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San Francisco StateUniversity, College of Business,
Department of Hospitality and Tourism Management
HTM 561 – Hotel Operations Management
Assignment – Technology's Impact on the
Hotel Worker and Unions
Assigned Article(s):
Hotel Workers Fret Over a New Rival: Alexa at
the Front Desk
Sept. 24, 2018 – By Eduardo Porter
The bosses haven’t yet introduced facial recognition technology
at the Royal Hawaiian
Hotel. But from her perch behind the front desk at the pink neo-
Moorish palace
overlooking Waikiki Beach, Jean Te’o-Gibney can see it
coming.
“Marriott just rolled it out in China,” enabling guests to check
into their rooms without
bothering with front-desk formalities, said Ms. Te’o-Gibney, a
53-year-old grandmother
of seven. “It seems they know they will be eliminating our
jobs.”
Similar fears simmer throughout Marriott’s vast network of
hotels, the largest in the
United States. Over the last two weeks, Ms. Te’o-Gibney and
thousands of other
Marriott workers — cooks and cashiers, bellhops and
housekeepers — have voted to
authorize their union, Unite Here, to strike at dozens of
locations from Waikiki to
Boston and San Diego to Detroit.
Alongside the usual demands for higher wages and better
workplace safety, the union is
bringing another issue to the table, asking for procedures to
protect workers affected by
new technologies and the innovations they spur.
The bosses haven’t yet introduced facial recognition technology
at the Royal Hawaiian
Hotel. But from her perch behind the front desk at the pink neo-
Moorish palace
overlooking Waikiki Beach, Jean Te’o-Gibney can see it
coming.
“Marriott just rolled it out in China,” enabling guests to check
into their rooms without
bothering with front-desk formalities, said Ms. Te’o-Gibney, a
53-year-old grandmother
of seven. “It seems they know they will be eliminating our
jobs.”
Similar fears simmer throughout Marriott’s vast network of
hotels, the largest in the
United States. Over the last two weeks, Ms. Te’o-Gibney and
thousands of other
Marriott workers — cooks and cashiers, bellhops and
housekeepers — have voted to
authorize their union, Unite Here, to strike at dozens of
locations from Waikiki to
Boston and San Diego to Detroit.
Alongside the usual demands for higher wages and better
workplace safety, the union is
bringing another issue to the table, asking for procedures to
protect workers affected by
new technologies and the innovations they spur.
Many earned too little to justify large capital costs to replace
them. A typical hotel or
motel desk clerk earns just over $12 an hour, according to
government data; a concierge
just over $13.50. And many of the tasks they perform seemed
too challenging to
automate. Technology is changing this calculus.
There is no equivalent measure on the penetration of software
systems like Alexa or
touch screens in the workplace. But in 2014, automakers in the
United States had 117
robots for every 1,000 workers, according to research by the
economists Daron
Acemoglu of the Massachusetts Institute of Technology and
Pascual Restrepo of Boston
University. In service businesses, there were virtually none.
But with advances in machine learning and other innovations in
information
technology, many service jobs are now potentially in jeopardy.
Compared with
manufacturing, the investment needed to automate some tasks in
the hotel sector — like
front desk or concierge services — is likely to be relatively low.
Maria Mendiola, a concierge at the San Jose Marriott, frets that
Amazon’s agreement to
deploy its Echo device in hotel roomsacross Marriott’s
properties will eventually make
her position pointless. “Alexa might do my job in the future,”
she said.
At the Sheraton Waikiki, next to the Royal Hawaiian, cashiers
at the beachside lounge
worry about a newly deployed computer system that will allow
servers to close out their
own checks — making cashiers redundant.
There are automatic dishwashers on the market; machines to flip
burgers and mix
cocktails; robots to deliver room service or help guests book a
restaurant reservation.
New technologies are reconfiguring the workplace in other
ways. Doormen are losing
tips as guests turn to Uber and Lyft instead of regular taxis. So
are bellhops when guests
use Seamless, a food-delivery app, instead of room service.
How many jobs will technology take out? Hoteliers have yet to
figure out how guests will
react to a more tech-heavy experience. A Marriott spokeswoman
said in a statement that
the chain was not deploying technology to eliminate jobs but
was “personalizing the
guest experience and enhancing the stay.”
Cliff Atkinson, senior vice president for hospitality at MGM
Resorts, said new
technologies had changed job descriptions at properties across
his chain but had not
eliminated jobs. Front-desk clerks displaced by automated
check-in kiosks are deployed
as “lobby ambassadors” or concierges.
Still, history suggests that the most powerful motivation to
deploy new technologies has
been the opportunity to reduce labor costs. From 1993 to 2007,
Professors Acemoglu
and Restrepo estimated, each new robot cut 5.6 jobs and
reduced wages by 0.5 percent.
As technology gets better and cheaper, there are lots of new
tasks it could take over. “It
is a new, uncharted area for our company and our industry as a
whole,” Mr. Atkinson
said. “We have talked about one or two brands being fully
automated and self-service for
the guest.”
David Autor, an economist at M.I.T., says it is plausible to
foresee a future in which — as
airlines have done — hotels deploy humans to tend to elite
guests and automated
systems for everybody else. Workers generate costs well beyond
their hourly wage,
Professor Autor argued. They get sick and take vacations and
require managers. “People
are messy,” he noted. “Machines are straightforward.”
Last year, the McKinsey Global Institute issued a report
projecting that technology
would drive a 30 percent decline in jobs in food service and
lodging from 2016 to 2030.
That’s almost on a par with the 38 percent decline in
manufacturing jobs from 1960 to
2012.
Unions would rather not have manufacturing’s story repeat
itself in the service sector.
“We are trying to get ahead of that,” said Anand Singh,
president of Unite Here’s local in
San Francisco. “We are not Luddites, but we are seeking a real
voice at table.”
The International Brotherhood of Teamsters is also worried
about technologies hurtling
into the present. As it squared off for contract negotiations with
United Parcel Service
this year, the union put a bold proposition on the table: to
prohibit using drones or
autonomous vehicles to deliver packages. But in September,
when the union sent the
agreement to members for a ratification vote, there was no such
provision. Edward
Wytkind, who until this year headed the Transportation Trades
Department of the
A.F.L.-C.I.O., said unions could not stop technology if they
tried. “Maybe you can stop it
through one round of bargaining or slow it down,” he said. “But
innovation has been
going on for 100 years and has never stopped.”
And he noted what might be the cost of success: “Are we
winning a future for workers?
Not if the company goes out of business.”
A better strategy might be to demand a say in how technology is
deployed.
The Teamsters’ tentative deal with U.P.S., for instance, calls for
six months of advance
warning to the union of technological deployments and for the
creation of a committee
with union and company representatives that would negotiate
“regarding the effects of
the proposed technological changes.”
Unite Here is following a similar path. Mr. Singh listed the
union’s goals for Marriott
contracts: “We want to talk about how technology can assist the
work we perform and
ease the rigors of our work, how our members are trained, what
happens to workers who
would otherwise be tagged as redundant, how our members are
repositioned to succeed
or hired into other workplaces.”
In June, the union managed for the first time to include
protections from technological
change in its contracts covering workers at the Las Vegas
properties of MGM Resorts
and Caesars Entertainment. Workers will be trained to do jobs
created or modified by
new technology, allowing them to share in the productivity
gains. The contracts also
provide for the company to try to find jobs for displaced
workers. But the union’s key
achievement was to get 180 days’ warning of technological
deployments.
“They have to let us know and show us the prototypes and must
negotiate with us,” Mr.
Taylor said. “At the end of the day, they can move forward, but
this gives us time to
understand the effects.”
If they could choose a precedent from American labor history,
today’s union leaders
might follow the path of the International Longshore and
Warehouse Union.
In the 1960s and ’70s, dockworkers were walloped by one of the
most revolutionary
technical innovations of the 20th century: containers. At a
stroke, containers slashed
both the time and number of workers needed to load a ship,
saving vast amounts of
money.
Instead of trying to stop the big boxes, the union covering the
longshoremen on the
West Coast demanded a share of the spoils: rich retirement
packages for workers who
were let go, and hefty remuneration for those who stayed. As a
result, longshoremen
working full time, year round, now make $168,000 to $186,000
a year on average.
But you need a lot of power to get a deal like that. The
longshore union could shut down
ports at will, imposing huge costs on shippers. For workers
lacking that kind of clout,
the gains achieved by the longshoremen seem out of reach.
Unite Here is not powerless. Nationwide, only 7.6 percent of
workers in the
accommodation industry are unionized, according to
government statistics. But in San
Francisco, for instance, Unite Here represents 89 percent of
workers at Class A hotels.
That’s partly why housekeepers in San Francisco make $22.64
an hour, the union notes,
more than double the national median of $10.09.
Unite Here’s victories so far have been hard won. “It was not an
easy ask,” Mr. Taylor
said of the language on technology in the Las Vegas deals. “It
does infringe on hotels’
right to do what they want.”
The outcome might or might not deliver a greater share of the
gains from technology to
workers. But front-desk clerks and concierges will have better
options than severance
when Alexa or computer software takes over some of their
tasks. “It was a good
resolution,” Mr. Taylor said. “Time will tell if it is good
enough.”
A version of this article appears in print on Sept. 24, 2018,
Section A, Page 1 of the New York edition with the
headline: Hotel Workers Fear the Robot at the Front Desk.
/
INNOVATION
Hilton Introduces Digital Key, Further Enhancing
Industry-Leading HHonors App
Keyless entry empowers guests to further customize
their travel experience from their smartphone
August 11, 2015
SHARE
MCLEAN, Va. - Hilton Worldwide (NYSE: HLT) today
introduced Digital Key, an
all-new feature of the Hilton HHonors app, providing the
loyalty program's
members more choice and control over their entire travel
experience. Digital
Key now gives frequent guests the option to bypass the hotel
check-in
Since Hilton's introduction of digital check-in with room
selection last July - an industry first -
HHonors members have digitally checked-in more than 5
million times to date. Credit: Hilton
Worldwide.
In order for this site to work properly for you, please make sure
your browser cookies
are not disabled.
https://newsroom.hilton.com/corporate/news/category/9
http://hiltonworldwide.com/
http://hhonors3.hilton.com/en/index.html
/
counter and access their rooms, as well as any other area of the
hotel that
requires a key, directly via the Hilton HHonors app on their
smartphones. By
early 2016, HHonors members will be able to use their
smartphones as their
room key to enter more than 170,000 rooms at 250 U.S.
properties within
the Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts,
Conrad Hotels
& Resorts and Canopy by Hilton brands.
Since Hilton's introduction of digital check-in with room
selection last July -
an industry first - HHonors members have digitally checked-in
more than 5
million times to date. In that same time period, the HHonors app
has been
downloaded more than 2 million times, and customer feedback
on digital
check-in has been overwhelmingly positive, with 93 percent of
guests saying
they've felt satisfied or extremely satisfied with the experience.
"HHonors members can use digital check-in and room selection
at more
than 4,100 properties globally - and those who have used it have
shared
exceptional feedback," said Geraldine Calpin, senior vice
president and
global head of Digital, Hilton Worldwide. "With Digital Key,
we are making the
guest experience even more seamless through our improved
mobile app."
The Hilton HHonors mobile app provides a number of benefits
to members
of the program who book directly though the app, Hilton.com,
the Hilton
reservations call center or via Hilton's corporate travel partners.
In addition
to checking in digitally, selecting their own room from a floor
plan or list and
using their smartphone as their key, members can further
customize their
stay via the app by requesting amenities - like extra pillows,
snacks or drinks.
"Through our app, we're giving HHonors members the ability to
better
control and personalize their stay with us," said Calpin.
"Imagine if an
HHonors member is arriving at our hotel after a long trip or
running late to a
meeting, Digital Key can provide our frequent guests the added
benefit of
going straight to their room without stopping at the front desk."
Digital Key provides guests with an additional convenient and
secure way to
access their room. Beginning the day before arrival, HHonors
members who
booked directly with Hilton may select their desired room on
their mobile
device using digital check-in and will be asked if they'd like a
Digital Key
during their stay. If the guest elects to use a Digital Key, it is
issued as soon
as the guest's room is ready the day of their arrival.
In order for this site to work properly for you, please make sure
your browser cookies
are not disabled.
/
When Diamond, Gold and Silver HHonors members arrive at the
hotel, they
can head straight to their room - without stopping at the front
desk* - since
they already digitally checked-in through the HHonors app.
When the guest
approaches their hotel room, they can simply press the virtual
"unlock"
button on the app to unlock the door.
Digital Key beta testing commenced earlier this month at the
Hilton
Alexandria Old Town in Alexandria, Va., and will continue
through 2015 at
select U.S. properties across four brands including Hilton
Hotels & Resorts,
Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and
Canopy by
Hilton. Digital Key will first be available on the iOS platform
and, later this
year, it will be o�ered to Android users.
In addition to receiving other benefits like free standard Wi-Fi
when booking
directly through Hilton, HHonors members who use the Digital
Key this year
at beta hotels will receive 2,500 Hilton HHonors Bonus Points.
The Hilton HHonors loyalty program is open to all guests and
free to join -
visit here for enrollment information. HHonors members always
get our
lowest price with our Best Price Guarantee, along with HHonors
Points, free
standard Wi-Fi, access to digital check-in and Digital Key, and
no hidden
fees, only when they book directly through Hilton.
*Where available and allowed by local law
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company
with a portfolio of
17 world-class brands comprising nearly 6,000 properties with
more than
954,000 rooms, in 117 countries and territories. Dedicated to
fulfilling its
mission to be the world’s most hospitable company, Hilton
earned a spot on
the 2019 World’s Best Workplaces list, and has welcomed more
than 3 billion
guests in its 100-year history. Through the award-winning guest
loyalty
program Hilton Honors, more than 100 million members who
book directly
with Hilton can earn Points for hotel stays and experiences
money can’t buy,
plus enjoy instant benefits, including digital check-in with room
selection,
Digital Key, and Connected Room. Visit newsroom.hilton.com
for more
information, and connect with Hilton on Facebook, Twitter,
LinkedIn,
Instagram and YouTube.
About Hilton Honors
In order for this site to work properly for you, please make sure
your browser cookies
are not disabled.
https://secure3.hilton.com/en/hh/customer/join/joinHHonors.ht
m
https://www.hilton.com/en/corporate/
http://newsroom.hilton.com/
https://www.facebook.com/hiltonnewsroom
https://twitter.com/hiltonnewsroom
https://www.linkedin.com/company/hilton
https://www.instagram.com/hiltonnewsroom/
https://www.youtube.com/hiltonnewsroom
/
Hilton Honors is the award-winning guest loyalty program for
Hilton’s 17
world-class brands comprising nearly 6,000 properties in 117
countries and
territories. Hilton Honors members who book directly through
preferred
Hilton channels have access to instant benefits, including a
flexible payment
slider that allows members to choose nearly any combination of
Points and
money to book a stay, an exclusive member discount, and free
standard
WiFi. Members also enjoy popular digital tools available
exclusively through
the industry-leading Hilton Honors mobile app where Hilton
Honors
members can check-in, choose their room and access their room
using
Digital Key. Hilton Honors o�ers its more than 100 million
members
hundreds of ways to earn and redeem Points. Members can
redeem their
Points for free nights, premium merchandise and items on
Amazon Shop
with Points; make charitable contributions; or gain access to
unique events
through Hilton Honors Experiences, such as exclusive artist
connections
and VIP concerts with Live Nation , and race experiences with
McLaren
Racing. The program is free to join, and travelers may enroll
online by visiting
www.hiltonhonors.com. Connect with Hilton Honors at
newsroom.hilton.com/hiltonhonors, and follow Hilton Honors
on Facebook,
Twitter, and Instagram.
®
CONTACT
Blake Rouhani
Hilton
+1 703 883 6615
CONNECT
Hilton Corporate Communications
7930 Jones Branch Drive
McLean, Virginia 22102
[email protected]
In order for this site to work properly for you, please make sure
your browser cookies
are not disabled.
https://itunes.apple.com/us/app/hilton-
hhonors/id635150066?mt=8
https://experiences.hiltonhonors.com/
http://www.hiltonhonors.com/
https://newsroom.hilton.com/hiltonhonors
https://www.facebook.com/HiltonHonorsCA/?brand_redir=1209
63705931
https://twitter.com/hiltonhonors
https://www.instagram.com/hiltonhonors/?hl=en
mailto:[email protected]
tel:+1 703 883 6615
mailto:[email protected]HTM561 Assignment-Reading -
Technology's Impact on the Hotel Worker and Unions.pdfHilton
Introduces Digital Key - Hilton Press Center.pdf
San Francisco StateUniversity, College of Business,
Department of
Hospitality and Tourism Management
HTM 561 – Hotel Operations Management
Assignment – Technology's Impact on the
Hotel Worker and Unions
Instructions: You are required to answer the
following questions. You should save your answers in
a Word
document for submission. Please do not repeat
the questions on your answer sheet. Instead,
please list the
answers numerically/sequentially by simply utilizing 1,
2, 3, and 4. Each assignment must have a
cover page
listing your name, the name of the assignment,
and the date. The cover page does not count
towards the word
count. For each assignment, you are expected to
answer the assigned questions in your own words.
Each
assignment paper should be at least 250 words.
Papers less than the required 250 words will
get zero.
This does not mean each question requires a 250-
word response; rather, the total number of words
for
answering the questions must total more than 250 words.
An exemplary answer demonstrates
comprehension
through a complete understanding by translating,
interpreting and extrapolation as well as full
analysis of the
basicinformation into elements by identifying causes
and relationships.
Assignment - Read the assigned article(s) then answer
the questions/prompts below.
The authors of the assigned articles discuss the
impact that technological advances have and will
have on the day-
to-day operations of the hotelindustry. Unions,
who represent the vast majority of hotelline
employees in San
Francisco (only 7.6%nationwide), have seen technology
(e.g., robots in car manufacturing) replace
many works
and hence Unions purpose and funding (i.e., worker
dues). Hilton Worldwide has already
introduced technology
that will have a significant impact on their top
rewards members and hotelemployees.
Reading
1. Porter, E. (2018, 09/24). Hotel Workers Fret
Over a New Rival: Alexa at the Front
Desk. The New York
Times. Retrieved from
https://www.nytimes.com/2018/09/24/business/economy/ho
tel-workers-ai-
technology-alexa.html
2. Rouhani, B. (2015). Hilton Introduces Digital
Key, Further Enhancing Industry-Leading
HHonors App [Press
release]. Retrieved from
https://newsroom.hilton.com/corporate/news/hilton-
introduces-digital-key-
further-enhancing-industryleading-hhonors-app-
Questions/prompts
1. The article, mentions that “Still, history
suggests that the most powerful motivation to
deploy new
technologies has been the opportunity to reduce
laborcosts. From 1993 to 2007, Professors
Acemoglu and
Restrepo estimated,each new robot cut 5.6 jobs and
reduced wages by 0.5 percent.” (Porter, 2018)
o Do you agree or disagree with the premise that
the reduction in laborcostsis the primary
motivator of technology deployment in hotels?
Provide support/references for your pointof view.
o Can or should Unions driveprovisions into
their contracts with hotelcompanies that would
prevent
any technology that eliminatesa union job? Why or
why not?
o Support your argument(s) (for or against) with facts
and figures.
2. In general, the article was written from a
“Union’s perspective.” As a future hotel
manager, how does the
hotelguest’s needs and ultimate satisfaction play
into this relevant topic? Be sure to include
managing
technology developments such as the one by Hilton
Worldwide.
Sample Reflection Paper Format/Outline
• The following outline should be used for your
reflection paper. You are not required
to use the titles(e.g., BriefIntroduction, Body,
etc.) but should use this general
format when writing your paper.
• Cover Page
o Title of paper to include the following:
o Reflection Paper Title
o Student Name and ID
o Course Title and Section
o Professor Name and Title
o Due Date of Submission
• Main Paper
o Brief Introduction
§ Introduce the topicto the reader and summarize
your reflection of
this topic/article.
o Body
§ Address the following prompts as prescribed in
the assignment.
Include 3-4 examples for each prompt
o Conclusion
§ Conclude the reflection paper by summarizing
your comments and
main points to the reader.
o References
§ Include any referencesthat were used in your reflection
paper
including the main authors. Use APA style.
Plagiarism - Unless noted otherwise,
assignments will be submitted through
Turnitin.com.
It is strongly encouraged that you provide
citations for any source/reference that is used in
your writing. Turnitin.com provides both a “match”
analysis and grammar analysis. Your
“match” rating must be under 20% and ideally
under 15%.Points will be deducted for high
match ratings, including failure of the assignment.
Reflection Paper Assignment Title Goes Here
John Q Student
HTM424 – Tourism Management
ID: 123456789
San Francisco State University
Faculty: Dr. Andrew Walls
January 1, 2000
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accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa quae ab illo
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quia voluptas sit aspernatur
aut odit aut fugit, sed quia consequuntur magni dolores eos qui
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adipisci velit, sed quia non numquam eius modi tempora
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accusantium doloremque
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beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem
quia voluptas sit aspernatur
aut odit aut fugit, sed quia consequuntur magni dolores eos qui
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nesciunt. Neque porro quisquam est, qui dolorem ipsum quia
dolor sit amet, consectetur,
adipisci velit, sed quia non numquam eius modi tempora
incidunt ut labore et dolore
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veniam, quis nostrum
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porro quisquam est, qui dolorem ipsum quia dolor sit amet,
consectetur, adipisci velit, sed
quia non numquam eius modi tempora incidunt ut labore et
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voluptatem. Ut enim ad minima veniam, quis nostrum
exercitationem ullam corporis suscipit
laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis
autem vel eum iure
reprehenderit qui in ea voluptate velit esse quam nihil molestiae
consequatur, vel illum qui
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quisquam est, qui dolorem
ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi
tempora incidunt ut labore et dolore magnam aliquam quaerat
voluptatem. Ut enim ad
minima veniam, quis nostrum exercitationem ullam corporis
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voluptate velit esse quam nihil molestiae consequatur, vel illum
qui dolorem eum fugiat quo
voluptas nulla pariatur.
Hospitality & Tourism Management
HTM561 Writing Assignment
Assessment Rubric – 100 pts possible
9/2019
Criteria Unacceptable (U) Acceptable (A) Exemplary (E)
Formatting & Sources 1-pts ea 3-pts ea 5-pts ea
Grammatical structure,
sentence formation
Errors in grammar, sentence
structure or spelling
Uses correct grammar,
sentence structure and
spelling throughout document
Readability enhanced by
facility in language use,
range of diction and syntactic
variety
Formatting (word count, font,
etc.)
Paper does not follow
prescribed format
Paper follows prescribed
format marginally with a few
exceptions
Paper follows prescribed
format
Plagiarism (Turnitin.com) Similarity rate above 15% Similarity
rate = 15% Similarity rate below 15%
Citation of secondary
sources
None; or majority are
inappropriate or
inappropriately cited;
and/or portions are
plagiarized
Most sources are appropriate
and cited adequately
All sources are appropriate
and cited completely and
accurately
Criteria Unacceptable (U) Acceptable (A) Exemplary (E)
Content and Writing 6-pts ea 11-pts ea 16-pts ea
All prompts addressed Some portion or all of the
prompts were not addressed
All prompts were addressed
in brief and/or imprecise
manner
All prompts were addressed
in a detailed and thorough
manner
Knowledge, Comprehension,
Understanding & Support of
topic
Demonstrates some
understanding of topic; Does
not make connections
among ideas
Beyond surface
understanding; Demonstrates
facility with topical and
disciplinary knowledge
Demonstrates disciplinary
understanding and
interconnections; makes
links that suggest discovery
of new information or new
ways of
relaying information
Source Exploration;
Evaluate information and its
sources critically
Does not evaluate or
mention primary source(s) or
other independently
researched sources
Evaluates primary source(s)
but does not evaluate a
variety of other independently
researched sources that are
appropriate to the topic of
discussion
Critically evaluates a variety
of sources (including primary
source & independently
researched sources)
appropriate to the scope and
discipline of the research
question
Application of idea/concept Paper does not solve
problems to a new situation
Paper solves problems to a
new situation by applying
acquired knowledge, facts
and techniques in a different
way
Paper solves multiple
problems in a new situation
by applying knowledge, facts
and technique in different
ways
Conclusion None or extremely weak Good summary Reviewed
main points and
tied everything together;
future direction(s) proposed
HTM561 Assignment-Directions - Technology's Impact on the
Hotel Worker and Unions.pdfAssessment Rubric - HTM561 -
Writing Assigments.pdf
SanFranciscoStateUniversity,CollegeofBusiness,Dep.docx

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SanFranciscoStateUniversity,CollegeofBusiness,Dep.docx

  • 1. San Francisco StateUniversity, College of Business, Department of Hospitality and Tourism Management HTM 561 – Hotel Operations Management Assignment – Technology's Impact on the Hotel Worker and Unions Assigned Article(s): Hotel Workers Fret Over a New Rival: Alexa at the Front Desk Sept. 24, 2018 – By Eduardo Porter The bosses haven’t yet introduced facial recognition technology at the Royal Hawaiian Hotel. But from her perch behind the front desk at the pink neo- Moorish palace overlooking Waikiki Beach, Jean Te’o-Gibney can see it coming. “Marriott just rolled it out in China,” enabling guests to check into their rooms without bothering with front-desk formalities, said Ms. Te’o-Gibney, a 53-year-old grandmother
  • 2. of seven. “It seems they know they will be eliminating our jobs.” Similar fears simmer throughout Marriott’s vast network of hotels, the largest in the United States. Over the last two weeks, Ms. Te’o-Gibney and thousands of other Marriott workers — cooks and cashiers, bellhops and housekeepers — have voted to authorize their union, Unite Here, to strike at dozens of locations from Waikiki to Boston and San Diego to Detroit. Alongside the usual demands for higher wages and better workplace safety, the union is bringing another issue to the table, asking for procedures to protect workers affected by new technologies and the innovations they spur. The bosses haven’t yet introduced facial recognition technology at the Royal Hawaiian Hotel. But from her perch behind the front desk at the pink neo- Moorish palace overlooking Waikiki Beach, Jean Te’o-Gibney can see it coming. “Marriott just rolled it out in China,” enabling guests to check into their rooms without bothering with front-desk formalities, said Ms. Te’o-Gibney, a 53-year-old grandmother of seven. “It seems they know they will be eliminating our jobs.” Similar fears simmer throughout Marriott’s vast network of hotels, the largest in the United States. Over the last two weeks, Ms. Te’o-Gibney and
  • 3. thousands of other Marriott workers — cooks and cashiers, bellhops and housekeepers — have voted to authorize their union, Unite Here, to strike at dozens of locations from Waikiki to Boston and San Diego to Detroit. Alongside the usual demands for higher wages and better workplace safety, the union is bringing another issue to the table, asking for procedures to protect workers affected by new technologies and the innovations they spur. Many earned too little to justify large capital costs to replace them. A typical hotel or motel desk clerk earns just over $12 an hour, according to government data; a concierge just over $13.50. And many of the tasks they perform seemed too challenging to automate. Technology is changing this calculus. There is no equivalent measure on the penetration of software systems like Alexa or touch screens in the workplace. But in 2014, automakers in the United States had 117 robots for every 1,000 workers, according to research by the economists Daron Acemoglu of the Massachusetts Institute of Technology and Pascual Restrepo of Boston University. In service businesses, there were virtually none. But with advances in machine learning and other innovations in
  • 4. information technology, many service jobs are now potentially in jeopardy. Compared with manufacturing, the investment needed to automate some tasks in the hotel sector — like front desk or concierge services — is likely to be relatively low. Maria Mendiola, a concierge at the San Jose Marriott, frets that Amazon’s agreement to deploy its Echo device in hotel roomsacross Marriott’s properties will eventually make her position pointless. “Alexa might do my job in the future,” she said. At the Sheraton Waikiki, next to the Royal Hawaiian, cashiers at the beachside lounge worry about a newly deployed computer system that will allow servers to close out their own checks — making cashiers redundant. There are automatic dishwashers on the market; machines to flip burgers and mix cocktails; robots to deliver room service or help guests book a restaurant reservation. New technologies are reconfiguring the workplace in other ways. Doormen are losing tips as guests turn to Uber and Lyft instead of regular taxis. So are bellhops when guests use Seamless, a food-delivery app, instead of room service. How many jobs will technology take out? Hoteliers have yet to figure out how guests will
