1. 1Business Transformation Study: LI-NING
BUSINESS TRANSFORMATION STUDY
LI-NING:
BOOSTING SALES
WITH SAP HYBRIS B2C
COMMERCE
TOP
BENEFITS
ACHIEVED
500
Retail stores using a single
platform by the end
of the year
4 MONTHS
Until initial go-live
GREATER
Insight into inventory
availability
across channels
HIGHER
Inventory turnover
for retail stores and
ecommerce thanks to O2O
capabilities
“In the past, it was challenging for us to obtain accurate information on product
availability. With the help of SAP Hybris B2C Commerce and attune Consulting,
we have integrated online and offline stores. This has helped us to boost sales and
provides a stable platform to scale our operations.”
Michael Zhu, Chief Director of IT, Li-Ning Company Limited

2. 2Business Transformation Study: LI-NING
ABOUT LI-NING:
When sports and fitness enthusiasts in China look for high-
quality apparel, they go to Li-Ning. The company is one of the
leading sports brands in China, with over 6,100 stores across
the country. However, a lack of integration between online and
offline stock led to low inventory turnover and out-of-stock
issues.
To solve this challenge, the enterprise opted for the SAP Hybris
B2C Commerce suite. With support from attune Consulting,
a technology partner specializing in the fashion and lifestyle
industry, the solution first went live in a number of stores
within just four months. With integrated order management
services for SAP Hybris Commerce, Li-Ning has gained online-
to-offline (O2O) capabilities. Online orders are instantly sent to
physical stores and warehouses, creating a more efficient order
fulfilment process. At the retail stores, customers can simply
place an order using a tablet and track it via SMS notifications—
even if the product is out of stock at the store. These capabilities
have boosted Li-Ning’s sales volume and improved inventory
turnover.
COMPANY
Li-Ning Company Limited
HEADQUARTERS
Beijing, China
INDUSTRY
Retail – sports apparel
PRODUCTS & SERVICES
Footwear, apparel, and accessories
for sports and fitness
EMPLOYEES
3000
REVENUE
CNY 7.1 billion (2015)
WEBSITE
www.li-ning.luhta.com/home
www.lining.com
PARTNER
attune Consulting
www.attuneconsulting.com
MORE EFFICIENT ORDER FULFILLMENT
OBJECTIVES
→ Integrate all sales terminals at retail stores across China
→ Adapt business model and sales strategy to meet changing
consumer behavior
→ Provide greater support for customized orders
→ Enhance customer experience
→ Improve inventory turnover and replenishment efficiency
→ Reduce operating costs
WHY SAP HYBRIS?
→ Great trust established over years of using SAP solutions
→ SAP Hybris B2C Commerce provides a stable and robust
ecommerce platform to support future business growth
→ Solution comparison revealed SAP Hybris software to be
the most suitable option
RESOLUTION
→ Implemented online-to-offline (O2O) capabilities to enhance
customer satisfaction
→ Introduced SMS notifications with delivery information for customers
→ Rolled out order management services for SAP Hybris Commerce to
facilitate efficient order fulfilment from other stores and warehouses
FUTURE PLANS
→ Optimize online system to realize the potential of online and offline
stock sharing
→ Roll out the commerce solution for additional stores
→ Fully integrate all sales channels

3. About SAP Hybris
SAP Hybris enables businesses to transform how they engage with customers, innovate how they do business, and simplify their technology landscape. With a
comprehensive approach to customer engagement and commerce, our solutions unlock opportunities to optimize your customers’ experience and transform your
business. We help you drive relevant, contextual experiences across all of your customer touch-points in real-time, so that you can create strong differentiation and
build competitive advantage in the Digital Economy.
SAP Hybris has helped some of the world’s leading organizations transform themselves in response to changing market conditions and customer expectations –
delivering exceptional experiences, adding new channels, evolving their business models, and entering new markets. How can we help you?
Explore SAP Hybris solutions today. For more information, visit www.hybris.com.
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ROLE OF THE PARTNER
→ attune Consulting provided best practices and insights from the
fashion and lifestyle industry
→ Applied industry expertise at Li-Ning to maximize the SAP Hybris
solution’s capabilities and lay the foundations for a true digital
transformation
“Digital commerce, O2O, and the omni-channel consumer are revolutionizing the
way fashion and lifestyle companies operate. At attune, we are committed to helping
these companies with their digital transformations. With SAP Hybris, Li-Ning is now
leading the way in embracing a true omni-channel strategy.”
Sanjeev Walgampaya, Senior Vice President – Asia Pacific, attune Consulting