SAP Cloud Platform - Your Innovation Platform in the Cloud - L1

January 2018
SAP Cloud Platform
Your Innovation Platform in the Cloud

2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Key market trends
“Gartner predicts that, by 2025, every industry will be transformed by digital
business.”
Gartner Top 10 Strategic Technology Trends for 2016
“53% of MIT Sloan survey respondents reported seeing Internet of Things as
important to their organization’s strategy today while 68% of those surveyed
think it will be necessary for the success of their company .”
“By 2020, all enterprises’ performance will be measured by a demanding new set
of digital transformation-driven benchmarks, requiring 20%-100% or better
improvements in KPIs.” IDC 2016 Futurescape
“In 2019, companies will deploy ear-worn wearables, with AI enabled voice
interface, as digital assistants for customer-facing roles.”
IDC 2016

User Expectations
 How we watch
 How we talk
 How we shop
 How we play
 How we ask
Speed
8 NVIDIA V100 GPUs
960 TeraFLOPS5
Google TPU is 15-30x faster
30-80x TOPS/Watt6
Intelligent Products
1 GB data / sec Google self-driving car3
200 GB data / day wind turbine4
5 EB of data generated every two days1
4 PB of new data generated daily on Facebook2
Digital Universe
Data explodes and so do expectations
1: IDC, 2: Brandwatch, 3: Forbes, 4: Siemens, 5: NIVIDIA, 6: Google

of enterprise and
ISV development
will include AI or
ML.
– IDC
By 2018, 75% By 2019, APIs
will be the primary
mechanism to connect data,
algorithms, and decision
services.
– IDC
By 2019, natural-language
generation will be a
standard feature of
90% of modern BI
platforms.
– Gartner
Embedded machine
learning, analytics
providing built-in
guidance
Conversational
applications: The new
user experience
Artificial intelligence and
machine learning,
IoT, insights
Leveraging new technology is vital to your business

SAP Cloud Platform
 Real-time data
 Real-time analytics
 Machine learning
 Security
 Integration
 Orchestration
 User
experience
 Mobile
 Collaboration
 Customer
engagement
 IoT  New business models
 New ecosystems
 APIs
 Microservices
Connecting People, Things and BusinessesIntelligently

Agile
Optimized
Digital
The cloud platform to power your business
SAP Business Suite
SAP Business Warehouse
Big Data
Machine learningIoT
Blockchain
Analytics
Any SaaS app

SAP Cloud Platform benefits
Enterprise Platform-as-a-Service for leading digital innovation
Agile DigitalOptimized
Power your AGILE business
with the ability to quickly
extend and personalize
existing cloud and on-prem
apps regardless of vendor
applications – with choice in
cloud providers, open and
common development
languages
OPTIMIZE
business processes for
maximum gain by connecting
your cloud and on-prem apps
and integrating your entire IT
landscape and business
processes
Innovate rapidly on a cloud
platform with machine learning,
big data, Internet of Things
technologies that simplify
building DIGITAL apps to
solve new problems, engage all
customers, employees, and
drive new revenue

Extend Cloud and On-Premises apps to be agile
Extensibility puts
innovation and agility in
the hands of our
customers
Extend your current cloud apps to add new features and
personalization unique to your business, your people and goals
Run your business on all devices, at all times through
beautiful, engaging mobile experiences your team can use now
Deploy pre-built apps created by SAP and partners to quickly
and easily achieve results
“The new solution is efficient and agile for handling and controlling operations for the WHC fleet.
I specifically enjoy the ability to track failure causes and cost posting in the same integrated system.”
Raymundo Negrete, WHC Operation Service, HOERBIGER DE MEXICO

Optimize business processes
Integrate your Apps, Data, and Processes
Optimize business
processes by reducing
data silos and
operational
inefficiencies
Connect your apps, data, and business processes —
regardless of who built them or where they are deployed
Get the right information into the right hands on the right
device at the right time
Integrate on-premises and cloud applications to deliver
hybrid solutions with real-time data and event streams
“SAP Cloud Platform Integration is becoming increasingly popular among customers, particularly
when they have bought an SAP cloud application and are looking to integrate it with their
existing cloud and on-premise SAP solutions.”
Ian Vincent, Consulting Director, AgilityWorks Limited

Build digital apps with innovative technologies
Build modern cloud
apps and microservices
using open standards
and the skills you
already have
Build brand-new apps and microservices to meet new
challenges, attract new customers and drive new business for
you and your customers
Develop using open standards to leverage your existing
skillset and reduce the total cost of development
Leverage low code development tools to speed up
application creation and expand the developer talent pool
“By leveraging the pharma network across all our stakeholders, we have the
transparency to guarantee that patients are receiving the medicine they need and
not a faked copy.”
Andreas Henrich, IT Enabling Functions and Platform Services, Boehringer Ingelheim GmbH

SAP Cloud Platform
Extends
Cloud & On-Prem Apps
Quickly add new functionality to your
existing cloud and on-prem apps to
optimize your existing investments
Builds
Differentiating Cloud App
Rapidly build and run new cloud apps to
solve new problems, engage new
customers, and drive new revenue
Connects
People & Data
Deliver delightful user experiences across
various digital touchpoints enabling
innovation, without disrupting core business
processes
Integrates
Apps & Data
Connect your cloud and on-prem apps to
eliminate data silos and make digital access
simple, secure, and scalable

SAP Cloud Platform Capabilities
Platform & Business Services
Runtime & Containers
Integration
Business Services
Security
Internet of Things
Collaboration
User Experience
Machine Learning
Data & Storage
Dev / Ops
Analytics
Mobile

Use SAP Cloud Platform in your data center of choiceUse SAP Cloud Platform in your data center of choice
21
1: Google Cloud Platform – Preview Showcase, 2: Microsoft Azure in Beta

Steer
Your Company
Run Your
Company
Decide and Act
Sense and
Respond
Engage
Effectively
Innovate
Why SAP Cloud Platform?
Operate

SAP Cloud Platform Data Centers
b) beta (limited service scope)
Chandler Ashburn
St. Leon-Rot
Sydney
Tokyo
Frankfurt
US East (VA)
US West (CA)b
SAP Cloud Platform Service availability per provider and region.
Sterling
Toronto
MoscowUS Central
(IA)b
SAP data center
SAP Cloud Platform, Cloud Foundry environment
SAP Cloud Platform Neo environment
Amazon Web Services data center
Goggle Cloud Platform data center
Azure data center
Sao Paulo

Certification for Information
Security Management Systems
ISO
27001
Statement on Standards for
Attestation Engagements No. 16
SOC 1
SSAE 16
Service Organization Controls
Report (Attestation report)
SOC 2
Type 1
SOC 1
Type 2
Statement of effectiveness of
Type 1 examination
SAP Cloud Platform and the data centers hold
various certifications and attestations
SAP Cloud Platform runs in secure and
certified environments
 World-class data centers
 Advanced network security
 Reliable data backup
 Built-in compliance, integrity, and confidentiality
 Infrastructure with 99.9% availability
Infrastructure
SAP Cloud Platform and Data Center certifications and attestations
Certification for Business
Continuity Management Systems
ISO
22301
Service Organization Controls
Report (Attestation report)
SOC 2
Type 2

The Platform-as-a-Service Powering Enterprise Business
8,800+
SAP Cloud Platform
Customers
780+
Partners Building Apps
on SAP Cloud Platform
1,400+
Apps Available on
the SAP App Center
50+
SAP Enterprise Apps
Delivered on
SAP Cloud Platform

SAP Cloud Platform
Get started today!
Try for
Free!
Find a
Partner App!
Learn
More!
Reach
Out!
cloudplatform.SAP.
com
cloudplatform.SAP.
com/try
SapAppCenter.com Contact your SAP
Account Executive

Learn more about SAP Cloud Platform
Get started by learning about SAP Cloud Platform at
https://cloudplatform.sap.com
Benefit from free developer account
Free unlimited SAP Cloud Platform developer account at
https://www.sap.com/developer/topics/cloud-platform.html
Participate in the SAP Community
Follow the blogs and join the discussions at
https://www.sap.com/community/topic/cloud-platform.html
Explore the free sample code for developers
Jump start your SAP Cloud Platform experience
with sample code from http://sap.github.io
Where to find more information
Subscribe for
openSAP courses
In-depth courses for SAP Cloud
Platform available online free of
charge at
https://open.sap.com/courses?t
opic=SAP Cloud Platform

Explore
and learn,
read about
use cases*
Try Cloud
Platform for
free
Choose
pricing
model
Contact
your SAP
AE
Four steps to getting started on SAP Cloud Platform
* Visit cloudplatform.sap.com

 Product capabilities
 Customer use
cases
 Trial account
 Pricing estimator
Explore on Cloudplatform.sap.com

Develop an App Today
Register for trial account Start developing on SAP Cloud Platform immediately

Choose pricing model

24INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Cloud Platform – Choice of Commercial Models
Subscription
A la carte
Use
Cases
Services
Digital & IoTCollaboration Integration
Security
User
Experience/Mobile
Big Data Analytics &
Machine Learning
CommercialModels
Defined BoM
& Contract
Cloud Platform Enterprise Agreement
Only one SKU – No need to define BoM
All existing and future services available
Flexibility to turn on/off and switch between services
Services
Consumption
PUBLIC

Two pricing options for SAP Cloud Platform
 Subscription period (12+
months)
 Services specified in contract;
additional services require
contract modifications
 Contract is fixed cost for the
duration of subscription
period, irrespective of
consumption
 Per contract negotiation
 In advance, at start of the
contract
 At end of subscription period
Contract period  Consumption period (12+
months)
 Entitled to all eligible Cloud
Platform services via one
SKU
 Prepay via cloud credits,
contracted entitlement credits
reduced via consumption of
services
 Per contract negotiation
 In advance; again when cloud
credits are depleted*
 At end of consumption period
*can be multiple times during consumption
period
SAP Cloud Platform
services
Price/cost
Discount
Payment
SUBSCRIPTION-BASED CONSUMPTION-BASED
Renewal

Complete
• Fixed price and length for access to subscribed SAP CP services
• Use as much of the subscribed services as desired
• Upfront negotiation for services and discounts for life of subscription
Protected
• Customer subscribes only for the SAP CP services they need
• Consistent cost for subscribed services, no matter how much those
services are used
• Safeguard of IT investments via known costs for life of subscription
Secure
• Renewal discussion only at end of subscription
Subscription-based Commercial Option (Current)
PUBLIC

ONE rich, relevant, easy customer experience for finding, trying, buying and consuming
SAP Cloud Platform offerings via high-touch channels for net new and installed base customers
SAP Cloud Platform Consumption Experience
Region
Global / sub account
Service Entitlements
PaaS / SaaS
Roles
Workflows
SAP CP Cockpit – Service Activation
CloudPlatform.SAP.com – Services Discovery SAP CP Cockpit – Usage
Invoice / Balance Statement
PUBLIC

Main elements
 Self-Service for scale
 SAP Cloud Platform Website for discovery
 SAP Cloud Cockpit for provisioning & usage
transparency
 Consumption metering & billing
Cloud Platform Enterprise Agreement
Consumption-Based Commercial Model
Consumption-based commercial
model for cloud services where the
customer is charged based on actual
usage, similar to prepaid cards for cell
phones or utility bills
PUBLIC

Simplified
• One Cloud Platform Enterprise Agreement for access to ALL available SAP CP services
• One SKU for access to ALL available SAP CP services
• Configure and price services directly from cloudplatfom.sap.com
• Transparent monthly usage reporting and billing
Agile
• Pay only for services used and consumed
• SAP CP services prepaid on a consumption basis, consumption reported monthly
• When credits depleted, customer repurchases more credits
• Safeguard IT investments with discounted prepaid cloud credits
Flexible
• Cloud credits offer flexibility. Customer can quickly spin up and scale new projects
Consumption-based pricing Option
PUBLIC

 You need the agility to use and consume
all the services required for new business
initiatives
 You need the flexibility to add services
and stop usage of other services
 You want transparency to see which
services are over or under-utilized in order
to optimize usage and reduce costs
 You want a self-service approach to
adding or stopping services
 You have a flexible operating budget for
SAP Cloud Platform services
 You know the exact services and the
usage for your business/projects
 You do not expect to add new services
during the subscription period
 You prefer to negotiate upfront and not
worry about scaling usage per service
 You prefer paying a consistent fee for all
the contracted services
 You have a fixed multi-year operating
budget for SAP Cloud Platform services
Which model works best for you?
Consumption-basedSubscription-based

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