  • 5. react to a more tech-heavy experience. A Marriott spokeswoman said in a statement that the chain was not deploying technology to eliminate jobs but was “personalizing the guest experience and enhancing the stay.” Cliff Atkinson, senior vice president for hospitality at MGM Resorts, said new technologies had changed job descriptions at properties across his chain but had not eliminated jobs. Front-desk clerks displaced by automated check-in kiosks are deployed as “lobby ambassadors” or concierges. Still, history suggests that the most powerful motivation to deploy new technologies has been the opportunity to reduce labor costs. From 1993 to 2007, Professors Acemoglu and Restrepo estimated, each new robot cut 5.6 jobs and reduced wages by 0.5 percent. As technology gets better and cheaper, there are lots of new tasks it could take over. “It is a new, uncharted area for our company and our industry as a whole,” Mr. Atkinson said. “We have talked about one or two brands being fully automated and self-service for the guest.” David Autor, an economist at M.I.T., says it is plausible to foresee a future in which — as airlines have done — hotels deploy humans to tend to elite guests and automated systems for everybody else. Workers generate costs well beyond their hourly wage, Professor Autor argued. They get sick and take vacations and
  • 6. require managers. “People are messy,” he noted. “Machines are straightforward.” Last year, the McKinsey Global Institute issued a report projecting that technology would drive a 30 percent decline in jobs in food service and lodging from 2016 to 2030. That’s almost on a par with the 38 percent decline in manufacturing jobs from 1960 to 2012. Unions would rather not have manufacturing’s story repeat itself in the service sector. “We are trying to get ahead of that,” said Anand Singh, president of Unite Here’s local in San Francisco. “We are not Luddites, but we are seeking a real voice at table.” The International Brotherhood of Teamsters is also worried about technologies hurtling into the present. As it squared off for contract negotiations with United Parcel Service this year, the union put a bold proposition on the table: to prohibit using drones or autonomous vehicles to deliver packages. But in September, when the union sent the agreement to members for a ratification vote, there was no such provision. Edward Wytkind, who until this year headed the Transportation Trades Department of the A.F.L.-C.I.O., said unions could not stop technology if they
  • 7. tried. “Maybe you can stop it through one round of bargaining or slow it down,” he said. “But innovation has been going on for 100 years and has never stopped.” And he noted what might be the cost of success: “Are we winning a future for workers? Not if the company goes out of business.” A better strategy might be to demand a say in how technology is deployed. The Teamsters’ tentative deal with U.P.S., for instance, calls for six months of advance warning to the union of technological deployments and for the creation of a committee with union and company representatives that would negotiate “regarding the effects of the proposed technological changes.” Unite Here is following a similar path. Mr. Singh listed the union’s goals for Marriott contracts: “We want to talk about how technology can assist the work we perform and ease the rigors of our work, how our members are trained, what happens to workers who would otherwise be tagged as redundant, how our members are repositioned to succeed or hired into other workplaces.” In June, the union managed for the first time to include protections from technological
  • 8. change in its contracts covering workers at the Las Vegas properties of MGM Resorts and Caesars Entertainment. Workers will be trained to do jobs created or modified by new technology, allowing them to share in the productivity gains. The contracts also provide for the company to try to find jobs for displaced workers. But the union’s key achievement was to get 180 days’ warning of technological deployments. “They have to let us know and show us the prototypes and must negotiate with us,” Mr. Taylor said. “At the end of the day, they can move forward, but this gives us time to understand the effects.” If they could choose a precedent from American labor history, today’s union leaders might follow the path of the International Longshore and Warehouse Union. In the 1960s and ’70s, dockworkers were walloped by one of the most revolutionary technical innovations of the 20th century: containers. At a stroke, containers slashed both the time and number of workers needed to load a ship, saving vast amounts of money. Instead of trying to stop the big boxes, the union covering the longshoremen on the
  • 9. West Coast demanded a share of the spoils: rich retirement packages for workers who were let go, and hefty remuneration for those who stayed. As a result, longshoremen working full time, year round, now make $168,000 to $186,000 a year on average. But you need a lot of power to get a deal like that. The longshore union could shut down ports at will, imposing huge costs on shippers. For workers lacking that kind of clout, the gains achieved by the longshoremen seem out of reach. Unite Here is not powerless. Nationwide, only 7.6 percent of workers in the accommodation industry are unionized, according to government statistics. But in San Francisco, for instance, Unite Here represents 89 percent of workers at Class A hotels. That’s partly why housekeepers in San Francisco make $22.64 an hour, the union notes, more than double the national median of $10.09. Unite Here’s victories so far have been hard won. “It was not an easy ask,” Mr. Taylor said of the language on technology in the Las Vegas deals. “It does infringe on hotels’ right to do what they want.” The outcome might or might not deliver a greater share of the gains from technology to workers. But front-desk clerks and concierges will have better options than severance when Alexa or computer software takes over some of their tasks. “It was a good resolution,” Mr. Taylor said. “Time will tell if it is good
  • 10. enough.” A version of this article appears in print on Sept. 24, 2018, Section A, Page 1 of the New York edition with the headline: Hotel Workers Fear the Robot at the Front Desk. / INNOVATION Hilton Introduces Digital Key, Further Enhancing Industry-Leading HHonors App Keyless entry empowers guests to further customize their travel experience from their smartphone August 11, 2015 SHARE MCLEAN, Va. - Hilton Worldwide (NYSE: HLT) today introduced Digital Key, an all-new feature of the Hilton HHonors app, providing the loyalty program's members more choice and control over their entire travel experience. Digital Key now gives frequent guests the option to bypass the hotel check-in Since Hilton's introduction of digital check-in with room selection last July - an industry first - HHonors members have digitally checked-in more than 5 million times to date. Credit: Hilton
  • 11. Worldwide. In order for this site to work properly for you, please make sure your browser cookies are not disabled. https://newsroom.hilton.com/corporate/news/category/9 http://hiltonworldwide.com/ http://hhonors3.hilton.com/en/index.html / counter and access their rooms, as well as any other area of the hotel that requires a key, directly via the Hilton HHonors app on their smartphones. By early 2016, HHonors members will be able to use their smartphones as their room key to enter more than 170,000 rooms at 250 U.S. properties within the Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton brands. Since Hilton's introduction of digital check-in with room selection last July - an industry first - HHonors members have digitally checked-in more than 5 million times to date. In that same time period, the HHonors app has been downloaded more than 2 million times, and customer feedback on digital check-in has been overwhelmingly positive, with 93 percent of guests saying they've felt satisfied or extremely satisfied with the experience.
  • 12. "HHonors members can use digital check-in and room selection at more than 4,100 properties globally - and those who have used it have shared exceptional feedback," said Geraldine Calpin, senior vice president and global head of Digital, Hilton Worldwide. "With Digital Key, we are making the guest experience even more seamless through our improved mobile app." The Hilton HHonors mobile app provides a number of benefits to members of the program who book directly though the app, Hilton.com, the Hilton reservations call center or via Hilton's corporate travel partners. In addition to checking in digitally, selecting their own room from a floor plan or list and using their smartphone as their key, members can further customize their stay via the app by requesting amenities - like extra pillows, snacks or drinks. "Through our app, we're giving HHonors members the ability to better control and personalize their stay with us," said Calpin. "Imagine if an HHonors member is arriving at our hotel after a long trip or running late to a meeting, Digital Key can provide our frequent guests the added benefit of going straight to their room without stopping at the front desk." Digital Key provides guests with an additional convenient and
  • 13. secure way to access their room. Beginning the day before arrival, HHonors members who booked directly with Hilton may select their desired room on their mobile device using digital check-in and will be asked if they'd like a Digital Key during their stay. If the guest elects to use a Digital Key, it is issued as soon as the guest's room is ready the day of their arrival. In order for this site to work properly for you, please make sure your browser cookies are not disabled. / When Diamond, Gold and Silver HHonors members arrive at the hotel, they can head straight to their room - without stopping at the front desk* - since they already digitally checked-in through the HHonors app. When the guest approaches their hotel room, they can simply press the virtual "unlock" button on the app to unlock the door. Digital Key beta testing commenced earlier this month at the Hilton Alexandria Old Town in Alexandria, Va., and will continue through 2015 at select U.S. properties across four brands including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and
  • 14. Canopy by Hilton. Digital Key will first be available on the iOS platform and, later this year, it will be o�ered to Android users. In addition to receiving other benefits like free standard Wi-Fi when booking directly through Hilton, HHonors members who use the Digital Key this year at beta hotels will receive 2,500 Hilton HHonors Bonus Points. The Hilton HHonors loyalty program is open to all guests and free to join - visit here for enrollment information. HHonors members always get our lowest price with our Best Price Guarantee, along with HHonors Points, free standard Wi-Fi, access to digital check-in and Digital Key, and no hidden fees, only when they book directly through Hilton. *Where available and allowed by local law About Hilton Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 6,000 properties with more than 954,000 rooms, in 117 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2019 World’s Best Workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest
  • 15. loyalty program Hilton Honors, more than 100 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube. About Hilton Honors In order for this site to work properly for you, please make sure your browser cookies are not disabled. https://secure3.hilton.com/en/hh/customer/join/joinHHonors.ht m https://www.hilton.com/en/corporate/ http://newsroom.hilton.com/ https://www.facebook.com/hiltonnewsroom https://twitter.com/hiltonnewsroom https://www.linkedin.com/company/hilton https://www.instagram.com/hiltonnewsroom/ https://www.youtube.com/hiltonnewsroom / Hilton Honors is the award-winning guest loyalty program for Hilton’s 17 world-class brands comprising nearly 6,000 properties in 117 countries and territories. Hilton Honors members who book directly through
  • 16. preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, and free standard WiFi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app where Hilton Honors members can check-in, choose their room and access their room using Digital Key. Hilton Honors o�ers its more than 100 million members hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise and items on Amazon Shop with Points; make charitable contributions; or gain access to unique events through Hilton Honors Experiences, such as exclusive artist connections and VIP concerts with Live Nation , and race experiences with McLaren Racing. The program is free to join, and travelers may enroll online by visiting www.hiltonhonors.com. Connect with Hilton Honors at newsroom.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, Twitter, and Instagram. ® CONTACT
  • 17. Blake Rouhani Hilton +1 703 883 6615 CONNECT Hilton Corporate Communications 7930 Jones Branch Drive McLean, Virginia 22102 [email protected] In order for this site to work properly for you, please make sure your browser cookies are not disabled. https://itunes.apple.com/us/app/hilton- hhonors/id635150066?mt=8 https://experiences.hiltonhonors.com/ http://www.hiltonhonors.com/ https://newsroom.hilton.com/hiltonhonors https://www.facebook.com/HiltonHonorsCA/?brand_redir=1209 63705931 https://twitter.com/hiltonhonors https://www.instagram.com/hiltonhonors/?hl=en mailto:[email protected] tel:+1 703 883 6615 mailto:[email protected]HTM561 Assignment-Reading - Technology's Impact on the Hotel Worker and Unions.pdfHilton Introduces Digital Key - Hilton Press Center.pdf San Francisco StateUniversity, College of Business, Department of
  • 18. Hospitality and Tourism Management HTM 561 – Hotel Operations Management Assignment – Technology's Impact on the Hotel Worker and Unions Instructions: You are required to answer the following questions. You should save your answers in a Word document for submission. Please do not repeat the questions on your answer sheet. Instead, please list the answers numerically/sequentially by simply utilizing 1, 2, 3, and 4. Each assignment must have a cover page listing your name, the name of the assignment, and the date. The cover page does not count towards the word count. For each assignment, you are expected to answer the assigned questions in your own words. Each assignment paper should be at least 250 words. Papers less than the required 250 words will get zero. This does not mean each question requires a 250- word response; rather, the total number of words for answering the questions must total more than 250 words. An exemplary answer demonstrates comprehension through a complete understanding by translating, interpreting and extrapolation as well as full analysis of the basicinformation into elements by identifying causes
