographics and Consumer Trends_Michael HanleySara Quinn
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mCommerce and Mobile Banking_Michael HanleySara Quinn
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Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Message Delivery: SMS and MMS_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Intro to Mobile Marketing_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile: Location Privacy and Apps_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Marketing, Code of Ethics, Privacy and Children_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Regulations, Laws and Procedures_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
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Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
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Part of the Mobile Communications Resource Center, this is one of several presentations created by Sara Quinn for The Knight Center and shared with Ball State University's College of Communication, Information and Media. All rights are reserved.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Sara Quinn for The Knight Center and shared with Ball State University's College of Communication, Information and Media. All rights are reserved.
50. Commentsaboutthetiledesign:
“It’s tidier. I can get through it to save time.”
“(It) is more focused.”
BUT OTHER PEOPLE SAID ...
“Makes me work too hard.”
“Makes me do another click.”
THE PROTOTYPES:
51. Commentsaboutthetiledesign:
“It’s tidier. I can get through it to save time.”
“(It) is more focused.”
BUT OTHER PEOPLE SAID ...
“Makes me work too hard.”
“Makes me do another click.”
“I definitely don’t like the
‘mystery meat’ of having
to guess what’s behind
an image.”
THE PROTOTYPES:
54. Commentsaboutthetraditionaldesign:
“I like hierarchy.”
“I am big on written context.
That’s just me. The more
description I can get, the
more I like it.”
“I don’t want to see a
democratized judgement.
I like to see that some editor
has made a judgement for me
about what is important.”
THE PROTOTYPES:
58. Peoplewholikedthecarouseldesignsaid:
“It’s like a food buffet—you know what looks appetizing.”
“The carousel gives me a
quicker idea of what’s
there to read.”
“I am always drawn to photos
first. The carousel seems to
give me more choices than
the other designs.”
THE PROTOTYPES:
59. Peoplewholikedthecarouseldesignsaid:
“It’s like a food buffet—you know what looks appetizing.”
“The carousel gives me a
quicker idea of what’s
there to read.”
“I am always drawn to photos
first. The carousel seems to
give me more choices than
the other designs.”
“Pictures can say a lot.”
THE PROTOTYPES:
60. Peoplewholikedthecarouseldesignsaid:
“It’s like a food buffet—you know what looks appetizing.”
“The carousel gives me a
quicker idea of what’s
there to read.”
“I am always drawn to photos
first. The carousel seems to
give me more choices than
the other designs.”
“Pictures can say a lot.”
“It helps me to make a
decision quickly.”
THE PROTOTYPES:
64. Peoplewhodidn’tlikethecarouseldesignsaid:
“The carousel might be overwhelming.
“The carousel is too busy.
I don’t know which to
look at first.”
“The carousel prevents me
from focusing on the print.”
“I don’t like carousels.
I (end up looking at)
stupid stuff because I look
at the photos, instead of
the headlines. I would
never want to read about
the Broadway show, ‘Cats,’
but I am drawn to the photo!”
THE PROTOTYPES:
Carousel
65. Peoplewhodidn’tlikethecarouseldesignsaid:
“The carousel might be overwhelming.
“The carousel is too busy.
I don’t know which to
look at first.”
“The carousel prevents me
from focusing on the print.”
“I don’t like carousels.
I (end up looking at)
stupid stuff because I look
at the photos, instead of
the headlines. I would
never want to read about
the Broadway show, ‘Cats,’
but I am drawn to the photo!”
THE PROTOTYPES:
66. Peoplewhodidn’tlikethecarouseldesignsaid:
“The carousel might be overwhelming.
“The carousel is too busy.
I don’t know which to
look at first.”
“The carousel prevents me
from focusing on the print.”
“I don’t like carousels.
I (end up looking at)
stupid stuff because I look
at the photos, instead of
the headlines. I would
never want to read about
the Broadway show, ‘Cats,’
but I am drawn to the photo!”
THE PROTOTYPES: