This document provides the agenda for the International SAP Conference on Product Lifecycle Management taking place October 1-2, 2015 in Darmstadt, Germany. The conference will focus on how companies can leverage technology and innovation to enable real-time decision making and end-to-end visibility across the extended supply chain. The agenda includes keynote speeches, workshops, case studies and demonstrations on topics such as product design in the age of IoT, innovation management, and integrating engineering tools. Attendees will learn how to manage products and portfolios more efficiently using SAP solutions.

1. October 1–2, 2015
Darmstadt, Germany
International SAP
Conference on Product
Lifecycle Management
In cooperation with

2. WELCOME
Accelerating Engineering Innovation Through the Enterprise
The importance of customer centricity, personalized products, and speed in today’s consumer economy is well understood.
Consumers increasingly expect products to be individualized to their unique specifications and to be delivered on demand. The
extended supply chain – from design and manufacturing to logistics and operations – is similarly affected. With a wealth of
variants to products and their delivery being introduced, the entire extended supply chain must be reworked to accommodate
the demands of customer centricity, personalized solutions, and speed of response.
This year’s International SAP Conference on Product Lifecycle Management focuses on enabling business leaders to leverage
innovation and technology to enable real-time decision making and end-to-end visibility. Explore how SAP can help you manage
your products and portfolios more efficiently and affordably than ever before.
With shared keynotes and thought leadership, SAP solution updates, customer case studies, dedicated PLM and portfolio and
project management (PPM) tracks, preconference workshops and live demonstrations, this is the go-to PLM event for SAP in
Europe. You will also have the opportunity to hear about the newly released Connected Products strategy from SAP and learn
how you can deliver connected products faster with PLM and R&D software.
We are also very excited to announce that this year’s event is co-located with the International SAP Conference on Supply
Chain and the International SAP Conference on Manufacturing as part of the SAP Conference Series on Extended Supply
Chain, creating world-class networking and learning opportunities. Registering for one event will give you access to all three.
Join us in Darmstadt and discover how you can connect your product strategy with your company policies, build compliance
and Internet of Things specifications into your products, enhance project and portfolio management – and ultimately increase
your revenues.
We look forward to seeing you there.
Thomas Ohnemus
Vice President Industry Cloud
Extended Supply Chain Management, Service Industries
SAP
Garrett Miller
Vice President - Solution Management SAP Solutions
for R&D and Engineering
SAP

3. PRECONFERENCE WORKSHOPS
THURSDAY, OCTOBER 1, 2015
Our half-day preconference workshops are an opportunity for you to explore our solutions, have your questions answered by
the experts, and share experiences with peers.
For comprehensive details relating to these workshops, please visit www.tacook.com/plmworkshops.
The workshops run in parallel throughout the morning, with refreshments and lunch included. Please note that you cannot
switch between workshops.
The following workshops will take place between 09:00 and 12:30
Workshop 1: How to Manage, Translate, and Integrate Engineering Innovations Throughout Your Enterprise with SAP
Building on a multitude of recent innovations, the SAP strategy for connected products enables manufacturers to adapt to the
new business dynamics and to design products for the Internet of Things. The new and enhanced SAP solution portfolio
delivers a product innovation platform that effectively manages, translates, and integrates customer-driven engineering
innovations throughout the enterprise and into the market by orchestrating all business functions and bill of materials
requirements.
During this workshop you will hear and see how SAP supports the end-to-end business process across all product engineering
phases. This includes the core capabilities in SAP PLM (including portfolio and project management) and recently delivered
enhancements, as well as completely new functionality that helps manufacturing companies quickly adapt to changes in
customer demand.
Workshop highlights will include:
•• Get the most up-to-date information on solutions for PLM (including portfolio and project management) from SAP
•• Learn how to leverage SAP software across all engineering phases and tasks including project preparation, concept, detailed
design, validation, handover to production, change management, product data management, product and project collabora-
tion, and portfolio and project management.
•• Experience the new authoring tool integration with SAP Engineering Control Center
•• See how you can leverage proven capabilities and new enhancements for product structure, engineering change manage-
ment, and product structure synchronization
•• See all solutions in action and discover how the model company for SAP PLM can help you to secure and accelerate your PLM
initiatives
•• Network with industry peers and SAP experts
Workshop Leaders:
Kai Siegmund, Principal Consultant, SAP
Eudes Canuto, SAP PLM - Business Processes Senior Consultant, SAP
Workshop 2: Best Practice Workshop: Idea, Portfolio, Project, and Resource Management with SAP
Countless studies have proven that successful innovators combine best practices with the right level of tool and skills,
embedded into a corporate culture that fosters ideas. Join this workshop to hear and see how you can successfully implement
best practices for better results from ideas and innovations.
We will showcase and discuss how people with different roles involved in idea, portfolio, project, and resource management can
efficiently collaborate together and leverage the SAP Innovation Management solution as well as the SAP Portfolio and Project
Management application for their tasks.
Workshop highlights will include:
•• Getting the most up-to-date information on SAP Innovation Management and SAP Portfolio and Project Management
•• Learning how best to leverage SAP software for your needs and actively address the critical success factors
•• Experiencing the new way of driving ideation with SAP Innovation Management
•• Leveraging proven capabilities and new enhancements that come with SAP Portfolio and Project Management, version 6.1
•• Seeing all solutions in action and discovering how a model company for SAP Portfolio and Project Management can help you
to secure and accelerate your implementation
•• Networking with industry peers and SAP experts
Workshop Leader:
Bernd Schmidt, Senior Consultant, SAP

4. CONFERENCE AGENDA
THURSDAY, OCTOBER 1, 2015
12:30 Registration, Visit the Exhibition Area, and Time for Networking
13:30 Chairman’s Opening Remarks
Thomas Ohnemus, SAP
13:45 Connecting Your Company Strategy with Your Customer and Product Strategy
•• The modern consumer and the importance of customer centricity, product personalization, and speed in
today’s consumer economy
•• How is the extended supply chain affected?
•• Road map on how to use technologies such as the Internet of Things, cloud, and advanced analytics to
transform supply chains into demand networks, and connect products, assets, and manufacturing to prod-
uct networks
Hans Thalbauer, SAP
14:30 Leveraging Business Processes with SAP Software to Improve Along the Value Chain Based on the First
Swiss Helicopter Project
•• Business challenges from the point of view of a helicopter company
•• Why a startup company chose SAP software to help grow the business
•• Using augmented reality, 3D visualization, and business analytics with 3D products
•• Ensuring consistent product data in engineering, manufacturing, maintenance, and service
•• Current situation and business outlook
•• Demonstration of innovative software applications
Andreas Renker, Marenco Group
15:15 Refreshments, Visit the Exhibition Area, SAP and Partner Demos
16:00 Reduce Project Cost and Risk Leveraging a Model Company Approach
•• Learn about Unilever’s advance collaboration model with SAP to use best in industry IT implementation
practices
•• SAP Extended Warehouse Management as a business growth enabler
•• How can applying Unilever’s real life experiences to your business allow you to:
••Implement proven technologies, methodologies, and tools
••Reduce total cost of implementation, including project cycles
••Reduce total cost of ownership
•• Road map and next steps
Jose-Luis Gonzalez, Unilever
Christian Boos, SAP
16:45 Thought Leader’s Perspective: The Internet of Things for Business in 2020
•• Towards the next industrial revolution: agility and responsiveness
•• Lack of supply chain visibility is the key barrier to performance improvement
•• Two sides of the same coin: big data analytics and the internet of things
•• Becoming a smarter organisation with the internet of things: critical use cases and examples
•• Making the business case of the internet of things: what is the expected business outcome?
Pierfrancesco Maneti, SCM World
17:30 Wrap-Up and End of Day One
18:15 Depart for Evening Event
To keep up-to-date on this years agenda, speakers, sponsors
and event announcements follow us on twitter:
@TACookEvents and @SCMatSAP #SAPplm2015

5. CONFERENCE AGENDA
FRIDAY, OCTOBER 2, 2015
08:30 Welcome Back and Chairperson’s Opening Remarks
Nadine Huelsen, SAP
08:45 Product Design in the Internet of Things (IoT) Era: Adapting to Change
•• Product data assimilation: Capturing information from within external product networks to make the right
design decision
•• Product individualization: Accessing a product innovation platform to tailor solutions according to customer
requirements
•• People, process, and technology orchestration: Managing the multiple resources necessary to ensure the
success of new products
Thomas Ohnemus, SAP
09:15 (F)IT for Ideas – Innovation Management at Beiersdorf
•• Motivation and co-innovation project in detail
•• Innovation initiative
•• SAP Innovation Management implementation project:
•• Fostering ideas and developing innovations with unprecedented efficiency
•• From project implementation through to first business results
Francesco Goertz, Beiersdorf Shared Services
Dr. Norbert Enge, SAP
10:00 Refreshments, Visit the Exhibition Area, SAP and Partner Demos
10:45 Achieving a Holistic Product Overview: Integrating Diverse Engineering Authoring Tools
•• Manage product complexity with a holistic view on product data
•• Integrate mCAD and eCAD software and simulation data into the SAP PLM application
•• Enable systems engineering
•• Learn from customer examples how a single consistent version of product data makes life easier
for engineers
Vinay V, SAP
11:30 Management of Product Development Projects at MAHLE Behr
•• Meeting the challenge of new business requirements
•• Integrated product development and processes
•• Software implementations:
•• Requirements within SAP Portfolio and Project Management
•• Integration of project system functionality from SAP
•• Challenges and lessons learned
Achim Günter, MAHLE Behr
12:15 Lunch, Visit the Exhibition Area, SAP and Partner Demos
PLM in Focus PPM in Focus
13:30 British American Tobacco Drives More Value Out of
Recipe Development (PLM)
•• Program overview: Solution road map and rollout
•• Exploring the business case and benefits
•• Key challenges and success factors
•• Collaboration with SAP
Joe Hodge, British American Tobacco
SAP Portfolio and Project Management Reporting
with SAP Lumira® and SAP HANA® at Biotest
•• Data drives decisions: Self-service analytics needs in
the pharmaceutical industry
•• Demonstration of reports from SAP Lumira® soft-
ware
•• Realization with SAP Lumira and the SAP HANA®
platform
•• Success factors and conclusions
Lisa Mayer, Biotest AG

6. PLM in Focus PPM in Focus
14:15 Product Lifecycle Costing from SAP on SAP HANA:
True Design Thinking Customer Co-innovation
•• Learn about the planned product lifecycle costing
solution from SAP to cost new products in the early
design phase and engineered products in the quo-
tation phase
•• Get details on the full scope of this planned solution
based on SAP HANA and its road map
•• Discover how customers are influencing the devel-
opment of a new SAP solution to make sure it really
meets their needs
•• Hear what two key co-innovation customers think
about this development approach and solution
Markus Heublein, Brose Fahrzeugteile
Stephan Franke, MAHLE International
Petra Koepfer-Behncke, SAP
Empowering R&D with the Latest Capabilities from
SAP Portfolio and Project Management
•• Manage various types of projects across the
enterprise on one single platform using the
architecture available with SAP Portfolio and
Project Management
•• Simplify access to project information for business
users and decision makers using the new SAP Fiori®
user experience
•• Use in-memory technology to track portfolio and
project performance in real time
•• Learn from real-life customer examples how you
can avoid project management disasters
Renato Zadro, SAP
15:00 Comfort Break
15:15 Roadmap Towards Industry 4.0 for Shipbuilding
•• Analysis of the current processes and systems from engineering to manufacturing
•• Business process and system reengineering
•• Goals and strategic positioning of product lifecycle management
•• Roadmap for the implementation of SAP PLM, SCM and MES
•• Project results to date
Johannes Döldissen, Blohm & Voss Shipyards
Thomas Vorhauer, ATOS Information Technology
16:00 Demo Jam: Visualization – Collaboration – Innovation
SAP experts will share live demonstrations of the latest innovations for R&D, engineering, and project and
portfolio management.
This interactive session will cover:
•• Visualization of project and portfolio data with SAP Lumira
•• 3D visualization of products and processes with SAP 3D Visual Enterprise applications
•• Collaboration in the ideation process with SAP Innovation Management
Presented by SAP Experts
16:30 Chairperson’s Closing Remarks and Close of Conference
Nadine Huelsen, SAP
CONFERENCE AGENDA
FRIDAY, OCTOBER 2, 2015

7. PREMIUM SPONSOR
Atos
Atos SE is a leader in digital services with 2014 pro forma annual revenue of circa €11 billion and
93,000 employees in 72 countries. Serving a global client base, the group provides consulting
and systems integration services, managed services and business process outsourcing, cloud
operations, Big Data, and cybersecurity solutions, as well as transactional services through
Worldline, a European leader in the payments and transactional services industry. With its deep
technology expertise and industry knowledge, the group works with clients across different
business sectors: defense, financial services, health, manufacturing, media, utilities, public
sector, retail, telecommunications, and transportation.
Atos is focused on business technology that powers progress and helps organizations to create
their firm of the future.
The group is the worldwide information technology partner for the Olympic and Paralympic
Games and is listed on the Euronext Paris market.
Atos operates under the brands Atos, Atos Consulting, Atos Worldgrid, Bull, Canopy, and
Worldline.
For more information, please visit: www.atos.net
Run Simple with SAP Service and Support for PLM and eSCM
Complexity is the single greatest challenge facing organizations today. Businesses struggle to
manage rapidly changing demands of their markets, employees, and customers. SAP Service
and Support helps you reimagine your business in order to run simple. We provide a road map to
accelerate innovation, so you can maximize return on your SAP software investment, achieve
faster time to market, and meet your customers’ expectations. We bring a new level of
accountability and a framework that supports collaboration, flexibility, and vision across all
partners.
SAP Service and Support will help you navigate complex supply chain and product lifecycle
challenges by establishing an innovation network that continuously assesses and socializes your
specific business needs and we partner with you to build and deliver a complete set of features
and functions for adaptive supply chain networks as well as provide complete support for all
your product related processes. Under one contract, you benefit from the full domain of SAP
experts to deliver creative and unique solutions for all your supply chain, extended supply chain
and product lifecycle management consulting needs. Central to this simplified engagement is
the activation of an innovation framework to build and run simple solutions for continuous
optimization, innovation delivery and value realization along your journey to SAP Cloud powered
by HANA.
For more information, visit us at www.sap.com/services

8. STANDARD SPONSORS
Connected Products, Connected Partners
In the context of its connected products strategy SAP provides a modern and flexible user
interface for various authoring tools. The SAP Engineering Control Center integration tool
increases engineering and production efficiency by establishing a single consistent version of
product data in SAP PLM.
In close cooperation with its partners CENIT, CIDEON Software, DSC Software, and .riess
engineering, SAP provides standard interfaces that link SAP Engineering Control Center to
leading CAD software solutions such as Autodesk AutoCAD/Inventor, Dassault Systèmes CATIA
V5/ SOLIDWORKS, EPLAN, Siemens NX/Solid Edge, and PTC Creo.
All partners offer additional products and services that ideally complement and support SAP
PLM.
For more information please visit:
• CENIT: www.cenit.com
• CIDEON Software: www.cideon-software.com/site/d/en/software/
• DSC Software: www.dscsag.com
• .riess engineering: www.riess.de/en
EY
EY is a global leader in assurance, tax, transaction and advisory services. For EY Advisory, a
better working world means solving big, complex industry issues and capitalizing on
opportunities to help deliver outcomes that grow, optimize and protect our clients’ businesses.
We have more than 3000 supply chain consultants in over 100 countries, with a unique set of
deep analytical, operational, change management and financial skills. We work with you to co-
create more innovative answers that help you effect fundamental change in your operations
performance to support sales growth, become more cost competitive, reduce risk and enhance
operational resilience.
We work hard to understand our clients’ issues and are driven to ask better questions to enable
them to design better outcomes and deliver long-lasting results.
The better the question. The better the answer. The better the world works.
For more information, please visit:www.de.ey.com
SI PRO
SI PRO Consulting specializes in conceptual groundwork for and implementation of the SAP
Product Lifecycle Management application, the SAP EHS Management application, and
compliance and sustainability solutions. Consulting services cover the entire project lifecycle
including documentation of functional requirements, design phase, implementation, rollout, and
hypercare. SI PRO is mainly active in chemical, petrochemical, and utilities industries. The
company is an SAP service partner and has expertise in SAP for Chemicals and SAP for Oil &
Gas solutions.
For more information, please visit: www.si-pro.com

9. HOW TO REGISTER
Contact for Inquiries
Alice Kenning
T: +44 (0) 121 200 3810
F: +44 (0) 121 212 1623
E: a.kenning@tacook.com
The registration fee includes
participation in the conference and/or
workshop, lunch on both days,
refreshments, an evening event for
conference attendees, and
documentation material for download.
Please note that costs for
accommodation and travel are not
included in the registration fee.
Event Venue
Darmstadtium Congress Centre
Schlossgraben 1
64283 Darmstadt
Phone: + 49 (6151) 7806-0
Email: info@darmstadtium.de
This event is organized by:
T.A. Cook Conferences
in cooperation with SAP
To register online
for this event, please visit
www.tacook.com/sapplm

10. Conference (1 and 2 October)
Evening Event (1 October)
Last Name First Name
Company Job Title
Industry Sector Street
City, State Zip Code, Postal Code
Country Phone
Fax E-mail
Date Signature
REGISTRATION FORM
INTERNATIONAL SAP CONFERENCE
ON PRODUCT LIFECYCLE MANAGEMENT
OCTOBER 1–2, 2015
DARMSTADT, GERMANY
Copy and Fax to
+44 (0) 121 212 1623
Register online at
www.tacook.com/sapplm
You can register for the International SAP
Conference on Product Lifecycle Management
online at www.tacook.com/sapplm or by faxing
this form to the number below.
Please copy the form, complete it, and send
it to the following address (one form for each
participant):
Registration and Contact Office
T.A. Cook Conferences.
4th Floor, Mclaren Building
46 The Priory Queensway
Birmingham, B4 7LR, UK
T: +44 (0) 121 200 3810
F: +44 (0) 121 212 1623
E: info@tacook.com
Registered in England and Wales
Company Registration Number: 4263656
Event Fees
Type Early Bird Standard
Conference € 1090 € 1250
Workshops € 350 € 425
All fees are subject to 19% German VAT
Early Bird Fee valid until Friday August 7, 2015
NOTE: Payment should also be received by the deadline for the
early bird discount to apply.
Terms and Conditions of Registration
Cancellations must be made in writing at least two weeks
before the beginning of the event. In this case we will charge a
processing fee of €250. Cancellations received less than two
weeks before the event will be liable for the full registration fee.
This also applies to registrants who do not attend the event. If a
participant cannot attend for whatever reason, it is of course
possible to nominate a substitution. Substitutions must be
received in writing, must be addressed to the registration office,
and must include the names of both the original and the substitute
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event is only possible if payment has already been received, or if it
is submitted at the event in cash or with a collection-only cheque.
Please note that non- attendance for any reason is subject to the
cancellation terms laid out in point above.
Organizer’s Changes
We reserve the right to cancel your registration or refuse
access to the event. We reserve the right to make changes
to the event program. In the unfortunate event that an event
is cancelled, we are not liable for any costs incurred by
delegates in connection with their attendance.
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October 1–2, 2015, Düsseldorf, Germany
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Preconference workshop (1 October):
W1 W2

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