  • 19. and relationships. Assignment - Read the assigned article(s) then answer the questions/prompts below. The authors of the assigned articles discuss the impact that technological advances have and will have on the day- to-day operations of the hotelindustry. Unions, who represent the vast majority of hotelline employees in San Francisco (only 7.6%nationwide), have seen technology (e.g., robots in car manufacturing) replace many works and hence Unions purpose and funding (i.e., worker dues). Hilton Worldwide has already introduced technology that will have a significant impact on their top rewards members and hotelemployees. Reading 1. Porter, E. (2018, 09/24). Hotel Workers Fret Over a New Rival: Alexa at the Front Desk. The New York Times. Retrieved from https://www.nytimes.com/2018/09/24/business/economy/ho tel-workers-ai- technology-alexa.html 2. Rouhani, B. (2015). Hilton Introduces Digital Key, Further Enhancing Industry-Leading HHonors App [Press release]. Retrieved from https://newsroom.hilton.com/corporate/news/hilton- introduces-digital-key-
  • 20. further-enhancing-industryleading-hhonors-app- Questions/prompts 1. The article, mentions that “Still, history suggests that the most powerful motivation to deploy new technologies has been the opportunity to reduce laborcosts. From 1993 to 2007, Professors Acemoglu and Restrepo estimated,each new robot cut 5.6 jobs and reduced wages by 0.5 percent.” (Porter, 2018) o Do you agree or disagree with the premise that the reduction in laborcostsis the primary motivator of technology deployment in hotels? Provide support/references for your pointof view. o Can or should Unions driveprovisions into their contracts with hotelcompanies that would prevent any technology that eliminatesa union job? Why or why not? o Support your argument(s) (for or against) with facts and figures. 2. In general, the article was written from a “Union’s perspective.” As a future hotel manager, how does the hotelguest’s needs and ultimate satisfaction play into this relevant topic? Be sure to include
  • 21. managing technology developments such as the one by Hilton Worldwide. Sample Reflection Paper Format/Outline • The following outline should be used for your reflection paper. You are not required to use the titles(e.g., BriefIntroduction, Body, etc.) but should use this general format when writing your paper. • Cover Page o Title of paper to include the following: o Reflection Paper Title o Student Name and ID o Course Title and Section o Professor Name and Title o Due Date of Submission • Main Paper o Brief Introduction § Introduce the topicto the reader and summarize your reflection of this topic/article.
  • 22. o Body § Address the following prompts as prescribed in the assignment. Include 3-4 examples for each prompt o Conclusion § Conclude the reflection paper by summarizing your comments and main points to the reader. o References § Include any referencesthat were used in your reflection paper including the main authors. Use APA style. Plagiarism - Unless noted otherwise, assignments will be submitted through Turnitin.com. It is strongly encouraged that you provide citations for any source/reference that is used in your writing. Turnitin.com provides both a “match” analysis and grammar analysis. Your “match” rating must be under 20% and ideally under 15%.Points will be deducted for high match ratings, including failure of the assignment.
  • 23. Reflection Paper Assignment Title Goes Here John Q Student HTM424 – Tourism Management ID: 123456789 San Francisco State University Faculty: Dr. Andrew Walls January 1, 2000
  • 24. 1. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima
  • 25. veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur 2. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem
  • 26. quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit
  • 27. laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur. Hospitality & Tourism Management HTM561 Writing Assignment Assessment Rubric – 100 pts possible
  • 28. 9/2019 Criteria Unacceptable (U) Acceptable (A) Exemplary (E) Formatting & Sources 1-pts ea 3-pts ea 5-pts ea Grammatical structure, sentence formation Errors in grammar, sentence structure or spelling Uses correct grammar, sentence structure and spelling throughout document Readability enhanced by facility in language use, range of diction and syntactic variety Formatting (word count, font, etc.) Paper does not follow prescribed format Paper follows prescribed format marginally with a few exceptions Paper follows prescribed format Plagiarism (Turnitin.com) Similarity rate above 15% Similarity
  • 29. rate = 15% Similarity rate below 15% Citation of secondary sources None; or majority are inappropriate or inappropriately cited; and/or portions are plagiarized Most sources are appropriate and cited adequately All sources are appropriate and cited completely and accurately Criteria Unacceptable (U) Acceptable (A) Exemplary (E) Content and Writing 6-pts ea 11-pts ea 16-pts ea All prompts addressed Some portion or all of the prompts were not addressed All prompts were addressed in brief and/or imprecise manner All prompts were addressed in a detailed and thorough manner Knowledge, Comprehension, Understanding & Support of topic
  • 30. Demonstrates some understanding of topic; Does not make connections among ideas Beyond surface understanding; Demonstrates facility with topical and disciplinary knowledge Demonstrates disciplinary understanding and interconnections; makes links that suggest discovery of new information or new ways of relaying information Source Exploration; Evaluate information and its sources critically Does not evaluate or mention primary source(s) or other independently researched sources Evaluates primary source(s) but does not evaluate a variety of other independently researched sources that are appropriate to the topic of discussion Critically evaluates a variety of sources (including primary
  • 31. source & independently researched sources) appropriate to the scope and discipline of the research question Application of idea/concept Paper does not solve problems to a new situation Paper solves problems to a new situation by applying acquired knowledge, facts and techniques in a different way Paper solves multiple problems in a new situation by applying knowledge, facts and technique in different ways Conclusion None or extremely weak Good summary Reviewed main points and tied everything together; future direction(s) proposed HTM561 Assignment-Directions - Technology's Impact on the Hotel Worker and Unions.pdfAssessment Rubric - HTM561 - Writing Assigments.pdf