Consumers are now exposed to over 5,000 advertising messages daily and have powerful computers in their hands, allowing them to quickly evaluate websites. This new environment marks the "Age of Influence," where anyone can build an audience on social media to advocate for brands, build relationships, and create change, with brands now defined more by what consumers say about them to each other rather than traditional advertising messages.

14. The average consumer in today's
market is exposed to more than
5,000 advertising messages per day,
wields more computing power in
their hand than NASA had to land a
man on the moon, and can make a
decision about any website in 1/20
of a second.

15. “A brand is no
longer what we tell
the consumer it is.
It’s what consumers
tell each other it is”

19. Welcome to the ‘Age of Influence,’
where anyone can build an
audience, advocate brands, build
relationships, effect change and
make a difference. ~ Ted Rubin

22. stayingaliveuk.com/sandwell-college